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i I ■/ t. THURSDAY/SEPTEMBER 21. 1939 THE CLINTON CHRONICLE. CLINTON. S. C. / BELK WTEGRin HIGHLY PRIZED; { CREATES PUBLIC CONFIDENCE HEAD OF BELK STORES Integrity is highly prized by Belk’s Department^tore. They believe that the man behind the goods is an im portant factor in businesjS dealiiyra. The value of a hat or other form of merchandise is intangible at best. No matter how experienced the buyer may be, he seldom knows the intrin sic value of the article he buys. But when the buyer can bo certain of the integrity of the men behind the goods and of the firm by which they are manufactured, he is assured of fair dealings. Some business firms inspire faith— firms which value good will more than a dozen hats. Materials and nia- I chines may sometimes go wrong, but I the house of prove<i integrity W’ill de- j liver goods as sample and will live up to its promises. The firm will in no way betray the faith oi their cus tomers. e f^le and quality are only two sides of the triangle. Integrity remains. Without it the business relationship iof the firm is built on quicksand, i Belk’s Department Store values j among its greatest assets its relation- )ships with the firms represented in this special section. They are firms whose business integrity is unques- jtionable and from whom thousands 'of dollars wmcth of merchandise is bought each year by Belk’s. CONGRATULATIONS AND BEST WISHES TO THE BEAUTIFUL NEW BELK’S Atlas Shirts ... of style and quality are handled bv this well-known firm. ATLAS SHIRT CO., INC. A (OMPLETE CHILDREN’S DEPARTMENT OUTFITS THE YOUNG CROWD DRESSES Shirley Temple, Deanna Durbin and Kate Greenway. Sizes 3 to 6, 7 to 12, and 12 to 16— S1.98 Cinderella Dresses— 98c COATS 4 to 16 Skilfully tailored with self-trim or veUeteen collars. .\ll the new rttlors— S3.98 to $9.95 SWEATERS AND SKIRTS .Mix ’em and match 'em. We have a large selection— 98c to $2.95 'J I BOYS’ SUITS Extra quality in hard-finished worsteds. Double and single- breasted. Sixes 3 to 18— $4.98 to $10.95 SHIRTS “Fruit of the Loom” Shirts for boys. Full cut and fast color. All sizes— 70c LUCKY BOY SHIRTS SWEATERS .A big assortment of all-wool and mixed Sweaters. Slip-over and zipper styles— Sizes 4 to 14— 48c BOYS HATS .Mannish Felts in all fall colors. 98c to $2.95 • 49c and 98c Belk’s Dept. Store W. H. Ilelk. president of llelk Brothers company, founder of the"^eflr chain of stores in the Carolinas and neighimring states. His first estab lishment, opened at !Vfunri>e. N. t’., bad 2.<M>0 square feet of floor space. His store in Charlotte has nearly IttU.POO squire feet of flm»r space. Mr. Belk’s numbers I7H stores. SUIT FORMS HUB OF FALL WARDROBE Man-Tailored and Dressy Interpreta tions; New Fabrics The .American woman whi pride- herself on selecting u well balanced wardroln* whatever her means, ha- come to regatrd the suit as the main stay of her wardiidie, bee.tuse of its IMHcticubiiity a- an a.l-«K-casion tume. This fall intr*a!u<<*s thiee-poc styles ami reefers, fur jacketed suits and hip length JackH suits in man- tailored and dressy inter|»retations. with fui a plus or minus (|uaniit.v. Outstanding this season are the many new fabrics, distinguished pat terns, never trent.'iients ami biil.iant color effects. .Small wonder the three-piece suit is exiK-cled to he worn by four of every ten suit owners whim it come in so many ap)>ealing variatiiois. Mon otone wools and lwee«ls, subtle pat terns ami multicolor weaves do full justice to the .-wing or boxy swagger silbomdte as well as to the slimly fitt«*<l mmlels wha-h the casual rathei than siM>rts in character. The seonomy of a three-piece suit rests in the fact that it.s coat is full length and therefoie can serve as an extia coat to he worn with dresses as well as with ja<-ket and skirt. The nefer coat is particularly ser- viceahle, hjK>king well with sport froi'ks ami with the simple ty|H* of “date dress.” .Skirt length, it has the nip|a‘d-in waist, .soft drafie detail, novel collar treatment in self fabric, velveteen or fur—and has as its fit ting companion the skirt whose swinging lines follow tho.se of the coat’s lower fullness. lor the final choice, the suit .shop per has the hip length jacket suit, which may he man-tailored, ca.sual, sport or dressy in tyjH*. New details, such as a softened waistline, figure flattering rever notches and more' feminine fabric.s give the man tailored suit a changed I>ersonality for fall. While ca.-ual and i*port type-- run the full gamut of colorful tweeils, de pending for novelty on necklines which may be collarle.s.s, youthfully selfrcollared or >fur-trimnied , . . but tons which are multitudinous in .sin- gie and double-brea-^ted rows . . . and the “skating” or pleated silhouette of skirts. MONROE, N. C. i V7AS FIRST IN WIDE SYSTEM \V. H. Belk IVrsuaded His l»hy. sician-Hrolher. Dr. J. .M. Beik. To .loin Him In Venturr. and Si art Made In “l*anic Era.” W. H. B.lk, a pi.mee: of merchan- di-ing. MM.-M'd i ■‘mail ■•to'x*, :50xT3 fee*, ir, .M N. in 1''.*3. and thus b«-g-»M what i- known “the futhci of II ik’.s -tor .\t t’at tim. lb. .1 M. Bell.. h;s Inotli *•. v j> ac'u’ing medicin** in - »i' in'y. W. II. Bfik persu:ide<l !>’. Ile.k to f >»-s.rKe his i»ract;ce ami i i.'i him 'h ‘h* im-'caiitile b;id*u -s. Then l»**g;»n a h.ird -trugg'e to gain .1 f'lotholil in the biisinv-s. During the p . ssiiig I'.ii'ii'U- *r Is'.'l and I'.mH) thmv were few imiu-tnni plants. The farimus in the surrmimling teriitory .Vile fore 1 to s«dl thiur crops at hot- om prie s. I'l n-iiiieuitly then- wa- lit.Ie momy, and a- a rule the faim- e;> a;:d other. Wi re-badly in ib-bt. Belk H*others adhered to th«- prin ciple of buying gooils for le.s and seiiiiig th in at lower prices, striving to provide la-tter valia-s than their ^compotitors and basing their busi-e-ss dealings upon the stiicte-t integrity and honesty. The Belk broth! rs resolve ! t » deal with their fellowman in the fairest .»ml most up:;ght methmis. and to '.slick to these principles. They further surrounded themselves with young mi n w ho w'ould follow these princi ples and the;-i*l)y their success was practically assuivd. In IHlPi the rharlotte store was ojiened, laaring the name “Belk Krotheis Co.” Others followed more rapidly. .At the (iresent time there are more than 17."> Belk .stores in o|H*r-' ation throughout North x'arolina,, S luth Carolina, Virginia. Tenne.ssee, (n'oigia, .Alabama and Florida. I ! When u lb !k bianch is opened, the B Ik reputation for fair dealing pre- iceih s the opening. .Seldom doe.s a sin gle week pu.-s when W. H. B<*Ik iK*es not !<•(•! ive a Ie*ter Msjuesting him to op n a B. lk .store- in the locality of the sends i . I The Belk rating among the g>eat.—t 'business eoneerns in the country, mills and bank- ino^iided, is .A-I. It is thu.s that the greatest possible ad vantage of buying is .-i“cured for the Bsik fi’-m. Ease Found In Sport Clothes , | Today, .sportswear is just a.s im-j portant a part of a man’.s wardrobe as a business suit. For driving, coun-i try walks and just plain lounging, j sportswear’s the keynote of the day, j equally a.s important in these varied. u.ses as in actual spectator wear. j The men’s ensemble suit of slacks! and inner-outer shirt, which has been .so widely seen this last summer with certain variations, will be carried over int ofail in heavier fabric.s. The men’s ensemble suit of slacks and inner-outer shirt, w’hich ha.s been .so widely seen this past summer with certain variations, will be carried over into fall in heavier fabrics. Sweaters will be offered in both Smart Tie-Up . The tie trend lock.s like small pat terns for fall wear. Dots and stripes are good and there will be many hori zontal stri|>es, (larticuiarly in the cn>- cheted knit ties of silk and wool which ideserve a place in every well-dressed, man’s wardrola?. I Bow ties continue and there is an I increa.sing popularity of the light- Iweight wools in plaid, paisley and* I foulard designs. These are now ob- jtainable in all weights and cooirs. I pull-over and coat motlels with the letter—because of their more general I usefulness—holding the lead in popu- ! larity. One coat sweater w’hich has been seen has a talon slide fastener 'front aj>pliod in the surcoat manner; jthat is, the si lift fa.stenor ends at the jwai.stline in a pair of tabs w'hich 'make it easy,, to put the separating! 'components of the fastener together.• PAGE ELEVEN HEARTY CONGRATULATIONS TO BEUC^S Priced $1.48 , ' FOR THEIR WONDERFUL STORE AND SPLENDID FALL OPENING ‘TRUIT OF THE LOOM^^ SHIRTS ARE SOLD EXCLUSIVELY IN CLINTON ...By... o ECLIPSE-NEEDLES CO. SHIRTS PAJAMAS UONGRATIXATIONS TO BELK^S OUR BEST WISHES FOR THIS MODERN STORE WHK'H IS A C REDIT TO ANY urn WCHIL JACKETS ... $I.9H to $.3.9.> IJlIle .Men\s Long Paints SUITS. .3 tu 8 . $2.95*$ 1.9.3 BOY.S- I.ONGIES . 9Sc up THE MONARCH CO. .Manufarlurrr«( and Sivihits of SUITS ' TROUSERS J.U’KETS CONGRATULATIONS TO BELK^S ON THE REMODELING AND ENLARGING OF THEIR C LINTON STORE Smart SNUG FELTS $1.98 •••dndooo $2.95 ■I ‘i . V