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THE CAMDEN CHRONICLE PubU*h*d F.v?ry Friday W. U ftfeDOWEJX Pr?pri.u* H. t?. NtUUJ f. N M.OOWU J. PubUfe.r. u m?*4 <Imi Mi *i il>? ?' Wtft fintiai - ??sgr .-, w. ?. - .... . I 1<M> K, liroMtl Hi. - 'I'llonv a" 4 H. Auk- "HI. The people read 't be < hroriiciu Judge (hum by yournjilf Imn t you ?*??ad mikI enjoy lir Then ? oine around whli that ad i;ontrii> t There was a cloudburst mar Sin p paid last Friday. iirldge* on IMnv 'rw Creek were washed away and Krifitt damage wan iloiu< to cropk in that Miction The Cireenwood Journal seems to "?Ink I hilt t Onpei; t a h| c llll'll, it. It < | others, loo, ought to pay I |j?HI dehtb. Koimjolio'h I II beatlll this printer man out of soineihlng. g We IiiUhI win our v\ it>, I?) niiuji Kl"H, Io all noble a< 1iI?*v?-ii??-ii!h. The '.iff lliai ijrowk where storms hwet^p, stronger and grander than ' h? one that grow* in the iiuielJ vale. New kilbscri bers to The <'hi-oiiLi le continue to <.< mo In iit it ^ratifyiiiK rain. Join tlm hl^ majority of read era In Kershaw county ami ,u|i| your name to 111<? ||st if you .ui< not at reudy a subs.Tiber. I'liu Kri*aI evil Im-Iuk done I In* ('liiirch jt~f an uneon ? ?*rt*-?l member ??Imji, was fof'i'f till) port ra ><><] In a sermon liy 1 {?? v Jesse ( Kowan last u.id.ty morning. We publish tin* ? .. i .i on In lull today Kterybod) I hould read it. Lee oouuty Mold |i? first hale of 4Jew cotton on Wednesday. It be longed tu \\\ \V||,Md.r The bale weighed l!i<? pounds, and wah uiassed an strict middling and hdI<t for 12 1 - 2c Who will be tht* first to hi* 11 a half in Kershaw county'.' Oov. HI ease hftn designated Cap tain V\ . |). Starling of Columbia, formerly ('oiuinaiidant ot the Sol II let's lioillM, HM <ilKhUrxttlK officer of * he ('onfederat?? IC?*itiiton August 22 and 2.'J,^it Columbia, to handle the $l,".uu appropriation by the l,og U!at itri'. The Chronicle t'uiiiun to U r. re id * T:i thl. week With ?-1?J? t pages full of #*.??<?? 1 n.tdlug tiiatsi-r and ;t good l> bunch of ;< 11 home advertising I lie Chronicle l? ii honii: p.ipi-r lor Ik.no- people iii,,i j . i,i< " i ,i. ^ n. popularity vsnli ea ii ij- .iii1. 11 you ai i- not among uie .,ai isj'ifil road ??rs iMiroll your nam*' at (men. \\'i* aiv publishing a? un this ui-ik) another of liundati lli'tid.'r?oir? i-x CfdU'tit articles on ' Hunitu*Kn Huiid '"K I hu J?yndl< at?? h<* ri'pr<*M<'i4lH Im one of the h?*?t in t hi* lountt;. and any informal ion r>u:arditi^ t.lw bt'Mt tnodfs of ad vi>rt isiiiK in any lint- will In* chiM-rf til I \ furnished by H<ldiesftitiK hiin iit The ('hronii le of lire. Says an exchanne; - .Miss Laurel (I. Smith, of kepuhliean City, Neb., and Alfred W. Adsbn, a senior in the modiml school at the l'nlvornl(y of Nebraska, whose home is at l,in eoln, Nebraska, were married last week on Castle Hock. :{;"?u leet abov I the Kt'outid in Moulder canyon, at Uoulder, Col. They had chosen the pinnacle as the place of their wed ding after many trips Into the moun lutns There were 12 witnesses to | the ceremony, three automobiles carrying the party to (lit* base of the rock." That's what we call "high tied." I ho next stylo will ho in an aero plane or ii submarine. iwithout our suspecting if. * f >?;',?* -tie stuff that is In us * **? turn our backs upon our I or:.* a'.k,e road Our rev * c.'4- i-r.Mre'iv utnonHciouR. V* *? 'j ?. r famSilarlty with bo ''* rcv(T?", but thnt i-M-.'-r \ novice or a g;obfe r o' "or ailke ii-tn down the mask which hides 'ti#- inner self, when fretting over delay*, rareless of otberH comfort, and selfUhly mo nopolizing conveniences intended for the many rather than the one. The same thing often applies to poo Pie In public gathering Not Iodk slnco in a crowded theatre In Camden was witnessed an illustra tion of this kind. There wore three vacant seats on ono row. Three men entered and asked one of the occupants to kindly let them In She obstinately refused giving as her reason that she did not care to naor?. It was in a darkened mo tion picture show and neither one reoofnlsed th? othars' face. You oan bat tha fallow who was so - jrtidfly?tBwied his thoughte?and his thoughts would not look wall in print. Business Building . By DUNDAS HFNDERSON Advertising Manager of the C. E. Zin.u.timau Co., Chicago (Specimens r/Zyndicoied AdwrRsind Service SUPPUKO BY Tilt C.fc.ZIMMERMAN Ca CHICAGO Salesmanship In Your Advertisements. The moat pertinent questions a ; ri taller must think about when bet Bt.H Ltt ,i;. ,i;? tuiw.M' J Uje q Ileal ion I ol filling thn advm-llslng- Hpaie lie | has bought in the local newspaper! is, Iiow ran I sell my goods succ.eMS- ! fully through t It I h newspaper? The ; hi Ht aiiHWiir to tin; question ls.un--| douhledly another question. Me; must iiHk himself* if i hud to nel) these goods in my' store, iiow would J approach my customer iiow co.ild I Interest her and in what ' way should I convince her?" Last I of all he must ask himself whether Ih> is an capable of doing all thin In the newspaper hpaco uh well au _ in his store. When a merchant has answered tli*!iii' | nc/i: j (i..-. h itij.f.ict'. ril/ lie in iy comineiice compiling bis adver tisement. JJut until he realises that sa'esinanshlp is juHt as necessary in the newspaper space as in his store when < selling goods, he can n< .er hope to get the value he has! every right to expect from the space. Successful newspaper publicity j has been called salesmanship on pa-j per When a retailer can (listing ! uf.di that kind of salesmanship and appreciate its value, he is a long way <>n (he road to advertising sne ers If a retailer employed inexperienc ed \jr amateur help in his stor.- to *??)! his bent goods he would be ' I tssi-d as a f' ol Why should he not also Im- put in 'hat category if he employs- amateur salesmanship in his new-paper space? lie pajs ?</od money for both and should .cet (hi; sa-i:e decree of h?i' isfaction to. his expenditure. Four in ii.i points ent?r into all salesmanship whether personal or on paper: First, the attention of tlie possible customer must be ob tained; second, Interest must lie created in the goods you are going to sell; third, the customer must be convinced that she wants the goods, and last, hut by no means le.i she intrrt?be induced to make a pu rchase. In planning his advertising, the merchant has to apply these prin ciples in such a way that, from his! announcements, results are obtain ed as a matter of course. Hut he must remember always that sales?! Hianshlp on paper is more difficult than salesmanship lu person, be cause he cannot make h la selling arguments felt in the same degree, as when he meets his customers fac to face. z Unless a merchant can apply these four principles successfully to his salesmanship through advertising, his publicity will get no more re?i turns than bad salesmen in his, store. And let me state here that no ordinary merchant can get the; highest grade of salesmanship in his newspaper space without outside! help. There are many reasons for . this. Ii has been found, for in? I stance, that the best way to secure j attention is to use a good lllustra?, tion. Nothing has a surer human ! interest effect or gets quicker ac?j tion than a well selected picture.] To get uitch illustrations you need not only a high grade experienced sirI Ih*, btjr one wJjq has a first class knowledge of advertising art. Then, it requirea considerable of Htudy and experience in descriptive literature to create interest in the goods even in those you are Hell ing duily. Again ,to bring convic tion 'o the mind of a reader rare ly and successfuily, necessitates a knowledge of how it has been dope in thousands of uiher cases. All this means that the up-to date merchant who desires to make his advertisiug scientifically certain must either at udy' retail advertla ing as a part of hia buaineaa train ing or -employ an experienced ad vertising conatruetor. There, ia a 'real deal more in planning and writing a aucceaaful ad vert 'seiner' than the ordinary retailer realizes. ' And the smaller the advertisement the more difficult the process. On ly those who have made big suc cesses by the employment of adver tising in its moat efficient form know the true value of salesman? . ship through advertising. The time is now due for the am bitious retailer to learn something about this art. If he doea not care about plodding at acquiring the necessary knowledge himself there are plenty of means of secur ing the right kind that will enable him to get one hundred per cent value from hia advertiaing apace. One of the beat means ia to buy syndicated advertiaing service. Some of these "bervlces have been brought up to auch a pitch of per fection that much of their advertis ing is rated aa equal to the best ? that bus made success for the big' department stores and national ad vertisers. Constructing advertisements is like' the practice of medicine or law, it requires a special training to do it successfully. The average mef? chant can no more build an adver tisement that will bring sure re- j turns-than the average advertise--' nient writer can cure yoty^ body -or argue your caae in the courts. And the average merchant who attempts to do It is perpetrating as much harm to his business as the ama teur would do to a human body If he tried to doctor It. Those syndicated advertising ser vices are constructed by experts of national reputation who have had many years experience in that class of work and who are 4>aid large sal aries for their services. The low prices at which the services are of fered are only made possible by the large number sold throughout the country. For some of the ser vices the prices are as amall as one dollar per week. Full particulars of those syndica ted. advertising services may be ob tained from the publishers of this paper. It la unwise for any retail er to bo without such a means of securing sure returns from his ad vertising when he can get success bringing advertisements for these low prices. 1110 Mini Who I'ttjs, 1 Moff my hat and tilings llko thai ai\ In-.lit with rapture thrills, whem < r 1 meet. upon the street, the mail who pays his bills. His pants may be happed at the knee, and patched up, like as not; hut un like yon, w hfii bills are due, he's Johnnv -oil-.iie .-pot He may be poor, but h> Is sure! His credit's good all right His employers and creditors don't lay awaKe at night. Society it seems to-tne, and automo bile rides, and pink silk hose and sporty clothes and Panama bo-: sides, Ken fancy food we do not need, and soft drinks by the score should wait until that other bill Is paid up at the store. ? Fountain Inn Tribune. A (food Salesman. Mr. ri. A. McCasklll has taken a position with the Raruch - Nettles Cq., where he will be glad to have his friends call and see him. For nine years Mr. McCaeklll was with the firm of Mathls & I^ewln and rondored most valuable servlco. No young man In the community is better or more favorably known Hum "Sam" and the firm is fortu n.ito in securing his services. Ho will havo charge of tho clothing and Kent's furniBhinga ? department of which Baruch-Nettle* Company t?li you in their ad to-day, Many Kviule Ta\. Tho chances arc lliat Coin pi roller General Jones will repeat tho re commendation that he made last : year with reference to ili<> income tax law. Last year Mr. Jones re ported: "Unless provision Is made to secure Impartial enforcement of , the law In common Justice to those who are now making true returns, the whole law Bhould be repealed." The law appears to operate In I spurts. While .theer can he no ; doubt that the Incomes In this state : are larger thaft they have been, i the record t^hows that during the year 1910 the Income tax received by the State was less than In pre vious years. The whoI6 fact of the matter Is that there Is a disposi tion to Ignoro tho law. Practically half of the entire amount paid now comes from Richland and Charles ton counties. In Greenville county the total amount paid on account of tho Income tax is less than 9400. while In 1906 It was almost twlee this amount. Win HcliolHrshlpH. In the recent competitive exami nation for scholarships to Clem^pn College recently held in this coun ty, Messrs. A. M. Trotter, of Cam don, and W. E. Rowers, of Kershaw, wore the successful Applicants. Our heartiest congratulations ara extended these young man. ;? L... . ? f ^.. \? - rferfe f. SHOOTING A HORSE. Th? Way t* ln?t?ntly End His Misery Siiovld He Break ? Lag. WU*u it horse fulls lit tlw hurtles* Ms nuturul luclluatlou Is to get up again The ahock of tbe fsll has cviud utm iit<>rv ur lea*. and tu bis efforts to arise It*' may further Injure himself us well a* the harness. The tlrat actfon should tie to sit on : hi* h**ad. [Hunting his nose upward with one hand, to keep hi in from i atruggling until the traces and nil other ; attachments to tbe vehicle can l>? un- < faatened. If two person* are preaent this csu be done without difficulty. j It a horse breaks bis leg the most humane as well as the most sensible a<tlo,u^ls to shoot blm ou tbe apot. It la true that cases are on record where broken legs hare been success fully treated by means of auspeudlug the horae In a sling and pulleys, but the exixirtments In this direction have almost Invariably met with failure To shoot a Muttering animal aud kill him liiMtautly la not mo simple a mat ter a? It ut first appears. saya Country Life In America. Many shot* are sometime* tired before death results. IIow and where should a horse bo ahot? in (ho center of every borers fore head u little above tbe line of the eyes ia a little swirl something like a cow lick. Three Inches above this swirl is the exact spot to lodge tbe bullet to insure its piercing the brain The bullet should uot be of leaa than 38 caliber. For sprains hot or cold bandages are recommended. Fomentations promptly applied sometimes prevent permunent lameness. Spraiuing ' of the back sinews* is only loo common and un less promptly aud properly treated re aults In kuuckling and other cotnplh-n Hons Blistering, lirlng and even nerving are reported to. I?iii n should be borne in mind that tlieae drastic measures are often unnecessarily (ak en. Rest, turning out wligft-e prip ti cable under favorable condition*. and massage often effect a cure Not Infrequently a horse will pick up a nail. It is unnecessary to say that tbe first aid is to remove the nail. If suppuration eusue poultice the wound and give tbe animal rest until well. It may be w'ell to remove the shoe for a time. Great care should be taken (hat the nail be not broken ?ff Hush with the sole and left there to fester. Horses are peculiarly susceptible to tetanus, or lockjaw, and a null often causes ft. Hypnotizing Lobsters. "Hypnotize lobstersV Sure thing ! you can." said the limn In South street, j "See hero." he said, picking up an I active one by the body behind the ] Claws. He Htroked It down the tall j three or four limes, and the lobster be- ; came very stlfT and still lie set It.on j the (loot- against the wall, standing it i up. He took four or tive more lobsters j /and treated them the same way "Now j watch 'em for a minute." he said. ! looking at the row of prospective < haf ; lng dish tillers The first lobster gradually became limp and fell on the floor" with a crash . This woke the j third lobster In the row. for it. too. , fell forward Then two more fell, j They all started to make off. but he caught them as they tried to scuttle away. "Sure thing," said the South street man; "It's as easy to hypnotize 'em here as on Broad way ." ? New York Sun. Falling Up Out of a Balloon. If a man falls out of a rising aero plane or balloon be will not go toward the earth, but will continue rising into, the air for an appreciable time. If the air machine were stopi>ed in its ascent at the time It could catch the man as he came down If the airship were ascending at the rate of thirty two feet a second the man would rise sixteen feet before beginning to fall toward the earth. Thus, by reducing the speed of Its ascent, the vessel might keep by the side of the man and rescue him. The reason why the man rises Is the same as the reason for a bullet's rising when shot from a gun Into the air?both the man and the bullet are given a velocity upward, and It takes some time for gravity to negative that velocity. ? Harper's Weekly. T 8id* Issuos. "Brother Hardesty. how much are you going to give for the support of the goapel this year?" "Why, Brother Askum, if I ain't helpln' to support It wbeh I give $16 to the organ fund. $0 to the chandelier fond, $5 to the carpet fund, donate two tons of coal, chip in for the Jani tor fund and furnish most of the gro ceries when we bars a church supper of course I'll put down somethln*. How much do you want?"?Chicago Tribune. Pa Wai Right. "Pa eays you keep almost every thing here," said the Bmall aon of the Tillage editor "I guess your pa's about right," re plied the owner of the general store. "And pa says," continued the little chap, "the reason you fee<<p so many things la because you don't advertise." ?Chicago New*. Soulless Contributors. * "The congregation numbered thirty* two souls this morning*' remarked ths parson. . "Thirty souls,*? corrected the deacon. "We got two plugged nickel* In the oollecdOB bog."?Kansas City Journal. A Household Jewel "Is yonr new maid competent f" "Very. She can even fool ageots and mis* The Kind You Have Always IJought, ami which ha* been in u#? for over ttO year1*, lia** homo tho Hltfiiatnro of mid lia* heen made under hlH per sonal NiipervlMloii wince itn Infancy. Allow no one to deceive yon In till*. All Counterfeit#, Imitation** and "Jiint-a*?-good" are hut Experiment** that trifle with ami endanger the health of IntunU and Children?Experience against Kxporlwonk What is CASTORIA Oaatoria Ih a harmless HuhHtltiito for Castor Oil, Pare* Korid, i>rops and Hootliing Syrups. It Ih I'lcuwuit. It contains neither Opium, Morphine nor other Narcotio mibstance. It** age Ih It** guarantee. It destroy** Worms and ullayw Fevcrishness. It cures Dlarrham and Wind Colic. It relieved Teething Trouble*, cure** Constipation and Flatulency. It assimilates the Food, regulate** the Htonuu'li and Bowels, giving healthy and natural sloop. The Children's Panacea?The Mother'** Friend. GENUINE CASTORIA ALWAYS Bears the Signature of The Kind You Have Always Bought ..4 $MuU0t For..Oye?; 30 Years. ?^^<l TWI OCttTAUR.isoMPANVr TT MURRAY QTRCCT, NtW VORK CITY. Has since 1894 given "Thorough Instruction under positively Christian Influences at the lowest possible cost." RESULT: It Is to-day with Its faculty of 32. a boarding patronage of 328, Its student body of 400, and Its plant worth $140,000 THE LEADING TRAINING SCHOOL FOR GIRLS IN VIRGINIA $150 pays all charges for the year, including table board, room, lights, steam heat, laundry, medical attention, physical culture, and tuition In all subjects except music and elocution. For catalogue and application blank address, REV. THOS. ROSSER REEVES, B. A., Principal. BLACK STONE, VA. Annual Mountain and Seashore Excursion VIA Seaboard Air Line Aug. 16, 1911 I he Seaboard announces their annual Mountain and Seashore excursion, August 16th, with the following at tractive round trip rates from CAMDEN, S. C. Washington, D. C. . . $9.00 . Norfolk, Va $8.00 Richmond, Va. . . . $8.00 Wilmington, N. C. . . $6.00 1 ickets will be sold for all tiains Aug. 16th and will be limited for return to reach original starting point not later than midnight, Sept. 2nd, 191 1. Proportionately low rates from other points on the Seaboard to Mountain and Seashore resorts in the terri tory. All trains consist of steel sleepers and coaches with electric lights and fans, dining cars, etc. For detailed information and Pullman reservations, call on nearest Seaboard agent or write R. H. STANSELL, A. G. P. A., Savannah, Ga. EXKCITOU'8 NOTICE. All parties Indebted to tho Es tate of the lftte Thomas J. Smyrl, Sr., are hereby notified to mAke immediate payment to me, and all parties, it any, having claims a Kainst the said Estato will present tho samo litily *ttwfc*d. ? THOMA^ J. SMYRIj, , v ' Executor. July 27, mi?1 mo. ADMINISTRATOR'S NOTICE. . Notice Is hereby given tC all cred itors of the Estate of the late M. K. Yarborough, deceased, to pre indebted to the said deoeaaed are notified to make payment to me. tr r. r "TAitBOROt7Q<tr ~ Admr. Estate of W. K. Yarborough. Published the Camden Chronicle, Camden,"6. C., Aug. 4, 1111*