The Clinton chronicle. (Clinton, S.C.) 1901-current, September 21, 1939, Image 9
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Belk’s Invites You To Visit Their Newly Moderneizd Department Store
BELK’S
SECTION
Site Qlltnton (!Ilfrnntrb
VOLUME XXXIX
CLINTON, S. C., THURSDAY, SEPTEMBER 21, 1939
BELK’S
SECTION
NUMBER 38
ENLARGED BELK’S STORE BEGINS
STORE-WIDE EVENT THURSDAY
City’s Largest Department
Store, Recently Enlarged and
Modernized, Plans Gala Cele*
bration To Which Public Is
Cordially Invited.
The recently TnoderriiJied and en
larged Belk’s Department store an
nounce their grand fall opening begin
ning Thursday, an event of interest
to the buying public.
The store, opening in Clinton four
years ago, has rapidly grown. De
partment after department has been 1
added and now comes the addition of
a second floor for a complete ready-
to-wear de>partment which is a credit
to a city several times the size of
Clinton. To care for their fast grow
ing trade, the management was forc
ed to launch the expansion program
which has recently been completed.
As Mr. Smufi explains, the' store is
operated strictly on a caiAt baaia,
which lessens the overhead and there
by gives the patrons the benefit of a
huge saving. What is more, the store,
one of the units of the 178 Belk stores
that cover the Southeastern states,
maintains only the freshest stock at
all times by continually searching the
various markets for the* latest in
styles.
The shoes dei>artment on the first j
floor is complete with shoes for men,'
STYLE SHOW
Thursday Night,
Sept. 21 8 to 9 O’clock
The public is cprdially invited
to attend this style event in
oar store on this date. Show
ing ^e newest and latest styles
in wearing apparel.
LIVE MODELS
Favors For the Ladies
FASHIONS FOR FAU RECALL THE
FEMININin OF BY.CONE DAYS
Colors Are Deep and Subtle. Black Leads,
Followed By Brown^ Wines and Greens
GROWN-UPS
inspire
3 BOYS’ WEAR
Color Accents Suits
For Youthful Mem
bers of the Family
Long pants used to be attained with
the dignity of high .school entrance,
but the boy of today is in them long
before that time and in many sections
When
D. B. SMITH
Belk’s Department
Store
I Fashions for fall recall the femi-
ininity and opulence of past eras—yet
'lay emphasis on every means to com-
jfort and practicability combined with
I the refinements of simplicity.
I This is a sea.son of riches, .scattered
I gold in the path of the shopper, and
.making every woman’s jewel box a
itivasure chest of costume accents,
j Colors are deep, subtle and intense-
I’y flattering to the wvarer, stivssing
black aUtve all colors — followed in
popularity by browns, wines and
gri-ens so liark they themselves ap
pear black.
Mink tones of brown, a spirited rust
and fascinating plum shade are also
in the accessory plan—among tho.se
colors which will bt‘ used to achieve
the new "monotone” in costume har
mony, or contrasts achieved by very-
ing tone rather than greatly differ
ent colors.
, It is still smart to strike a note of
of the country'they have completely stark contrast in one’s ensemble, and
replact*d the "knicker” for general |f<,|. ^^is purjHtse thew’s a rang** of
brilliant shades such as lipstick nsl.
Ten to twelve is the age today at bi-onz** green, gold, leal, fuchsia and
w’hich the boy puts on his first long-lacjua — with hois <le rose and slate
pants suit, and it will be styled and blue the nmre ilelicate tones.
I cut in almost i<k*nlical fashion with Because handbags am* am<»ng our
I that of hi.s father. The coat may be mom* obvious acces.sories, they am*
chosen a* th<* most dramatic
eliptical handles, and the ubiquitous
bustle bow seen in every other fashion
phase.
Glov'es, too, live a life of novelty,
rnagnificently restrained itr dccom-
tion and trimming. With doeskin,
suede, capeskin, glace, pigskin and
goatskin among the pr<*ferred leath
ers, fabric gloves take on the in-
creasHsl importance of leather con
trasts; while bunny and angora gloves
pack in college luggage and are seen
in the sports field.
lx)nger lengths predominate in the
glove silhoui*tte, with the four-button
length most popular. Combinations of
leather or patent with suede, thong
lacing, pleated and draped detail,
.stitching contrasts and metallic trims,
embroideries and “love knots,” the
opulence of laoe on evening gloves,
and fur to go with untrimmed fur
coats — these are the predominating
interests in gloves for fall.
Belts are once again important cos
tume accents, and tliough narrower in
depth this fall, they add the drama
of longer buckles, and interesting
trimmings such as thong-lacing,
large links of leather or gold, and
the ornamentation of beads and se
quins. In belts particularly, the bustle
bow is significant, because it can con
vert a plain back dm*s.s to new season
back interest.
JeweliTT is more inuportant than it
ha.s been in years, and the plainness
, of dress necklines calks for elabor-
atibn with necklaces, which also com
plement th(* back-fullness in so many
fashions.
■Gold in sculptured and mesh-treat
ment shares interest with pearls and
cameos, rhinestones and marcasite.
Necklaces choose fringe softness,
variable 30-inch chains and bustle ef
fects of twisted and untwisted manip
ulation for 1039 excitement.
.nd children, .11 in Clinton in I.. B. Smith ,, , , ,k
. * ’ |»hly singlel, and it will have two to n<»te m the •*nM*'inblc, and this scaiwin
A men’s department, show-! the Belk|th„.e buttons. While a vest comes ,find.s tb^^rtTsjpiat and s..ft. with wnb*.
in the latest styles in fall wearing3''*^’’‘**tion in Greenville to become^with many of the.**** suits, lots of boys flat bottinns and top handles favor»*d.
• jiparel. i manager of the store, a po.sition hci**^* discardir^ them in favor of Handbag Buies
On the first floor is found a ctim-jhas capably filled since that time. ^veaters, which are warm and can detail, hamlbagr* nr*'
plete new children’s department which j .^mith. a native of Jefferson., without the ^frminine and siimd
native of Jefferson,
member of the Belk
Here
has been add«*«l during the remodeling 1 ' '
of the store. Here can be found every-j **'’ ** t* »
thing need*Hl in dresses, coats, hats, organization for eight years,
urxlerwear, etc., for hoys and girls he has surrounded himself with a cap-
fnmri 3 to 16 years of age. able, enthusiastic and *-ffiCH*nt *»rgan-
One of the f<ratures of the store isj
the bargain bas**nient. Here is a com
plete store within itself, replete with
bargain offerings for persons who
rh*s»se to buy cheaper materials.
ization which carries on rhe many de
partmenis of their larg** and
never-
nHiniy
. ... leven wh**n sm’all in siz<*; and always
R*.mrhtw**eds flHnn**ls and heavier, „nn..y«nre of
w*M>Is are ideal for bo>’s suits because
of the hard wear to which they are'
subjix-te*l. Brown and gray are favor
ite colors and the wardrobe of ^'**‘*T
well dresse*! young man will include
newly' either a gray flannel suit or a brown
mo*l**rnized store. Invariable courtesy;^*’ grayish twee<l, perhaps with a
and a thorough kn«»wle<lge of the ‘k-sign.
.Manager ihnith points out that thelchandise they sell have been the k»*y-| dres«-up wear most boys still
store sends repreaentatives to notes of their training. have a r**gii]ation blue serge auit that
the .Sew York markeU at least twice! !„ speaking of their enlargeuienl Sundays a^ holidays,
a year with instructions to purc^se program, Mr. 8mith suted: “W ith ouri•• ■ sumlaM garment,
*»nly the leading nationally advertised .xp^nsion and remixleling now com-1^*Tf**^ . ^ ubia-brifi-*^!
trrands of gmids. In ad<lition, the Belk p|ete*l, our store is better prepared
l<s«l
.\lligat<*r, siM*«k*, calf and jratent
are the most |»opular leath****-, while
such as ottoman and failb*
j pnrvide a "new” U»ok.
Just a few of the dri*SHmaker toiirh-
jes which make fall handlwg*' inter«-st-
ling are transluscent Incite frames,
’sunken zip|M*r fasiinings and «b*ro-
rwtive slides, o*durfuIly whiiMed «*.lg-
es, semi-circular shapis dia|>i‘d on
CONGRATULATIONS TO
BELK’S DEPARTMENT STORE
On thus occasion of their Grand Open- ^
ing, we are happy to extend our sincere
congratulations and good wishes for con
tinued surreK.H. It has been a pleasure to
be a.ssociated with so progressive an in
stitution as Relk’s Department Store, and
we are proud to have had a share in the
honest efforts of this establishment to
faithfully serve the community with
gtMid merchandise.
WEYENBERG SHOE MEG. CO.
f rm •♦■mis its *k*sigwrs to Pans at
regular intervals to study styles and
IW.VCity glKHls. I
t»r»c c«»mmodity that ih** st«»rc f«w-i
tur. - IS piece gOisls manufacturi**! in
eb** rnit4*«l .Stat**>. Thousamls
ysnl- of th*-'* g<>»Ml- are rarn«-<l by
than ever liefore to serve the buying
puldic. We vision a great sh*»pping
cent«*r ami a gnatcr sti»rc for <'linl*»n.
N«»t only hav*« we had confidence in
merchandising h4*re during the pa«t
four year.-; we have had faith in th«-
rity't futui*' ami ha\e tri«*«l to sVrw
imprmemi-nts
w * *
Personnel Of
Belk’s
the !*t«ire, ftoni which a customer may 4,m- faith by the n*cent
■in«l mater.al for alm*»st an>'thirig ini- hav*- mad*-.”
agmaNe. yjr. Smith is t-ne of the mo-t pro-
If a fuitron so d**sire- h** or s e lk-lk managers in the t aro
ma) -iieml b-.?urs in the ‘tore without
bi .fig inc*»nv'.-ni_enced in any niann**r. __
Most m«sk rnize*! in efficiency from |
st**m l4» stem, with a corps of **m-
jibiyt-s cag**r to serve, the store ex
pects to attract thousands in this sec-
t;on for it- fall «»pening beginning
Thurs*iay.
.Manager Smith -* proud of the com- i
p!ete fiitaletnization which n<»w makes
this firm the city’s largest d*-part-
niimt store, one that conii»ares in
b-auty. attracti\'X*ness and complele-
n*s.s with the l>*-st in the entire coun
try.
Jh'or the big Belk Fall 0|»eniT>g you
are cordially invited and requested to
bring your family and neighbors.
Here you will find the smartest, new
est styles for fall, with "selling for
le.ss," the well-known policy of this _
large mercantile concern, always pre
vailing.
This entire section is devote*! to a
presentation of the history of Belk’s,
its parent organization, Belk Bros., of
f^rlotte, the manag**Tnent and per
sonnel of the local organization, and
other newrs pertinent to this store and
its merchandise, and a description of
the Very latest styles for men, women
and children. |
The manag*-ment f»f Ik*lk’.-* de
partment st4»re IS justly proud
**f Its sales staff, which long ago
estahlish(*d an enviable reconi
for giving ]»r*mipt and courteous
.-ervice.
The p*-rsonnel of the various
d»*partm«nts of the- store f<»I-
Itrws: ,
I‘ie*e G<*o*l.s Dejit.- Mrs. Eric
Barnes.
Hosier)' and f'osmetics—^Miss
Jeanette Pitts.
R< a<f>’-to-w’ear and Baby De
partment—.Mrs. Virgil Abrams.
.‘''hoe Dept.—L. A. Reeves.
.Men’s Ik'pt.—E. A. Redierts.
Bargain Basement — Miss
Mau<le Wells.
Cashier—Mrs. D. B. Smith.
Porter—John Motes.
B* •ys' overcoats may b»* either tin-
gU- *>r <k)ukle-brea«te*l ami usually
they appear in tw«-«-ds or h<*avy worst
eds. In adilition t*i the *iverroat h«*
will have a '>|M>rt or play c*iat which,
this Winter will fing**r-lcngth with
a ‘■Iide f;istem-d front. These are
jniaile up in a variety of design* ami
some <,f th«m c*»mbine Ieath**r with
ci«>th. .<«»mc of the fancier «»n*-«, in
'C**.«»re*| plaids, an* r**miniscer»t «*f'
mackinaws ami the mats worn by
luml'«*r;acks.
i lor -mailer boys, shorts are a big
badcr in pants styles. They an* cut
Very much like gn^wn-up shorts ami]
should come just above the knee. Ev-'
eryday c**ats to match these usually
have *«»kars, although *if the dressier
on*-t soni*- are collarl(*ss, over wrhich,
th*- ls>y Wear- a stan*h«-«l, white Eton
c*iiiar,
A- these suits df» not have vests, |
for aikivd warmth the little lads are'
d«*i>endent on knitt***# jackets and
sw**aTers in .ightweight w*iolly ma-
tenals.
New Fall Coats and Suits
A t'tunnini; tarirly of dres
sy Cloth Coats, many lavishly
fur-trimmed.
9 to 15
. 12 to 20
.36 to 52
312.95 to $24.95
Skirt-Mates
The sweater* worn with jackets and
skirts are more detailed in the small
er sizes which favor short sleeves.
But high school and college girls
want the classic, untrimmed pull-on
sweater with
accompanying
Idng sleeves, and an
cardigan with buttons
HATS ACCENT
YOUTH MODE
M<*re and more, the school girl is
learning that it’.** unwise to exjiose an'
, uncovered hea*l U> autumn breezs and
winter’s snow; and although »he may i
tie a kerchief ’round her head for
campus wear, when .she’s dressed for
public ayqiearance, she’ll complete
every outfit with the right kind of
hat.
] riassic in h<*adgear for the daugh
ter of the hous*; are—the beret, off,
the face this year and larger in scope; I
the Sc*/ich cap with streamers, be
loved this season liecau.se everything
sewn on grosgrain ribbon—reveiTiible jj, p(,puiar; and the casual brim *
to button down the front or back. j h^t with a feather in its ribbon band.'
In blouses, simple skirt styles with’ Rainy clays will find daughteri
pockets, stitching, fly fronts,
monogram effect insignia are
liked.
EVERYTHING NEW FOR
YOU’LL FIND AT
BELK’S - For Less
and;W’earing a rubberized cotton hat,
best I mad^ ju.st like a OloucesttT fisher
man’s, chin strap and all.
Little girls will often wear simple,
roll brim hats to match their coats—
either in the coat fabric, or in a; l|
matchirvg felt.
Older si.iters, however, will look,
forward U> dress up occasions when,
they can set on their pretty curls, the^
draped off-the-face Ix-rets, postillion;
crowTis and I>utch boy visor brims
which are in keeping with their shub-
by fur jackets, simple date dresses, |
and the new Holland silhouette in
dres.ses, achieved with projecting j
pockets.
Felts pretty nearly win the popu-j
lanty contest for school-age bats, butj ^
there are still a number of crocheted
caps and turbans made of coiorful
chenille. And the popularity of vel
veteen collars on reefer coaLs, brings
velvet back in the hat picture.
Most delighted return of all—is that
of the "beaver hat,’’ its furry texture
a perfect abcompaniment Co tweed
coats and suits, and a matcbmnte for
trhmned garments.
Striped tweed link
ckiH^ jacket—
$2.95 - S4.95
Cardigan sweater,
in all colors—
98c to $2.95
Clan |daid skirt, all
around pleats—
98c to $2.95
careful selection of all new style fealure.s.
copy of an expensive model.
Juniors and regular sizes—
$9.95 and $12.95
9
Dept Store