The sun. [volume] (Newberry, S.C.) 1937-1972, May 12, 1950, Image 6
THE NEWBERRY SUN, NEWBERRY. S. C.
WITH YOUR NAME
ON IT!
TARP OF 1,000 USES
You get a card with each Fulton Tarp,
for ordering your name plate and ink for
marking y6ur tarp, also other property you
wish to protect from loss. Tell your dealer
you want Fulton, the triple strength, long-
lasting tarp with your name on it. If he
can't supply you — write us.
FREE Size Chart and Booklet
«>"•«* «ize for trucks, machinery, etc
--tells now to use Tarpaulins for profit on
the farm. Send cord today for your copy.
BAG i COTTON MIILS. Atlanta Ga.
Dept. WNU
SO FAST..PURE..DEPENDABLE
St. Joseph aspirin
WORLDS LARGEST SELLER AT I0<
Grandma’s Sayings
DID YOU EVER notice how the
man at the top is most alius the
,ehap who’s Iq the habit o' gettia'
to the bottom o' things?
IS paid Mrs. Eleanor TUden. Altmdeoa. Calif. •
WHEN IT COMES to style, yellow
Nu-Maid is worth talkin’ about.
Molded in modern table style %
.pound prints that fit any serving
dish. You can bet I always look for
the picture of Miss Nu-Maid on the
package, 'cause Miss Nu-Maid means
modern margarine.
efr
SMILES do to folks what bakin-
powder does to cakes — fer smiles
make the spirits rise and hearts
light
$5 paid Mrs. 1C B. Detrain. Kthoka, Me*
WHEN I LOOK for margarine, I
always look for the picture of Miss
Nu-Maid on the package. And folks
there's a package that’s really
trampin'—modern in every way.
Seals in Nu-Maid’s “Table-Grade”
flavor. And that churned-fresh fla
vor makes a big difference in my
cookin' and bakin'.
will be paid upon publication
to the first contributor of each
accepted saying or idea. Address
"Grandma” 109 East Pearl Street
Cincinnati 2, Ohio.
ALWAYS LOOK FOB SWEET,
wholesome Miss Nu-Maid on the
package when you buy margarine.
M 1 ** Nu-Maid is your assurance of
the finest modern margarine in the
finest modern package.
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LABBER GIRL
BROADWAY AND MAIN STREET
Although It May Not Be Love at First Sight,
Television and the Movies Must Get Married
Billy Bose
networks must
By BILLY ROSE
You might not think it to look at them, but the two big branches
of show business are in heavy trouble — movies and television
broadcasting.
The movies, a business with plenty of product, is up against a rapid
ly shrinking audience, and though some of the companies are still in the
black, it’s a cinch they won’t be when there are 10 million TV sets in 10
million parlors. Judging by the financial pages, the people who own the
companies agree with me because most of the movie stocks are selling
for less than half of their 1946 quotations.
The television business, on the
other hand, has a rapidly expand
ing audience but
darned little prod
uct worth looking
at And, as I see
it it isn’t the
fault of the TV
tycoons — there
just isn’t enough
theatrical talent
around to provide
good live ' enter
tainment for the
300 half -hour
shows which the
present each week.
In other words, unless something
is done about it and pronto, one
business will grow more insolvent
and the other more insipid.
Is there a solution? Of course,
and like all good solutions it’s a
simple one: Television must mar
ry the movies, or vice versa—and
if there are laws on the books which
get in the way of these nuptials,
then in the public interest the laws
will have to be changed.
The advantage of this alliance
are many and obvious. First,
through the sale or rental to tele
casters of film expressly made for
the foot-square TV screen, the
movies can start recouping some
of the money that the home sets
are siphoning out of their box
offices. Second, on a give-and-
take basis, the film companies will
be able to run off their trailers
in millions of living rooms, and
the few tests of this type of ad
vertising indicate that it’s plenty
potent. Third, the midget screens
can be used to develop new pic
ture personalities, and this, as
movie men will tell you, if^ihe
real life blood of their silly busi
ness.
What can Hollywood do for Tele
vision? Plenty. A sufficient amount
of the right kind of film will solve
better than half of its program
ming problems—and I’m, of course,
not referring to the grade-Z vintage
stuff which certain stations now
run as a last and ludicrous resort.
I’m talking about pictures ex
pertly tailored for the small screen,
skillfully staged and lighted, and
which, among other things, will
steer clear of the long shots which
look like so much oscillating mush.
Hollywood eventually can produce
darn near every type of TV pro
gram from the travelogue to the
three-act dramatic play, but for
openers it might do well to con
centrate on the popular classics
that people never seem to get tired
ot
For instance, the best of the
short stories of De Maupassant,
O. Henry, Ben Hecht, Damon Run
yon and Somerset Maugham; dit
to, a series of symphonic stand
bys with Toscanini and Stokowski
conducting; double ditto, the in
spired antics of Jimmy Durante,
Maurice Chevalier and a hundred
others in the rhinestoned hodge
podge that makes up show business.
Access to such a stock pile of
film classics would, among other
things, take the bone-crushing pres
sure off the TV programmers and
allow them to concentrate on a few
really good live shows.
And before long, if Ibey use
the sense that God gave geese,
the blending of the reel and the
real would add up to entertain
ment which one could watch
without rushing for the rail. The
overall consequence would he
that two businesses which give
employment to tens of thousands
would once and for dll climb out
of the red and into the pink.
Paramount Pictures, which paid
$560,000 for an interest in DuMont
some years ago, is angling to sell
its holdings for $12,000,000. That
would be a nice capital gain, at
course, but I wonder if it wouldn’t
be smarter for Paramount to hold
on to this stock and invest a few
extra bucks in a film library to
make DuMont the first TV network
worth a second look.
Who knows—it might be a handy
hedge against the time when there
are 20 million television sets, and
DuMont is considering the purchaie
of Paramount for $560,000.
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EAGER . . . "Sweet time come
soon" is theme of thought with
this little Ojibway Indian and
his squaw, waiting for the sea
son’s first tourists at colorful
trading post on Lake Tema-
gami, Ontario. Indian children
compete with tame bear cubs
for tourist’s candy.
By INEZ GERHARD
J OHN DEREK rose to Hollywood
prominence in “Knock on Any
Door," hit the jackpot again in “All
the King’s Men," and now Columbia
thinks his first Technicolor picture,
“Rogues of Sherwood Forest," will
top both of them. Next comes “The
Gainesville Circus.” But Derek’s
rise to stardom was not so sudden
as it sounds. A native of Hollywood,
JOHN DEREK
Ion of parents who are actors, he
was under contract to both David
O. Selznick and 20th Century-Fox
before he got his big break when
Humphrey Bogart picked him to
play the killer in “Knock on Any
Door." In 1948 he married Patti
Behrs, a film starlet. He is quiet-
spoken, serious, works hard at his
career.
Broderick Crawford is now busy
sending Glenn Ford to jail in “Con
victed"; he’s a district attorney,
later a jail warden. Next he goes
into the role every male in Holly
wood wanted, the lead in “Born
Yesterday.”
“Crime Report" (KMOX, St.
Louis) is called by experts the
hottest show in the Midwest. Hal
Stuart discusses the crime
news of the day each night at
10:15; his tough voice and color
ful reporting make it a crack
ling roundup of what’s new in
the underworld. “I am not a re
tired police desk sergeant!”
says Stuart, but admits having
been a private detective.
If you liked “A Letter to Three
Wives" wait till you see “Three
Husbands.” A millionnaire bach
elor, played by Emlyn Williams,
dies leaving letters to three of his
best friends—Howard Da Silva,
Sheppherd Strudwick and Robert
Karnes”—saying that he’s been car
rying on romantic liasons with their
wives, who are Eve Arden, Vanes
sa Brown and Billie Burke.
"Daytime Drama” dresses, named
for eight popular radio shows and
two heroines, were launched at a
Stork club luncheon repently; sim
ilar fashion shows will be held
across the country. “Right to Hap
piness” is a crisp plaid sundress,
“Anne Malone” a dark rayon sheer.
“Big Sister,” “The Guiding Light”
and “Ma Perkins” were all repre
sented.
John Broderick, “Broadway’s
one-man riot squad,” served as
bodyguard for everybody from Jack
Dempsey and Queen Marie to Pres
ident Roosevelt when he was a New
York policeman. RKO will show
his career in “The Life of John
Broderick.”
L AST YEAR WE appointed Bar
ney Bridges chairman of our
annual fair in Burncrest. Old Jake
Fletcher had been chairman for 15
years, and there were those who
disapproved of
■“""-""“"""■“■“"I ousting him in
3 - Minute favor of young
Fiction ^Cynis Gill, the
..J town’s leading
and richest citizen, voiced the
sentiments of the majority. “Jake
ran a good enough fair, but Jake’s
getting old and his ways are out of
date. We gotta keep up with the
times out here in Burncrest like ev
erywhere else. Barney Bridges is
young and has modern ideas.”
Tliis was true enough. Barney
promised to zip up the fair. The
first,thing he planned to do was
modernize the horse racing event.
Heretofore we’d just had races
that were run for the honor of the
thing, trotters, with folks making
side bets. Barney’s idea was to
import some famous promoter and
make the betting open.
“It’s a heck of a lot worse to
have a lot of undercover bet
ting going on with no system to
it than it will be to have open
betting with everyone being
given a chance to throw in his
dime’s worth.”
Every one but Jake Fletcher
agreed. “The only trouble with
that is,” he allowed, “this profes
sional promoter jigger you’re go
ing to import ain’t known to none
of us. If he’s a slicker, look out!”
“Pshaw!” declared Barney tol
erantly. “The man I have in mind
has been in the business for years.
He wouldn’t dare try nothin’ fun
ny.”
“Dunno about that,” said Jake.
“You got to figure that every last
man of us is endowed with crimi-
Every one but Jake Fletcher
agreed. He allowed, “If he’s a
slicker, look out.”
nal instincts. Oh, we’re honest
enough on the surface. That’s be
cause we’re smart. But you give
us a chance to pull a fast one an’
we’ll jump at it—if we’re sure we
can get away with it.”
A NYWAY, Barney imported this
chap Dana Easton. Dana East
on had promoted everything from
prize fights to steamboat races.
When we put the proposition up to
him he said he’d sure*be glad to
promote the horse racing angle of
our Fair
The day of the Fair arrived
and It seemed that most of the
money was bet on a mare
named Homing Pigeon, driven
by Charley Colewell. Charlie
had won plenty of races in past
years and it looked like he was
roin* to win again.
I sat in the grandstand and
watched the sulkies line up. They
made a pretty sight. The band was
playing, the sun shinning and
everybody was happy and feeling
everybody was happy.
Then the race started. Around
the track they went, six of them.
Burnside’s best, stretching out
their necks, in perfect stride. Hom
ing Pigeon led up to the half, then
Jasper Bush’s horse came abreast
of him, then Hector Dry son cams
abreast of them, then Fergus Croat
came abreast of them.
It looked like a neck and neck
affair, which struck rAe as being
strange. Then suddenly I stopped
yelling and just stared. Coming
down the * stretch the four lead
horses had slowed down . . . and
by cripes, 15 yards from the finish
tape, they all stopped!
It wasn’t until Late that night
that I got all the details. Dana
Easton had bribed Charlie Cole-
well and Jasper Bush to pull their
horses so Hector Dryson could win.
Hector was a long shot and would
have paid plenty. *
But it didn’t work that way.
Why? Because Jake Fletcher
bad figured what Dana Easton
was np to and bad secretly and
individually bribed the other
four racers to hold in their
horses.
With all six drivers bribed the
race simply came to a standstill
and nobody finished.
“Which,” Jake Fletcher pointed
out, “just proves my contention
that every man’s a crook if he
thinks he can get away with it.”
This Is
Your Paper
Its 'Space'
Is Its Life
Paper
Has
Obligations
By William R. Nelson
E VERY column inch of every copy
ot every issue of this news
paper costs so many cents to pro
duce, regardless of whether it is
occupied by editorial matter or
advertising. Knowing what that
cost is, it may seem only natural
that publishers would be inclined
to increase earnings by devoting to
advertising all of the space they
could selL
Strange as it may appear, such
is not the case. recognized news
papers, set quotas or percentages
for productive and non-productive
znaterial, and seldom violate them.
It is not uncommon for a newspa
per to omit advertising in order to
get in more dBws.
It may sound
a 11 r u i stic to
sacrifice rev
enue and dis
appoint an ad
vertiser to allow more space for
non-productive news matter. It
isn’t. Although the paper owns all
of its space and can use it as it
sees fit, it has obligatlona it will
not avoid, for several very sound
reasons.
When this newspaper accepts sub
scriptions it is entering into a con
tract with readers. An unwritten
clause of that contract assures that
the issues readers will receive will
contain an established amount of
news, editorials, features and ad
vertising.
There is another side, too, that
the publisher keeps in mind. It is
that of costa. To maintain qualified
staffs, in both news and advertis
ing departments, is expensive. It
is increasingly so if the space each
fills each issue fluctuat* wildly.
Both “sides”,
- Keyed as they are
to called in most
Quotas newspaper ot-
fices, can oc
casionally turn out additional pages,
by working longer hours. But they
cannot do so at frequent intervals.
It is to the self-interest of the pa
per, therefore, to maintain a staff
keyed to fairly rigid quotas of
news and advertising. Any other
merely increases the cost-per-col-
umn inch.
Those who submit news, particu
larly publicity chairmen, should un
derstand and remember this cost-
per-inch fact
And when your club or group can
profitably do so, isn’t it not only
good business but also neighborly
to reciprocate the newspaper's
numerous gifts of space by placing
advertising in it?
miD mm
LAST WEEK'S
ANSWER p
ACROSS
I. Micro
organism .
5. Corrosion
on iron
9. Pen-
name,
Charles
Lamb
10. Peruvian
Indian
11. Author of
“Adam
Bede”
12. Gaping
(poet.)
14. Sun god
15. Beverage
17. Melody
18. Devoured
20. Most
nimble
22. Title of
respect
24. Metal
25. Foe
27. River
(So. Am.)
31. Large
snake
33. Period of
time
34. A reckoning
38. Title of a
knight
39. Shaded walk
40. The flounder
42. Nickel
(sym.)
43. Dwelling
45. Attics
47. Affirm
48. City
(NW Pa.)
49. Part of a
camera
50. Plant ovule
DOWN 21. Tear
1. Animal 23. To make
jelly brave
2. High priest 26. Personal
3. Tumult
4. Comrades
5. Narrow
inlet
(Geol.)
6. Awkward
7. Frighten
8. Tapestry
for wall
hanging
11. Rub out
13. Consume
16. Likely
19. Before
pronoun
28. Copper
(Rom.)
29. Spoiled,
as meat
30. Sharp edge
of two
moldings
32. Particle of
addition
34. Ancient
wine
cup
35. Junto
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36. Aromatic
spice
37. Stories
41. Caliber
44. Bitter vetch
46. Exclamation
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Best 'Glow' Patterns
With anglers and tackle manu
facturers constantly trying to im
prove and perfect lures that will
consistently take fish, the task and
the cost assume expensive propor
tions.
Therefore, it is a definite boon
to anglers when the bigger tackle
houses, through their own research
facilities which make exhaustive
tests possible, can find out for the
angler, without additional expense
to him, just what patterns and
types of this or that lure are most
effective.
For instance, James Heddon’s
Sons has provided for the plug-
caster an important service by
testing and determining what col
or patters are most likely to get
results and have made this in
formation public.
In their own “Spook Ray" River
runts they have found—after a
year’s tests under actual fishing
“Spook Ray" River Ruts
conditions—that there is more to
the new fluorescent lures than just
the glow which is activated by
ultra-violet rays.
Heddon’s says frankly that some
fluorescent lacquers are not dur
able and will lose their fluorescent
qualities within a comparatively
short time; but in their tests a
lacquer was compounded with
properties that make it become a
part of the lure and is as durable
as regular plug finishes.
Discovering that som6 colors re
pel, rather than attract fish, the
company discarded these and con
centrated on those colors which
were found to be especially at
tractive to fish. But the warning is
issued that even these colors
should not be used in excessive
amounts. s
So, to save the angler time and
money in selecting fluorescent lure
patterns, here’s these which the
tests revealed to be most effective:
White body, with red “shore min
now” pattern and red stripe on bel
ly and back; face red, eyes black on
orange body.
White body with green “shore
minnow" pattern; green stripe on
back and belly; face pink, eyes
black on green background.
Here then, according to the test
results, would be the only two pat*
terns the angler using the new
“glowing baits" would need to as
sure himself that he had done all
possible in the matter of using fluor
escent lures to help fill his creel.
And, /as most fishermen know by
now, these lures give best results if
used at twilight and dawn.
AAA
Fly Fishing Hints
The season of the fly-rod man be
gins to reach its crest in late sum
mer and early autumn, but begins,
really, along toward the end of May
or early June. This Is true, because
it Is then that successive hatches of
flies become more numerous and
the fish turn to this most delectable
item as a favorite part of their diet.
The fly-rod angler should observe
most closely the streams he fishes.
When he is expert enough to see and
interpret in terms Of fishing tactics
what is really happening in and on
the stream, his chances for a full
creel are immeasurably enhanced.
It is at that stage in his develop
ment as an angler—and only then—
that he will be able to know which
technique and lure will bring him
the desired results.
He should determine if the trout
are lunching on the bottom, or at
the surface. This will give him
much of the information required
in determining whether to use live
or artificial lures, a wet or a dry
fly.
The angler should attempt to
learn if the trout are chasing min
nows or hunting for crawfish. Or
are they grubbing for stream-bed
larvae? Are they snapping up part
ly-grown flies that are milling to
ward the surface, or jumping for
adult insects resting on or swarm
ing over the pools.
The successful fly - rod angler
will take note of all these condi
tions before bending on a fly or
turning to his bait box or bucket
AAA
Gold Fish Hooks
Everyone has heard, of course,
of catching fish with, a “silver
hook," when they have refused
well-offered baits—but how many
anglers know that the ancients
used real solid gold hooks? Four of
these were discovered some time
ago in Ecuador and it is believed
they were made by a civilization
that even preceded the Incas. To
day. gold is too precious for fish
hooks.
12-Room House Is Good
For the Sociable Birds
NEW ENGLAND
MEETING HOUSE
FOR MARTINS
AND SWALLOWS
FATTERti 540
New England Meeting House
■PHIS TWELVE compartment
* house is for the sociable type
of birds. Set it high atop a post in
the back yard and see how quickly
you will have tenants which will
more than pay their way by catch
ing destructive insects.
mem ' ■
Complete directions are on pattern 340.
Price 28c.
WORKSHOP PATTERN SERVICE
Drawer IS
Bedford Hills. New Terfc
On electric fans, lawn mowers
roller skates 3*1 N-ONE Oil*
One ounce makes
of spray. Kills
nimilar si
contact and
friendly insects
harmful residue,
mixed with other
sprays. Proved ‘
by 39 years of use bn
vegetables and fl
Tobacco By-Prodacts 4
1
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Enjoy these special advantages by replacing
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to the complete lino at regular, transport,
aviation, marine and model spark plugs Ignition
Engineered by Aqjo-Ute.
•Cut-away view shews the 10,000 ohm Resistor which
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Double life under equal condi-
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9
Plpa fans
Amorica's
pioueus o in crimp cur
iargast-salling smoking
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CRJMHU/r
HvucE Aiem Mem
S0UD PIP£ COMFORT
TOMB. AMR/SURE
UKEPAiS MUD,
RICH FLAVOR
“ITS
NO WONDER aI^oS*
Milford rfchWng.
Smoko," oars Milford
Aadwitfa the humidor-top. F-A. ***•
ns pa. mu
ME FOR. GRAND,
RKH-imNC amenes.
AND PRINCE MBEtrfS
CHIMP CUT MAKES FOR.
iiPPt
_„ Y , aw-.. - c£
» W,Y -haoes up easily iaso ocmt w;
Mb* Vhta. •w*'** *"•
tettes! With R.A, I *** —
tve
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PRINCE
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CONFIDENTIAL
Everything you tell the
Cemus-TaJcer h > \\
CONFIDENTIAL...under the hwl