The Clinton chronicle. (Clinton, S.C.) 1901-current, September 21, 1939, Image 10
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PAGE TEN
THE CLINTON CHRONICLE, CLINTON, S. C.
THURSDAY, SEPTEMBER 21, 1939
HAT STYLES
REVEAL ART
The fact that this is a dressy sea
son in fashion, is emphasized by the
more formal treatments of millinery
which include draping*, shirring:, dra
matic heigr^t. and bustle backs , in
keepinir with the revival of back in
terest in dresses.
The American woman holds affec
tionately to the little hat, which
again offers flattery in turban, pill
box, toque and beret styling, as well
as small brim types which may be
casual, sailor, swagger or visor de-
aigned. The small hat looks dressier
with cuff brim or cushioned treats
ment. .
With a varied selection of fells,
fabrics such a.'s velveteen and woolen,
velours and long haired heaver, and
sleek antelojK*. hats offer an a<lmir-
able choice from which every indi
vidual fa*«hion may Ik* suitably ccmi-
I>leineute<l, not <»nly in texture, hut in
colors—which eh<H*k with every shade
on the fall aJid winter color chart.
Trimmings serve many a dramatic
purpose*, with ril»lM)ns universally pop
ular, whether in hustle tr«*atment,
trim streamer ends, multi-color
bo^s, or tailored handings.
More than ever, smart women will
U* feather fanciers, delighted with the
fi-miniiM* softness of colorful feather
j)H(ls; the individuality of birds perch-
<sl a-hriin or a-crown, while Ostrich
curls an<l willows revive the same
elegatK-e seen in fashions reiuiuiijcent
of the late '
Many coats, suits, and even <lress(*s
will hav<* an air militain*, and hats
comply with cord and tassel trim-
rings. which an* as old fashioned as
they are “militaristic.”
Now that wom<*n have gotten used
WAY TO TEST
ORIGINALITY
rest firmly on her shoulders.
Of course she needs a handbag, and
the most practical kind has a shoul
der strap, and. a note pad and pencil
under one flap.
The school girl’s basic wardrobe is .\nd because she learns beauty care
a simple one so far as each garment’s i^^rly, she’ll have her own little bath
3'styling is concerned-but she likes to
vary it and test her own originality
with the many gay acces.sories s *en
this season.
Under her sw'cater, she wi.l wear
'the dickey with little round collar—
comfortable lieXause it has a back,
and elastic w’ai.stband.
and whatever creams
-He’s allow’ed to use.
and cosmetics
The Blues Have It!
Two new colors in the men’s style
chart are: mist bltK* in flannel and
when she goes w'ithout a hat, cltar cut worsted, and in stripes oa
she won’t forget her chubby mittens j a Mack background, and “Skyr,*
jof bunny, r.t-ece-lined to keep fingers | nam^ for the island off the coast
warm in the football atadinm or hi- of Scotland, coming principally in
cycling: home*from schoo-l. . '^oft, woolly .Shetland tweeds. A sun-
B<*cause most of her wardro'lie is baked looking mixture of blue and
made up of skirts, she’ll like holding brown, Skye is particularly a color
up some of them with suspenders that worth watching for.
A glimpse of (he lingerie, millinery and ready-to-wear drparlments on Relk’s second floor. All lines of mer
chandise carried in theoe departments are nationally advertised. Also located in this section is a complete in
fants’ department. Roth departments are especially arranged for our grand opening and filled with everything
that’s new and smart for fall.
to wearing, veils, millinery d<*sigriers |'Tlip
are taking Us-way in suggtfsting new ! * * 1111 Ul^
ways in w'hich to w<*ar th<*m. .Mysteri
ously draped to make eyes alluring,
s«(nu* veils improvise on the fencer’s
masque, .some nridge the no-;e, leav
ing the eyes uneovered, and many
dra|M* s<i us to form sruxsls.
COAT GAINS
IN FAVOR
FALL BRINGS
NEW NECKWEAR
WE WISH TO UOMBLIMENT
BELK’S DEPARTMENT STORE
ON THE SIM.KNDin IMPROVE.MKNTS MADE
IN RE.MODELINi; THEIR STORE
o
Golden Belt Manufacturing Co.
Manufarturers of
HILLCREST HOSIERY
FVatured exclunlvely by Bclk’s
Full Skirted Silhou-
etts, Too, Makes
(fraceful Kntrance
Sweaters To Be
Worn With Suits
With fittetl styles in the ascend-
The grow’ing p<q»ularity of the two-
jiiect* single and douhle-breaste*! suit
calls for the slip-over sweater replac
ing the vest. These come in light
er, so callesi because of the wjde band
at the bottom in a (lifferent stitch
ancy for fall and winter ci>at popu-j weight wools and are in all-over l»at-
larity, the full skirt«*<l silhouette, terns, many of them matching the
makes a graceful entrance in both j suit in color.
untrirnme<l and handsomely furi^d The fish tail mo<lel slipover sweat-
styles, distinguishe<l by dress-like
dKail.
Chiefly, these details may Iw oh-
serveil in 4larte<l hiMlices, soft drapes, |fn>m the upper part, is widely worn;
strategically places! Im»ws, clusters of | in the middU* West. Hluish and gray- ;
I’jcks, the m'hievement a wa.>vp ish greens are g(KMl. hut blue will re-'
waistline and much sleeve newness, main a lM*st-seller. Many sweaters I
TIm* definitely tiressy trend in coats for purely s|M>rts wear will combine ■
is «»ne of greater f<»rmality than ever materials such as Shetland, tweed,
twfore, while the sport coat has its leather and other materials. Knitted
own r«*alin. making Inith ty|M*B essen- waistcoats are coming hack in both
Lial to every wardrobe. rhi-cktsl, plaid and hound’s tinith de-
Kven the casual, untriinnusl reefer signs,
has taken to softer, dnwsmaker ile- I.ighlweight wool and lisle socks
tails in a dressy iimkhI, although it are fairly standani, althmgh colh-gei
also is seen in siiort interpretations, nun for s<*veral years have indicated i
The fiiiHiamental body lines of,t,heir prefer»*nce for cohtr.
c«Mts this fall are different fromi-
those in any previ6us season, ts'cauw*
i
CONGRATULATIONS TO
BELK’S
IJ^E wish yon well In your beautiful and
enlari^ store and know that your pol
icy of feaiurinjif dependable merchandise
will bring you the success you so richly de
serve.
Stanton Pajamas
•••ftncl***
Tractor Work Shirts
SHERROD SHIRT CO.
RED CAMEL OVERALLS
Bib Pocket is the
BIG OVERALL IMPROVEMENT
i
CON
deeptone
DENIIM
ifC f 5 fhi on
It's the lost word! One ZIP opens or
closet the entire bib! Absolutely fool
proof ond loss-proof! In fact, everything
about Belk’s Red Cornel Overotts hag
to be the lost word. Because Belk speci
fies everything: extra stitches, extro rein
forcements, Sanforized-Shrunktooi'proof
pockets, exact graduated sizes-ond the
Great Heavy Duty Fabric, your famous
CONE deeptone DENIM. Yes 'sir, we're
proud of this overall—-Ond it's going to
suit you 100 per cent. Come and get it.
SANFORIZCD-SHRUNK
■
• • I duel sKrmaoge of rh.* tob'** •r* *he om^ *tal p« a d'#% *'©’ easeed 1* Method C5 36
BELK’S DEPARTMENT STORE
CUNTON, S. C.
they reveal .*»<» much in artful seam
ing. Ka-ed «»ut InMlices atv strikingly
new, attaining a l**ng, narrow waist
line.
K\ ly coat has something a
flare, wlwther it’s th»* all around, un-
int' i ropted ripple, or fullness coiicen-
:rat«*d in front, in hack, or to the side
attained thr»»',igh gores, or pUmts in
any one of the many variations.
The woman who’s Invii wotulering
what to do about a coat to wear over
her bustle dresses, i% answertMl by the
gores and irndMella pleats whwh giv«*
fullness to coat hacks, which can ac-
comimNiate the actual puffy fullness^
tif the hustletl dress.
I
One »»f the more y<ui(hful coat
trends is ths* simulatrsi, or removable,
Isderti of fur. workiHi in any of th«*
-s-ason’s popular |k*11s.
The aff**ction for brown furs has
increasisl this sea.son, lH*cause so
'imwh more luxury can he affonlsKl by
the average wmnan, in mink and sable
tl>*ed furs sia*h as filch, kolinsky,
squirrel, muskrat and skunk. Subtly
shaded sht*ar«‘«l Iwaver is another
bn»wn favirrite who.se tones lend
I themselves admirably to the m*w coat
I colors as well as black.
Significantly elegant and dpi‘ssy are
this year’s smoother wiHvlcns, which
jgo in more for wavy ripple weaves,;
pin tK»int and novelty stripe effects,
.tht^n for curUsl surfaces.
Belk’s Has Two
Buying Offices
For 178 Stores
Bolk .Stdivs were built (»n the policy
that eaVh stoix* should buy its own
goods, as the manager should know:
better the wants t»f Uh’hI customers.'
Yet in order to consolidate the buy-:
ing of ITS stores, large offices arCj
imaintaiiuxl at i'harlotte, N. C., and
in New York city. In Charlotte, the ^
office contacts Southern mills from i
I which millions of dollars worth of I
merchandise is purchaseil annually, j
Belk stores toifay are' the largest buy-1
ers and sellers of home products, be-'
,lieving it to their advantage to place!
all the business possible with the,!
I mills in cities where they have stores. |
New York Office
j .About eleven years ago Belk stores
jsaw the necessity of opening their
I own New York office. This office is
now located in the heart of the fash
ionable garment district. Here style
merchandise in ladies’ and children’s
w’ear and accessories is purchased.
Capable New York and Southern styl
ists are busy three hundred and sixty-,
five days out of the year studying!
and selecting w’eeks in advance the
fashions Belk customers will wear.
Belk managefs visit both offices
regularly and in this way keep their
stores stocked with the newest styles
and best value merchandise the mar-
*mii
Values In Men’s Wear
ii
FALL SUITS
Famous Rockingham brand—
hard finished worsteds in chalk
stripes, herringbones, and three-
button tweeds. Hoth single and
douhle-brejisted models. Reffu-
lars, ItmKs, shorts and stouts.
Sizes 32 to .lO—
$14.95
MEN’S PANTS
.\ complete line of quality
worsted Pants, Hard-finish, long
lasting: materials.
Sizes 29 to 50—
$1.98 to S4.95
FALL TIES
Rejjal-Aire — the tie that de
fies wrinkles. First in style,
longest In wear. Sold exclusively
bv us—
98c
Other Ties — 2.5c and 4Hc
UNDERWEAR
We are exclusive dealers for
“Fruit of the I^oom” Shirts and
Short.s. They’re sanforized —
can’t shrink. Each—
25c
We also carry a complete line
of nationally known Hanes un
derwear.
!
THE FAMILY DRESSES-UP
E'OR FALL
COMFORTABLE
SHOES
*
Men, Women, Children
IN THE NEWEST STYLES
r.T
Paris Fashion
We are now exclusive deal
ers for the well-known
Paris Fashion Shoes. “The
fit is the thing. Sizes 3 to
10. Widths AAA to D—
$2.95 - $3.95
Red Goose
SHOES FOR BOYS AND
GIRLS. All sizes—
$2.95
Natural Bridge
ARCH SHOES
Comfort plus style and dur
ability. Sizes 4 to 10. •
Widths AAA to E—
$4.95
Dr. Luther’s Scientific
Baby Shoes
patent and white
In calf,
kid—
98c to $1.98
Weyenb^g
Shoes of highest quality,
style and comfort. Sizes 6
to 12. All wanted styles—
$2.95 to $4.95
Comflex Shoes
FOR CHILDREN
Made rf solid leather. Per
fect fitting. All sizes—
$1.98
ket affords.
artment