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m i Ib Advertising \ Talks I i i ~?? j j REACHING WOMEN GARMENT BUYERS Newspaper Without Doubt the Best Medium for Dealers in Women's Apparel. There should be behind every re tail advertisement that is publishec a continual force to build up thf prestige of the store. No matter how well an ad is written if the readers have no confidence in the advertisei the results are small. In the ladies ready to wear business, besides a repu tatlon for veracity every store strives to be considered an authority on styie Women like to buy at a store where she can say with pride "I bought my suit from?" she knows her friends will realize that it is correct, if that store has her confidence. The newspaper is without a doubt the best advertising medium for the ladies' clothing store, it gets where the fields is fertile, Into the very heart ol the home, it is a constant reminder with its daily fashion hints that styles change, it takes its place with the various periodicals devoted to woman's dress and the live display by pictures * or wording the identical goods as pictured by these authorities. Paris and Berlin are the recognized center from which styles emulate. American made garments are almost entirely adoptions from foreign styles, the color schemes and cloths. Like artists in every other profession, their services are high priced. Thus high sums are expanded in getting the styles before the retailer?of course this expense is attached to the garment and we find in many instances the cost of producing a style almost as great as the cost of the material and workmanship, especially is this the case in garments were only one of a kind is shown. The woman who buys early of course pays for the styles, but she has the satisfaction of knowing that her clothes are not left over. Styles change over night, and on account of the quick changes and the dispatch with which goods must be handled the advertising must be of the most direct nature. Copy must be written that not only describe properly the clothes but mnst also appeal to the woman who buy . clothes of that character. For instance the ad for a new fad or novelty that is designed for the miss or young lady must be written in terms that will attract these buyers. Several classes of buyers must be catered too at different times of the season. There is the woman who has a certain idea of what she wants, usually the newest and most extreme. There is the woman who wants cloths of good texture and in neat styles. There is the woman who is not so particular regarding the color, material, or cut of the garment providing it is new, but to whom the price of the garment is a big factor and there is also the woman who looks at the price and quality only, taking style into little consideration. Each of these women can be spoken to directly through the newspaper at the time when the proper merchandise is on hand that -will appeal to them. The man who writes the ads for the ready to wear store must have a thorough knowledge of human nature, he must be a salesman, he most know bow to appeal In a direct way to the voman he wants to reach, he most have a thorough knowledge of the idvertised garments and tbe aWllty to present them correctly. Women are, ita a nils, well posted on what is correct in fhbrtes, colors, and styles add ren a slight mistake In an ad will often fcrbve a blow to the firm's prestige. Personal service?the display of the same spirit by the soiling force as brought oat in advertisements is one of the serious problems with which the ad man most grapple. Fbr this work to show results, patrons must receive the same courteous treatment, which he advertises. Results of advertising from the merchant's view Is Judged by the volume of sales and too often results are poor because ol the scant relations existing between the ad man and sales force. The American woman is quick to grasp anything new. Naturally, stocks deteriorate in value very quickly and on account of the more or less delicate nature of the fabrics or trimming's garments become shop worn in a short time. The merchant has two motives tor moving his stock quickly, he must Continually show new styles to uphold his prestige and reputation as a style authorative and he must isell his goods before there is a chance of them being unfit for sale. Qfcr&ents that after a reasonable time haven't been selected by the more exacting women are advertised in such a way as will appeal to the woman to whom a price reduction li ?an inducement To accomplish this, the advertiser has recourse to man; headlines for his ads, such as MSpe jcials," "Sales of Samples," "Stock Ad Justin* Sales," etc. Sales of this char acter are absolutely necessary to keej >a stock clean and do away with so cumulation^. The, merchant who doei cot keep his stock clean finds at th< 1^ should be "nipped in the bud", for if allowed to run ?wj 1 unchecked, serious results 7 V I may follow. Numerous vV{> i cases of consumption, pneumonia, and other fatal dis- 1 i eases, can be traced back to i a cold. At the first sign of a I cold, protect yourself by g thoroughly cleansing your | system with a few doses of I WORD'S ! Dupir i DLHUIV ! DRAUGHT ! I the old reliable, vegetable , I liver powder. I Mr. Chas. A. Ragland, o< i I .Madison Heights. Va., says: I "I have been using Thed! ft ford's Black-Draught for | f, l\ stomach troubles, indiges-f/I 1 tion. and colds, and find it to IA A| be the very best medicine 1 /v if ever used. It makes an old lyr \T man feel like a young one." \t LA Insist on Thedford's, the D Ijl original and genuine. E-67 fV end of the season his working capital and profits tied up in garments which have deteriorated to such an extent as to make it impossible to get even cost. At the end of each seaBon the upto-date merchant employs the clearing sale as a means of disposing of all remaining garments. Cost is not taken into consideration, prices are made that will capture the woman who considers nothing but the price. She is appealed to with flowing reductions, she geta a bargain it is true ?but she misses the season's wear . The creditors of the estate of R i Moseley, deceased, are hereby notii fied to render to the undersigned an : account of their demands, duly attest| ed, and all persons indebted to said estate are notified to make payment likewise. > Mrs F A Moseley, > Administratrix cum testamento annexo. I Salters Depot, S C, April 20, 1915. , 4-29-3t RUS-MY-TISIM Will cure your Rheumatism - Neuralgia, Headaches, Cramps, ' Bolic, Sprains, Bruises, Cuts and ' Burns, Old Sores, Stings of Insects ' Ztc. Antiseptic Anodyne, used in| srnally and externally. Price 25c. which the woman geta who pays a legitimate price. QUAUTY AND LOW PRICES Advertising Will Reach People Interested in Both, but Merchant Must Be Truthful. A wise advertising man once said: The sole object of advertising for a retailer ought to be to bring people into his store, if the advertising does that, it's good advertising; if it doesn't do that, it isn't ' Advertising which brings people to your ooors nas done all you couia expect It to do; if you don't sell them goods when you've got them there; it's the fault of the goods or the salesmanship, don't blame the advertising. There are many different ways of getting people into a store. It depends on the kind of people they are, on the kind of a store it is, the sort of merchandise it offers and its service. But in a general way, your advertising if it is to get them to come to your store, has to present the facts about the store and the goods which will interest them enough to bring them to you. Trade that is drawn by low prices is almost never steady, permanent trade, it goes where prices are lowest or where they seem to be lowest The constant effort to reduce prices forces a merchant on a lower plane of quality, presently his standards are reduced to a point where his merchandise in inferior, his customers pay little for the goods, bat they get little for their money. Another merchant may feel that people whose trade he wants are more interested in quality; they ere wtttaf to pay a fair prtoe If they earn have the aanrenee of getting the viahie of th&r money, fide sort of trade is generally speaking, the most , desirable and the meet likely to be permanent. It eonfce to the merchant with oonfldenoe in him and in Us goods; It eontinues to do that ss long as that oonftdenoe Is Justified. Any man amy be a saccess to a limited degree in the business world | today?but to build up a permanent lasting business volume his policies must be honest, and his advertising , dare only speak the truth. 1 A man in love the first time often wonders what has struck him. The - same feeling usually assails the woman a few years after marriage. Estate Notice. ^ 2! /? SSlpF' CUT" Cpcieti ? ? o 1111 l>/ u?den a diamond can't brilliance wiu^t bc^ i| SaoinA a littl igi the diaraona flast If bri u n u s\\ |j -Sterl' | CSg ga?;.;?- a i g?XXXXXi K ? IA n T S ^ w R Spring \ ^ Wo M - Every feature of has been provided i goods now on sale. Twl designs are repress of great durability; hZA as attractive as th< Tgj it is a remarkable : the manufacturers' Buy It Toe Buying is goodM better than right n( A our store will give ^ sight into the attra< M apparelgthis spring come right in and M will enjoy it. | KM: M Kingslree, k^/wwwwr ATLANTICCOAS STANDARD RAILROAD C IT PAYS TO MIT SI?B?E gy isn't aJSirth ut an education, flash its Jire until it fins been cui ground out of it, and so must yovr tnei c each tVeek is a $ritid at first; h ics after it has been ground, soxC ^htan j;our -aspect of life. /y/r " 7VEE NEE BAr KINCSTREE, S. C. xx-xxxxs ii HERE | M ! Year For ^ men B i the femininejwardrobe [wj ?or in our new spring M The latest styles and mted, the fabrics are and the price is even 3 goods. Altogether, showing of the best in I?*wt Tivma le kTJ tay? i nut; 10 ^ 1 ipe * in fact, it was never ^ 3W. An hour spent in ! you a wonderful in- j ctiveness of women's | f and summer. Just w4 I j look them over?you Lj iDnGnis mm H' PUJ M - South Carolina H i 1 < i .05 to 1 CHMOND.^. me 1-2-3 1915 ^FEDERATE TTERAHS tEUHION tt on Sale May 29th to Jane 2nd, mited to June 10th. Extension and ver privileges. For scheduler resoris.et^caflon [0/^ 1 .W.HULUMY, /&/ fTLAKnc^l ' mi i e. i.ls(3'\J(?jA5T ]sl i igstree, S. C. i >r THE SOUTH j ] nSE IN THE RECORD!j # . .... ; ' right Sit p- j *" ~ "" M i and polished. Its -it be rn\M cut of uotE . /J //crM/faufinan. !, [2 t( id a5 the /trie o/* .==_ 'ill a 35anR Account *%* P i -5tdrt 'i! ;0 ?THEpJ -Saving : sIK, |^o^j| ;8 " | 0 Uwana Theatre. < SPECIAL ATTRACTIONS ; The following special attrac- tions will be exhibited Thursday nights in May: j i 6-"The Great StroKe" ! ? a 13?"Last Days of Pompeii" 20?""What the Gods De- ' cree" 27?"Outlaw's Reform" ? < Every Tuesday Night ] "The Million Dollar Mystery" \ Admission - 10c and 20c 1 EGGS!; I White Plymouth Rocks [ (U. R. FISHELS* STRAIN). a c Birds of Beauty, Chicks for Broilers, ? t Best layers, good setters, ideal t nothers. Feathers crystal white, 8 lesh golden yellow from toe's tip a jo bill's beak. The finest table 'owl the world over. 1 eggs ; While they last, $1.00 per Six;een selected. MRS. E. C. EPPS, Htf Kingstree, S. C. * WINTHROP COLLEGE. L Scholarship and Entrance Ex- & ami nations. The examination for the award of va- . :ant scholarships in Winthrop College ind for the admission of new students vill be held at the County Court House >n Friday, July 2, at 9 a. m. Applicants j nust not be less than sixteen years of ^ ige. When Scholarships are vacant ^ ifter July 2 they will be awarded to i Jttose making the highest average at $ ;his examination, provided they meet n * vA. i.L? ^H ;ne conaiuons governing uie awaiu. fj Applicants for scholarships should write e x> President Johnson before the examilation for Scholarship examination jlanks. Scholarships are worth $100 and free . ruition.. The next session will begin September 15,1915, For further information and catalogue address, President D. B. Johnson, J t7-l-pd Rock Hill, S. C. c 8 a NOT h5t^ AIR i but solid arguments in favor of jur work in automobile repairing. 2 We are experts, because we have t i practical knowledge of every J part of the machine and its con- J 3truction. We are competent en- -j gineersand can do quickly and thoroughly what it takes the nov- ice a long time to do indifferently. We give satisfaction in our labor, materials used and prices. } Kingstree Garage. J L. T. THOMPSON. Mgr. ] c Mr L L) Rodgers' big fire sale is still going on and there are many desirable bargains yet to be had. Prices are now down to rock bottom 3n every article. It $ .. I , _ v __ rrj"~4|v>a CO|ffl| ? I I jj'^ - I ||M t|j The public is cordially invited d attend any of the services of the arious churches of Kingstree.v,. Baptist Cburch. Rev W E Hurt, Pastor. Services every Sunday morning at 1:00 o'clock and evening at 8:00 'clock. Sunday-school at 10.00 a. m. Prayer-meeting1 Wednesdays at 1 :00 p. n>. J Methodist Church. Rev D A Phillips, Pastor. Preaching every Sunday morning ,t 11:30 o'clock and evening at 7:30 ''clock. Sunday-school at 10:30 a. m. Mid-week prayer meeting every Vednesday afternoon at 4:00 o'clock. Presbyterian Church. Rev P S McChesney, Pastor. Preaching every Sunday at 11 a. n. and 8:00 p m. Sunday-school :30 p. m. Prayer meeting Wednesday, 8:00 ). m. ? / They say General Villa is reachng the end of his rope. But Panho hopes it will not be attached to l strong limb. An ad in this paper is as convincing as a flea beneath your underhirt. It produces quick action. | Legal Advertisements, jj Citation Notice. 'HE STATE OF SOUTH CAROLINA. county of williamsburg. i.j' By P M Brockinton, Esq, Probate udge. y Whereas, J M Rodgers and Wm J taoper made suit to me to grant them jetters of Administration of the Estate f and effects of E B Chandler, (cum estamento annexo). These are, therefore, to cite and adQonish, all and singular, the kindred nd creditors of the said E B Chandler, ieceased, that they be and appear >efore me in the Court of Probate, to e held at Kingstree, S C, on the 8th > ay of May next, after publication hereof; at 11 o'clock in the forenoon, o show cause, if any they have, why he said administration should not be ranted. Given under my hand this 24th day of ipril. Anno Domini. 1915. Published on the 29th day of April, * 915, in The County Record. m P M Brockinton, " -29-2t Probate Judge. Notice of Final Discharge J Notice is hereby gi /en that on the . th day of June, A D 1915, I will apply o P M Brockington, Judge of Probate f Williamsburg county, for Letters )ismissory as General Guardian of the ersons and estates of Willie Cobert, lelissa Cobert and Reuben Cobert. Charley Patrick, 5-6-5t Guardian. Estate Notice. The creditors of the estate of Geo K / litchum, deceased, are hereby notified o render to the undersigned, at Kingsree, S C, or to his attorney, LeRoy ,ee, at Kingstree, S C, an account of heir demands, duly attested, and all ersons indebted to said estate are notied to make payment to the undersignd or to his said attorney. Sylvester S Mitchum, Kingstree, SC, Executor. May 4, 1915. 5-6-3t Notice to Creditors. All creditors having claims against he estate of Mrs Maiy B Keels, deeased, are hereby notified to file their laims, duly proved, with the undersigned at his office in Greelyville, S C, ,nd all parties indebted to said estate rill make payment to the undersigned y ,t his office in Greelyville, SC. I J E Keels, j 5-6-4t Administrator. Notice of Final Dis/tit A ?MA uiiaigu. Notice is hereby given that on the29t)i lay of May, A D 1915, at 12 o'clock loon, I will apply to P M Rrockinton, udgeof Probate of Williamsburg couny, for Letters Dismissory as Aaminisrator of the estate of Samuel Dollard, leceased. J J snow, 4-29-5tp. Administrator. Notice of Final Discharge Notice is hereby given that on the !2d day of May,A D1915, at 12 o'clock, \ toon, I will apply to P M Brockintoh, t fudge of Probate of Williamsburg Coun- \ y, for Letters Dismissory as General / juardian of the person and estate of fewell Brockinton. 4-22-5t F S Brockington, Guardian. Final Discharge' Notice is hereby given that on the 5th day of May, 1915, at 12 o'clock noon, - :n _i~ a- n ti r> i.:_. . win appiy tu r m crucKiuiuu, uuu^? ^ >f Probate of Williamsburg County, for ' otters Dismissory as General Guardian >f the person and estate of Mary Jane toper. S McB Graham, 4-15-5tp Guardian. Chamberlain's Ceegh Heme* Cares Col6s. Croup tad "Whoopiag Coojfe