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X Thursday, January 21, 1954 i THE CLINTON CHRONICLE Pase Thr«« Joanna News... (Continued from page two) ^ son of Mr. and Mrs. E. C. Barbee, of Joanna. Earl aftd Mrs. Barbee are residihg in Madison. Attend Sateiy Meeting * The Piedmont Safety Council met at the Harris school near Greenwood test Thursday, Janu ary. 14. The host for the meeting was Greenwood Mills. Bank Explains About Recession 1 ^ i By LOU SCHNEIDER New York—This nation contin ues to make progress because its business and banking leaders face facts. .! Your reporter has bean revealing that business was due to turn downward. That was, and is, the' know-how opinion of leading busi-. • , * .v. nessmen and commercial bankers.; , , i! COmP ? 5 , Now open confirmation is avail- following counties: Greenwood, f K Laurens, Abbeville, McCormick, aD rT ^' _ — _ . , _ ^ _■ and Newberry. There were 2G7! r ^ Guaranty Trust Co., of New representatives in attendance kt Y 01 *' an mtemationally highly re- this meeting which is a quarterly; bank, makes its posationi affair. Joanna extended an invita-i c ^ ear m a newspaper adver- 1 tion to the group to meet here in ^ in 0 its January issue of April. The following employees T1 ]£ Gl ^ an ^y „ represented Joanna at the meeting:' e _} s . : . . y . ^ erTn 1 ut a Re ‘ James Lovelace, Furman Frady, cession. This is it in part: J M. Rowland, R L. Boyce, T. W. A moderate declme m bus. Brown, James Evans, Charlie Cole man, Mac Wilson, Clarence Ful ness activity has sufficed to touch | off the demand for governmental mer, Cecil O'Dell, George Motes, an^^^ion^^mulwts^^BuriMW Carl f ranzen, Fred Bragg, H. M. ” ^ EUiott, C. N. Franks, Otis Murphy, Walter Waits, G. W. Lever, Rolfe Clark, Cecil Bishop, Elvin Abrams, W. O. Stewart, J. L. Delaney, James P. Sloan, Gordon Boyce, Gena Bragg, Wade Smith, E. J. Willing ham, Herbert Lewis and J. J. And erson. Baptist Church Activities On Friday, January 22, at 7:00 p. m., there will be a Man-Boy rally "at the First Baptist church, Colum bia. All men of the church are in vited to atend alnog with the boys On Thursday evening, January 14, the Frances Watson circle met in the young people’s department with Mrs Cyril Abrams presiding in the absence of the chairman. Mrs. Freeman Evans, program chairman, discussed several chap ters of the book, “The Untold Korea SSSXSttX&X&l ■\ is now decidedly good. Yet the cry arises for help from Washington, not as a remedy for anything that has happened but as a preventive of what it is feared may happen. “Undue alarm over the present situation may be owing in part to a lOao^er 'the^miost ^severe d^ressTbhi I on record held consumption and investement at low levels Then came the costliest and most de- strucive war in history, during which purchasing power rose sharply but personal consumption! and normal investment were sub ordinated to the need for maximum military output. With the removal of war-time resraints, the pent-up demands for both producers’ and; consumers’ goods appeared in full orce. The resulting boom was in-) tensified by,the great rearmament! program and by the outbreak ofi hostilities in Korea. “Realistic observers have recog- Story.” 'Mis Ruth Hair closed the meeting with prayer. * * • The Hilliard Mitchell circle met in the Intermediate department on Thursday evening, January 14, with Mrs. Louis Murphy, circle chair man, presiding over the business session. Mrs. Harold Murphy was in charge of the” devotion and Mrs. William Dunlap read the scripture. Mrs. Nathah Brazel gave a very interesting discussion on “The Un told Korea Story.” * —*—v : The two circles met in the recre- atdon room for refreshments doughnuts and coffee, served by Mrs. J. B. Johnson representing the Watson circle and Mrs. Harold Murphy the Mitchell circle. nized all along that these underly- DARK GROOMING A black or gray costume sparked, with a flash of bright color, is a sophisticated grooming technique. Before choosing your color, observe what color is currently most popu lar Then decide on another. ARTHRITIS Tha vary word strikaa terror at tfaa hearts of zhousanda. Ar thritis, the great white crippler. has laid waste the lives of mil lions throughout the ages. The Creator never intended that you should suffer with arthritis and the cause of your trouble can be located and corrected. The C. J. Hart Clinic of Lau rens, has given Chiropractic health and. hope to hundreds of people in this area, who suffer ed with arthritis. They obtain ed relief from the agonising pain with a few treatments and very soon they experienced complete recovery. You, too, may know the joy of blessed relief from arthritis. Call 22501 or go by the Hart Clinic located at 205 Church SL, Laurens, S. C« for your consultation without charge or obligation. (Stfi+'-r ... the letters suit. Then front all over the free world come sack comments as these from readers ef THE CHRISTIAN SCIENCE f MONITOR an international daily y. newspaper; *Thi Monitor is must reed- ing for straight-thinking people. ... *7 returned to school after a Ups* of It veers, f will got my degree from tho college, but my education comes from the Monitor. . . .** The Monitor gives me idee* for my work. . . .** *7 truly enjoy Us com- ing factors in the boom were tern porary and that a readjustment, must be faced sooner or later. “The essential fact which" the ad vocates of government intervention refuse to face >s that business reces sions do not just happen. A reces sion is not an unfortunate accident but a corrective process due to and necessitated by the excesses and | maladjustments that have arisen | under boom conditions. It reflects a need for adjustments, and its function is to effect such adjust-, ments. Measures to avert it, even' of if temporarily successful, would atj the same time prevent the heeded corrections, prolong and aggravate the unsound conditions, and store up more trouble for the future. “The real task of readjustment after a boom is not preformed by government but by business itself under the pressure of contracting markets and tightening competi tion. Deed wood is cut out Inven tories are reduced. Unsound proj ects are abandoned. Price and cost relationships are realigned. Ope rating inefficiencies in labor and management are eliminated or' di minished. The quality of goods and services are improved. Inflat ed values are written down to real istic levels. Consumers’ wonts are reexamined. The lost art of sales manship is rediscovered.” NATURAL GAS RATES NOT TO BE INCREASED! * * ■ . i The Federal Power Commission u * At A Recent Hearing Refused In Rates on Petition of Transcon- > l tinental Pipeline Corporation. Therefore, it will not be necessary to. in crease gas rates in this area as thought pre viously. Rates will remain the same as in the beginning. This statement by the Clinton-Newberry Natural Gas Authority. JOE P. TERRY, Chairman J. E. WISEMAN, Secretary K 1 *v ■- i—• i.... — —r— 10 POINTS v_ Yea, too,' will find the Monitor informative, with complete world nows. Yon will discover a earn atrnctive viewpoint in every neVrs story. Use tho coupon below for a spe cial Introdactory subscription — > months for-only $3. Dm Ckrktlu Om. Narwijr St., BMtaa IS, >. A. PI mm m aaJatrwIurMnr ••*•«*> the to Dm Ckrtatiaa. Seine* Mealier— 7t taeme. I eaeteee IS. (eteto.) Volume of 1953 Crops Higher But Value Lower Than 1952 Clemson, Jan. 16—While the vol ume of South Carolina crops, pro duced in 1953 was larger than for the 1952 crops, the total value was less. This fact is shown in thej monthly Farm Situation and Out-! look prepared by members of the Clemson Extension Agricultural Economics ‘ Work. The informa tion is based on estimates of the South Carolina Crop Reporting Ser vice. of which Frank O. Black, Co lumbia, is agricultural statistician in charge. The extension economists poin% out that 1953 was a reasonably good crqp year for the state as a whole, although adverse weather condi tions caused severe losses on many farms. The total volume of pro duction for 23 field and 15 commer cial vegetable crops was up 6 peri cent above the volume for 1952 but was 5 per cent below the 10-year average. The increase over last year was due chiefly to better per acre yields. Most spring and sum mer maturing crops were good to excellent, but summer heat and drought seriously damaged fall- harvested crops and pastures. Production of oats and soybeans broke all previous records. Larg er crops of cotton, tobacco, corn, rye, grain sorghums, sweet pota toes, peaches, pears and pecans were made in 1953 than in 1952. The crops of wheat, cowpeas, pea nuts, and grapes were about the seme. The barley and Irish potato crops were moderately short, and all hay and seed crops were down sharply from 1952. The total value ... of production from the 23 field crops and the 15 commercial vegetable crops is plac ed at $342 million. This figure is nearly 2 per cent less than the val ue for these crops in 1952, but it h 15 per cent above the average for the 10 years 1942-51 inclusive. IF YOU DON’T READ THE CHRONICLE TOC DON’T GET THE NEWS for Effective The South Carolina State Chamber of Commerce has forwarded to retail merchants and others in its member ship throughout the State "TEN POINTS FOR NEWSPAPER ADVERTISING" which have brought a high measure of suc cess, prosperity and profit to a big retailer who spends a large portion of his advertising appropriation in good newspaper copy. THE RETAILER’S 10 POINTS ARE: 1. Advertise regularly. Every issue of the paper takes my story to its readers. 2. I make every ad look like mine. Years ago I adopted a distinctive style and have stuck to it. I use plenty of white space; my ads are never hard to read. 3. I (Nit into newspaper advertising a definite proportion of my gross sales. I fix this at the beginning of the ' year. My rule is to make it 3 per cent of the previous year’s gross, with more if special conditions justify it. 4. I brighten my ads with frequent illustrations—either humorous or practical. •c 5. I am careful never to over-emphasize. When I make claims, I back them up with reasons. Then when I really have an unusual bargain people believe me when I “whoop ’er up a little.” 1 think advertising alTthe time. I buy goods that will advertise well. 7. I get good display for my ads by seeing that the copy is in the newspaper office in plenty of time. I do this by having a definite hour to write the copy; V 8. Whenever possible, I carry nationally advertised goods that are advertised in my home paper. I fea- _ ture them. Sometimes they give me a smaller mar gin than fly-by-night concerns, but I find that I sell faster and make more money in the end, besides, pleasing more customers. ■ , -r 9. 1 always plan my window and counter displays to link up with my newspaper advertising. Each helps / the other. / - ' • • • ^ 10. My salespeople back up my advertising. They often help with suggestions for it, and I try to see to it that they always read it. - FOR CONSISTENT RESULTS USE - The Chronicle v . - ...... ' "\ “Ah AAA Newspaper Everybody Reads” ♦ * s § * | « n n K •> on • • :: fo jl :: — V__ _ •- ■' ; \