University of South Carolina Libraries
t THE CLINTON CHRONICLE Gin ton. Newspapers Are Top Baleamn Tetevision, Hke radio before it but to a far greater degree, has brought about major changes in the advertising picture. It has been an aggressive competitor with the other media, and its appetite for the ad vertising dollar, with the cost of producing even Grade B programs running it) com paratively astronomical sums, seems in satiable. But the power of the written word still gets top recognition. An announcement from Sears, Roebuck the REA to suggest that the original excuse for its subsidy no kmgar exists and that the subsidy should be withdrawn. Insofar as it competes with private power, let it compete on an even basis and not at the expense of the taxpayer.” Far, Far-Out Extravagance If you believe that you have heard all the "far-out” wasteful expenditures of taxpayers’ money by the federal govern ment then consider these new examples of appropriations for studies which were cited and Company* will interest those who like recently^by Rep.^ Homer F. Abele (R-Ohio): to read as well as to stare. It expects to spend more than million for newspaper advertising this year. Last year the figure was $58 million, which represented 71.2 per cent of Sears’ total retail media ex pense. The balance went to advertising through circulars, magazines, radio, and television, and other media. A spokesman tells the story: ‘This is tangible evidence of our continuing faith in the potency of newspaper advertising. From the day Sears opened its first retail store, the company has made greater and great er use of newspapers. It is obvious that Sears store managers continue to regard the newspaper as their major medium for more than historical reasons. Their evalu ation is based on the day-to-day results in their stores.” Television advertising is a catch-as- catch-can affair—you have to be looking at the set at the moment and it’s gone in an instant. Print is durable and the prospec- Buying Household Needs tive buyer can scan and consider it at his — — leisure. alcohol $17,f500 for modification of preference in rats. $15,200 for a study of society and demography in ancient Babylonia. $36,800 for social behavior of ants. $2,100 for behavior patterns of the barren-ground caribou. $16,800 for social behavior of ter mites. $20,600 for communication signals in birds. $16,900 for revision of the classifi cation of earthworms. $13,700 for social structure in Mad agascar. $29,300 for mammal fauna of the highlands of Ethiopia. $5,400 for behavior and ecology of the wandering albatross. Babton Discusses Big Brother Government! Ah article in Time deals with the tre mendous—and, in a. some, frightening—im pact government projects and spending have on industrial research, as a result of the defense program and all its related projects. Ten years ago, says Time, U. S. busi-1 ness financed two-thirds of the nation's research; now Government is responsible for two-thirds. Unless infinite care is taken to prevent government becoming the dominant Big brother of American industry, we will have a nation which is greatly different from that we have known. Individual rights and status will be steadily lost in a vast materi al and power complex before which we will be helpless. Government defense spending—for re search or anything else—is not going to decline. It will probably rise. So the urgent task ahead is to control it, and to success fully achieve the difficult task of keeping it squarely within the framework of a free nation based upon individual liberty. Babson Park, Mass., August 8. Not for quite a long time have I discussed the best time of year to buy foods, fuels, and other household necessities. Yet, there is a best time to buy each item, and you may save considerable money if you know when it is, particularly if you are responsible for a large, healthy family. IMPORTANCE OF FREEZING UNITS ^ The biggest part of the family budget goes for food, so that should get the most attention. Food expenditures for the average family heavily em phasize meat. Of course, you cannot get really big savings un less you have a freezer of con- siderabe capacity,—so I heart ily recommend your buying one if you have not yet done so. Otherwise, you can rent a unit in a public freezing storehouse, although that is not so cheap in the long run nor so convenient as it is to have your own. An emergency generator is prob ably a good idea, too, to protect W. your food in the event of a pub lic power failure. - First, let us take a look at seasonal trends in meat and poultry prices. The best time to buy is usually during November and December when marketing of hogs, cattle, and cHckens are seasonally very heavy. The big influx of supplies at this time forces price concessions at retail counters. However, if you want the finest grades of heavy steer beef, I advise you to wait until late winter or even early spring. The best cuts i at the can usually be bought then lowest prices. Mission Completed—But!! The Baltimore, Md., Morning Sun re cently ran an editorial concerning the Rural Electrification Administration that covers the present situation, and involves every in come taxpayer’s pocket book. Here are ex cerpts: “The Rural Electrification Administra tion was established nearly 30 years ago for the purpose of bringing electricity to the nation’s widspread farms. To do the job it needed a subsidy. The -subsidy took the form of the right to borrow money from the Treasury at less than going rates plus important tax advantages. "REA has virtually completed its mis sion. Much of its expansion these days is not into areas unserved by power lines but in competition with ‘ private power firms. Yet in this competitive expansion it con tinues to be subsidized taxwiee, and to bor row its funds from The Treasury at 2 per cent when the going rate in the money mar ket is double that.” The Sun then cites an example—an REA Co-op wmch, using its cheap money and tax advantage assets, has won a contract to supply power to a major new air force base in Florida. The lines of this co-op will roughly duplicate those of a private power company which, of course, has no special advantages or subsidies of any kind. The Sun concludes: "It is not being ‘against’ Stories behind Words WilHam S. Penfield A • l Assassin About 1090 a secret religious sect was founded in Persia. Its members gave complete obedience to the leader, believing that he was inhabited by the Holy Ghost. I When the leader decreed that an enemy should be killed (which he often did), it was done. Before departing on his mission of murder, a member would eat hashish—a powerful narcotic which dulled his senses and made him fearless. The members were called "hashshashin,” which in Arabic means hashish-eaters. In passing into the English language "hashshashin” was changed into "assassin”—one who kills by secret assault. FARMS AND FOLKS By L. C. HAMILTON Clemsoo College Extension Information Specialist WATCH FOR “WHOLESALE” PRICES In the past few years there has been an in crease in “discount outlets” where you can buy meat and poultry at any time of the year con siderably below the retail level. Practically every large city or community has at least one such dealer. Cuts of pork, lamb, and beef are packag ed in marked plastic containers so that you can easily see what you have in your freezer. Poultry sections can also be bought packaged separately, and they are clearly labeled. Along with the sale of freezing units today, there are often food-buying programs that will arrange to keep your freezer stocked at prices well below the prevailing retail rate. Some of these systems are genuine cost-savers, especially if your family is large; but be careful not to get tied up with a fly-by-night outfit if you go in for such a program. Personally, under most condi tions I would prefer to do my own buying, tak ing advantage of seasonal bargains. DAIRY PRODUCTS AND EGGS The heaviest laying season for hens is still March, April, and May. This means that egg prices are at their seasonal low point usually during the spring. Readers should also note that spring eggs are the most successfully stored. Prices of dairy products generally are closely related to the milk flow, which reaches its season al high about June. If you are interested in stor ing dairy products, the best buys in butter can normally be expected in June or July. Cheese buy ing opportunities are delayed because of the long curing period; November seems about the best time for this commodity. FUELS AND MISCELLANEOUS ITEMS In fuels, seasonal factors also play an im portant part in terms of juices. If you are heat ing with coal, you will save money by taking ad vantage of summer reductions. Heating oils and kerosene are usually cheapest during the sum mer because of mounting refiners’ stocks, low demand, and intensive competition. Gasoline prices generally dip lowest in mid-winter. — Jot down the best seasonal buying time for a few other items! Canned j>eas, June; canned corn, July; canned tomatoes, August; canned salmon, usually August and September; dry beans, November and December; potatoes, late fall; rice and flour, August or-September; lard, December; citrus fruits, January or early Febru ary; furniture, during February sales; fun, August; and soft goods, at January “white sales.” But most important of all: Study the ad vertisements in your local newspapers. I wish 9 every high school would have a compulsory course on “Studying Newspaj>er Ads.” CLINTON, S. C., THURSDAY, AUGUST t, IMS Slfp (Eltnton (Etjrnnirlp July 4, 1889 — WILLIAM WILSON HARRIS — Jane IS, ISM PUBUSHED EVERY THURSDAY BY THE CHRONICE PUBLISHING COMPANY Subscription Rate (Payable in Advance) Out-of-County One Year $4.00, Six Months $3A0 One Year $8.00 Second Oats Postage Paid at Clinton, S. C. The Chronicle seeks the cooperation of its subscriben and readen. — the publtebor will at all times appreciate wise suggestions and kinJy advice. The Chronicle will publish kites of general interest when they are not of a defamatory nature. Anonymous wfl] not be noticed. This paper is not responsible flic the views or opinions of its correspondents. Member: South Carolina Preos Aasoclathm, National Editorial Association Why do soils dry so fast? Even when rainfall is plentiful —as was the case this summer— a few days of hot, windy weather quickly deplete soil moisture and crop* begin to suffer. It’s a rather disapjrainting situ ation. We have some pre-con- ceived ideas that more water ought to be steed in the soil. Our state average ranifall in South Carolina runs between 45 and 50 inches. But droughts are a frequent occurrence. Dr. T. C. Peele, Clemson soil scientist, says a look at the soil itself will provide part of the answer. And other factors enter into the picture.. In South Carolina there must be a hundred soil types. Practi cally all of them vary in their ability to absorb water quickly in the first place—and to hold it in the second. “Since most soil water avail able to plants is held near the soil surface, it’s imjwrtant we capture as much of the rainfall as jxjssible. “Preventing or slowing up run off, especially on slopes, causes more water to penetrate the soil. A m u 1 c h of organic matter, grass, or other So are such practices as contour plowing. _ “Soils vary greatly in their ability to allow the rapid down ward movement of water during rainri. Soils which allow rapid penetration of water and have good retentive capacity for stor ing moisture are very desirable. “Some soils such as sands al low rapid penetration of water but have little capacity for stor ing water for plant use.” Dr. Peele says during a hard, one-inch rain, for instance, half of the water may be lost in run off. More water could be retained if faster penetration could be ob tained. Maintaining good soil tilth, mulches, and having organic matter incorporated in the soil increases both the penetration rate and water holding capacity, he says. The amount of water soils will hold depends to a large extent on the size of soil j>articles. Ih gen eral, water holding capacity in creases with decreasing size of the soil particles. Thus, clays, silt, and fine sand will hold more water per given volume of soil than coarse sand. After the free water drains to to the lower depths, each soil j>article holds a film of water around its surface and the soil is said to be as “field capacity.” Plants obtain water from the soil particles freely at first. But as the supply diminishes, the surface tension of water sur rounding each soil particle in creases. Plants then have diffi culty in obtaining water and be- gin to wilt. Organic matter incorporated into the soil increases the rate at which the soil will absorb water and its water holding capacity. The kaolin!te clays common in South Carolina have a rather low water holding capacity compar ed with montmoriUonitic clays found in other regions. What South Carolina soils lack in water holding capacity is part ly compensated by frequent rains and a high annual rainfall. Soil management practices which improve rate of j^enetra- tion and water holding ^^parity may reduce crop stress during droughts. Dr. Peek says. And deep plowing to break ex isting plow plans removes a phy sical barrier which jnevents deeper root penetration. Hie ef fective storage area for water is in the top two or three feet of soil where most of the plant roots are located. Proper management of this thin layer of soil can help solve water deficiency “Im a 90-year-old farmer and have had vast experience with this bug. But I’ve never had an infection,” he says. “As soon as I feel the sting, I simply pull the stem from my pij>e and touch the spot Then I forget about it until another chig- ger bites.” Mr. Collins thinks the nicotine on the pipe stem is too much for the chigger. He pointed out that nicotine was the killing agent in popular insecticides. FALL JUST AROUND CORNER Farmers barely get into one season before they start thinking of the next. We have no intention of trying to run the clock up, but John Clapp, Clemson extension agronomist, says plans should be underway for seeding fall forage crops. Livestock farming is becoming more imjwrtant in South Caro lina. Forage crops go hand-in- hand with livestock. Fields from which silage crops have been harvested, old annual grazing land, or idle land are jwssible locations fof forage crops this fall. “Lime should be applied early, if needed. Now is a good tine to select soil samples for testing. If lime Is applied, work it into the soil by plowing or discing. “Get your seed supply lined up. Use the recommended varie ties of known origin. Legume seed should be inoculated. Be sure to check the date on the inoculum,” Clapp said. Actual seeding starts in the Piedmont Region during early September. In the Coastal Plain, more seeding is done in late Sep tember and early October. Social Security Question—My father gets dis ability payments from social se curity. How long will they con tinue? Answer—If he recovers from his disability the paymenta will stop. If he doesn’t recover, they will continue until he is 06, at which time the disability bene fits will be converted to retire ment benefits. Question—My son and daugh ter-in-law were killed in a wreck last year. I’ve been taking care of their two children since then and get a social security check for them every month. Another son of mine wants to adopt the children. Would that stop their social security checks? Answer — No. They can be adopted by an uncle, aunt, grandparent or stepparent with out losing their social security payments. If they were adoj>ted by anyone else, the benefit j>ay- ment would have to be stopj>ed. Question—I make over $4800 a year. Under the law I can get credit on my social security record for only $4800. Can I voluntarily pay social security taxes on the rest of my salary and get credit for it on my social security account? Answer — No. You can get credit for only the first $4800 of your earnings a year. Question—What do you mean when you tell somebody they’re currently insured? Answer—It means that he has credit for one and a half years out of the last three. If a work er dies, we can pay a lump sum if he is currently insured. Also, if he leaves children we can pay benefits to them if he died cur- ,, Anffust 8, IMS 1—r— rsntly insured. We can alto pay who is only currently U she’s taking care | Ask your of the children. We cannot, how-1 office lor a copy of ever, pay retirement beMfits or disability benefits to a worker more details tel security booklet No. Your Social Security,? for Consult about this question: “It took an auto acci dent to cure me on cut- rate insurance. That's when I discovered my . didn’t pay when drove a borrowed car—it didn’t have an adjuster within 100 miles. Can your agency insure me with a con tinent • wide company, giving foil coverage at standard rates?" BAILEY AGENCY M. S. Bailey A Son Bankers Bldg. Dial Day 833-0681 — Night and Sunday 83341323 nnwrimwf OFFICE, SUPPLIES CHRONICLE PUB. CO. PHONE 8S3-M41 /wnmxKi PROGRAM Today Thru Saturday Shows: 3, 5:30 & 8:00 Saturday — Continuous From 1:00 Mon.-Tues.-Wed. — Aug. 12-13-14 AMERICAN PRESS ASSOCIATION RepcejMits&ve -4- New York, Chicago, Detroit. ATTENTION: PIPE SMOKERS If you’re a pipe smoker, you have a reedy weajtoa lor MH- ing chiggero during excurrioiM into the wilds, according to E. C. Coffins, Edgmoor, 8. C. ^ - SPECIALS at COX HOME & AUTO - Don on HATBOX HAIR DRYER Wear it like a shoulder .bag, while you walk, talk or dean. Features 3-poaition air regula tor, whisper quiet op eration and a beautifid vinyl carrying case. Just STAR VALUE 8-Transistor LEATHER COVERED RADIO _ rrs. Just 1999 reception. Beautiful T. WITH THIS COUPON AIR COOL CUSHION Feature# hold stripe fabric in 4 most popular colors: RED, BLUE, GREEN and BLACK • Nylon Sewn throughout. • Heavy guage l'A* wide plastic binding. Back measures 18" high; seat measures 16" x 16”. Features parallel inter- lockingtsprings. WITH THIS COUPON Full Contour Door-To-Door Emblem CAR MATS ■ Only I 77 • Heavy-duty, molded rubber with non-skid design and reinforced heel net • Universal fit for most American pm • Choice of red, bhaa,frasn or Hack UmN One Te a Cuatemer PRICES GOOD THURSDAY, FRIDAY, SATURDAY ONLY COX HOME & AUTO SUPPLY CUMNnUB SAISFACTION GUARANTRSD