The Lancaster news. (Lancaster, S.C.) 1905-current, September 16, 1908, Page 3, Image 3
Advertising and BusinessAn
Admirable Article Which
Should be Read by All,
Especially Business Men.
From the Chester Lantern.
Business advertising can hardly
change greatly the sum total
of business done in the whole
couutry, but it does very largely
influence the direction of business.
It determines in a multitude
of cases the articles for
which money is spent. It not
only decides in large measure
whether this individual or that
one shall have the larger share
of the business done in his line,
but it has much to do with attracting
business to his Hue or
away from it.
Some time ago the fruit growers
ot California and the Union
Pacific Railway entered into an
agreement to induce people to
buy more oranges. The fruit
growers wanted a wider market
and the railroad wanted the long
haul. They began the experiment
in Iowa, buying newspaper
space to whet the people's
appetites for oranges aud to
create the impression that there
were no oranges like the Califor
nia oranges, carefully handled
onH rloli rrnr j/I on f/\ J l~?.
, Mkiva v*v iiT^icu ociio auu guuuu U V
the Union Pacific. When the
advertising had put all the lowans'
mouth9 to watering, a train
load was shipped and found
ready sale. A second train ol
25 cars brought above the mar
ket price. Everybody had been
reading pleasing things about
oranges, everybody was eating
oranges and everybody was calling
tor oranges at the stores and
and fruit stands. The children,
instead of buying cream, candy
and nuts, wore spending their
dimes for oranges. All were
pleased. They enjoyed the
oranges ana they were more
wholesome. T) e demand increased.
The 'orange growers
were also pleased; they had
made money and had secured a
new market besides The railroad
was gratified; it had been
paid handsomely and had new
business established.
But the newspapers made money
too, anu somebody had this
to pay. Who was it? The orange
growers and the railroad ad van
ced the money, but they got i'
back, with a handsome profit.
Then who paid this profit and
the co9t of advertising? It was
UW>t- mo 1UU3UIIICI3, IUI t IIW.V Millply
spent their money tor one
luxury instead of another, having
been led to prater the former.
And now we have about
found out who paid for the ad
vortisintf. It was those who
lost the business which went to
the growers, carriers and sellers
- of oranges.
But this is not all they lose.
They will have to pay the fiddler
for the mut-ic to which lie orange
growers and the railroad people
it !,<-? irninii' tn 1/nan nn .lanmnn *?->?
~ n,v*-r 4w w" ?>h IWI
some time to come. IIow long,
depends. These prosperous peo
pie may conclude that they have
their business established and
that lowans will continue u> eat
oranges more and more from
generation to generation. At
the same time candy makers mav
take it into their heads to persuade
people that the candy they
are making now is unusally pure,
sweet and wholesome; that *the
old notion that candy was not
good for children and made their
teeth rot has been exploded, at
leant so tar as it applies to their
wholesome product, which is
specially made to meet the natural
craving of the child ; that a
certain amount of it every day
is goo.] for grown people. People
may be induced to make &
little test of the matter, and having
tasted the candy may find
that it really is?sweet; and the;
next day they will take a little
more, and being reassured, will
not withhold it from the child%
THE LAN
ren. And so another day, aad
so the habit grows, and they de
cide that they would rather have
candy than oranges- Then the
orange growers cannot sell their
truit so profitably in Iowa, for
the people are now eating candy.
The ptii.ciple here illustrated
applies in every town. It applies
here in Chester. A little sensible
advertising will turn the attention
of hundreds of buyers
from one line of goods to another.
or from one merchant to an
other in the same line. If one
of two grocers keeps an advertisement
running in ad paper
read by a few thousant people
simply inviting them to come to
his store for their supplies, without
giving any reason, while the
other does not, hundreds ol
the readers will follow the suggestion.
Some who read this may not
a'- first be ready to accept it as
true, but it is a well known
trait of humanity, often com
mented upon, to do what one is
invited or ?old to do, unless in
flueuced by stronger considerations
to do otherwise. It is especially
true of repeated suggestion.
But no enterpusing grocer
would buv SDace in a newsnanor
? m. - r r
and use it to so little advantage.
He would offer some sort of inducements
to come tohisstoro,
such as cleau, fresh, pure goods;
some special article of superior
merit or attractive price,some new
brand offered for trial, or stock
purchased for special seasons,
as spring, fall, thanksgiving or
Christmas. The bright business
man would never be at a loss for
something attractive to announce.
Of course all this will apply
as well to dealers in the various
lines of goods. And, dear mer
chant, have you ever thought
how small a number of customers
attracted to your place of busi
nees would pay your advertising
bill for a yeai ? And every one
who comes through the influence
of an advertisement will nroba.
blv continue to come if fairly
treated. But it must not be
supposed that only new customers
are to be inlluonced. Those
who trade with you occasionally
may bo attracted more frequently.
Advertised Letters.
Will Mills, Mary Womhle, Annie
Kilgerm, T. A. Thompson, Klla Thompson,
M. It. Hunter, II. S. Douglass,
Harry t*. Wright, ITam-is Steen, Klizat><*t11
t'aton, '/.oh IMako, 15. A. Dennett,
l.erie Gothncr, Sarali Aldriek, It. 15.
Iteekham, It. F. I>. No. :5., II. s. Montgomery,
Allan McFarland; Alieo Marley,
T. .1. Massey.
James F. Hunter,
Postmaster.
How Wife Expected to Notify
Husband of Result of
Surgical Operation.
"We have lota of curious 'last
requests' trom patients who are
about to have operations per
firmed,'' said a nurse in the
woman's surgical ward of one ot
the New York hospitals, k>but
I thought about the last word
had been said on this subject
one day last week when one of
my patients before going to the
operating room, called me to her
J _ - l_ - ? - #' ?
Hud hsk me 10 write her two postal
cards to her husband so that
she might sign them before the
operation. One was to read: "My
dear husband: The operation
was at 10 o'clock this morning,
and I am getting along fine !"
The other one was: "My dear husband:
The operation was at 10
o'clock this morning, and I am
sorry to sav I died. From your
loving wife".
A clever, popular Candy Cold Cure
Tablet?-called Prevention?in being
diapensed by druggiatn everywhere.
In a few h^ura, Prevention are aaid to
break any cold?completely. And
Prevention, being ao aafe and toothaome,
are very fine for children. No
(Quinine, no laxative, nothing harah
nor niokenlng. Box of 48 ?25c. Sold
by Funderburk Pharmacy. w
CASTER NEWS, SEPTEMB
j Deaths in Pleasant Valley?
The Passing Away of
Capt. Wolfe and Mrs. Patterson.
Fort Mill . Times : After an
I illness of several months of par~
1 r\ . - -
was one of the first to voluuteer I
his services, joining a company I
which was being organized by
C. C. Cole, editor of the Greensboro
Times, of which he was g
made orderly sergeant. His! company
was honored by being i
made the Hag company oi the i
Twelfth N. C. Regiment. Ilis jj
first service in the war was when
his company was ordered to
Evansport to block the Potomac
river. Later his command was j
I ordered to Fredericksburg and jj
engaged in the battle of Seven ;
In: if-- ^ ~ * -
Hues, ino oeyen uavs iiglit | >
around Richmond, the battles of
Mechanicsville, and Caines'
Mill. By the death of several
of his superiors Wolfe had by 1
this time risen to the rank ol ?,
first lieutenant. A few days ?
laterfhe battle of Frazier's Farm
resulted in the death ot the captain,
Charles, ot Wolle's com patiy j
and he assumed the captaincy.
As captain, Mr. 'Wolfe led his I
company into many fierce bat- ?
ties, notably those ol Malvern ^
Hill, Cedar Run, Second Manassas
and Thoroughfare (tap. Capt >
Wolfe was painlully wounded
while his brigade was taking the j
Manassas railroad, and was unable
to perform further duties in ;
the army
It has been said by those who
Irtiow Ilia uro ? ro/*A??.l K r* # ?? ^
n 14 v> ?t 11 1 'J " (V I I H ^ ' 11 <1 I 11IJ R
truer or more fearless soldier f
ever fought lor the ''Lost Cause" I
than Martin M. Wolfe.
Mrs. Jane 1'aCerson, beloved I.
wife ol Mr. S. Lee Patterson, 1
died Sunday afternoon at f>
o'clock at her home in Pleasant
Valley as a result it is thought
ol injuries she received in a fall ^
some days ago. Mrs. I'atterson
was 77 years of age and had |
been in ill health for the past ^
five or six yoars, most of m;,
the time being confined to her
bed. She was atfectiona'elv
known as "Aunt Jane" by all of
her acquaintances. She is survived
by a husband and one }er
brother, Mr. J. P. Hailes, also
: of Pleasant Valley. The funer pe
a1 WAS Prtndllftflfl MnnHow
j at 11 o'clock by Rev. W. M.
jOwinfjs, pastor of Pleasant Hill N<
: church, at which place the burial
was made.
When yon huve a cold you may be
sure that it has been caused indirectly
by constipation and consequently you 861
must first of all take something to jn
move the bowels. This is what has
made Kennedy's Laxative Cough Syrup
so successful and so generally de- i th
mantled. It does not constipate like
most of the old fashioned cough cures, .
but oil the other hand it gently moves
the bowels and at the same time heafs fp
irritation and allays inflammation of t.
the throat. Hold by J. F. Mackey A
Co w-s th
?i.v3i?, v^apt. iUart in M. Wolfe j?
died Wednesday evening at 8
o'clock at the home of his daugh- ^
ter, Mrs. John M. Harris, in the
Pleasant Valley section ot Lan- ^
caster county. The funeral ser- ^
mon was preached by Rev. Mr.
Bennett, of the Pineville Metho =
dist church, who took as his sub- [:
ject ''The Resurrection." Many
of those present stated that the
sermon was the most eloquent:
and impressive they had heard. I
The hnriiil mao iI
- '? ?vj iU?UU ' ii iilM | I
churchyard at Pleasant Hill, j
and was attended by a large
crowd of relatives and friends.
Mr. Wolfe is survived by two
daughters, Mrs. J. M. Harris, of
Pleasant Valley, and Miss Mannie
Wolfe, and two sons, Messrs.
W. I), and M. M. Wolfe, Jr., of
Fort Mill.
Capt. Martin M. Wolfe was a
native of Mecklenburg, having
been born in that county in
1840. His early life was spent j
on the farm and when 19 years _
of age he engaged in the inercantile
business at Greensboro, i
N. C. It was while thus en- B
gaged that the war between the 1
States came on aud Capt Wolfe |
ER 16, I9Q8
4-3>
That hacking c
' Jm" Because your j
. j\ your powers of re:
lake ScottV
It builds up and streng
It contains Cod Liver G
prepared that it is easy t<
ALL DRUGGISTS;
W firm the "leader of all the
(superior Chocolates.
Manufactured by Littlefield 6
l Exclusive Ag<
>i
GOOD
===== r r
EVER1
TEN THOUSA
Worth of Mercl
Cost. We ment
JUDGE FOR
15.00, 18.00 and 20.00 M<
10.00, and 12.50 Suits a
BIG LINE TO ;
10 dozen Men's 2.00 Pan
_i i n ii
snoes, 13UIUJH ami Lilian
Pat Leather Oxfords 75
10 dozen Ladies' Linen ?
5000 yards Embroidery
10, 12 1-2 and 15c. You
Wear Guaranteed Silk, y
Androscoggin Bleach, 12
Nice line Sample Shirts,!
at less than Manufacture
3000 yards good Sea Islai
And a Hundred oth
save money by buyi
Yours t
Fimderb
I
Years for Attempted Assault.
I'nion special in The State:
thur Becknell, a young white
;n who last December attackand
attempted to criminally
lault a young white girl of re
actable family and who was
ed here 'hia week, was this at
noon sentonced by Judge
ugh to 15 years in the State
nitentiary at hard labor.
rth Carolina Prohibition1
ofo fn Ciof
ioio aiui iu nun una iv~ oiaic
Ticket.
Groenboro special in The Ob
rver : At a conference of lead,
g members of the Prohibition
irty in North Carolina here
is afternoon it was decided not
nominate a State ticket, leav.
g the membe.s of the party
je to vote for the candidates ol
eir choice. Tn view ot the fact
at neither Pryan nor Taft is a
ough continues {|
system is exhausted and ^
sistance weakened. ^
J" Emtzfaion. <0*
thens your entire system. J i
>il and Hypophosphites so ^
o take and easy to digest, a
s 50c. AND.$1.00 . A
1 lUfllHUAHUUtUUUUSI I |
The one final, crucial test \
y of a Confectioner's standing
is had in the quality of
his Chocolates.
Now then, remember that it wF'
he exquisite flavor and superiChocolates
that first made the
firm, and it was the maintain- Y? jy
; of quality that has made this
world today in the matter of
i bu all Druggists and Cotifrctioners. 7^
i_Steere_Co., Knoxville, Tenn.
encies Granted |
??? '
NI7AA TQ I 1
: yards for 100. M
Suspenders, Hosiery, Etc.,
nd at 5 cents yd. j
er things. You can j
ing from us. .* .* . . .*
>urk Co. \|
prohibitionist, the conference |F
agreed that consistent prohibit j
iioni9ts cannot vote for either* * K
An electoral ticket will be nam* > 4lw
; ad later. Prof. F. S. Blair,
! Cluilford College, was selected as
the candidate tor Cone; re99. aa-T bf
win Shaver and T. P. Johnson,- M
of Salisbury, were chairman and
secretary, respectively, ol the
meeting. JnflM
Kodol will, without doubt, make yc
stomach strong and will almost / ***
stantlv relieve you of all the eyBu-_._2^
toms of indigestion. It will do tbife
because it is made up of the natural. (.
digestive juices of the stomach so f
combined that it completely digest*
the food just as the stomaoh^wfll do
u, ho you nee Kouol can't fail to help
you anil help you promptly. It is .V.j
solil here by ,1. F. Maokey A Co. vr-s
Money to Loan.
I hid now prepared to negotiate loans uf <,V B
, Jrom $300.00 and upwards on improve .
cotton farms, repayable in annual ineta
mints, at 8 per cent inteiest. No oo
missions charged ; only a reasonable ' yjr&r
for abstract of title.
1 116-66 It. E. WYLIE, Attorney-at-Law? 'la \
S3 ;f
DLVY J |
fBODY 1
lND dollars i
landise at Actual
iuii a ie\v items
, YOURSELF I
m's Suits 10.00 and 12.50.
t 7.50. 7.50 Suits at 4.98.
SELECT FROM
ts only 1.48. Ladies' fine
sizes 75 cents or men's
cents. Good Brogan 98c.
skirts worth 1.25, at 88c. jMftl
and Inserting, sold at
r i^'kat 8 1-3 cents yard.
V ? wiflp :it 89 1-9 r???nto '