The Clinton chronicle. (Clinton, S.C.) 1901-current, January 21, 1954, Image 11
X
Thursday, January 21, 1954
i
THE CLINTON CHRONICLE
Pase Thr««
Joanna News...
(Continued from page two) ^
son of Mr. and Mrs. E. C. Barbee,
of Joanna. Earl aftd Mrs. Barbee
are residihg in Madison.
Attend Sateiy Meeting
* The Piedmont Safety Council
met at the Harris school near
Greenwood test Thursday, Janu
ary. 14. The host for the meeting
was Greenwood Mills.
Bank Explains
About Recession
1 ^ i
By LOU SCHNEIDER
New York—This nation contin
ues to make progress because its
business and banking leaders face
facts. .!
Your reporter has bean revealing
that business was due to turn
downward. That was, and is, the'
know-how opinion of leading busi-.
• , * .v. nessmen and commercial bankers.;
, , i! COmP ? 5 , Now open confirmation is avail-
following counties: Greenwood, f K
Laurens, Abbeville, McCormick, aD rT ^' _ — _ . , _ ^ _■
and Newberry. There were 2G7! r ^ Guaranty Trust Co., of New
representatives in attendance kt Y 01 *' an mtemationally highly re-
this meeting which is a quarterly; bank, makes its posationi
affair. Joanna extended an invita-i c ^ ear m a newspaper adver- 1
tion to the group to meet here in ^ in 0 its January issue of
April. The following employees T1 ]£ Gl ^ an ^y „
represented Joanna at the meeting:' e _} s . : . . y . ^ erTn 1 ut a Re ‘
James Lovelace, Furman Frady, cession. This is it in part:
J M. Rowland, R L. Boyce, T. W. A moderate declme m bus.
Brown, James Evans, Charlie Cole
man, Mac Wilson, Clarence Ful
ness activity has sufficed to touch |
off the demand for governmental
mer, Cecil O'Dell, George Motes, an^^^ion^^mulwts^^BuriMW
Carl f ranzen, Fred Bragg, H. M. ” ^
EUiott, C. N. Franks, Otis Murphy,
Walter Waits, G. W. Lever, Rolfe
Clark, Cecil Bishop, Elvin Abrams,
W. O. Stewart, J. L. Delaney, James
P. Sloan, Gordon Boyce, Gena
Bragg, Wade Smith, E. J. Willing
ham, Herbert Lewis and J. J. And
erson.
Baptist Church Activities
On Friday, January 22, at 7:00
p. m., there will be a Man-Boy rally
"at the First Baptist church, Colum
bia. All men of the church are in
vited to atend alnog with the boys
On Thursday evening, January
14, the Frances Watson circle met
in the young people’s department
with Mrs Cyril Abrams presiding
in the absence of the chairman.
Mrs. Freeman Evans, program
chairman, discussed several chap
ters of the book, “The Untold Korea
SSSXSttX&X&l
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is now decidedly good. Yet the cry
arises for help from Washington,
not as a remedy for anything that
has happened but as a preventive
of what it is feared may happen.
“Undue alarm over the present
situation may be owing in part to a
lOao^er 'the^miost ^severe d^ressTbhi I
on record held consumption and
investement at low levels Then
came the costliest and most de-
strucive war in history, during
which purchasing power rose
sharply but personal consumption!
and normal investment were sub
ordinated to the need for maximum
military output. With the removal
of war-time resraints, the pent-up
demands for both producers’ and;
consumers’ goods appeared in full
orce. The resulting boom was in-)
tensified by,the great rearmament!
program and by the outbreak ofi
hostilities in Korea.
“Realistic observers have recog-
Story.” 'Mis Ruth Hair closed the
meeting with prayer.
* * •
The Hilliard Mitchell circle met
in the Intermediate department on
Thursday evening, January 14, with
Mrs. Louis Murphy, circle chair
man, presiding over the business
session. Mrs. Harold Murphy was in
charge of the” devotion and Mrs.
William Dunlap read the scripture.
Mrs. Nathah Brazel gave a very
interesting discussion on “The Un
told Korea Story.”
* —*—v :
The two circles met in the recre-
atdon room for refreshments
doughnuts and coffee, served by
Mrs. J. B. Johnson representing
the Watson circle and Mrs. Harold
Murphy the Mitchell circle.
nized all along that these underly-
DARK GROOMING
A black or gray costume sparked,
with a flash of bright color, is a
sophisticated grooming technique.
Before choosing your color, observe
what color is currently most popu
lar Then decide on another.
ARTHRITIS
Tha vary word strikaa terror
at tfaa hearts of zhousanda. Ar
thritis, the great white crippler.
has laid waste the lives of mil
lions throughout the ages. The
Creator never intended that
you should suffer with arthritis
and the cause of your trouble
can be located and corrected.
The C. J. Hart Clinic of Lau
rens, has given Chiropractic
health and. hope to hundreds of
people in this area, who suffer
ed with arthritis. They obtain
ed relief from the agonising
pain with a few treatments and
very soon they experienced
complete recovery.
You, too, may know the joy
of blessed relief from arthritis.
Call 22501 or go by the Hart
Clinic located at 205 Church
SL, Laurens, S. C« for your
consultation without charge or
obligation.
(Stfi+'-r
... the letters suit. Then front
all over the free world come sack
comments as these from readers
ef THE CHRISTIAN SCIENCE f
MONITOR an international daily y.
newspaper;
*Thi Monitor is must reed-
ing for straight-thinking
people. ...
*7 returned to school after a
Ups* of It veers, f will got
my degree from tho college,
but my education comes
from the Monitor. . . .**
The Monitor gives me idee*
for my work. . . .**
*7 truly enjoy Us com-
ing factors in the boom were tern
porary and that a readjustment,
must be faced sooner or later.
“The essential fact which" the ad
vocates of government intervention
refuse to face >s that business reces
sions do not just happen. A reces
sion is not an unfortunate accident
but a corrective process due to and
necessitated by the excesses and |
maladjustments that have arisen |
under boom conditions. It reflects
a need for adjustments, and its
function is to effect such adjust-,
ments. Measures to avert it, even'
of if temporarily successful, would atj
the same time prevent the heeded
corrections, prolong and aggravate
the unsound conditions, and store
up more trouble for the future.
“The real task of readjustment
after a boom is not preformed by
government but by business itself
under the pressure of contracting
markets and tightening competi
tion. Deed wood is cut out Inven
tories are reduced. Unsound proj
ects are abandoned. Price and cost
relationships are realigned. Ope
rating inefficiencies in labor and
management are eliminated or' di
minished. The quality of goods
and services are improved. Inflat
ed values are written down to real
istic levels. Consumers’ wonts are
reexamined. The lost art of sales
manship is rediscovered.”
NATURAL GAS
RATES NOT TO
BE INCREASED!
* * ■ . i
The Federal Power Commission
u *
At A Recent Hearing Refused
In Rates on Petition of Transcon-
> l
tinental Pipeline Corporation.
Therefore, it will not be necessary to. in
crease gas rates in this area as thought pre
viously. Rates will remain the same as in the
beginning.
This statement by the Clinton-Newberry
Natural Gas Authority.
JOE P. TERRY, Chairman
J. E. WISEMAN, Secretary
K
1 *v ■- i—• i....
—
—r—
10 POINTS
v_
Yea, too,' will find the Monitor
informative, with complete world
nows. Yon will discover a earn
atrnctive viewpoint in every neVrs
story.
Use tho coupon below for a spe
cial Introdactory subscription —
> months for-only $3.
Dm Ckrktlu
Om. Narwijr St., BMtaa IS, >. A.
PI mm m aaJatrwIurMnr ••*•«*>
the to Dm Ckrtatiaa. Seine* Mealier—
7t taeme. I eaeteee IS.
(eteto.)
Volume of 1953 Crops
Higher But Value
Lower Than 1952
Clemson, Jan. 16—While the vol
ume of South Carolina crops, pro
duced in 1953 was larger than for
the 1952 crops, the total value was
less. This fact is shown in thej
monthly Farm Situation and Out-!
look prepared by members of the
Clemson Extension Agricultural
Economics ‘ Work. The informa
tion is based on estimates of the
South Carolina Crop Reporting Ser
vice. of which Frank O. Black, Co
lumbia, is agricultural statistician
in charge.
The extension economists poin%
out that 1953 was a reasonably good
crqp year for the state as a whole,
although adverse weather condi
tions caused severe losses on many
farms. The total volume of pro
duction for 23 field and 15 commer
cial vegetable crops was up 6 peri
cent above the volume for 1952 but
was 5 per cent below the 10-year
average. The increase over last
year was due chiefly to better per
acre yields. Most spring and sum
mer maturing crops were good to
excellent, but summer heat and
drought seriously damaged fall-
harvested crops and pastures.
Production of oats and soybeans
broke all previous records. Larg
er crops of cotton, tobacco, corn,
rye, grain sorghums, sweet pota
toes, peaches, pears and pecans
were made in 1953 than in 1952.
The crops of wheat, cowpeas, pea
nuts, and grapes were about the
seme. The barley and Irish potato
crops were moderately short, and
all hay and seed crops were down
sharply from 1952.
The total value ... of production
from the 23 field crops and the 15
commercial vegetable crops is plac
ed at $342 million. This figure is
nearly 2 per cent less than the val
ue for these crops in 1952, but it h
15 per cent above the average for
the 10 years 1942-51 inclusive.
IF YOU DON’T READ
THE CHRONICLE
TOC DON’T GET THE NEWS
for
Effective
The South Carolina State Chamber of Commerce has
forwarded to retail merchants and others in its member
ship throughout the State "TEN POINTS FOR NEWSPAPER
ADVERTISING" which have brought a high measure of suc
cess, prosperity and profit to a big retailer who spends a large
portion of his advertising appropriation in good newspaper
copy.
THE RETAILER’S 10 POINTS ARE:
1. Advertise regularly. Every issue of the paper takes
my story to its readers.
2. I make every ad look like mine. Years ago I adopted
a distinctive style and have stuck to it. I use plenty
of white space; my ads are never hard to read.
3. I (Nit into newspaper advertising a definite proportion
of my gross sales. I fix this at the beginning of the
' year. My rule is to make it 3 per cent of the previous
year’s gross, with more if special conditions justify it.
4. I brighten my ads with frequent illustrations—either
humorous or practical.
•c
5. I am careful never to over-emphasize. When I make
claims, I back them up with reasons. Then when I
really have an unusual bargain people believe me when
I “whoop ’er up a little.”
1 think advertising alTthe time. I buy goods that will
advertise well.
7. I get good display for my ads by seeing that the
copy is in the newspaper office in plenty of time. I
do this by having a definite hour to write the copy;
V 8. Whenever possible, I carry nationally advertised
goods that are advertised in my home paper. I fea-
_ ture them. Sometimes they give me a smaller mar
gin than fly-by-night concerns, but I find that I sell
faster and make more money in the end, besides,
pleasing more customers.
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9. 1 always plan my window and counter displays to
link up with my newspaper advertising. Each helps
/ the other.
/ - ' • • • ^
10. My salespeople back up my advertising. They often
help with suggestions for it, and I try to see to it
that they always read it.
- FOR CONSISTENT RESULTS USE -
The Chronicle
v . - ...... ' "\
“Ah AAA Newspaper Everybody Reads”
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