The gamecock. (Columbia, S.C.) 1908-2006, April 07, 2006, Image 1
The University of South Carolina Friday, April 7, 2006 Vol. 99, No. 82 • jSince 1908
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Rating the ‘Secret Fridge’
Class praises Super Bowl advertisement;
creators speak on how business works
Drew Brooks
m THE GAMECOCK
Amid fanfare and applause
Thursday, the annual Cocky
Award was presented to the
best Super Bowl
commercial of
2006.
Cocky was
on hand in
the Russell
House Theater
to present
the award, a
miniature replica
of himself, to
^Patrick Knoll and
P Steve Bougdanos,
creative
directors and
vice presidents
of advertising
agency DDB
Chicago for their
“Secret Fridge”
commercial tor oud Light.
Knoll called the award a
“great honor.”
“I thought it was very
interesting, kind of like the
bonus features on a DVD,
only in person,” said Chad
Henderson, a third-year
advertising student.
In addition, Knoll and
Bougdanos used their
combined
40 years of
experience to
lecture interested
students and
faculty on what
goes into making
a commercial.
“If I ever
figured this
business out,
I told myself I
would share,”
Knoll said.
“It was nice
to see how they
generate ideas
and how they
have to fight
to push them
through, said Katie Prosen,
a third-year accounting
student.
MRO • 3
Katy Blalock / THE GAMECOCK
The “Secret Fridge”
ad won this year’s
Cocky Award.
► Students
might wait
for housing
Towers impending demolition this year
^ puts bigger pinch on dorm vacancies
Gina Uasselli
STAFF WRITER
Many students applying
to live on campus next
year were surprised to be
put on a long waiting list
by University Housing.
“I thought that I was
going to get a place
somewhere,” said Zach
Johnson, a first-year civil
engineering student. “But
with (Housing) tearing
down the Towers, I’m
wondering where they’ll
put everybody.”
^ Some students canceled
Ptheir applications rather
than be on the waiting list
and uncertain about where
or with whom they will
live.
Mishel Perez, a first-year
psychology student, was
planning to live on campus
with three friends, but the
waiting list changed their
plans.
“I was 326 (on the
waiting list),” Perez said.
“Since they’re tearing down
the Towers, freshmen have
priority. We didn’t want to
^risk not having a place to
"live. I live too far away to
take that risk.”
Housing says there is
nothing to worry about.
Joe Fortune, assistant
director for Housing
Administration, said every
year they have a waiting list
for students while Housing
processes the applications.
This year, the waiting
list was initially about 730
students, which, according
to Fortune, is the longest
it’s been in the last four
years. However, with many
students canceling their
applications, it has now
been reduced to about
500.
“Last year at this time,
we had about 400,”
Fortune said.
Despite the large
numbers, Housing looks
to get most students a
housing assignment.
“As we get cancellations,
we are consciously
optimistic that we’ll be
able to offer them all a
place,” Fortune said.
This year’s waiting list
is substantially longer
because of the planned
demolition of the Towers,
which houses about 1,000
students.
Housing is trying to
HOUSinG • 3
Katy Blalock /THE GAMECOCK
Creative Director and DDB advertising agency Vice President Steve Bougdanos explains the Cocky Award-winning
commercial “Secret Fridge” on Thursday in the Russell House Theater. About 60 people picked the winning ad.
‘Walk’ examines
sexual violence
Lined along Greene Street, shoes tell tales
Gina Uasselli
STAFF WRITER
Hundreds of shoes with
stories about domestic and
sexual abuse attached to
them were lined down the
middle of Greene Street in
front of the Russell House
on Thursday as part of
the “Walk In My Shoes”
campaign.
“Walk In My Shoes”
started in 2004 by the
South Carolina Coalition
Against Domestic Violence
and Sexual Assault
(SCCADVSA). The shoes
have appeared on the
State House lawn for the
past two years, said Brett
Carney, program director
of USC’s Sexual Assault
and Relationship Violence
Services.
Carney said the Sexual
Health and Violence
Prevention office decided to
give toolkits with information
about how to put together a
display for crisis centers in
the Columbia area. They
also decided to bring it to
campus to raise awareness
of domestic and sexual
violence.
The stories attached to
the shoes were sent in by
IIMLH • 3
k
—-1
Nick Bares / THE GAMECOCK
Brett Carney reads a message from the “Walk in my
Shoes” project Thursday on Greene Street. Each letter
tells a story from a victim of sexual assault. The event
was started in 2004 by the SCCADVSA.
Feminist group finds growth in second year
Drew Brooks
THE GAMECOCK
There will be no candles.
No banners or gifts. There
won’t be a prevalence of
crew cuts and man-haters.
Instead, USC’s chapter
of the Feminist Majority
Leadership Alliance
will celebrate its second
year on campus in April
without carrying along all
of the stereotypes typically
associated with feminists.
FMLA, part of the
Feminist Majority
Foundation, is the world’s
largest pro-choice student
network, according to its
Web site, FeministCampus.
org.
The organization’s
presence at USC is small
but dedicated, said Tania
Stewart, FMLA president
and third-year marketing
student.
“A woman who is
empowered is a woman
who can change the world,”
Stewart said.
Stewart said she hopes the
chapter will live on at USC
for many years.
The group is trying
to “dispel (the) myths of
feminism” Stewart said,
adding that most people are
misinformed about feminists
or not informed at all.
“People think we have
buzz-cuts and hate men,”
Stewart said. “They either
don’t know or assume that
what they know is true.”
Their “This is what a
FEMINIST looks like”
shirts and stickers have
become a common sight
on campus, worn by males
and females alike, and the
only distinguishing physical
characteristic to mark them
as feminists.
The group’s meetings
are not gender exclusive,
Stewart said.
“Guys are welcome, too,”
she said.
Many people hold the
same ideals, but feel the
title holds too strong of a
connotation, Stewart said.
“Feminists choose to
identify themselves as
feminists, not all define
themselves as such,” she
said.
The chapter has led
a relatively calm two
years, despite being a
liberal organization in the
conservative South, Stewart
said. Occasionally, members
will see students tearing
down flyers advertising
FMLA events.
PIDLfl • 3
Viewpoints
A flag is just a flag to
British-born columnist
Aaron Brazier, Chase
Stoudenmire wishes he
could quit you, ’cause you
got him good.
The Mix
Columbia band
Mind your head
brings its melodic hard
rock assault into New
Brookland Tavern
tonight at 9 p. m.
Sports
Tigers bite
USC’s baseball team
drops a close 3-2
decision to Clemson
on Wednesday night
at Sarge Frye Field.
Index
Comics & Crossword..7
Classifieds.10
Horoscopes.7
Opinion.4
Police Report..2
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