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Advertising and BusinessAn Admirable Article Which Should be Read by All, Especially Business Men. From the Chester Lantern. Business advertising can hardly change greatly the sum total of business done in the whole couutry, but it does very largely influence the direction of business. It determines in a multitude of cases the articles for which money is spent. It not only decides in large measure whether this individual or that one shall have the larger share of the business done in his line, but it has much to do with attracting business to his Hue or away from it. Some time ago the fruit growers ot California and the Union Pacific Railway entered into an agreement to induce people to buy more oranges. The fruit growers wanted a wider market and the railroad wanted the long haul. They began the experiment in Iowa, buying newspaper space to whet the people's appetites for oranges aud to create the impression that there were no oranges like the Califor nia oranges, carefully handled onH rloli rrnr j/I on f/\ J l~?. , Mkiva v*v iiT^icu ociio auu guuuu U V the Union Pacific. When the advertising had put all the lowans' mouth9 to watering, a train load was shipped and found ready sale. A second train ol 25 cars brought above the mar ket price. Everybody had been reading pleasing things about oranges, everybody was eating oranges and everybody was calling tor oranges at the stores and and fruit stands. The children, instead of buying cream, candy and nuts, wore spending their dimes for oranges. All were pleased. They enjoyed the oranges ana they were more wholesome. T) e demand increased. The 'orange growers were also pleased; they had made money and had secured a new market besides The railroad was gratified; it had been paid handsomely and had new business established. But the newspapers made money too, anu somebody had this to pay. Who was it? The orange growers and the railroad ad van ced the money, but they got i' back, with a handsome profit. Then who paid this profit and the co9t of advertising? It was UW>t- mo 1UU3UIIICI3, IUI t IIW.V Millply spent their money tor one luxury instead of another, having been led to prater the former. And now we have about found out who paid for the ad vortisintf. It was those who lost the business which went to the growers, carriers and sellers - of oranges. But this is not all they lose. They will have to pay the fiddler for the mut-ic to which lie orange growers and the railroad people it !,<-? irninii' tn 1/nan nn .lanmnn *?->? ~ n,v*-r 4w w" ?>h IWI some time to come. IIow long, depends. These prosperous peo pie may conclude that they have their business established and that lowans will continue u> eat oranges more and more from generation to generation. At the same time candy makers mav take it into their heads to persuade people that the candy they are making now is unusally pure, sweet and wholesome; that *the old notion that candy was not good for children and made their teeth rot has been exploded, at leant so tar as it applies to their wholesome product, which is specially made to meet the natural craving of the child ; that a certain amount of it every day is goo.] for grown people. People may be induced to make & little test of the matter, and having tasted the candy may find that it really is?sweet; and the; next day they will take a little more, and being reassured, will not withhold it from the child% THE LAN ren. And so another day, aad so the habit grows, and they de cide that they would rather have candy than oranges- Then the orange growers cannot sell their truit so profitably in Iowa, for the people are now eating candy. The ptii.ciple here illustrated applies in every town. It applies here in Chester. A little sensible advertising will turn the attention of hundreds of buyers from one line of goods to another. or from one merchant to an other in the same line. If one of two grocers keeps an advertisement running in ad paper read by a few thousant people simply inviting them to come to his store for their supplies, without giving any reason, while the other does not, hundreds ol the readers will follow the suggestion. Some who read this may not a'- first be ready to accept it as true, but it is a well known trait of humanity, often com mented upon, to do what one is invited or ?old to do, unless in flueuced by stronger considerations to do otherwise. It is especially true of repeated suggestion. But no enterpusing grocer would buv SDace in a newsnanor ? m. - r r and use it to so little advantage. He would offer some sort of inducements to come tohisstoro, such as cleau, fresh, pure goods; some special article of superior merit or attractive price,some new brand offered for trial, or stock purchased for special seasons, as spring, fall, thanksgiving or Christmas. The bright business man would never be at a loss for something attractive to announce. Of course all this will apply as well to dealers in the various lines of goods. And, dear mer chant, have you ever thought how small a number of customers attracted to your place of busi nees would pay your advertising bill for a yeai ? And every one who comes through the influence of an advertisement will nroba. blv continue to come if fairly treated. But it must not be supposed that only new customers are to be inlluonced. Those who trade with you occasionally may bo attracted more frequently. Advertised Letters. Will Mills, Mary Womhle, Annie Kilgerm, T. A. Thompson, Klla Thompson, M. It. Hunter, II. S. Douglass, Harry t*. Wright, ITam-is Steen, Klizat><*t11 t'aton, '/.oh IMako, 15. A. Dennett, l.erie Gothncr, Sarali Aldriek, It. 15. Iteekham, It. F. I>. No. :5., II. s. Montgomery, Allan McFarland; Alieo Marley, T. .1. Massey. James F. Hunter, Postmaster. How Wife Expected to Notify Husband of Result of Surgical Operation. "We have lota of curious 'last requests' trom patients who are about to have operations per firmed,'' said a nurse in the woman's surgical ward of one ot the New York hospitals, k>but I thought about the last word had been said on this subject one day last week when one of my patients before going to the operating room, called me to her J _ - l_ - ? - #' ? Hud hsk me 10 write her two postal cards to her husband so that she might sign them before the operation. One was to read: "My dear husband: The operation was at 10 o'clock this morning, and I am getting along fine !" The other one was: "My dear husband: The operation was at 10 o'clock this morning, and I am sorry to sav I died. From your loving wife". A clever, popular Candy Cold Cure Tablet?-called Prevention?in being diapensed by druggiatn everywhere. In a few h^ura, Prevention are aaid to break any cold?completely. And Prevention, being ao aafe and toothaome, are very fine for children. No (Quinine, no laxative, nothing harah nor niokenlng. Box of 48 ?25c. Sold by Funderburk Pharmacy. w CASTER NEWS, SEPTEMB j Deaths in Pleasant Valley? The Passing Away of Capt. Wolfe and Mrs. Patterson. Fort Mill . Times : After an I illness of several months of par~ 1 r\ . - - was one of the first to voluuteer I his services, joining a company I which was being organized by C. C. Cole, editor of the Greensboro Times, of which he was g made orderly sergeant. His! company was honored by being i made the Hag company oi the i Twelfth N. C. Regiment. Ilis jj first service in the war was when his company was ordered to Evansport to block the Potomac river. Later his command was j I ordered to Fredericksburg and jj engaged in the battle of Seven ; In: if-- ^ ~ * - Hues, ino oeyen uavs iiglit | > around Richmond, the battles of Mechanicsville, and Caines' Mill. By the death of several of his superiors Wolfe had by 1 this time risen to the rank ol ?, first lieutenant. A few days ? laterfhe battle of Frazier's Farm resulted in the death ot the captain, Charles, ot Wolle's com patiy j and he assumed the captaincy. As captain, Mr. 'Wolfe led his I company into many fierce bat- ? ties, notably those ol Malvern ^ Hill, Cedar Run, Second Manassas and Thoroughfare (tap. Capt > Wolfe was painlully wounded while his brigade was taking the j Manassas railroad, and was unable to perform further duties in ; the army It has been said by those who Irtiow Ilia uro ? ro/*A??.l K r* # ?? ^ n 14 v> ?t 11 1 'J " (V I I H ^ ' 11 <1 I 11IJ R truer or more fearless soldier f ever fought lor the ''Lost Cause" I than Martin M. Wolfe. Mrs. Jane 1'aCerson, beloved I. wife ol Mr. S. Lee Patterson, 1 died Sunday afternoon at f> o'clock at her home in Pleasant Valley as a result it is thought ol injuries she received in a fall ^ some days ago. Mrs. I'atterson was 77 years of age and had | been in ill health for the past ^ five or six yoars, most of m;, the time being confined to her bed. She was atfectiona'elv known as "Aunt Jane" by all of her acquaintances. She is survived by a husband and one }er brother, Mr. J. P. Hailes, also : of Pleasant Valley. The funer pe a1 WAS Prtndllftflfl MnnHow j at 11 o'clock by Rev. W. M. jOwinfjs, pastor of Pleasant Hill N< : church, at which place the burial was made. When yon huve a cold you may be sure that it has been caused indirectly by constipation and consequently you 861 must first of all take something to jn move the bowels. This is what has made Kennedy's Laxative Cough Syrup so successful and so generally de- i th mantled. It does not constipate like most of the old fashioned cough cures, . but oil the other hand it gently moves the bowels and at the same time heafs fp irritation and allays inflammation of t. the throat. Hold by J. F. Mackey A Co w-s th ?i.v3i?, v^apt. iUart in M. Wolfe j? died Wednesday evening at 8 o'clock at the home of his daugh- ^ ter, Mrs. John M. Harris, in the Pleasant Valley section ot Lan- ^ caster county. The funeral ser- ^ mon was preached by Rev. Mr. Bennett, of the Pineville Metho = dist church, who took as his sub- [: ject ''The Resurrection." Many of those present stated that the sermon was the most eloquent: and impressive they had heard. I The hnriiil mao iI - '? ?vj iU?UU ' ii iilM | I churchyard at Pleasant Hill, j and was attended by a large crowd of relatives and friends. Mr. Wolfe is survived by two daughters, Mrs. J. M. Harris, of Pleasant Valley, and Miss Mannie Wolfe, and two sons, Messrs. W. I), and M. M. Wolfe, Jr., of Fort Mill. Capt. Martin M. Wolfe was a native of Mecklenburg, having been born in that county in 1840. His early life was spent j on the farm and when 19 years _ of age he engaged in the inercantile business at Greensboro, i N. C. It was while thus en- B gaged that the war between the 1 States came on aud Capt Wolfe | ER 16, I9Q8 4-3> That hacking c ' Jm" Because your j . j\ your powers of re: lake ScottV It builds up and streng It contains Cod Liver G prepared that it is easy t< ALL DRUGGISTS; W firm the "leader of all the (superior Chocolates. Manufactured by Littlefield 6 l Exclusive Ag< >i GOOD ===== r r EVER1 TEN THOUSA Worth of Mercl Cost. We ment JUDGE FOR 15.00, 18.00 and 20.00 M< 10.00, and 12.50 Suits a BIG LINE TO ; 10 dozen Men's 2.00 Pan _i i n ii snoes, 13UIUJH ami Lilian Pat Leather Oxfords 75 10 dozen Ladies' Linen ? 5000 yards Embroidery 10, 12 1-2 and 15c. You Wear Guaranteed Silk, y Androscoggin Bleach, 12 Nice line Sample Shirts,! at less than Manufacture 3000 yards good Sea Islai And a Hundred oth save money by buyi Yours t Fimderb I Years for Attempted Assault. I'nion special in The State: thur Becknell, a young white ;n who last December attackand attempted to criminally lault a young white girl of re actable family and who was ed here 'hia week, was this at noon sentonced by Judge ugh to 15 years in the State nitentiary at hard labor. rth Carolina Prohibition1 ofo fn Ciof ioio aiui iu nun una iv~ oiaic Ticket. Groenboro special in The Ob rver : At a conference of lead, g members of the Prohibition irty in North Carolina here is afternoon it was decided not nominate a State ticket, leav. g the membe.s of the party je to vote for the candidates ol eir choice. Tn view ot the fact at neither Pryan nor Taft is a ough continues {| system is exhausted and ^ sistance weakened. ^ J" Emtzfaion. <0* thens your entire system. J i >il and Hypophosphites so ^ o take and easy to digest, a s 50c. AND.$1.00 . A 1 lUfllHUAHUUtUUUUSI I | The one final, crucial test \ y of a Confectioner's standing is had in the quality of his Chocolates. Now then, remember that it wF' he exquisite flavor and superiChocolates that first made the firm, and it was the maintain- Y? jy ; of quality that has made this world today in the matter of i bu all Druggists and Cotifrctioners. 7^ i_Steere_Co., Knoxville, Tenn. encies Granted | ??? ' NI7AA TQ I 1 : yards for 100. M Suspenders, Hosiery, Etc., nd at 5 cents yd. j er things. You can j ing from us. .* .* . . .* >urk Co. \| prohibitionist, the conference |F agreed that consistent prohibit j iioni9ts cannot vote for either* * K An electoral ticket will be nam* > 4lw ; ad later. Prof. F. S. Blair, ! Cluilford College, was selected as the candidate tor Cone; re99. aa-T bf win Shaver and T. P. Johnson,- M of Salisbury, were chairman and secretary, respectively, ol the meeting. JnflM Kodol will, without doubt, make yc stomach strong and will almost / *** stantlv relieve you of all the eyBu-_._2^ toms of indigestion. It will do tbife because it is made up of the natural. (. digestive juices of the stomach so f combined that it completely digest* the food just as the stomaoh^wfll do u, ho you nee Kouol can't fail to help you anil help you promptly. It is .V.j solil here by ,1. F. Maokey A Co. vr-s Money to Loan. I hid now prepared to negotiate loans uf <,V B , Jrom $300.00 and upwards on improve . cotton farms, repayable in annual ineta mints, at 8 per cent inteiest. No oo missions charged ; only a reasonable ' yjr&r for abstract of title. 1 116-66 It. E. WYLIE, Attorney-at-Law? 'la \ S3 ;f DLVY J | fBODY 1 lND dollars i landise at Actual iuii a ie\v items , YOURSELF I m's Suits 10.00 and 12.50. t 7.50. 7.50 Suits at 4.98. SELECT FROM ts only 1.48. Ladies' fine sizes 75 cents or men's cents. Good Brogan 98c. skirts worth 1.25, at 88c. jMftl and Inserting, sold at r i^'kat 8 1-3 cents yard. V ? wiflp :it 89 1-9 r???nto '