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*ew. Business r man tnat our industries, on the rarm, m the in the factories, must be made more prolific and more ?From the President's Wer Message to the People. t? 4*?r 'vftrtttutar business IM? In ge?erni wui tnke tarn ana there tome remain ?in* Imelaeaa and need for eonunon senae. la gnaw and win be natter ae ?win nesnpjsye** none are need and tha.Csrergy that evotv turned to productive labor, we nay upend io year par InjusVear nn& bnmnata to gen tnla cere ef itself. Ttfi IMH Ear to Hew la no the* to spend listening to no if onerdlanls and doing. We concentrate to ?vary effort we 4ft muster from tanner, mechanic, miner, manufac? turer?every kind of labor?must be exerted toward utilising and develop? ing the great resources of this coun? try. Wo must be economical it la true. Vor economy is ooe phase of ef? ficiency. Ait It Is well to remember that "Economy Is the judicious ex nesWBtnre of money." Everywhere in America today we want development, not retrench? ment. . "Put on snare steam" should bo the Industrial slogan. We,mast plant more, glow more, harvest mere, build more, advertise more, buy aad sell more, be bigger and better business men?in a word Out President Says: "It is evident to every thinking man that our Industrie?, on the farm, in MA shipyards. In the ralnos, In the wfctorles, must be made more pro? lific and mors efficient." \ Put senseless hysteria estde; don't mistake froth for patriotism. , J Let us address ourselves to our In- j dividual and particular duties calmly and collectively, but purposefully.! In the m ed of the nation let us find stimulation to greater industry. You Ca? Help -Here's Howl There Is one thing every man, wo? man, boy and girl In America can do to help And that Is-?do the thing yon ere doing now better. Work hardsr, work longer, and make your work produ ?e more. The European war has tauKht us that for evory man at the front thero must be ten people at home at work supporting him. To feed and cloth.* and arm and transport one first class fighting man then- must be ten iirst clses working people behind him. Thin isn't the kind of job that car rlea much i Insel and glitter with It, but It Is the esMcntiel job?our job? yours and mine, until our government caUeNas te some different war service. Through conscription, in which we heartily itelieve, the government will make known to us the p4orftfcul*> and individual duty It has for each one of na. VnUi then set us *m%*> work The ooit of the war must be paid for out of our production?our not? ional business. And your help is noodod. ferlefly?do more and bet? tor work of just the work yon are do? ing aow. That is your job. A $7,000,000,000 Order The U. 3. Government loan soon to be made is really a monster order which the government of the United Plates will place with the farmers, manufacturers, miners and all busi? ness men. It all co men back to us In the shape of purchases of supplies. This means that the whole business machinery, of the country will rum at a higher speed than ever before. v This loan tuelf will be a mighty stimulus to hundred* of linos of bus? iness?foods, clothing, motor cars, trucks, shoes, underwear, stool, iron aad all their kindred producta. Motor Gar Is World': Greatest Time Saver Our most valuable resource Is time. Now we must take time to do doublo work and carry double the burden. And the motor car Is the world's greatest time saver. Use the motor car. Multiply the hours In a day. The time savsd by the motor car means more time for actual production purposes. This means greater national prosperity and more taxable wealth to aid our gov? ernment. Take out your pencil. Figure out the time you can save for yourself with a motor car. Total up the in? creased number of things you can accomplish In that time. Multiply that by the number of people In a position to buy a cur. Then you see how vast becomes the aggregate good the motor car can accomplish. The Nation Looks To The Farmer Upon the farmers of the United Sttae* Is laid the greatest obligation. From the soil they must wrest more than they have ever before harvested. And of course they will continue to get the highest prices in history for the products they grow. The farmers must make every min? ute count. And the automobile is one implement it hand that can assist him. With an uutomohile he need not trust to a slow horse and buggy when his reaper breaks down. He can go to town and return to continue his day's labor without losing but a fraction of the time he ordinarily would have lost. His wifs and family can use it to market the butter and eggs while he is In the field. In s. dosen different ways every day th<> automobile will prove its economy and efficiency for the farmer. Ih work or war ti e time-saving ef? ficiency of the moto r car is recognis? ed. Thousands and thousands of mo? tor cars are at the f rent now. Motor ears have twice saved France?once at the Marne, again at Verdun. Our government will purchase 36,000. trucks and great numbers of motor cars. All smbulances are built on on motor car chassis Whenever time counts in the ef? ficiency of Work or var or in saving lire motor Cars are inevitable, and they are a blessing. E)& of tie World are Upon Detroit Detroit is the motor car centre of the World. Upon Detroit will fall the privilege and responsibility of filling the needs of tho country tot cats. Detrmtrittade cars wt.il do their part in 'making the world safe for De? ik?? are the mo to^?f is^pocta* y|)*trolt coming Into demand. To the efficiency and economy of the modern automobil a is largely due this Increase. It nan removed Itself from the class of luxuries and prov? ed its place as an economic necessity. It Is the world's greatest Instru? ment for both work and play. It pays for itself once ny saving time and promoting efficient y, and again by providing recreation and rest and furthering health. The war won't be won by an overworked, careworn, frassled people, but by a healthy and efficient people. The mind that said "All work and no play makes Jack a dull boy" was a great mind. The plane of recreation as an aid to more and better work* is recognized by the men doing the world's biggest jobs everywhere. President Wilson and Premier Lloyd George know the truth of that old saying. Both of them?even In these pressing days?take time to mo? tor and play golf. Not for fun, hut because they know It is their duty to keep fit. Sir Douglcs Haig rides horseback every afternoon, not for fun, but to keep sound, so he can endure strain of his Job and thin'.c straight all the time. And the proper light for you to look upon your investment In a motor car Is as an aid to business and a promotor of health?and therefore of your all around efficiency. You will find justification of four purchase of any Detroit-made car in the sound and thorough goodness of the car itself and real economy of Its service. Saxon cars are good cars. The 2 passenger roadster model Is priced at 1495. The big, G-passenger touring car, Saxon "Six," is $8 65 until May 1st. Both models can be seen at the local salesrooms. nsiawHunm t ks n him (Howard E. Coffin of Defense Board Sees Grave Danger in Indiscrim? inate Economy MIT UPSET BUSINESS Warning Contained In First Statement Issued by the Public Infor? mation Committee. (Special to New York Times.) WASHINGTON, April 1 ?.--Howard B. Coffin, member of the advisory com? mission of the Council of National Defense, Issued a warning to the country today against indiscriminate economy, calling attention to the need for continued prosperity as well as for the elimination of waste. In an Inter? view given out today by the newly or? ganized committee on public informa? tion, the first statement which the committee has Issued, following a trip through the West, Mr. Coffin express? ed the fear that the country might be injured In a hysterical wave of mis? guided patriotism. "After nearly three years of refusal to take the European war and its les? sons seriously," hO said, "we suddenly launched forth ia a most feverish ac? tivity to save the country overnight. Ptariotlc organisations, almost with? out number, are milling around, nois? ily, and, while intentions are good, the results are often far from practical. Because of an impending t.nd pos? sible shortage of foodstuffs we have hysterical demands for economy in every line ef human endeavor. Waste is bad, but an undiscriminating econ? omy is worse. "Some States and municipalities are stopping road building and other public work. General business is be? ing slowed down because of the emo? tional response of the trading public to these misguided campaigns for economy; savings are being with? drawn from the banks; reports show that some people have begun to hoard food supplies, and thousands of work? ers are being thrown needlessly out of employment. All this is wrong. Un? employment and closed factories, brought about by fitful and Ill-ad? vised campaigns for public and pri? vate economy, will prove a \eritabie foundation of quicksand for uhe se? rious work we have at hand. It is true that the president has said that this Is a time to correct our habits of wastefulness. Certainly! But the keynote of his message to the people was this paragraph: " 'It is evident to every thinking man that our industries, on the farm, in the shipyards, in the mines, In the factories, must bo made more prolific and more efficient.' Need Prosperity in War. "We need prosperity in war time even more than when we are at peace. Business depressions are always bad, but doubly so when we have a fight on our hands. The declaration of war can have no real evil effect on busi? ness. What bad effects are apparent are purely psychologic and largely of our oWn foolish making, for our mar? kets are the same in April that they were In March. We need mors busi? ness, not less. There Is real danger in hysteria. Indiscrimintae economy will be ruinous. Now is the time to open the throttle. "Every day the advisory commis? sion of the Council of National De? fense receives offers of aervlc? from business firms and individual!, with requests for immediate information ae to how this service may best be ren? dered. Now and then great dissatis fcation with the government depart? ments is expressed because instant ad? vantage is not taken of such offers. Many firms are hesitating to close or? dinary business contracts because of a desire to hold capacity open to meet possible early government need. "This spirit and this willingness to meet sacrifice and even financial loss, In the government service, is a most encouraging tribute to American pa? triotism. But we mast remember that In the great struggle in whlcn we have now become a part there is much to consider besides munitions, xoops and battleships. FeW of us can serve in any heroic role, or even in th? sup? ply of munitions to the military arms of the service. "In this country of v ist resources we already have a tremendous oqutp ment tor munitions making, built up on foreign ordern, and now immedi? ately available through expiration of these orders. Except in limited esses, there is little need for tbe develop? ment of new sources of supply. The dictates of common business sense re? quire the utilisation, as A&r as possi? ble, of existing machinery. "Keep the Fires "It seems to me, therefore, that plain statement of genesjul po^g^is most desirable. Upon Uh^ajfjsWstrial side of the war three grlflHrroblems. or perhaps I should better say tasks, confront us. "First and foremost, we must facili? tate the flow of raw materials and fin? ished products to our allies, and must provide the means of rail and water transportation therefor. "Second, we must meet our own great military and naval building schedules. "Third, we must plan to do all this with the least possible disarrange? ment of our own vast commercial and industrial machines. "Through it all we must keep s close eye upon the possible conditions of peace following the present war. We must Insure the business success and general prosperity of the country during the war if we are to hold our present strong place among nations In the commercial competition of the future. "There is no doubt of ths wll ing ness of any manufacturing plant or Individual to serve should the call come. But until the call does come, It is best to stick to the job. Let us make 'Better Business' our watch? word and keep our factory fires burn? ing. No radically new conditions con? front us. We are still cut off from business relations with the Central Powers, but that does not mean that we have lost any markets. With the rest of the world we will continue to do a volume of business greater :han ever before. To the billions which have been spent here by foreign low? ers are now to be added to the bill long of our own. State activities, road building, public works, private indus? tries, all must go on as before. Busi? ness must be increased, labor employ? ed, and the country kept going strongly ahead as a successful ecdno mic machine. We must have success ful Industrien if successful tax levies are to be received." SAXON MOTOR CAR CORPORATION, DETROIT CAROLINA SAXON COMPANY 1218 Hampton Avenue HOLMES SIMONS, Treasurer and General Manager 'hone 647 Columbia, S. C