The Clinton chronicle. (Clinton, S.C.) 1901-current, September 21, 1939, Image 11
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THURSDAY/SEPTEMBER 21. 1939
THE CLINTON CHRONICLE. CLINTON. S. C.
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BELK WTEGRin HIGHLY PRIZED; {
CREATES PUBLIC CONFIDENCE
HEAD OF BELK STORES
Integrity is highly prized by Belk’s
Department^tore. They believe that
the man behind the goods is an im
portant factor in businesjS dealiiyra.
The value of a hat or other form of
merchandise is intangible at best. No
matter how experienced the buyer
may be, he seldom knows the intrin
sic value of the article he buys. But
when the buyer can bo certain of the
integrity of the men behind the goods
and of the firm by which they are
manufactured, he is assured of fair
dealings.
Some business firms inspire faith—
firms which value good will more
than a dozen hats. Materials and nia-
I chines may sometimes go wrong, but
I the house of prove<i integrity W’ill de-
j liver goods as sample and will live
up to its promises. The firm will in
no way betray the faith oi their cus
tomers. e
f^le and quality are only two sides
of the triangle. Integrity remains.
Without it the business relationship
iof the firm is built on quicksand,
i Belk’s Department Store values
j among its greatest assets its relation-
)ships with the firms represented in
this special section. They are firms
whose business integrity is unques-
jtionable and from whom thousands
'of dollars wmcth of merchandise is
bought each year by Belk’s.
CONGRATULATIONS AND BEST WISHES
TO THE BEAUTIFUL NEW
BELK’S
Atlas Shirts
... of style and quality are handled
bv this well-known firm.
ATLAS SHIRT CO., INC.
A (OMPLETE
CHILDREN’S DEPARTMENT
OUTFITS THE YOUNG CROWD
DRESSES
Shirley Temple, Deanna Durbin
and Kate Greenway. Sizes 3 to
6, 7 to 12, and 12 to 16—
S1.98
Cinderella Dresses—
98c
COATS
4 to 16
Skilfully tailored with self-trim
or veUeteen collars. .\ll the new
rttlors—
S3.98 to $9.95
SWEATERS AND SKIRTS
.Mix ’em and match 'em. We have a large selection—
98c to $2.95
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BOYS’ SUITS
Extra quality in hard-finished
worsteds. Double and single-
breasted. Sixes 3 to 18—
$4.98 to $10.95
SHIRTS
“Fruit of the Loom” Shirts for
boys. Full cut and fast color. All
sizes— 70c
LUCKY BOY SHIRTS
SWEATERS
.A big assortment of all-wool
and mixed Sweaters. Slip-over
and zipper styles—
Sizes 4 to 14—
48c
BOYS HATS
.Mannish Felts in all fall colors.
98c to $2.95
•
49c and 98c
Belk’s Dept. Store
W. H. Ilelk. president of llelk Brothers company, founder of the"^eflr
chain of stores in the Carolinas and neighimring states. His first estab
lishment, opened at !Vfunri>e. N. t’., bad 2.<M>0 square feet of floor space.
His store in Charlotte has nearly IttU.POO squire feet of flm»r space. Mr.
Belk’s numbers I7H stores.
SUIT FORMS
HUB OF FALL
WARDROBE
Man-Tailored and
Dressy Interpreta
tions; New Fabrics
The .American woman whi pride-
herself on selecting u well balanced
wardroln* whatever her means, ha-
come to regatrd the suit as the main
stay of her wardiidie, bee.tuse of its
IMHcticubiiity a- an a.l-«K-casion
tume.
This fall intr*a!u<<*s thiee-poc
styles ami reefers, fur jacketed suits
and hip length JackH suits in man-
tailored and dressy inter|»retations.
with fui a plus or minus (|uaniit.v.
Outstanding this season are the
many new fabrics, distinguished pat
terns, never trent.'iients ami biil.iant
color effects.
.Small wonder the three-piece suit
is exiK-cled to he worn by four of
every ten suit owners whim it come
in so many ap)>ealing variatiiois. Mon
otone wools and lwee«ls, subtle pat
terns ami multicolor weaves do full
justice to the .-wing or boxy swagger
silbomdte as well as to the slimly
fitt«*<l mmlels wha-h the casual rathei
than siM>rts in character.
The seonomy of a three-piece suit
rests in the fact that it.s coat is full
length and therefoie can serve as an
extia coat to he worn with dresses
as well as with ja<-ket and skirt.
The nefer coat is particularly ser-
viceahle, hjK>king well with sport
froi'ks ami with the simple ty|H* of
“date dress.” .Skirt length, it has the
nip|a‘d-in waist, .soft drafie detail,
novel collar treatment in self fabric,
velveteen or fur—and has as its fit
ting companion the skirt whose
swinging lines follow tho.se of the
coat’s lower fullness.
lor the final choice, the suit .shop
per has the hip length jacket suit,
which may he man-tailored, ca.sual,
sport or dressy in tyjH*.
New details, such as a softened
waistline, figure flattering rever
notches and more' feminine fabric.s
give the man tailored suit a changed
I>ersonality for fall.
While ca.-ual and i*port type-- run
the full gamut of colorful tweeils, de
pending for novelty on necklines
which may be collarle.s.s, youthfully
selfrcollared or >fur-trimnied , . . but
tons which are multitudinous in .sin-
gie and double-brea-^ted rows . . . and
the “skating” or pleated silhouette of
skirts.
MONROE, N. C. i
V7AS FIRST IN
WIDE SYSTEM
\V. H. Belk IVrsuaded His l»hy.
sician-Hrolher. Dr. J. .M. Beik.
To .loin Him In Venturr. and
Si art Made In “l*anic Era.”
W. H. B.lk, a pi.mee: of merchan-
di-ing. MM.-M'd i ■‘mail ■•to'x*, :50xT3
fee*, ir, .M N. in 1''.*3. and
thus b«-g-»M what i- known “the
futhci of II ik’.s -tor
.\t t’at tim. lb. .1 M. Bell.. h;s
Inotli *•. v j> ac'u’ing medicin** in
- »i' in'y. W. II. Bfik persu:ide<l
!>’. Ile.k to f >»-s.rKe his i»ract;ce ami
i i.'i him 'h ‘h* im-'caiitile b;id*u -s.
Then l»**g;»n a h.ird -trugg'e to gain
.1 f'lotholil in the biisinv-s. During the
p . ssiiig I'.ii'ii'U- *r Is'.'l and I'.mH)
thmv were few imiu-tnni plants. The
farimus in the surrmimling teriitory
.Vile fore 1 to s«dl thiur crops at hot-
om prie s. I'l n-iiiieuitly then- wa-
lit.Ie momy, and a- a rule the faim-
e;> a;:d other. Wi re-badly in ib-bt.
Belk H*others adhered to th«- prin
ciple of buying gooils for le.s and
seiiiiig th in at lower prices, striving
to provide la-tter valia-s than their
^compotitors and basing their busi-e-ss
dealings upon the stiicte-t integrity
and honesty.
The Belk broth! rs resolve ! t » deal
with their fellowman in the fairest
.»ml most up:;ght methmis. and to
'.slick to these principles. They further
surrounded themselves with young
mi n w ho w'ould follow these princi
ples and the;-i*l)y their success was
practically assuivd.
In IHlPi the rharlotte store was
ojiened, laaring the name “Belk
Krotheis Co.” Others followed more
rapidly. .At the (iresent time there are
more than 17."> Belk .stores in o|H*r-'
ation throughout North x'arolina,,
S luth Carolina, Virginia. Tenne.ssee,
(n'oigia, .Alabama and Florida. I
! When u lb !k bianch is opened, the
B Ik reputation for fair dealing pre-
iceih s the opening. .Seldom doe.s a sin
gle week pu.-s when W. H. B<*Ik iK*es
not !<•(•! ive a Ie*ter Msjuesting him to
op n a B. lk .store- in the locality of
the sends i .
I The Belk rating among the g>eat.—t
'business eoneerns in the country,
mills and bank- ino^iided, is .A-I. It is
thu.s that the greatest possible ad
vantage of buying is .-i“cured for the
Bsik fi’-m.
Ease Found In
Sport Clothes , |
Today, .sportswear is just a.s im-j
portant a part of a man’.s wardrobe
as a business suit. For driving, coun-i
try walks and just plain lounging, j
sportswear’s the keynote of the day, j
equally a.s important in these varied.
u.ses as in actual spectator wear. j
The men’s ensemble suit of slacks!
and inner-outer shirt, which has been
.so widely seen this last summer with
certain variations, will be carried over
int ofail in heavier fabric.s.
The men’s ensemble suit of slacks
and inner-outer shirt, w’hich ha.s been
.so widely seen this past summer with
certain variations, will be carried over
into fall in heavier fabrics.
Sweaters will be offered in both
Smart Tie-Up
. The tie trend lock.s like small pat
terns for fall wear. Dots and stripes
are good and there will be many hori
zontal stri|>es, (larticuiarly in the cn>-
cheted knit ties of silk and wool which
ideserve a place in every well-dressed,
man’s wardrola?.
I Bow ties continue and there is an
I increa.sing popularity of the light-
Iweight wools in plaid, paisley and*
I foulard designs. These are now ob-
jtainable in all weights and cooirs.
I pull-over and coat motlels with the
letter—because of their more general
I usefulness—holding the lead in popu-
! larity. One coat sweater w’hich has
been seen has a talon slide fastener
'front aj>pliod in the surcoat manner;
jthat is, the si lift fa.stenor ends at the
jwai.stline in a pair of tabs w'hich
'make it easy,, to put the separating!
'components of the fastener together.•
PAGE ELEVEN
HEARTY
CONGRATULATIONS
TO
BEUC^S
Priced $1.48 , '
FOR THEIR WONDERFUL STORE AND
SPLENDID FALL OPENING
‘TRUIT OF THE LOOM^^
SHIRTS
ARE SOLD EXCLUSIVELY IN CLINTON
...By...
o
ECLIPSE-NEEDLES CO.
SHIRTS PAJAMAS
UONGRATIXATIONS TO
BELK^S
OUR BEST
WISHES FOR
THIS MODERN
STORE WHK'H
IS A C REDIT
TO ANY urn
WCHIL JACKETS ... $I.9H to $.3.9.>
IJlIle .Men\s Long Paints SUITS. .3 tu 8 . $2.95*$ 1.9.3
BOY.S- I.ONGIES . 9Sc up
THE MONARCH CO.
.Manufarlurrr«( and Sivihits of
SUITS ' TROUSERS J.U’KETS
CONGRATULATIONS TO
BELK^S
ON THE REMODELING AND ENLARGING
OF THEIR C LINTON STORE
Smart
SNUG
FELTS
$1.98
•••dndooo
$2.95
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