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e ' >s r . PAGE TEN THE CLINTON CHRONICLE, CLINTON, S. C. THURSDAY, SEPTEMBER 21, 1939 HAT STYLES REVEAL ART The fact that this is a dressy sea son in fashion, is emphasized by the more formal treatments of millinery which include draping*, shirring:, dra matic heigr^t. and bustle backs , in keepinir with the revival of back in terest in dresses. The American woman holds affec tionately to the little hat, which again offers flattery in turban, pill box, toque and beret styling, as well as small brim types which may be casual, sailor, swagger or visor de- aigned. The small hat looks dressier with cuff brim or cushioned treats ment. . With a varied selection of fells, fabrics such a.'s velveteen and woolen, velours and long haired heaver, and sleek antelojK*. hats offer an a<lmir- able choice from which every indi vidual fa*«hion may Ik* suitably ccmi- I>leineute<l, not <»nly in texture, hut in colors—which eh<H*k with every shade on the fall aJid winter color chart. Trimmings serve many a dramatic purpose*, with ril»lM)ns universally pop ular, whether in hustle tr«*atment, trim streamer ends, multi-color bo^s, or tailored handings. More than ever, smart women will U* feather fanciers, delighted with the fi-miniiM* softness of colorful feather j)H(ls; the individuality of birds perch- <sl a-hriin or a-crown, while Ostrich curls an<l willows revive the same elegatK-e seen in fashions reiuiuiijcent of the late ' Many coats, suits, and even <lress(*s will hav<* an air militain*, and hats comply with cord and tassel trim- rings. which an* as old fashioned as they are “militaristic.” Now that wom<*n have gotten used WAY TO TEST ORIGINALITY rest firmly on her shoulders. Of course she needs a handbag, and the most practical kind has a shoul der strap, and. a note pad and pencil under one flap. The school girl’s basic wardrobe is .\nd because she learns beauty care a simple one so far as each garment’s i^^rly, she’ll have her own little bath 3'styling is concerned-but she likes to vary it and test her own originality with the many gay acces.sories s *en this season. Under her sw'cater, she wi.l wear 'the dickey with little round collar— comfortable lieXause it has a back, and elastic w’ai.stband. and whatever creams -He’s allow’ed to use. and cosmetics The Blues Have It! Two new colors in the men’s style chart are: mist bltK* in flannel and when she goes w'ithout a hat, cltar cut worsted, and in stripes oa she won’t forget her chubby mittens j a Mack background, and “Skyr,* jof bunny, r.t-ece-lined to keep fingers | nam^ for the island off the coast warm in the football atadinm or hi- of Scotland, coming principally in cycling: home*from schoo-l. . '^oft, woolly .Shetland tweeds. A sun- B<*cause most of her wardro'lie is baked looking mixture of blue and made up of skirts, she’ll like holding brown, Skye is particularly a color up some of them with suspenders that worth watching for. A glimpse of (he lingerie, millinery and ready-to-wear drparlments on Relk’s second floor. All lines of mer chandise carried in theoe departments are nationally advertised. Also located in this section is a complete in fants’ department. Roth departments are especially arranged for our grand opening and filled with everything that’s new and smart for fall. to wearing, veils, millinery d<*sigriers |'Tlip are taking Us-way in suggtfsting new ! * * 1111 Ul^ ways in w'hich to w<*ar th<*m. .Mysteri ously draped to make eyes alluring, s«(nu* veils improvise on the fencer’s masque, .some nridge the no-;e, leav ing the eyes uneovered, and many dra|M* s<i us to form sruxsls. COAT GAINS IN FAVOR FALL BRINGS NEW NECKWEAR WE WISH TO UOMBLIMENT BELK’S DEPARTMENT STORE ON THE SIM.KNDin IMPROVE.MKNTS MADE IN RE.MODELINi; THEIR STORE o Golden Belt Manufacturing Co. Manufarturers of HILLCREST HOSIERY FVatured exclunlvely by Bclk’s Full Skirted Silhou- etts, Too, Makes (fraceful Kntrance Sweaters To Be Worn With Suits With fittetl styles in the ascend- The grow’ing p<q»ularity of the two- jiiect* single and douhle-breaste*! suit calls for the slip-over sweater replac ing the vest. These come in light er, so callesi because of the wjde band at the bottom in a (lifferent stitch ancy for fall and winter ci>at popu-j weight wools and are in all-over l»at- larity, the full skirt«*<l silhouette, terns, many of them matching the makes a graceful entrance in both j suit in color. untrirnme<l and handsomely furi^d The fish tail mo<lel slipover sweat- styles, distinguishe<l by dress-like dKail. Chiefly, these details may Iw oh- serveil in 4larte<l hiMlices, soft drapes, |fn>m the upper part, is widely worn; strategically places! Im»ws, clusters of | in the middU* West. Hluish and gray- ; I’jcks, the m'hievement a wa.>vp ish greens are g(KMl. hut blue will re-' waistline and much sleeve newness, main a lM*st-seller. Many sweaters I TIm* definitely tiressy trend in coats for purely s|M>rts wear will combine ■ is «»ne of greater f<»rmality than ever materials such as Shetland, tweed, twfore, while the sport coat has its leather and other materials. Knitted own r«*alin. making Inith ty|M*B essen- waistcoats are coming hack in both Lial to every wardrobe. rhi-cktsl, plaid and hound’s tinith de- Kven the casual, untriinnusl reefer signs, has taken to softer, dnwsmaker ile- I.ighlweight wool and lisle socks tails in a dressy iimkhI, although it are fairly standani, althmgh colh-gei also is seen in siiort interpretations, nun for s<*veral years have indicated i The fiiiHiamental body lines of,t,heir prefer»*nce for cohtr. c«Mts this fall are different fromi- those in any previ6us season, ts'cauw* i CONGRATULATIONS TO BELK’S IJ^E wish yon well In your beautiful and enlari^ store and know that your pol icy of feaiurinjif dependable merchandise will bring you the success you so richly de serve. Stanton Pajamas •••ftncl*** Tractor Work Shirts SHERROD SHIRT CO. RED CAMEL OVERALLS Bib Pocket is the BIG OVERALL IMPROVEMENT i CON deeptone DENIIM ifC f 5 fhi on It's the lost word! One ZIP opens or closet the entire bib! Absolutely fool proof ond loss-proof! In fact, everything about Belk’s Red Cornel Overotts hag to be the lost word. Because Belk speci fies everything: extra stitches, extro rein forcements, Sanforized-Shrunktooi'proof pockets, exact graduated sizes-ond the Great Heavy Duty Fabric, your famous CONE deeptone DENIM. Yes 'sir, we're proud of this overall—-Ond it's going to suit you 100 per cent. Come and get it. SANFORIZCD-SHRUNK ■ • • I duel sKrmaoge of rh.* tob'** •r* *he om^ *tal p« a d'#% *'©’ easeed 1* Method C5 36 BELK’S DEPARTMENT STORE CUNTON, S. C. they reveal .*»<» much in artful seam ing. Ka-ed «»ut InMlices atv strikingly new, attaining a l**ng, narrow waist line. K\ ly coat has something a flare, wlwther it’s th»* all around, un- int' i ropted ripple, or fullness coiicen- :rat«*d in front, in hack, or to the side attained thr»»',igh gores, or pUmts in any one of the many variations. The woman who’s Invii wotulering what to do about a coat to wear over her bustle dresses, i% answertMl by the gores and irndMella pleats whwh giv«* fullness to coat hacks, which can ac- comimNiate the actual puffy fullness^ tif the hustletl dress. I One »»f the more y<ui(hful coat trends is ths* simulatrsi, or removable, Isderti of fur. workiHi in any of th«* -s-ason’s popular |k*11s. The aff**ction for brown furs has increasisl this sea.son, lH*cause so 'imwh more luxury can he affonlsKl by the average wmnan, in mink and sable tl>*ed furs sia*h as filch, kolinsky, squirrel, muskrat and skunk. Subtly shaded sht*ar«‘«l Iwaver is another bn»wn favirrite who.se tones lend I themselves admirably to the m*w coat I colors as well as black. Significantly elegant and dpi‘ssy are this year’s smoother wiHvlcns, which jgo in more for wavy ripple weaves,; pin tK»int and novelty stripe effects, .tht^n for curUsl surfaces. Belk’s Has Two Buying Offices For 178 Stores Bolk .Stdivs were built (»n the policy that eaVh stoix* should buy its own goods, as the manager should know: better the wants t»f Uh’hI customers.' Yet in order to consolidate the buy-: ing of ITS stores, large offices arCj imaintaiiuxl at i'harlotte, N. C., and in New York city. In Charlotte, the ^ office contacts Southern mills from i I which millions of dollars worth of I merchandise is purchaseil annually, j Belk stores toifay are' the largest buy-1 ers and sellers of home products, be-' ,lieving it to their advantage to place! all the business possible with the,! I mills in cities where they have stores. | New York Office j .About eleven years ago Belk stores jsaw the necessity of opening their I own New York office. This office is now located in the heart of the fash ionable garment district. Here style merchandise in ladies’ and children’s w’ear and accessories is purchased. Capable New York and Southern styl ists are busy three hundred and sixty-, five days out of the year studying! and selecting w’eeks in advance the fashions Belk customers will wear. Belk managefs visit both offices regularly and in this way keep their stores stocked with the newest styles and best value merchandise the mar- *mii Values In Men’s Wear ii FALL SUITS Famous Rockingham brand— hard finished worsteds in chalk stripes, herringbones, and three- button tweeds. Hoth single and douhle-brejisted models. Reffu- lars, ItmKs, shorts and stouts. Sizes 32 to .lO— $14.95 MEN’S PANTS .\ complete line of quality worsted Pants, Hard-finish, long lasting: materials. Sizes 29 to 50— $1.98 to S4.95 FALL TIES Rejjal-Aire — the tie that de fies wrinkles. First in style, longest In wear. Sold exclusively bv us— 98c Other Ties — 2.5c and 4Hc UNDERWEAR We are exclusive dealers for “Fruit of the I^oom” Shirts and Short.s. They’re sanforized — can’t shrink. Each— 25c We also carry a complete line of nationally known Hanes un derwear. ! THE FAMILY DRESSES-UP E'OR FALL COMFORTABLE SHOES * Men, Women, Children IN THE NEWEST STYLES r.T Paris Fashion We are now exclusive deal ers for the well-known Paris Fashion Shoes. “The fit is the thing. Sizes 3 to 10. Widths AAA to D— $2.95 - $3.95 Red Goose SHOES FOR BOYS AND GIRLS. All sizes— $2.95 Natural Bridge ARCH SHOES Comfort plus style and dur ability. Sizes 4 to 10. • Widths AAA to E— $4.95 Dr. Luther’s Scientific Baby Shoes patent and white In calf, kid— 98c to $1.98 Weyenb^g Shoes of highest quality, style and comfort. Sizes 6 to 12. All wanted styles— $2.95 to $4.95 Comflex Shoes FOR CHILDREN Made rf solid leather. Per fect fitting. All sizes— $1.98 ket affords. artment