The Clinton chronicle. (Clinton, S.C.) 1901-current, August 08, 1963, Image 2
t
THE CLINTON CHRONICLE
Gin ton.
Newspapers
Are Top Baleamn
Tetevision, Hke radio before it but to a
far greater degree, has brought about major
changes in the advertising picture. It has
been an aggressive competitor with the
other media, and its appetite for the ad
vertising dollar, with the cost of producing
even Grade B programs running it) com
paratively astronomical sums, seems in
satiable.
But the power of the written word still
gets top recognition.
An announcement from Sears, Roebuck
the REA to suggest that the original excuse
for its subsidy no kmgar exists and that
the subsidy should be withdrawn. Insofar
as it competes with private power, let it
compete on an even basis and not at the
expense of the taxpayer.”
Far, Far-Out
Extravagance
If you believe that you have heard all
the "far-out” wasteful expenditures of
taxpayers’ money by the federal govern
ment then consider these new examples of
appropriations for studies which were cited
and Company* will interest those who like recently^by Rep.^ Homer F. Abele (R-Ohio):
to read as well as to stare. It expects to
spend more than million for newspaper
advertising this year. Last year the figure
was $58 million, which represented 71.2
per cent of Sears’ total retail media ex
pense. The balance went to advertising
through circulars, magazines, radio, and
television, and other media.
A spokesman tells the story: ‘This is
tangible evidence of our continuing faith in
the potency of newspaper advertising. From
the day Sears opened its first retail store,
the company has made greater and great
er use of newspapers. It is obvious that
Sears store managers continue to regard
the newspaper as their major medium for
more than historical reasons. Their evalu
ation is based on the day-to-day results in
their stores.”
Television advertising is a catch-as-
catch-can affair—you have to be looking at
the set at the moment and it’s gone in an
instant. Print is durable and the prospec- Buying Household Needs
tive buyer can scan and consider it at his — —
leisure.
alcohol
$17,f500 for modification of
preference in rats.
$15,200 for a study of society and
demography in ancient Babylonia.
$36,800 for social behavior of ants.
$2,100 for behavior patterns of the
barren-ground caribou.
$16,800 for social behavior of ter
mites.
$20,600 for communication signals
in birds.
$16,900 for revision of the classifi
cation of earthworms.
$13,700 for social structure in Mad
agascar.
$29,300 for mammal fauna of the
highlands of Ethiopia.
$5,400 for behavior and ecology of
the wandering albatross.
Babton Discusses
Big Brother
Government!
Ah article in Time deals with the tre
mendous—and, in a. some, frightening—im
pact government projects and spending have
on industrial research, as a result of the
defense program and all its related projects.
Ten years ago, says Time, U. S. busi-1
ness financed two-thirds of the nation's
research; now Government is responsible
for two-thirds.
Unless infinite care is taken to prevent
government becoming the dominant Big
brother of American industry, we will have
a nation which is greatly different from
that we have known. Individual rights and
status will be steadily lost in a vast materi
al and power complex before which we will
be helpless.
Government defense spending—for re
search or anything else—is not going to
decline. It will probably rise. So the urgent
task ahead is to control it, and to success
fully achieve the difficult task of keeping
it squarely within the framework of a free
nation based upon individual liberty.
Babson Park, Mass., August 8. Not for quite
a long time have I discussed the best time of
year to buy foods, fuels, and other household
necessities. Yet, there is a best time to buy each
item, and you may save considerable money if
you know when it is, particularly if you are
responsible for a large, healthy family.
IMPORTANCE OF FREEZING UNITS ^
The biggest part of the family budget goes for
food, so that should get the most attention. Food
expenditures for the average family heavily em
phasize meat. Of course, you
cannot get really big savings un
less you have a freezer of con-
siderabe capacity,—so I heart
ily recommend your buying one
if you have not yet done so.
Otherwise, you can rent a unit
in a public freezing storehouse,
although that is not so cheap in
the long run nor so convenient
as it is to have your own. An
emergency generator is prob
ably a good idea, too, to protect
W. your food in the event of a pub
lic power failure.
- First, let us take a look at seasonal trends in
meat and poultry prices. The best time to buy is
usually during November and December when
marketing of hogs, cattle, and cHckens are
seasonally very heavy. The big influx of supplies
at this time forces price concessions at retail
counters. However, if you want the finest grades
of heavy steer beef, I advise you to wait until
late winter or even early spring. The best cuts
i at the
can usually be bought then
lowest prices.
Mission Completed—But!!
The Baltimore, Md., Morning Sun re
cently ran an editorial concerning the Rural
Electrification Administration that covers
the present situation, and involves every in
come taxpayer’s pocket book. Here are ex
cerpts:
“The Rural Electrification Administra
tion was established nearly 30 years ago for
the purpose of bringing electricity to the
nation’s widspread farms. To do the job it
needed a subsidy. The -subsidy took the
form of the right to borrow money from
the Treasury at less than going rates plus
important tax advantages.
"REA has virtually completed its mis
sion. Much of its expansion these days is
not into areas unserved by power lines but
in competition with ‘ private power firms.
Yet in this competitive expansion it con
tinues to be subsidized taxwiee, and to bor
row its funds from The Treasury at 2 per
cent when the going rate in the money mar
ket is double that.”
The Sun then cites an example—an REA
Co-op wmch, using its cheap money and
tax advantage assets, has won a contract
to supply power to a major new air force
base in Florida. The lines of this co-op will
roughly duplicate those of a private power
company which, of course, has no special
advantages or subsidies of any kind. The
Sun concludes: "It is not being ‘against’
Stories
behind
Words
WilHam S. Penfield
A • l
Assassin
About 1090 a secret religious sect was founded in
Persia. Its members gave complete obedience to the
leader, believing that he was inhabited by the Holy
Ghost.
I
When the leader decreed that an enemy should
be killed (which he often did), it was done.
Before departing on his mission of murder, a
member would eat hashish—a powerful narcotic which
dulled his senses and made him fearless.
The members were called "hashshashin,” which in
Arabic means hashish-eaters. In passing into the
English language "hashshashin” was changed into
"assassin”—one who kills by secret assault.
FARMS AND FOLKS
By L. C. HAMILTON
Clemsoo College Extension Information Specialist
WATCH FOR “WHOLESALE” PRICES
In the past few years there has been an in
crease in “discount outlets” where you can buy
meat and poultry at any time of the year con
siderably below the retail level. Practically every
large city or community has at least one such
dealer. Cuts of pork, lamb, and beef are packag
ed in marked plastic containers so that you can
easily see what you have in your freezer. Poultry
sections can also be bought packaged separately,
and they are clearly labeled.
Along with the sale of freezing units today,
there are often food-buying programs that will
arrange to keep your freezer stocked at prices
well below the prevailing retail rate. Some of
these systems are genuine cost-savers, especially
if your family is large; but be careful not to get
tied up with a fly-by-night outfit if you go in for
such a program. Personally, under most condi
tions I would prefer to do my own buying, tak
ing advantage of seasonal bargains.
DAIRY PRODUCTS AND EGGS
The heaviest laying season for hens is still
March, April, and May. This means that egg
prices are at their seasonal low point usually
during the spring. Readers should also note that
spring eggs are the most successfully stored.
Prices of dairy products generally are closely
related to the milk flow, which reaches its season
al high about June. If you are interested in stor
ing dairy products, the best buys in butter can
normally be expected in June or July. Cheese buy
ing opportunities are delayed because of the long
curing period; November seems about the best
time for this commodity.
FUELS AND MISCELLANEOUS ITEMS
In fuels, seasonal factors also play an im
portant part in terms of juices. If you are heat
ing with coal, you will save money by taking ad
vantage of summer reductions. Heating oils and
kerosene are usually cheapest during the sum
mer because of mounting refiners’ stocks, low
demand, and intensive competition. Gasoline
prices generally dip lowest in mid-winter. —
Jot down the best seasonal buying time for
a few other items! Canned j>eas, June; canned
corn, July; canned tomatoes, August; canned
salmon, usually August and September; dry
beans, November and December; potatoes, late
fall; rice and flour, August or-September; lard,
December; citrus fruits, January or early Febru
ary; furniture, during February sales; fun,
August; and soft goods, at January “white
sales.” But most important of all: Study the ad
vertisements in your local newspapers. I wish
9 every high school would have a compulsory
course on “Studying Newspaj>er Ads.”
CLINTON, S. C., THURSDAY, AUGUST t, IMS
Slfp (Eltnton (Etjrnnirlp
July 4, 1889 — WILLIAM WILSON HARRIS — Jane IS, ISM
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The Chronicle seeks the cooperation of its subscriben and readen. — the publtebor will at
all times appreciate wise suggestions and kinJy advice. The Chronicle will publish kites of
general interest when they are not of a defamatory nature. Anonymous wfl]
not be noticed. This paper is not responsible flic the views or opinions of its correspondents.
Member: South Carolina Preos Aasoclathm, National Editorial Association
Why do soils dry so fast?
Even when rainfall is plentiful
—as was the case this summer—
a few days of hot, windy weather
quickly deplete soil moisture and
crop* begin to suffer.
It’s a rather disapjrainting situ
ation. We have some pre-con-
ceived ideas that more water
ought to be steed in the soil.
Our state average ranifall in
South Carolina runs between 45
and 50 inches. But droughts are
a frequent occurrence.
Dr. T. C. Peele, Clemson soil
scientist, says a look at the soil
itself will provide part of the
answer. And other factors enter
into the picture..
In South Carolina there must
be a hundred soil types. Practi
cally all of them vary in their
ability to absorb water quickly
in the first place—and to hold it
in the second.
“Since most soil water avail
able to plants is held near the
soil surface, it’s imjwrtant we
capture as much of the rainfall
as jxjssible.
“Preventing or slowing up run
off, especially on slopes, causes
more water to penetrate the soil.
A m u 1 c h of organic matter,
grass, or other
So are such practices as contour
plowing. _
“Soils vary greatly in their
ability to allow the rapid down
ward movement of water during
rainri. Soils which allow rapid
penetration of water and have
good retentive capacity for stor
ing moisture are very desirable.
“Some soils such as sands al
low rapid penetration of water
but have little capacity for stor
ing water for plant use.”
Dr. Peele says during a hard,
one-inch rain, for instance, half
of the water may be lost in run
off. More water could be retained
if faster penetration could be ob
tained.
Maintaining good soil tilth,
mulches, and having organic
matter incorporated in the soil
increases both the penetration
rate and water holding capacity,
he says.
The amount of water soils will
hold depends to a large extent on
the size of soil j>articles. Ih gen
eral, water holding capacity in
creases with decreasing size of
the soil particles. Thus, clays,
silt, and fine sand will hold more
water per given volume of soil
than coarse sand.
After the free water drains to
to the lower depths, each soil
j>article holds a film of water
around its surface and the soil is
said to be as “field capacity.”
Plants obtain water from the
soil particles freely at first. But
as the supply diminishes, the
surface tension of water sur
rounding each soil particle in
creases. Plants then have diffi
culty in obtaining water and be-
gin to wilt.
Organic matter incorporated
into the soil increases the rate at
which the soil will absorb water
and its water holding capacity.
The kaolin!te clays common in
South Carolina have a rather low
water holding capacity compar
ed with montmoriUonitic clays
found in other regions.
What South Carolina soils lack
in water holding capacity is part
ly compensated by frequent rains
and a high annual rainfall.
Soil management practices
which improve rate of j^enetra-
tion and water holding ^^parity
may reduce crop stress during
droughts. Dr. Peek says.
And deep plowing to break ex
isting plow plans removes a phy
sical barrier which jnevents
deeper root penetration. Hie ef
fective storage area for water is
in the top two or three feet of
soil where most of the plant roots
are located.
Proper management of this
thin layer of soil can help solve
water deficiency
“Im a 90-year-old farmer and
have had vast experience with
this bug. But I’ve never had an
infection,” he says.
“As soon as I feel the sting, I
simply pull the stem from my
pij>e and touch the spot Then I
forget about it until another chig-
ger bites.”
Mr. Collins thinks the nicotine
on the pipe stem is too much for
the chigger. He pointed out that
nicotine was the killing agent
in popular insecticides.
FALL JUST AROUND CORNER
Farmers barely get into one
season before they start thinking
of the next. We have no intention
of trying to run the clock up, but
John Clapp, Clemson extension
agronomist, says plans should
be underway for seeding fall
forage crops.
Livestock farming is becoming
more imjwrtant in South Caro
lina. Forage crops go hand-in-
hand with livestock. Fields from
which silage crops have been
harvested, old annual grazing
land, or idle land are jwssible
locations fof forage crops this
fall.
“Lime should be applied early,
if needed. Now is a good tine to
select soil samples for testing.
If lime Is applied, work it into
the soil by plowing or discing.
“Get your seed supply lined
up. Use the recommended varie
ties of known origin. Legume
seed should be inoculated. Be
sure to check the date on the
inoculum,” Clapp said.
Actual seeding starts in the
Piedmont Region during early
September. In the Coastal Plain,
more seeding is done in late Sep
tember and early October.
Social Security
Question—My father gets dis
ability payments from social se
curity. How long will they con
tinue?
Answer—If he recovers from
his disability the paymenta will
stop. If he doesn’t recover, they
will continue until he is 06, at
which time the disability bene
fits will be converted to retire
ment benefits.
Question—My son and daugh
ter-in-law were killed in a wreck
last year. I’ve been taking care
of their two children since then
and get a social security check
for them every month. Another
son of mine wants to adopt the
children. Would that stop their
social security checks?
Answer — No. They can be
adopted by an uncle, aunt,
grandparent or stepparent with
out losing their social security
payments. If they were adoj>ted
by anyone else, the benefit j>ay-
ment would have to be stopj>ed.
Question—I make over $4800
a year. Under the law I can
get credit on my social security
record for only $4800. Can I
voluntarily pay social security
taxes on the rest of my salary
and get credit for it on my social
security account?
Answer — No. You can get
credit for only the first $4800 of
your earnings a year.
Question—What do you mean
when you tell somebody they’re
currently insured?
Answer—It means that he has
credit for one and a half years
out of the last three. If a work
er dies, we can pay a lump sum
if he is currently insured. Also,
if he leaves children we can pay
benefits to them if he died cur-
,, Anffust 8, IMS
1—r—
rsntly insured. We can alto pay who is only currently
U she’s taking care | Ask your
of the children. We cannot, how-1 office lor a copy of
ever, pay retirement beMfits or
disability benefits to a worker more details
tel security
booklet No.
Your Social Security,? for
Consult
about this question:
“It took an auto acci
dent to cure me on cut-
rate insurance. That's
when I discovered my
. didn’t pay when
drove a borrowed
car—it didn’t have an
adjuster within 100
miles. Can your agency
insure me with a con
tinent • wide company,
giving foil coverage at
standard rates?"
BAILEY AGENCY
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ATTENTION: PIPE SMOKERS
If you’re a pipe smoker, you
have a reedy weajtoa lor MH-
ing chiggero during excurrioiM
into the wilds, according to E. C.
Coffins, Edgmoor, 8. C. ^
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