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THE NEWBERRY SUN, NEWBERRY. S. C. WITH YOUR NAME ON IT! TARP OF 1,000 USES You get a card with each Fulton Tarp, for ordering your name plate and ink for marking y6ur tarp, also other property you wish to protect from loss. Tell your dealer you want Fulton, the triple strength, long- lasting tarp with your name on it. If he can't supply you — write us. FREE Size Chart and Booklet «>"•«* «ize for trucks, machinery, etc --tells now to use Tarpaulins for profit on the farm. Send cord today for your copy. BAG i COTTON MIILS. Atlanta Ga. Dept. WNU SO FAST..PURE..DEPENDABLE St. Joseph aspirin WORLDS LARGEST SELLER AT I0< Grandma’s Sayings DID YOU EVER notice how the man at the top is most alius the ,ehap who’s Iq the habit o' gettia' to the bottom o' things? IS paid Mrs. Eleanor TUden. Altmdeoa. Calif. • WHEN IT COMES to style, yellow Nu-Maid is worth talkin’ about. Molded in modern table style % .pound prints that fit any serving dish. You can bet I always look for the picture of Miss Nu-Maid on the package, 'cause Miss Nu-Maid means modern margarine. efr SMILES do to folks what bakin- powder does to cakes — fer smiles make the spirits rise and hearts light $5 paid Mrs. 1C B. Detrain. Kthoka, Me* WHEN I LOOK for margarine, I always look for the picture of Miss Nu-Maid on the package. And folks there's a package that’s really trampin'—modern in every way. Seals in Nu-Maid’s “Table-Grade” flavor. And that churned-fresh fla vor makes a big difference in my cookin' and bakin'. will be paid upon publication to the first contributor of each accepted saying or idea. Address "Grandma” 109 East Pearl Street Cincinnati 2, Ohio. ALWAYS LOOK FOB SWEET, wholesome Miss Nu-Maid on the package when you buy margarine. M 1 ** Nu-Maid is your assurance of the finest modern margarine in the finest modern package. If***:^ giiii 0 &- b ‘*^orl bow, - tbt » ■or. „( Cl ^*» Ghl Wlti BJWci acting LABBER GIRL BROADWAY AND MAIN STREET Although It May Not Be Love at First Sight, Television and the Movies Must Get Married Billy Bose networks must By BILLY ROSE You might not think it to look at them, but the two big branches of show business are in heavy trouble — movies and television broadcasting. The movies, a business with plenty of product, is up against a rapid ly shrinking audience, and though some of the companies are still in the black, it’s a cinch they won’t be when there are 10 million TV sets in 10 million parlors. Judging by the financial pages, the people who own the companies agree with me because most of the movie stocks are selling for less than half of their 1946 quotations. The television business, on the other hand, has a rapidly expand ing audience but darned little prod uct worth looking at And, as I see it it isn’t the fault of the TV tycoons — there just isn’t enough theatrical talent around to provide good live ' enter tainment for the 300 half -hour shows which the present each week. In other words, unless something is done about it and pronto, one business will grow more insolvent and the other more insipid. Is there a solution? Of course, and like all good solutions it’s a simple one: Television must mar ry the movies, or vice versa—and if there are laws on the books which get in the way of these nuptials, then in the public interest the laws will have to be changed. The advantage of this alliance are many and obvious. First, through the sale or rental to tele casters of film expressly made for the foot-square TV screen, the movies can start recouping some of the money that the home sets are siphoning out of their box offices. Second, on a give-and- take basis, the film companies will be able to run off their trailers in millions of living rooms, and the few tests of this type of ad vertising indicate that it’s plenty potent. Third, the midget screens can be used to develop new pic ture personalities, and this, as movie men will tell you, if^ihe real life blood of their silly busi ness. What can Hollywood do for Tele vision? Plenty. A sufficient amount of the right kind of film will solve better than half of its program ming problems—and I’m, of course, not referring to the grade-Z vintage stuff which certain stations now run as a last and ludicrous resort. I’m talking about pictures ex pertly tailored for the small screen, skillfully staged and lighted, and which, among other things, will steer clear of the long shots which look like so much oscillating mush. Hollywood eventually can produce darn near every type of TV pro gram from the travelogue to the three-act dramatic play, but for openers it might do well to con centrate on the popular classics that people never seem to get tired ot For instance, the best of the short stories of De Maupassant, O. Henry, Ben Hecht, Damon Run yon and Somerset Maugham; dit to, a series of symphonic stand bys with Toscanini and Stokowski conducting; double ditto, the in spired antics of Jimmy Durante, Maurice Chevalier and a hundred others in the rhinestoned hodge podge that makes up show business. Access to such a stock pile of film classics would, among other things, take the bone-crushing pres sure off the TV programmers and allow them to concentrate on a few really good live shows. And before long, if Ibey use the sense that God gave geese, the blending of the reel and the real would add up to entertain ment which one could watch without rushing for the rail. The overall consequence would he that two businesses which give employment to tens of thousands would once and for dll climb out of the red and into the pink. Paramount Pictures, which paid $560,000 for an interest in DuMont some years ago, is angling to sell its holdings for $12,000,000. That would be a nice capital gain, at course, but I wonder if it wouldn’t be smarter for Paramount to hold on to this stock and invest a few extra bucks in a film library to make DuMont the first TV network worth a second look. Who knows—it might be a handy hedge against the time when there are 20 million television sets, and DuMont is considering the purchaie of Paramount for $560,000. i , > y i ■ - i V&, EAGER . . . "Sweet time come soon" is theme of thought with this little Ojibway Indian and his squaw, waiting for the sea son’s first tourists at colorful trading post on Lake Tema- gami, Ontario. Indian children compete with tame bear cubs for tourist’s candy. By INEZ GERHARD J OHN DEREK rose to Hollywood prominence in “Knock on Any Door," hit the jackpot again in “All the King’s Men," and now Columbia thinks his first Technicolor picture, “Rogues of Sherwood Forest," will top both of them. Next comes “The Gainesville Circus.” But Derek’s rise to stardom was not so sudden as it sounds. A native of Hollywood, JOHN DEREK Ion of parents who are actors, he was under contract to both David O. Selznick and 20th Century-Fox before he got his big break when Humphrey Bogart picked him to play the killer in “Knock on Any Door." In 1948 he married Patti Behrs, a film starlet. He is quiet- spoken, serious, works hard at his career. Broderick Crawford is now busy sending Glenn Ford to jail in “Con victed"; he’s a district attorney, later a jail warden. Next he goes into the role every male in Holly wood wanted, the lead in “Born Yesterday.” “Crime Report" (KMOX, St. Louis) is called by experts the hottest show in the Midwest. Hal Stuart discusses the crime news of the day each night at 10:15; his tough voice and color ful reporting make it a crack ling roundup of what’s new in the underworld. “I am not a re tired police desk sergeant!” says Stuart, but admits having been a private detective. If you liked “A Letter to Three Wives" wait till you see “Three Husbands.” A millionnaire bach elor, played by Emlyn Williams, dies leaving letters to three of his best friends—Howard Da Silva, Sheppherd Strudwick and Robert Karnes”—saying that he’s been car rying on romantic liasons with their wives, who are Eve Arden, Vanes sa Brown and Billie Burke. "Daytime Drama” dresses, named for eight popular radio shows and two heroines, were launched at a Stork club luncheon repently; sim ilar fashion shows will be held across the country. “Right to Hap piness” is a crisp plaid sundress, “Anne Malone” a dark rayon sheer. “Big Sister,” “The Guiding Light” and “Ma Perkins” were all repre sented. John Broderick, “Broadway’s one-man riot squad,” served as bodyguard for everybody from Jack Dempsey and Queen Marie to Pres ident Roosevelt when he was a New York policeman. RKO will show his career in “The Life of John Broderick.” L AST YEAR WE appointed Bar ney Bridges chairman of our annual fair in Burncrest. Old Jake Fletcher had been chairman for 15 years, and there were those who disapproved of ■“""-""“"""■“■“"I ousting him in 3 - Minute favor of young Fiction ^Cynis Gill, the ..J town’s leading and richest citizen, voiced the sentiments of the majority. “Jake ran a good enough fair, but Jake’s getting old and his ways are out of date. We gotta keep up with the times out here in Burncrest like ev erywhere else. Barney Bridges is young and has modern ideas.” Tliis was true enough. Barney promised to zip up the fair. The first,thing he planned to do was modernize the horse racing event. Heretofore we’d just had races that were run for the honor of the thing, trotters, with folks making side bets. Barney’s idea was to import some famous promoter and make the betting open. “It’s a heck of a lot worse to have a lot of undercover bet ting going on with no system to it than it will be to have open betting with everyone being given a chance to throw in his dime’s worth.” Every one but Jake Fletcher agreed. “The only trouble with that is,” he allowed, “this profes sional promoter jigger you’re go ing to import ain’t known to none of us. If he’s a slicker, look out!” “Pshaw!” declared Barney tol erantly. “The man I have in mind has been in the business for years. He wouldn’t dare try nothin’ fun ny.” “Dunno about that,” said Jake. “You got to figure that every last man of us is endowed with crimi- Every one but Jake Fletcher agreed. He allowed, “If he’s a slicker, look out.” nal instincts. Oh, we’re honest enough on the surface. That’s be cause we’re smart. But you give us a chance to pull a fast one an’ we’ll jump at it—if we’re sure we can get away with it.” A NYWAY, Barney imported this chap Dana Easton. Dana East on had promoted everything from prize fights to steamboat races. When we put the proposition up to him he said he’d sure*be glad to promote the horse racing angle of our Fair The day of the Fair arrived and It seemed that most of the money was bet on a mare named Homing Pigeon, driven by Charley Colewell. Charlie had won plenty of races in past years and it looked like he was roin* to win again. I sat in the grandstand and watched the sulkies line up. They made a pretty sight. The band was playing, the sun shinning and everybody was happy and feeling everybody was happy. Then the race started. Around the track they went, six of them. Burnside’s best, stretching out their necks, in perfect stride. Hom ing Pigeon led up to the half, then Jasper Bush’s horse came abreast of him, then Hector Dry son cams abreast of them, then Fergus Croat came abreast of them. It looked like a neck and neck affair, which struck rAe as being strange. Then suddenly I stopped yelling and just stared. Coming down the * stretch the four lead horses had slowed down . . . and by cripes, 15 yards from the finish tape, they all stopped! It wasn’t until Late that night that I got all the details. Dana Easton had bribed Charlie Cole- well and Jasper Bush to pull their horses so Hector Dryson could win. Hector was a long shot and would have paid plenty. * But it didn’t work that way. Why? Because Jake Fletcher bad figured what Dana Easton was np to and bad secretly and individually bribed the other four racers to hold in their horses. With all six drivers bribed the race simply came to a standstill and nobody finished. “Which,” Jake Fletcher pointed out, “just proves my contention that every man’s a crook if he thinks he can get away with it.” This Is Your Paper Its 'Space' Is Its Life Paper Has Obligations By William R. Nelson E VERY column inch of every copy ot every issue of this news paper costs so many cents to pro duce, regardless of whether it is occupied by editorial matter or advertising. Knowing what that cost is, it may seem only natural that publishers would be inclined to increase earnings by devoting to advertising all of the space they could selL Strange as it may appear, such is not the case. recognized news papers, set quotas or percentages for productive and non-productive znaterial, and seldom violate them. It is not uncommon for a newspa per to omit advertising in order to get in more dBws. It may sound a 11 r u i stic to sacrifice rev enue and dis appoint an ad vertiser to allow more space for non-productive news matter. It isn’t. Although the paper owns all of its space and can use it as it sees fit, it has obligatlona it will not avoid, for several very sound reasons. When this newspaper accepts sub scriptions it is entering into a con tract with readers. An unwritten clause of that contract assures that the issues readers will receive will contain an established amount of news, editorials, features and ad vertising. There is another side, too, that the publisher keeps in mind. It is that of costa. To maintain qualified staffs, in both news and advertis ing departments, is expensive. It is increasingly so if the space each fills each issue fluctuat* wildly. Both “sides”, - Keyed as they are to called in most Quotas newspaper ot- fices, can oc casionally turn out additional pages, by working longer hours. But they cannot do so at frequent intervals. It is to the self-interest of the pa per, therefore, to maintain a staff keyed to fairly rigid quotas of news and advertising. Any other merely increases the cost-per-col- umn inch. Those who submit news, particu larly publicity chairmen, should un derstand and remember this cost- per-inch fact And when your club or group can profitably do so, isn’t it not only good business but also neighborly to reciprocate the newspaper's numerous gifts of space by placing advertising in it? miD mm LAST WEEK'S ANSWER p ACROSS I. Micro organism . 5. Corrosion on iron 9. Pen- name, Charles Lamb 10. Peruvian Indian 11. Author of “Adam Bede” 12. Gaping (poet.) 14. Sun god 15. Beverage 17. Melody 18. Devoured 20. Most nimble 22. Title of respect 24. Metal 25. Foe 27. River (So. Am.) 31. Large snake 33. Period of time 34. A reckoning 38. Title of a knight 39. Shaded walk 40. The flounder 42. Nickel (sym.) 43. Dwelling 45. Attics 47. Affirm 48. City (NW Pa.) 49. Part of a camera 50. Plant ovule DOWN 21. Tear 1. Animal 23. To make jelly brave 2. High priest 26. Personal 3. Tumult 4. Comrades 5. Narrow inlet (Geol.) 6. Awkward 7. Frighten 8. Tapestry for wall hanging 11. Rub out 13. Consume 16. Likely 19. Before pronoun 28. Copper (Rom.) 29. Spoiled, as meat 30. Sharp edge of two moldings 32. Particle of addition 34. Ancient wine cup 35. Junto □BUB □□□□ □□□□□ QBaac □□□□□ □□□□□ □□□ caa he □□□□□□□ uau □□u □aac annua □□□□□ □□ □□□ □□□ aaaoctia □to □□□ nan □□□□□ □□□□□ □□□□□ UaECJD auaa □□□□ 36. Aromatic spice 37. Stories 41. Caliber 44. Bitter vetch 46. Exclamation 1 Z S 4 1 s « 7 8 % * V// to n yy; m IZ IS 14 y// //// 14 I 17 IS w. Ze 21 Z2 zs 24 I P Z5 24 rjyy W/i 27 20 SO 1 1 1 i* 32 m 33 34 St 37 3* 1 40 i 42 4* d 46 44 1 47 40 i 1 4» I to i Best 'Glow' Patterns With anglers and tackle manu facturers constantly trying to im prove and perfect lures that will consistently take fish, the task and the cost assume expensive propor tions. Therefore, it is a definite boon to anglers when the bigger tackle houses, through their own research facilities which make exhaustive tests possible, can find out for the angler, without additional expense to him, just what patterns and types of this or that lure are most effective. For instance, James Heddon’s Sons has provided for the plug- caster an important service by testing and determining what col or patters are most likely to get results and have made this in formation public. In their own “Spook Ray" River runts they have found—after a year’s tests under actual fishing “Spook Ray" River Ruts conditions—that there is more to the new fluorescent lures than just the glow which is activated by ultra-violet rays. Heddon’s says frankly that some fluorescent lacquers are not dur able and will lose their fluorescent qualities within a comparatively short time; but in their tests a lacquer was compounded with properties that make it become a part of the lure and is as durable as regular plug finishes. Discovering that som6 colors re pel, rather than attract fish, the company discarded these and con centrated on those colors which were found to be especially at tractive to fish. But the warning is issued that even these colors should not be used in excessive amounts. s So, to save the angler time and money in selecting fluorescent lure patterns, here’s these which the tests revealed to be most effective: White body, with red “shore min now” pattern and red stripe on bel ly and back; face red, eyes black on orange body. White body with green “shore minnow" pattern; green stripe on back and belly; face pink, eyes black on green background. Here then, according to the test results, would be the only two pat* terns the angler using the new “glowing baits" would need to as sure himself that he had done all possible in the matter of using fluor escent lures to help fill his creel. And, /as most fishermen know by now, these lures give best results if used at twilight and dawn. AAA Fly Fishing Hints The season of the fly-rod man be gins to reach its crest in late sum mer and early autumn, but begins, really, along toward the end of May or early June. This Is true, because it Is then that successive hatches of flies become more numerous and the fish turn to this most delectable item as a favorite part of their diet. The fly-rod angler should observe most closely the streams he fishes. When he is expert enough to see and interpret in terms Of fishing tactics what is really happening in and on the stream, his chances for a full creel are immeasurably enhanced. It is at that stage in his develop ment as an angler—and only then— that he will be able to know which technique and lure will bring him the desired results. He should determine if the trout are lunching on the bottom, or at the surface. This will give him much of the information required in determining whether to use live or artificial lures, a wet or a dry fly. The angler should attempt to learn if the trout are chasing min nows or hunting for crawfish. Or are they grubbing for stream-bed larvae? Are they snapping up part ly-grown flies that are milling to ward the surface, or jumping for adult insects resting on or swarm ing over the pools. The successful fly - rod angler will take note of all these condi tions before bending on a fly or turning to his bait box or bucket AAA Gold Fish Hooks Everyone has heard, of course, of catching fish with, a “silver hook," when they have refused well-offered baits—but how many anglers know that the ancients used real solid gold hooks? Four of these were discovered some time ago in Ecuador and it is believed they were made by a civilization that even preceded the Incas. To day. gold is too precious for fish hooks. 12-Room House Is Good For the Sociable Birds NEW ENGLAND MEETING HOUSE FOR MARTINS AND SWALLOWS FATTERti 540 New England Meeting House ■PHIS TWELVE compartment * house is for the sociable type of birds. Set it high atop a post in the back yard and see how quickly you will have tenants which will more than pay their way by catch ing destructive insects. mem ' ■ Complete directions are on pattern 340. Price 28c. WORKSHOP PATTERN SERVICE Drawer IS Bedford Hills. New Terfc On electric fans, lawn mowers roller skates 3*1 N-ONE Oil* One ounce makes of spray. Kills nimilar si contact and friendly insects harmful residue, mixed with other sprays. 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PRINCE ALBERT -than antf ofber tobacco CONFIDENTIAL Everything you tell the Cemus-TaJcer h > \\ CONFIDENTIAL...under the hwl