University of South Carolina Libraries
The University of South Carolina Friday, April 7, 2006 Vol. 99, No. 82 • jSince 1908 _ Rating the ‘Secret Fridge’ Class praises Super Bowl advertisement; creators speak on how business works Drew Brooks m THE GAMECOCK Amid fanfare and applause Thursday, the annual Cocky Award was presented to the best Super Bowl commercial of 2006. Cocky was on hand in the Russell House Theater to present the award, a miniature replica of himself, to ^Patrick Knoll and P Steve Bougdanos, creative directors and vice presidents of advertising agency DDB Chicago for their “Secret Fridge” commercial tor oud Light. Knoll called the award a “great honor.” “I thought it was very interesting, kind of like the bonus features on a DVD, only in person,” said Chad Henderson, a third-year advertising student. In addition, Knoll and Bougdanos used their combined 40 years of experience to lecture interested students and faculty on what goes into making a commercial. “If I ever figured this business out, I told myself I would share,” Knoll said. “It was nice to see how they generate ideas and how they have to fight to push them through, said Katie Prosen, a third-year accounting student. MRO • 3 Katy Blalock / THE GAMECOCK The “Secret Fridge” ad won this year’s Cocky Award. ► Students might wait for housing Towers impending demolition this year ^ puts bigger pinch on dorm vacancies Gina Uasselli STAFF WRITER Many students applying to live on campus next year were surprised to be put on a long waiting list by University Housing. “I thought that I was going to get a place somewhere,” said Zach Johnson, a first-year civil engineering student. “But with (Housing) tearing down the Towers, I’m wondering where they’ll put everybody.” ^ Some students canceled Ptheir applications rather than be on the waiting list and uncertain about where or with whom they will live. Mishel Perez, a first-year psychology student, was planning to live on campus with three friends, but the waiting list changed their plans. “I was 326 (on the waiting list),” Perez said. “Since they’re tearing down the Towers, freshmen have priority. We didn’t want to ^risk not having a place to "live. I live too far away to take that risk.” Housing says there is nothing to worry about. Joe Fortune, assistant director for Housing Administration, said every year they have a waiting list for students while Housing processes the applications. This year, the waiting list was initially about 730 students, which, according to Fortune, is the longest it’s been in the last four years. However, with many students canceling their applications, it has now been reduced to about 500. “Last year at this time, we had about 400,” Fortune said. Despite the large numbers, Housing looks to get most students a housing assignment. “As we get cancellations, we are consciously optimistic that we’ll be able to offer them all a place,” Fortune said. This year’s waiting list is substantially longer because of the planned demolition of the Towers, which houses about 1,000 students. Housing is trying to HOUSinG • 3 Katy Blalock /THE GAMECOCK Creative Director and DDB advertising agency Vice President Steve Bougdanos explains the Cocky Award-winning commercial “Secret Fridge” on Thursday in the Russell House Theater. About 60 people picked the winning ad. ‘Walk’ examines sexual violence Lined along Greene Street, shoes tell tales Gina Uasselli STAFF WRITER Hundreds of shoes with stories about domestic and sexual abuse attached to them were lined down the middle of Greene Street in front of the Russell House on Thursday as part of the “Walk In My Shoes” campaign. “Walk In My Shoes” started in 2004 by the South Carolina Coalition Against Domestic Violence and Sexual Assault (SCCADVSA). The shoes have appeared on the State House lawn for the past two years, said Brett Carney, program director of USC’s Sexual Assault and Relationship Violence Services. Carney said the Sexual Health and Violence Prevention office decided to give toolkits with information about how to put together a display for crisis centers in the Columbia area. They also decided to bring it to campus to raise awareness of domestic and sexual violence. The stories attached to the shoes were sent in by IIMLH • 3 k —-1 Nick Bares / THE GAMECOCK Brett Carney reads a message from the “Walk in my Shoes” project Thursday on Greene Street. Each letter tells a story from a victim of sexual assault. The event was started in 2004 by the SCCADVSA. Feminist group finds growth in second year Drew Brooks THE GAMECOCK There will be no candles. No banners or gifts. There won’t be a prevalence of crew cuts and man-haters. Instead, USC’s chapter of the Feminist Majority Leadership Alliance will celebrate its second year on campus in April without carrying along all of the stereotypes typically associated with feminists. FMLA, part of the Feminist Majority Foundation, is the world’s largest pro-choice student network, according to its Web site, FeministCampus. org. The organization’s presence at USC is small but dedicated, said Tania Stewart, FMLA president and third-year marketing student. “A woman who is empowered is a woman who can change the world,” Stewart said. Stewart said she hopes the chapter will live on at USC for many years. The group is trying to “dispel (the) myths of feminism” Stewart said, adding that most people are misinformed about feminists or not informed at all. “People think we have buzz-cuts and hate men,” Stewart said. “They either don’t know or assume that what they know is true.” Their “This is what a FEMINIST looks like” shirts and stickers have become a common sight on campus, worn by males and females alike, and the only distinguishing physical characteristic to mark them as feminists. The group’s meetings are not gender exclusive, Stewart said. “Guys are welcome, too,” she said. Many people hold the same ideals, but feel the title holds too strong of a connotation, Stewart said. “Feminists choose to identify themselves as feminists, not all define themselves as such,” she said. The chapter has led a relatively calm two years, despite being a liberal organization in the conservative South, Stewart said. Occasionally, members will see students tearing down flyers advertising FMLA events. PIDLfl • 3 Viewpoints A flag is just a flag to British-born columnist Aaron Brazier, Chase Stoudenmire wishes he could quit you, ’cause you got him good. The Mix Columbia band Mind your head brings its melodic hard rock assault into New Brookland Tavern tonight at 9 p. m. Sports Tigers bite USC’s baseball team drops a close 3-2 decision to Clemson on Wednesday night at Sarge Frye Field. Index Comics & Crossword..7 Classifieds.10 Horoscopes.7 Opinion.4 Police Report..2 l