The watchman and southron. (Sumter, S.C.) 1881-1930, May 02, 1917, Image 2
*ew.
Business r
man tnat our industries, on the rarm, m the
in the factories, must be made more prolific and more
?From the President's Wer Message to the People.
t? 4*?r 'vftrtttutar business
IM? In ge?erni wui tnke
tarn ana there tome remain
?in* Imelaeaa and need for
eonunon senae.
la gnaw and win be natter ae
?win nesnpjsye** none are
need and tha.Csrergy that evotv
turned to productive labor,
we nay upend io year par
InjusVear nn& bnmnata to gen
tnla cere ef itself.
Ttfi IMH Ear to
Hew la no the* to spend listening to
no if
onerdlanls and
doing. We
concentrate to
?vary effort we 4ft muster from
tanner, mechanic, miner, manufac?
turer?every kind of labor?must be
exerted toward utilising and develop?
ing the great resources of this coun?
try.
Wo must be economical it la true.
Vor economy is ooe phase of ef?
ficiency. Ait It Is well to remember
that "Economy Is the judicious ex
nesWBtnre of money."
Everywhere in America today we
want development, not retrench?
ment.
. "Put on snare steam" should bo the
Industrial slogan.
We,mast plant more, glow more,
harvest mere, build more, advertise
more, buy aad sell more, be bigger
and better business men?in a word
Out President Says:
"It is evident to every thinking man
that our Industrie?, on the farm, in
MA shipyards. In the ralnos, In the
wfctorles, must be made more pro?
lific and mors efficient." \
Put senseless hysteria estde; don't
mistake froth for patriotism. , J
Let us address ourselves to our In- j
dividual and particular duties calmly
and collectively, but purposefully.!
In the m ed of the nation let us find
stimulation to greater industry.
You Ca? Help -Here's Howl
There Is one thing every man, wo?
man, boy and girl In America can
do to help And that Is-?do the
thing yon ere doing now better.
Work hardsr, work longer, and make
your work produ ?e more.
The European war has tauKht us
that for evory man at the front thero
must be ten people at home at work
supporting him. To feed and cloth.*
and arm and transport one first class
fighting man then- must be ten iirst
clses working people behind him.
Thin isn't the kind of job that car
rlea much i Insel and glitter with It,
but It Is the esMcntiel job?our job?
yours and mine, until our government
caUeNas te some different war service.
Through conscription, in which we
heartily itelieve, the government will
make known to us the p4orftfcul*> and
individual duty It has for each one of
na. VnUi then set us *m%*> work
The ooit of the war must be paid
for out of our production?our not?
ional business. And your help is
noodod. ferlefly?do more and bet?
tor work of just the work yon are do?
ing aow. That is your job.
A $7,000,000,000 Order
The U. 3. Government loan soon to
be made is really a monster order
which the government of the United
Plates will place with the farmers,
manufacturers, miners and all busi?
ness men.
It all co men back to us In the shape
of purchases of supplies. This means
that the whole business machinery, of
the country will rum at a higher speed
than ever before. v
This loan tuelf will be a mighty
stimulus to hundred* of linos of bus?
iness?foods, clothing, motor cars,
trucks, shoes, underwear, stool, iron
aad all their kindred producta.
Motor Gar Is World':
Greatest Time Saver
Our most valuable resource Is time.
Now we must take time to do doublo
work and carry double the burden.
And the motor car Is the world's
greatest time saver.
Use the motor car. Multiply the
hours In a day. The time savsd by
the motor car means more time for
actual production purposes. This
means greater national prosperity and
more taxable wealth to aid our gov?
ernment.
Take out your pencil. Figure out
the time you can save for yourself
with a motor car. Total up the in?
creased number of things you can
accomplish In that time. Multiply
that by the number of people In a
position to buy a cur. Then you see
how vast becomes the aggregate good
the motor car can accomplish.
The Nation Looks
To The Farmer
Upon the farmers of the United
Sttae* Is laid the greatest obligation.
From the soil they must wrest more
than they have ever before harvested.
And of course they will continue to
get the highest prices in history for
the products they grow.
The farmers must make every min?
ute count. And the automobile is one
implement it hand that can assist
him. With an uutomohile he need
not trust to a slow horse and buggy
when his reaper breaks down. He
can go to town and return to continue
his day's labor without losing but a
fraction of the time he ordinarily
would have lost.
His wifs and family can use it to
market the butter and eggs while he
is In the field. In s. dosen different
ways every day th<> automobile will
prove its economy and efficiency for
the farmer.
Ih work or war ti e time-saving ef?
ficiency of the moto r car is recognis?
ed. Thousands and thousands of mo?
tor cars are at the f rent now. Motor
ears have twice saved France?once
at the Marne, again at Verdun. Our
government will purchase 36,000.
trucks and great numbers of motor
cars. All smbulances are built on
on motor car chassis
Whenever time counts in the ef?
ficiency of Work or var or in saving
lire motor Cars are inevitable, and
they are a blessing.
E)& of tie World are
Upon Detroit
Detroit is the motor car centre of
the World. Upon Detroit will fall the
privilege and responsibility of filling
the needs of tho country tot cats.
Detrmtrittade cars wt.il do their part
in 'making the world safe for De?
ik?? are the mo
to^?f is^pocta* y|)*trolt coming
Into demand.
To the efficiency and economy of
the modern automobil a is largely due
this Increase. It nan removed Itself
from the class of luxuries and prov?
ed its place as an economic necessity.
It Is the world's greatest Instru?
ment for both work and play. It
pays for itself once ny saving time
and promoting efficient y, and again by
providing recreation and rest and
furthering health. The war won't be
won by an overworked, careworn,
frassled people, but by a healthy and
efficient people.
The mind that said "All work and
no play makes Jack a dull boy" was
a great mind. The plane of recreation
as an aid to more and better work* is
recognized by the men doing the
world's biggest jobs everywhere.
President Wilson and Premier
Lloyd George know the truth of that
old saying. Both of them?even In
these pressing days?take time to mo?
tor and play golf. Not for fun, hut
because they know It is their duty to
keep fit. Sir Douglcs Haig rides
horseback every afternoon, not for
fun, but to keep sound, so he can
endure strain of his Job and thin'.c
straight all the time.
And the proper light for you to
look upon your investment In a motor
car Is as an aid to business and a
promotor of health?and therefore of
your all around efficiency.
You will find justification of four
purchase of any Detroit-made car in
the sound and thorough goodness of
the car itself and real economy of Its
service.
Saxon cars are good cars. The 2
passenger roadster model Is priced at
1495. The big, G-passenger touring
car, Saxon "Six," is $8 65 until May
1st. Both models can be seen at the
local salesrooms.
nsiawHunm
t ks n him
(Howard E. Coffin of Defense Board
Sees Grave Danger in Indiscrim?
inate Economy
MIT UPSET BUSINESS
Warning Contained In First Statement
Issued by the Public Infor?
mation Committee.
(Special to New York Times.)
WASHINGTON, April 1 ?.--Howard
B. Coffin, member of the advisory com?
mission of the Council of National
Defense, Issued a warning to the
country today against indiscriminate
economy, calling attention to the need
for continued prosperity as well as for
the elimination of waste. In an Inter?
view given out today by the newly or?
ganized committee on public informa?
tion, the first statement which the
committee has Issued, following a trip
through the West, Mr. Coffin express?
ed the fear that the country might be
injured In a hysterical wave of mis?
guided patriotism.
"After nearly three years of refusal
to take the European war and its les?
sons seriously," hO said, "we suddenly
launched forth ia a most feverish ac?
tivity to save the country overnight.
Ptariotlc organisations, almost with?
out number, are milling around, nois?
ily, and, while intentions are good, the
results are often far from practical.
Because of an impending t.nd pos?
sible shortage of foodstuffs we have
hysterical demands for economy in
every line ef human endeavor. Waste
is bad, but an undiscriminating econ?
omy is worse.
"Some States and municipalities are
stopping road building and other
public work. General business is be?
ing slowed down because of the emo?
tional response of the trading public
to these misguided campaigns for
economy; savings are being with?
drawn from the banks; reports show
that some people have begun to hoard
food supplies, and thousands of work?
ers are being thrown needlessly out of
employment. All this is wrong. Un?
employment and closed factories,
brought about by fitful and Ill-ad?
vised campaigns for public and pri?
vate economy, will prove a \eritabie
foundation of quicksand for uhe se?
rious work we have at hand. It is
true that the president has said that
this Is a time to correct our habits of
wastefulness. Certainly! But the
keynote of his message to the people
was this paragraph:
" 'It is evident to every thinking
man that our industries, on the farm,
in the shipyards, in the mines, In the
factories, must bo made more prolific
and more efficient.'
Need Prosperity in War.
"We need prosperity in war time
even more than when we are at peace.
Business depressions are always bad,
but doubly so when we have a fight
on our hands. The declaration of war
can have no real evil effect on busi?
ness. What bad effects are apparent
are purely psychologic and largely of
our oWn foolish making, for our mar?
kets are the same in April that they
were In March. We need mors busi?
ness, not less. There Is real danger
in hysteria. Indiscrimintae economy
will be ruinous. Now is the time to
open the throttle.
"Every day the advisory commis?
sion of the Council of National De?
fense receives offers of aervlc? from
business firms and individual!, with
requests for immediate information ae
to how this service may best be ren?
dered. Now and then great dissatis
fcation with the government depart?
ments is expressed because instant ad?
vantage is not taken of such offers.
Many firms are hesitating to close or?
dinary business contracts because of
a desire to hold capacity open to meet
possible early government need.
"This spirit and this willingness to
meet sacrifice and even financial loss,
In the government service, is a most
encouraging tribute to American pa?
triotism. But we mast remember that
In the great struggle in whlcn we
have now become a part there is much
to consider besides munitions, xoops
and battleships. FeW of us can serve
in any heroic role, or even in th? sup?
ply of munitions to the military arms
of the service.
"In this country of v ist resources
we already have a tremendous oqutp
ment tor munitions making, built up
on foreign ordern, and now immedi?
ately available through expiration of
these orders. Except in limited esses,
there is little need for tbe develop?
ment of new sources of supply. The
dictates of common business sense re?
quire the utilisation, as A&r as possi?
ble, of existing machinery.
"Keep the Fires
"It seems to me, therefore, that
plain statement of genesjul po^g^is
most desirable. Upon Uh^ajfjsWstrial
side of the war three grlflHrroblems.
or perhaps I should better say tasks,
confront us.
"First and foremost, we must facili?
tate the flow of raw materials and fin?
ished products to our allies, and must
provide the means of rail and water
transportation therefor.
"Second, we must meet our own
great military and naval building
schedules.
"Third, we must plan to do all this
with the least possible disarrange?
ment of our own vast commercial and
industrial machines.
"Through it all we must keep s
close eye upon the possible conditions
of peace following the present war.
We must Insure the business success
and general prosperity of the country
during the war if we are to hold our
present strong place among nations In
the commercial competition of the
future.
"There is no doubt of ths wll ing
ness of any manufacturing plant or
Individual to serve should the call
come. But until the call does come,
It is best to stick to the job. Let us
make 'Better Business' our watch?
word and keep our factory fires burn?
ing. No radically new conditions con?
front us. We are still cut off from
business relations with the Central
Powers, but that does not mean that
we have lost any markets. With the
rest of the world we will continue to
do a volume of business greater :han
ever before. To the billions which
have been spent here by foreign low?
ers are now to be added to the bill long
of our own. State activities, road
building, public works, private indus?
tries, all must go on as before. Busi?
ness must be increased, labor employ?
ed, and the country kept going
strongly ahead as a successful ecdno
mic machine. We must have success
ful Industrien if successful tax levies
are to be received."
SAXON MOTOR CAR CORPORATION, DETROIT
CAROLINA SAXON COMPANY
1218 Hampton Avenue
HOLMES SIMONS, Treasurer and General Manager
'hone 647
Columbia, S. C