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W. J. WILKINS & CO. Gaffney, S. C. NEW YORK FASHIONS. Advertising 1« called by some an art. If it be an art it i* the art of telling a story simply and convincingly. Nobody knows more about the strong qualitiee of an establishment than the proprietor who oversees it. Other things being equal, nobody should be ab e to write more convinc ingly of the articles he of fers for sale. and Id a store where the employer sella goods side by side with his clerks it is rare that the employer will not be the best salesman. The reason issimple. He knows the goods from A to Z. He probably haa pur chased them. He knows his aims. His arguments cant weight because they are convincing. The same arguments pre sented in the same way, with the same enthusiastic spirit, the same knowiedge of detail, would attract new customers if presented through the advertising col umns or this paper. If you fcav- r.ot tneo it, why not N j.n ? If yea h«v•* tr.ed u and art Mt aaA* Sad, let us know about U. Linen Frocks at Newport; Silk Linen Tailor Gowns. The hard times seem to have no effect on the vagaries of fashion, for gowns are more luxurious this sum mer than they ever were before, and at all famous watering plates of the Eeast, especially Newport and Bar Harbor the costumes worn add great brilliancy to the season. In every fashionable society the Directoire styles are literally carry ing everything before them. Skirts are very long and clinging and waists are short. One of the ladies, a spectator at the games at the tennis court at the Casino in Newport, the other day wore a stunning creation of pale pink linen, that must have come straight from Paris. or linen worn with a loose or semi- tin ing jacket of colored silk either iu the new cerise shade, green, cop per color or nattier blue. These lit tle jackets are finished with big but tons of the silk or immense plain white flat pearl buttons. They are undeniably smart and are worn a great deal for driving. Green parasols seem to have struck the fancy of the fashionable women this summer. They are of all shades from a regular olive tint to the vivid bottle green tone and are usually (|uite plain, though occasionally a narrow border of graduated tucks is ,seen. Yachting Suits. bathing cap. belt and shoes all match. For example these accessories In gay red and green plaid are worn with dark blue and black suits. Modish Jewelry. The jewelry worn at Newport this summer indicates that there is at present a great vogue for pearls—very large pearl earrings are seen and al so pendant or drop earrings. The flat variety of Baroque pearls are put | to many uses and are embodied in | necklaces, ornaments for the front of ^ the corsage, scarf pins and swung on tiny chains over the collar in the ever j graceful “La Yalliere”. In fact there; is nothing quite so pretty in the way i of summer jewelry as these pearls as! Several lots near the First Graded School. The-e lots for an investment or a home are exceedingly cheap and very desirable. r in H The Ed. C. McArthur place, lying 2J4 miles east of Gaffney on the Draytonville Mountain road, containing 16', acres This place speaks for itself and the price is right' Laui adjoining this tract is selling for #40 oo an acre and upward This farm is a bargain tor $35.00 an acre with liberal term-. SA.~1 L. FORT, Real Estate and Fire Insurance, Phone 258. Office second floor National'Bank Building. The yachting suits this summer are they look so cool and go well with | vi‘i > ( hie and sportsmanlike in their | any costume. Lucy Carter. | appearanco. anti wba. ,u« ; ■ all sort icnai tnmo nowad mus is better than j *ry outing cos-' be serviceable < l / -V . 'kl; fylA. r V,' Did You u .ZZOS> ZJ- V 'A! : Weekly Weather Bulletin. Weather bulletin for the week end- , ing July fi, 190R. The temperatures were favorable, I the mid-day heat having been mode- rato and the nights warm; the pre- oipitation was generally ample, with excessive amounts locally in all sec- 1 tions: and the sunshine generally de- fieient. the percentage of cloudiness having been unusually high during the latter half ol the week. The weekly mean temperature was above the normal on the coast and ! below the normal in the interior the I departures being small in both divi- 1 sions. The weekly extremes were 59 degrees at Trial on June 30th, and 95 ; degrees at Spartanburg on June 29th. The rainfall was generally normal, j or above, and in places was heavy i (hiring the last half of the week. Amounts exceeding two inches were common in all sections, and in the ex- j trente northwestern portion the week- i ly amounts ranged from 4 to over 5 | inches, washing lands and flooding 1 lowlands. Marked deficiencies occur red on the central coast, especially in | Charleston county, and in the lower i Wateree valley. Littleton Female College One of the most successful and best equipped boarding schools in the South with hot water heat, electric lights and other modern improvements 258 boarding pupils last year. 27th annual session will begin Sept. 16, \ lor catalogue address J. M. Rhopks, President, Littleton, N. L Central Academy A high-grade Preparatory School for boys an ' young men, with industrial and agricultural equio- ment. Located on 700-acre farm one mile from Littleton College and an der the management of the same hoard of Trustees. For new. illustratn i ;atalo gue address J.JB. Aiken, Prin,, Littleton, N, C. 2-08-Fri -3m Halt! It isn't the i himself. sharp* who gets stuck The ocean ie with breakers. not the bodv filled what a bargain you are cening when you get The abo\ e design is issued by the McCal McCall’s Magazine. Patterns for it may I tern Agency. Go., New York, Publishers of obtained at any McCall Pat- /vL-TC- Vk NOAHS LINIMENT For Rheumatism. Fu.uica. Lame Thick, Stiff joints and Muscle-. S ure lino,it. Coul-, Ntiains. Sprains, t uts, bruises . Colic. Cramps. IndigfcS- .i«m. Tnoth.ii he, and all Nerve. Boneand Muscle I Aches and Fains. The genuine h as Noah's Ark 1 m every package. -•••• ,50c. and >i.ooby alldeal- ersin medicine everywhere. Sample by rmulf ree. NOAH REMEDY CO. .RiCHVOND, VA. & bCSTON,MA&6 ,U.*.A- Sold and Guaranteed by Cherokee Drug Co* World’s Greatest Pain Killer V (s' Just i-top and think one moment about your printed stationery. “A tirm or individual’s primed stationery is an index to hi- business judgement.” l f y o u want somethiufi that vou can good THE LEDGER one hundred and three 103) rimes a rear for Only SI.50 a This gown had a long trailing skirt, ' trimmed at the knees with a twelve ! inch band of embroidery done on the material with linen thread and tiny white linen braids. It had a Direc toire coat with the customary short waisted effect in the front and rather long tails in the back. The coat was trimmed with embroidery matching the garniture of the skirt. The | sleeves were of three-quarter length 1 and adorned with broad bands of the | embroidery. Another handsome frock, seen at rhe same place, was of natural color- {efl pongee made In a tight Empire j style and trimmed with broad vertl- j cal bands of ecru silk lace, through i which one could catch distracting i glimpses of a pale blue silk lining. ■ With this dress pale blue silk stock- ; ings and matching shoes were worn ' and on the head a pale blue straw hat with a long blue plume. The par- | a sol also was of tucked blue saffeta. Silk Jackets and Linen Skirts. Y^ry smart and pretty are the new costumes in tailor effect made with a short pleated skirt of serge pique in order to be correct.. Very hand some ones are made in white serge with the regulation sailor blouse with an embroidered shield piece and a bright red silk tie. Of course sulfa of blue serge are used also. THE Of late years, instead of the cus tomary yachting suit there has grad ually grown us a fashion of wearing tailor suits of serge or panama—that is coat and skirt suits for this pur- pose. With these are worn either a silk or linen shirt waist made in se vere tailored style. For yachting white or tan shoes are usually worn, white with the white suits and tan with all other colors. Modish Bathing Suits. Bathing suits are more becoming this year than ever was the case be fore. The very newest fad is to have them made in princess style and fit ted closely to the figure and of course 'his necessitates wearing a bathing corset. The smartest bathing suits are made of taffeta but very pretty ones are also seen in mohair of va rious colors. It is very fashionable to have the New Shoe Store I am receiving new Shoes nearly every week and will give you new, fresh stock at the very lowest prices. I am! still selling at cut prices. Call j in and examine my Shoes and' prices and be convinced. PEELER. >p sure will make a impression where- ever seen bring your job printing of every des cription to us. We guarantee sarislac- tion and can do work in a “hurry.” The Ledger, Gaffney, S. C. Mail orders receive prompt attention. Would YOU .ike for your Stationery io tie neatly printed and promptly delivered? If so, will you let us prove to you that our work will THE LEDGER, CaHney, S. C. Please? Cures Backache Corrects Irrecularitie} sk h3' cure anv case' of Kidney or Bladder Disease it Will beyond the reach of medicine. No medi For Ml* by CherokM Drua Co. For Ml* by Chtrok** Dfua Co. e can tic more. For salt by Cktrokoo Drua Co* * 'wtjsmmaBew Wanted Ths Week at Help wanted ? Yes; your help is wanted. We have too great a quantity of merchandise on hand for the season. We want you to come and carrv some of it away. It will pay you to do this, as a dollar saved is a dollar made, and we can save you money on every dollar you spend here. Prices talk, and |f you can’t hear them here, you are certainly somewhat deaf to vital economy. Our stock of Linen is the kind that endures. It is" washing that wears out most linen—not use. Why? Easily answered. Most low priced Linens are largely “filling,” and washing dissolves this filling, leaving only a loose, worthless fabric. Notwithstanding the low price, there is no hilling in our Linens. In Laces andEmbroideries we have a stock, the superiority of which has been more marked than ever this season, and has brought us a large number of custo mers, Wise women will very quickly take advantage of the very unusual bargains in this line. We have Summer Suits for Men and Boys galore. You cannot fail to be pleased with them, Anything in the line of Dry Goods, Notions, Shoes, Hats and Gro ceries we have, and are only too glad to serve you. The best $1.00 and $1.25 Work Pants on the market. Our $1.00 Overall Pants knocks out out anything in the city for the price. See our window of $1.00 Shirts offered at 78c each. Good ones at 49c. Quite a lot of odds and ends in Ladies and Children’s Slippers at 40 per cent, discount. Agents For Butterick Patterns and Periodicals