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7 / 7 Belk’s Invites You To Visit Their Newly Moderneizd Department Store BELK’S SECTION Site Qlltnton (!Ilfrnntrb VOLUME XXXIX CLINTON, S. C., THURSDAY, SEPTEMBER 21, 1939 BELK’S SECTION NUMBER 38 ENLARGED BELK’S STORE BEGINS STORE-WIDE EVENT THURSDAY City’s Largest Department Store, Recently Enlarged and Modernized, Plans Gala Cele* bration To Which Public Is Cordially Invited. The recently TnoderriiJied and en larged Belk’s Department store an nounce their grand fall opening begin ning Thursday, an event of interest to the buying public. The store, opening in Clinton four years ago, has rapidly grown. De partment after department has been 1 added and now comes the addition of a second floor for a complete ready- to-wear de>partment which is a credit to a city several times the size of Clinton. To care for their fast grow ing trade, the management was forc ed to launch the expansion program which has recently been completed. As Mr. Smufi explains, the' store is operated strictly on a caiAt baaia, which lessens the overhead and there by gives the patrons the benefit of a huge saving. What is more, the store, one of the units of the 178 Belk stores that cover the Southeastern states, maintains only the freshest stock at all times by continually searching the various markets for the* latest in styles. The shoes dei>artment on the first j floor is complete with shoes for men,' STYLE SHOW Thursday Night, Sept. 21 8 to 9 O’clock The public is cprdially invited to attend this style event in oar store on this date. Show ing ^e newest and latest styles in wearing apparel. LIVE MODELS Favors For the Ladies FASHIONS FOR FAU RECALL THE FEMININin OF BY.CONE DAYS Colors Are Deep and Subtle. Black Leads, Followed By Brown^ Wines and Greens GROWN-UPS inspire 3 BOYS’ WEAR Color Accents Suits For Youthful Mem bers of the Family Long pants used to be attained with the dignity of high .school entrance, but the boy of today is in them long before that time and in many sections When D. B. SMITH Belk’s Department Store I Fashions for fall recall the femi- ininity and opulence of past eras—yet 'lay emphasis on every means to com- jfort and practicability combined with I the refinements of simplicity. I This is a sea.son of riches, .scattered I gold in the path of the shopper, and .making every woman’s jewel box a itivasure chest of costume accents, j Colors are deep, subtle and intense- I’y flattering to the wvarer, stivssing black aUtve all colors — followed in popularity by browns, wines and gri-ens so liark they themselves ap pear black. Mink tones of brown, a spirited rust and fascinating plum shade are also in the accessory plan—among tho.se colors which will bt‘ used to achieve the new "monotone” in costume har mony, or contrasts achieved by very- ing tone rather than greatly differ ent colors. , It is still smart to strike a note of of the country'they have completely stark contrast in one’s ensemble, and replact*d the "knicker” for general |f<,|. ^^is purjHtse thew’s a rang** of brilliant shades such as lipstick nsl. Ten to twelve is the age today at bi-onz** green, gold, leal, fuchsia and w’hich the boy puts on his first long-lacjua — with hois <le rose and slate pants suit, and it will be styled and blue the nmre ilelicate tones. I cut in almost i<k*nlical fashion with Because handbags am* am<»ng our I that of hi.s father. The coat may be mom* obvious acces.sories, they am* chosen a* th<* most dramatic eliptical handles, and the ubiquitous bustle bow seen in every other fashion phase. Glov'es, too, live a life of novelty, rnagnificently restrained itr dccom- tion and trimming. With doeskin, suede, capeskin, glace, pigskin and goatskin among the pr<*ferred leath ers, fabric gloves take on the in- creasHsl importance of leather con trasts; while bunny and angora gloves pack in college luggage and are seen in the sports field. lx)nger lengths predominate in the glove silhoui*tte, with the four-button length most popular. Combinations of leather or patent with suede, thong lacing, pleated and draped detail, .stitching contrasts and metallic trims, embroideries and “love knots,” the opulence of laoe on evening gloves, and fur to go with untrimmed fur coats — these are the predominating interests in gloves for fall. Belts are once again important cos tume accents, and tliough narrower in depth this fall, they add the drama of longer buckles, and interesting trimmings such as thong-lacing, large links of leather or gold, and the ornamentation of beads and se quins. In belts particularly, the bustle bow is significant, because it can con vert a plain back dm*s.s to new season back interest. JeweliTT is more inuportant than it ha.s been in years, and the plainness , of dress necklines calks for elabor- atibn with necklaces, which also com plement th(* back-fullness in so many fashions. ■Gold in sculptured and mesh-treat ment shares interest with pearls and cameos, rhinestones and marcasite. Necklaces choose fringe softness, variable 30-inch chains and bustle ef fects of twisted and untwisted manip ulation for 1039 excitement. .nd children, .11 in Clinton in I.. B. Smith ,, , , ,k . * ’ |»hly singlel, and it will have two to n<»te m the •*nM*'inblc, and this scaiwin A men’s department, show-! the Belk|th„.e buttons. While a vest comes ,find.s tb^^rtTsjpiat and s..ft. with wnb*. in the latest styles in fall wearing3''*^’’‘**tion in Greenville to become^with many of the.**** suits, lots of boys flat bottinns and top handles favor»*d. • jiparel. i manager of the store, a po.sition hci**^* discardir^ them in favor of Handbag Buies On the first floor is found a ctim-jhas capably filled since that time. ^veaters, which are warm and can detail, hamlbagr* nr*' plete new children’s department which j .^mith. a native of Jefferson., without the ^frminine and siimd native of Jefferson, member of the Belk Here has been add«*«l during the remodeling 1 ' ' of the store. Here can be found every-j **'’ ** t* » thing need*Hl in dresses, coats, hats, organization for eight years, urxlerwear, etc., for hoys and girls he has surrounded himself with a cap- fnmri 3 to 16 years of age. able, enthusiastic and *-ffiCH*nt *»rgan- One of the f<ratures of the store isj the bargain bas**nient. Here is a com plete store within itself, replete with bargain offerings for persons who rh*s»se to buy cheaper materials. ization which carries on rhe many de partmenis of their larg** and never- nHiniy . ... leven wh**n sm’all in siz<*; and always R*.mrhtw**eds flHnn**ls and heavier, „nn..y«nre of w*M>Is are ideal for bo>’s suits because of the hard wear to which they are' subjix-te*l. Brown and gray are favor ite colors and the wardrobe of ^'**‘*T well dresse*! young man will include newly' either a gray flannel suit or a brown mo*l**rnized store. Invariable courtesy;^*’ grayish twee<l, perhaps with a and a thorough kn«»wle<lge of the ‘k-sign. .Manager ihnith points out that thelchandise they sell have been the k»*y-| dres«-up wear most boys still store sends repreaentatives to notes of their training. have a r**gii]ation blue serge auit that the .Sew York markeU at least twice! !„ speaking of their enlargeuienl Sundays a^ holidays, a year with instructions to purc^se program, Mr. 8mith suted: “W ith ouri•• ■ sumlaM garment, *»nly the leading nationally advertised .xp^nsion and remixleling now com-1^*Tf**^ . ^ ubia-brifi-*^! trrands of gmids. In ad<lition, the Belk p|ete*l, our store is better prepared l<s«l .\lligat<*r, siM*«k*, calf and jratent are the most |»opular leath****-, while such as ottoman and failb* j pnrvide a "new” U»ok. Just a few of the dri*SHmaker toiirh- jes which make fall handlwg*' inter«-st- ling are transluscent Incite frames, ’sunken zip|M*r fasiinings and «b*ro- rwtive slides, o*durfuIly whiiMed «*.lg- es, semi-circular shapis dia|>i‘d on CONGRATULATIONS TO BELK’S DEPARTMENT STORE On thus occasion of their Grand Open- ^ ing, we are happy to extend our sincere congratulations and good wishes for con tinued surreK.H. It has been a pleasure to be a.ssociated with so progressive an in stitution as Relk’s Department Store, and we are proud to have had a share in the honest efforts of this establishment to faithfully serve the community with gtMid merchandise. WEYENBERG SHOE MEG. CO. f rm •♦■mis its *k*sigwrs to Pans at regular intervals to study styles and IW.VCity glKHls. I t»r»c c«»mmodity that ih** st«»rc f«w-i tur. - IS piece gOisls manufacturi**! in eb** rnit4*«l .Stat**>. Thousamls ysnl- of th*-'* g<>»Ml- are rarn«-<l by than ever liefore to serve the buying puldic. We vision a great sh*»pping cent«*r ami a gnatcr sti»rc for <'linl*»n. N«»t only hav*« we had confidence in merchandising h4*re during the pa«t four year.-; we have had faith in th«- rity't futui*' ami ha\e tri«*«l to sVrw imprmemi-nts w * * Personnel Of Belk’s the !*t«ire, ftoni which a customer may 4,m- faith by the n*cent ■in«l mater.al for alm*»st an>'thirig ini- hav*- mad*-.” agmaNe. yjr. Smith is t-ne of the mo-t pro- If a fuitron so d**sire- h** or s e lk-lk managers in the t aro ma) -iieml b-.?urs in the ‘tore without bi .fig inc*»nv'.-ni_enced in any niann**r. __ Most m«sk rnize*! in efficiency from | st**m l4» stem, with a corps of **m- jibiyt-s cag**r to serve, the store ex pects to attract thousands in this sec- t;on for it- fall «»pening beginning Thurs*iay. .Manager Smith -* proud of the com- i p!ete fiitaletnization which n<»w makes this firm the city’s largest d*-part- niimt store, one that conii»ares in b-auty. attracti\'X*ness and complele- n*s.s with the l>*-st in the entire coun try. Jh'or the big Belk Fall 0|»eniT>g you are cordially invited and requested to bring your family and neighbors. Here you will find the smartest, new est styles for fall, with "selling for le.ss," the well-known policy of this _ large mercantile concern, always pre vailing. This entire section is devote*! to a presentation of the history of Belk’s, its parent organization, Belk Bros., of f^rlotte, the manag**Tnent and per sonnel of the local organization, and other newrs pertinent to this store and its merchandise, and a description of the Very latest styles for men, women and children. | The manag*-ment f»f Ik*lk’.-* de partment st4»re IS justly proud **f Its sales staff, which long ago estahlish(*d an enviable reconi for giving ]»r*mipt and courteous .-ervice. The p*-rsonnel of the various d»*partm«nts of the- store f<»I- Itrws: , I‘ie*e G<*o*l.s Dejit.- Mrs. Eric Barnes. Hosier)' and f'osmetics—^Miss Jeanette Pitts. R< a<f>’-to-w’ear and Baby De partment—.Mrs. Virgil Abrams. .‘''hoe Dept.—L. A. Reeves. .Men’s Ik'pt.—E. A. Redierts. Bargain Basement — Miss Mau<le Wells. Cashier—Mrs. D. B. Smith. Porter—John Motes. B* •ys' overcoats may b»* either tin- gU- *>r <k)ukle-brea«te*l ami usually they appear in tw«-«-ds or h<*avy worst eds. In adilition t*i the *iverroat h«* will have a '>|M>rt or play c*iat which, this Winter will fing**r-lcngth with a ‘■Iide f;istem-d front. These are jniaile up in a variety of design* ami some <,f th«m c*»mbine Ieath**r with ci«>th. .<«»mc of the fancier «»n*-«, in 'C**.«»re*| plaids, an* r**miniscer»t «*f' mackinaws ami the mats worn by luml'«*r;acks. i lor -mailer boys, shorts are a big badcr in pants styles. They an* cut Very much like gn^wn-up shorts ami] should come just above the knee. Ev-' eryday c**ats to match these usually have *«»kars, although *if the dressier on*-t soni*- are collarl(*ss, over wrhich, th*- ls>y Wear- a stan*h«-«l, white Eton c*iiiar, A- these suits df» not have vests, | for aikivd warmth the little lads are' d«*i>endent on knitt***# jackets and sw**aTers in .ightweight w*iolly ma- tenals. New Fall Coats and Suits A t'tunnini; tarirly of dres sy Cloth Coats, many lavishly fur-trimmed. 9 to 15 . 12 to 20 .36 to 52 312.95 to $24.95 Skirt-Mates The sweater* worn with jackets and skirts are more detailed in the small er sizes which favor short sleeves. But high school and college girls want the classic, untrimmed pull-on sweater with accompanying Idng sleeves, and an cardigan with buttons HATS ACCENT YOUTH MODE M<*re and more, the school girl is learning that it’.** unwise to exjiose an' , uncovered hea*l U> autumn breezs and winter’s snow; and although »he may i tie a kerchief ’round her head for campus wear, when .she’s dressed for public ayqiearance, she’ll complete every outfit with the right kind of hat. ] riassic in h<*adgear for the daugh ter of the hous*; are—the beret, off, the face this year and larger in scope; I the Sc*/ich cap with streamers, be loved this season liecau.se everything sewn on grosgrain ribbon—reveiTiible jj, p(,puiar; and the casual brim * to button down the front or back. j h^t with a feather in its ribbon band.' In blouses, simple skirt styles with’ Rainy clays will find daughteri pockets, stitching, fly fronts, monogram effect insignia are liked. EVERYTHING NEW FOR YOU’LL FIND AT BELK’S - For Less and;W’earing a rubberized cotton hat, best I mad^ ju.st like a OloucesttT fisher man’s, chin strap and all. Little girls will often wear simple, roll brim hats to match their coats— either in the coat fabric, or in a; l| matchirvg felt. Older si.iters, however, will look, forward U> dress up occasions when, they can set on their pretty curls, the^ draped off-the-face Ix-rets, postillion; crowTis and I>utch boy visor brims which are in keeping with their shub- by fur jackets, simple date dresses, | and the new Holland silhouette in dres.ses, achieved with projecting j pockets. Felts pretty nearly win the popu-j lanty contest for school-age bats, butj ^ there are still a number of crocheted caps and turbans made of coiorful chenille. And the popularity of vel veteen collars on reefer coaLs, brings velvet back in the hat picture. Most delighted return of all—is that of the "beaver hat,’’ its furry texture a perfect abcompaniment Co tweed coats and suits, and a matcbmnte for trhmned garments. Striped tweed link ckiH^ jacket— $2.95 - S4.95 Cardigan sweater, in all colors— 98c to $2.95 Clan |daid skirt, all around pleats— 98c to $2.95 careful selection of all new style fealure.s. copy of an expensive model. Juniors and regular sizes— $9.95 and $12.95 9 Dept Store