The county record. [volume] (Kingstree, S.C.) 1885-1975, May 06, 1915, Page SIX, Image 6
m i Ib
Advertising \
Talks I
i i ~?? j j
REACHING WOMEN
GARMENT BUYERS
Newspaper Without Doubt the
Best Medium for Dealers in
Women's Apparel.
There should be behind every re
tail advertisement that is publishec
a continual force to build up thf
prestige of the store. No matter how
well an ad is written if the readers
have no confidence in the advertisei
the results are small. In the ladies
ready to wear business, besides a repu
tatlon for veracity every store strives
to be considered an authority on styie
Women like to buy at a store where
she can say with pride "I bought my
suit from?" she knows her friends
will realize that it is correct, if that
store has her confidence.
The newspaper is without a doubt
the best advertising medium for the
ladies' clothing store, it gets where the
fields is fertile, Into the very heart ol
the home, it is a constant reminder
with its daily fashion hints that styles
change, it takes its place with the various
periodicals devoted to woman's
dress and the live display by pictures
* or wording the identical goods as pictured
by these authorities.
Paris and Berlin are the recognized
center from which styles emulate.
American made garments are almost
entirely adoptions from foreign styles,
the color schemes and cloths. Like
artists in every other profession, their
services are high priced. Thus high
sums are expanded in getting the
styles before the retailer?of course
this expense is attached to the garment
and we find in many instances
the cost of producing a style almost
as great as the cost of the material
and workmanship, especially is this
the case in garments were only one of
a kind is shown. The woman who
buys early of course pays for the
styles, but she has the satisfaction of
knowing that her clothes are not left
over. Styles change over night, and
on account of the quick changes and
the dispatch with which goods must be
handled the advertising must be of the
most direct nature.
Copy must be written that not only
describe properly the clothes but mnst
also appeal to the woman who buy
. clothes of that character. For instance
the ad for a new fad or novelty that
is designed for the miss or young lady
must be written in terms that will attract
these buyers.
Several classes of buyers must be
catered too at different times of the
season. There is the woman who has
a certain idea of what she wants, usually
the newest and most extreme.
There is the woman who wants cloths
of good texture and in neat styles.
There is the woman who is not so particular
regarding the color, material,
or cut of the garment providing it is
new, but to whom the price of the
garment is a big factor and there is also
the woman who looks at the price
and quality only, taking style into little
consideration. Each of these women
can be spoken to directly through
the newspaper at the time when the
proper merchandise is on hand that
-will appeal to them.
The man who writes the ads for
the ready to wear store must have a
thorough knowledge of human nature,
he must be a salesman, he most know
bow to appeal In a direct way to the
voman he wants to reach, he most
have a thorough knowledge of the idvertised
garments and tbe aWllty to
present them correctly. Women are,
ita a nils, well posted on what is correct
in fhbrtes, colors, and styles add
ren a slight mistake In an ad will
often fcrbve a blow to the firm's prestige.
Personal service?the display of
the same spirit by the soiling force
as brought oat in advertisements is
one of the serious problems with
which the ad man most grapple. Fbr
this work to show results, patrons
must receive the same courteous treatment,
which he advertises. Results of
advertising from the merchant's view
Is Judged by the volume of sales and
too often results are poor because ol
the scant relations existing between
the ad man and sales force.
The American woman is quick to
grasp anything new. Naturally, stocks
deteriorate in value very quickly and
on account of the more or less delicate
nature of the fabrics or trimming's
garments become shop worn in
a short time. The merchant has two
motives tor moving his stock quickly,
he must Continually show new styles
to uphold his prestige and reputation
as a style authorative and he must
isell his goods before there is a chance
of them being unfit for sale.
Qfcr&ents that after a reasonable
time haven't been selected by the
more exacting women are advertised
in such a way as will appeal to the
woman to whom a price reduction li
?an inducement To accomplish this,
the advertiser has recourse to man;
headlines for his ads, such as MSpe
jcials," "Sales of Samples," "Stock Ad
Justin* Sales," etc. Sales of this char
acter are absolutely necessary to keej
>a stock clean and do away with so
cumulation^. The, merchant who doei
cot keep his stock clean finds at th<
1^ should be "nipped in the
bud", for if allowed to run ?wj
1 unchecked, serious results 7 V
I may follow. Numerous vV{> i
cases of consumption, pneumonia,
and other fatal dis- 1 i
eases, can be traced back to i
a cold. At the first sign of a I
cold, protect yourself by g
thoroughly cleansing your |
system with a few doses of I
WORD'S !
Dupir i
DLHUIV
! DRAUGHT
! I the old reliable, vegetable
, I liver powder.
I Mr. Chas. A. Ragland, o<
i I .Madison Heights. Va., says:
I "I have been using Thed!
ft ford's Black-Draught for | f,
l\ stomach troubles, indiges-f/I
1 tion. and colds, and find it to IA
A| be the very best medicine 1 /v
if ever used. It makes an old lyr
\T man feel like a young one." \t
LA Insist on Thedford's, the D
Ijl original and genuine. E-67 fV
end of the season his working capital
and profits tied up in garments which
have deteriorated to such an extent as
to make it impossible to get even cost.
At the end of each seaBon the upto-date
merchant employs the clearing
sale as a means of disposing of
all remaining garments. Cost is not
taken into consideration, prices are
made that will capture the woman
who considers nothing but the price.
She is appealed to with flowing reductions,
she geta a bargain it is true
?but she misses the season's wear
. The creditors of the estate of R
i Moseley, deceased, are hereby notii
fied to render to the undersigned an
: account of their demands, duly attest|
ed, and all persons indebted to said
estate are notified to make payment
likewise.
> Mrs F A Moseley,
> Administratrix cum testamento annexo.
I Salters Depot, S C, April 20, 1915.
, 4-29-3t
RUS-MY-TISIM
Will cure your Rheumatism
- Neuralgia, Headaches, Cramps,
' Bolic, Sprains, Bruises, Cuts and
' Burns, Old Sores, Stings of Insects
' Ztc. Antiseptic Anodyne, used in|
srnally and externally. Price 25c.
which the woman geta who pays a
legitimate price.
QUAUTY AND LOW PRICES
Advertising Will Reach People Interested
in Both, but Merchant
Must Be Truthful.
A wise advertising man once said:
The sole object of advertising for a
retailer ought to be to bring people
into his store, if the advertising does
that, it's good advertising; if it doesn't
do that, it isn't '
Advertising which brings people to
your ooors nas done all you couia expect
It to do; if you don't sell them
goods when you've got them there;
it's the fault of the goods or the
salesmanship, don't blame the advertising.
There are many different ways of
getting people into a store. It depends
on the kind of people they are,
on the kind of a store it is, the sort
of merchandise it offers and its service.
But in a general way, your
advertising if it is to get them to
come to your store, has to present the
facts about the store and the goods
which will interest them enough to
bring them to you.
Trade that is drawn by low prices
is almost never steady, permanent
trade, it goes where prices are lowest
or where they seem to be lowest The
constant effort to reduce prices forces
a merchant on a lower plane of quality,
presently his standards are reduced
to a point where his merchandise
in inferior, his customers pay
little for the goods, bat they get little
for their money.
Another merchant may feel that
people whose trade he wants are
more interested in quality; they ere
wtttaf to pay a fair prtoe If they
earn have the aanrenee of getting the
viahie of th&r money, fide sort of
trade is generally speaking, the most
, desirable and the meet likely to be
permanent. It eonfce to the merchant
with oonfldenoe in him and in
Us goods; It eontinues to do that ss
long as that oonftdenoe Is Justified.
Any man amy be a saccess to a
limited degree in the business world
| today?but to build up a permanent
lasting business volume his policies
must be honest, and his advertising
, dare only speak the truth.
1 A man in love the first time often
wonders what has struck him. The
- same feeling usually assails the
woman a few years after marriage.
Estate Notice.
^ 2! /?
SSlpF' CUT"
Cpcieti
? ? o
1111 l>/
u?den a diamond can't
brilliance wiu^t bc^
i| SaoinA a littl
igi the diaraona flast
If bri
u n
u s\\
|j -Sterl' | CSg ga?;.;?- a
i
g?XXXXXi
K ? IA
n T S
^ w
R Spring \
^ Wo
M - Every feature of
has been provided i
goods now on sale.
Twl designs are repress
of great durability;
hZA as attractive as th<
Tgj it is a remarkable :
the manufacturers'
Buy It Toe
Buying is goodM
better than right n(
A our store will give
^ sight into the attra<
M apparelgthis spring
come right in and
M will enjoy it.
| KM:
M Kingslree, k^/wwwwr
ATLANTICCOAS
STANDARD RAILROAD C
IT PAYS TO MIT
SI?B?E
gy isn't aJSirth
ut an education,
flash its Jire until it fins been cui
ground out of it, and so must yovr tnei
c each tVeek is a $ritid at first; h
ics after it has been ground, soxC
^htan j;our -aspect of life.
/y/r "
7VEE NEE BAr
KINCSTREE, S. C.
xx-xxxxs ii
HERE |
M !
Year For ^
men B i
the femininejwardrobe [wj
?or in our new spring M
The latest styles and
mted, the fabrics are
and the price is even
3 goods. Altogether,
showing of the best in
I?*wt Tivma le kTJ
tay? i nut; 10 ^ 1
ipe *
in fact, it was never ^
3W. An hour spent in !
you a wonderful in- j
ctiveness of women's |
f and summer. Just w4 I j
look them over?you Lj
iDnGnis
mm H'
PUJ M
- South Carolina H
i
1
<
i
.05 to 1
CHMOND.^.
me 1-2-3 1915
^FEDERATE
TTERAHS
tEUHION
tt on Sale May 29th to Jane 2nd,
mited to June 10th. Extension and
ver privileges. For
scheduler resoris.et^caflon
[0/^ 1
.W.HULUMY, /&/ fTLAKnc^l '
mi i e. i.ls(3'\J(?jA5T ]sl i
igstree, S. C. i
>r THE SOUTH j
]
nSE IN THE RECORD!j
#
. .... ; '
right Sit
p- j
*" ~ "" M
i and polished. Its
-it be rn\M cut of uotE . /J
//crM/faufinan. !, [2 t(
id a5 the /trie o/* .==_
'ill a 35anR Account *%*
P i
-5tdrt 'i! ;0
?THEpJ -Saving :
sIK, |^o^j| ;8
" | 0
Uwana Theatre. <
SPECIAL ATTRACTIONS ;
The following special attrac- tions
will be exhibited Thursday
nights in May: j i
6-"The Great StroKe" ! ?
a
13?"Last Days of Pompeii"
20?""What the Gods De- '
cree"
27?"Outlaw's Reform" ?
<
Every Tuesday Night ]
"The Million Dollar Mystery" \
Admission - 10c and 20c
1
EGGS!;
I
White Plymouth Rocks [
(U. R. FISHELS* STRAIN). a
c
Birds of Beauty,
Chicks for Broilers, ?
t
Best layers, good setters, ideal t
nothers. Feathers crystal white, 8
lesh golden yellow from toe's tip a
jo bill's beak. The finest table
'owl the world over. 1
eggs ;
While they last, $1.00 per Six;een
selected.
MRS. E. C. EPPS,
Htf Kingstree, S. C. *
WINTHROP COLLEGE. L
Scholarship and Entrance Ex- &
ami nations.
The examination for the award of va- .
:ant scholarships in Winthrop College
ind for the admission of new students
vill be held at the County Court House
>n Friday, July 2, at 9 a. m. Applicants j
nust not be less than sixteen years of ^
ige. When Scholarships are vacant ^
ifter July 2 they will be awarded to i
Jttose making the highest average at $
;his examination, provided they meet n
* vA. i.L? ^H
;ne conaiuons governing uie awaiu. fj
Applicants for scholarships should write e
x> President Johnson before the examilation
for Scholarship examination
jlanks.
Scholarships are worth $100 and free .
ruition.. The next session will begin
September 15,1915, For further information
and catalogue address,
President D. B. Johnson, J
t7-l-pd Rock Hill, S. C. c
8
a
NOT h5t^ AIR i
but solid arguments in favor of
jur work in automobile repairing. 2
We are experts, because we have t
i practical knowledge of every J
part of the machine and its con- J
3truction. We are competent en- -j
gineersand can do quickly and
thoroughly what it takes the nov- ice
a long time to do indifferently.
We give satisfaction in our
labor, materials used and prices. }
Kingstree Garage. J
L. T. THOMPSON. Mgr. ]
c
Mr L L) Rodgers' big fire sale is
still going on and there are many
desirable bargains yet to be had. Prices
are now down to rock bottom
3n every article. It
$
.. I , _ v __
rrj"~4|v>a CO|ffl| ?
I I jj'^ - I
||M t|j
The public is cordially invited
d attend any of the services of the
arious churches of Kingstree.v,.
Baptist Cburch.
Rev W E Hurt, Pastor.
Services every Sunday morning at
1:00 o'clock and evening at 8:00
'clock.
Sunday-school at 10.00 a. m.
Prayer-meeting1 Wednesdays at 1
:00 p. n>. J
Methodist Church.
Rev D A Phillips, Pastor.
Preaching every Sunday morning
,t 11:30 o'clock and evening at 7:30
''clock.
Sunday-school at 10:30 a. m.
Mid-week prayer meeting every
Vednesday afternoon at 4:00 o'clock.
Presbyterian Church.
Rev P S McChesney, Pastor.
Preaching every Sunday at 11 a.
n. and 8:00 p m. Sunday-school
:30 p. m.
Prayer meeting Wednesday, 8:00
). m.
? /
They say General Villa is reachng
the end of his rope. But Panho
hopes it will not be attached to
l strong limb.
An ad in this paper is as convincing
as a flea beneath your underhirt.
It produces quick action.
| Legal Advertisements, jj
Citation Notice.
'HE STATE OF SOUTH CAROLINA.
county of williamsburg. i.j'
By P M Brockinton, Esq, Probate
udge. y
Whereas, J M Rodgers and Wm J
taoper made suit to me to grant them
jetters of Administration of the Estate
f and effects of E B Chandler, (cum
estamento annexo).
These are, therefore, to cite and adQonish,
all and singular, the kindred
nd creditors of the said E B Chandler,
ieceased, that they be and appear
>efore me in the Court of Probate, to
e held at Kingstree, S C, on the 8th >
ay of May next, after publication
hereof; at 11 o'clock in the forenoon,
o show cause, if any they have, why
he said administration should not be
ranted.
Given under my hand this 24th day of
ipril. Anno Domini. 1915.
Published on the 29th day of April, *
915, in The County Record. m
P M Brockinton, "
-29-2t Probate Judge.
Notice of Final Discharge
J
Notice is hereby gi /en that on the .
th day of June, A D 1915, I will apply
o P M Brockington, Judge of Probate
f Williamsburg county, for Letters
)ismissory as General Guardian of the
ersons and estates of Willie Cobert,
lelissa Cobert and Reuben Cobert.
Charley Patrick,
5-6-5t Guardian.
Estate Notice.
The creditors of the estate of Geo K /
litchum, deceased, are hereby notified
o render to the undersigned, at Kingsree,
S C, or to his attorney, LeRoy
,ee, at Kingstree, S C, an account of
heir demands, duly attested, and all
ersons indebted to said estate are notied
to make payment to the undersignd
or to his said attorney.
Sylvester S Mitchum,
Kingstree, SC, Executor.
May 4, 1915. 5-6-3t
Notice to Creditors.
All creditors having claims against
he estate of Mrs Maiy B Keels, deeased,
are hereby notified to file their
laims, duly proved, with the undersigned
at his office in Greelyville, S C,
,nd all parties indebted to said estate
rill make payment to the undersigned y
,t his office in Greelyville, SC. I
J E Keels, j
5-6-4t Administrator.
Notice of Final Dis/tit
A ?MA
uiiaigu.
Notice is hereby given that on the29t)i
lay of May, A D 1915, at 12 o'clock
loon, I will apply to P M Rrockinton,
udgeof Probate of Williamsburg couny,
for Letters Dismissory as Aaminisrator
of the estate of Samuel Dollard,
leceased. J J snow,
4-29-5tp. Administrator.
Notice of Final Discharge
Notice is hereby given that on the
!2d day of May,A D1915, at 12 o'clock, \
toon, I will apply to P M Brockintoh, t
fudge of Probate of Williamsburg Coun- \
y, for Letters Dismissory as General /
juardian of the person and estate of
fewell Brockinton. 4-22-5t
F S Brockington, Guardian.
Final Discharge'
Notice is hereby given that on the
5th day of May, 1915, at 12 o'clock noon,
- :n _i~ a- n ti r> i.:_.
. win appiy tu r m crucKiuiuu, uuu^? ^
>f Probate of Williamsburg County, for '
otters Dismissory as General Guardian
>f the person and estate of Mary Jane
toper.
S McB Graham,
4-15-5tp Guardian.
Chamberlain's Ceegh Heme*
Cares Col6s. Croup tad "Whoopiag Coojfe