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s # McCORMICK MESSENGER. MrCORMITK. S. r. TWITRSOAV. NOVEMBER 30. 1939 —DOLLAR MAKERS Tip on Doors: They Can Make Or Break You By GEORGE T. EAGER ^ I' HE boiled down experience of many grocers has proven that a door swinging into the store attracts more customers than a door that swings out. A double acting door that swings either way is still better. Narrow doors less than three feet wide and doors hard to open have been known to actually send customers to some other store. Customers should be able to see into a grocery store from the pave ment. Strangers who might become new customers like to look into a store before they enter. The store entrance should be on the same level as the sidewalk. Ex perts in store arrangement say that every step up to get into a gro cery store is one step down to'jrird' failure. In many cases the elimi nation of steps and the placing of the grocery store floor on the same level as the pavement has in creased sales as much as 15 per cent. When the store floor is three or four inches up or down from the pavement level a sloping entrance is better than a step. Customers prefer to take steps down into a store as against step ping up to enter but a floor on the exact level of the pavement is still best because customers can enter without extra thinking. Light always attracts customers and the brilliantly lighted store is usually the busy store. DON’T GET IT TOO PERFECT T HE president of a washing machine company was go ing over the sales records with his sales manager. “Here’s a small dealer in a town of fifteen thousand people who has been selling more of our machines than other dealers in towns five to ten times as big,” he said. “Go out and find out why.” Three days later the sales manager was back in the president’s office. “I’ve got the answer,” said the sales man ager. ‘‘He sells washing machines by making mistakes, by not being too perfect. The president was astounded. He had worked for years to find the perfect way to sell a washing machine and had spent thousands of dol- ‘‘This man me he at- Household Neius IMPROVED UNIFORM INTERNATIONAL UNDAY| chool L.esson By HAROLD L. LUNDQUIST. D. D. Dean of The Moody Bible Institute of Chicago. (Released by Western Newspaper Union.) Lesson for December 3 Lesson subjects and Scripture texts se lected and copyrighted by Internatiorfal Council of Religious Education; used by permission. SPAGHETTI WITH CHIPPED BEEF (Recipes Below.) Old Fashioned Hospitality lars to show deal ers and salesmen how to make the perfect sale. ‘‘Yes, he sells by making mis takes,” continued the sales manag er, tells tended our sales school four years ago, heard our talks about sales psychology, memorized every word of our perfect sale* presentation and went to work to make a record. Despite his perfect sales talks he didn’t sell a single machine in three months. ‘‘One day a woman asked him a question he couldn’t answer and he made such an awkward mistake in demonstrating the machine that the woman laughed at him. She laughed but she bought the ma chine. That night he realized what was the matter. His story was too slick, too perfect, too much like the confidence man who has a ready answer for everything. His little mistake had made him a human being instead of a machine grinding out a sales talk. He has been mak ing mistakes and selling washing machines ever since.” (Bell Syndicate—^WNU Service.) Jew Discovery Aids in Tracing Indians’ Origin PALO ALTO, CALIF.—Further upport of the theory that the Amer- ;an Indian originally came from entral Asia was produced recently y Dr. Franz Weidenreich, of the eiping Union Medical college at a sientific meeting at Stanford uni- ersity. Dr. Weidenreich revealed the re- ent discovery of bones of a family ( seven persons in the so-called up- er cave of Choukoutien, in remote restern China. Beside the bones 'ere remains of fossilized animals nd cultural objects which indicated ie group belonged to the Upper ’aleolithic, or Stone age. Three of the skulls. Dr. Weiden- eich reported, were so well pre- erved that it was possible to de- jrmine their racial affinities. The kull of an old man looked in gen- ral like the Stone age man of Jurope, but showed some special ^atures characteristic of Asiatic aces of today. With Thanksgiving back of us and winter ahead perhaps this is an ex cellent time to ask ourselves, some searching questions—to be answered just by ourselves. Do we as homemakers really en joy neighbors and friends? As they pass our house on our street do they think of us with a friendly warmth? Or have we, perhaps unknowingly, allowed ourselves to be so busy, so concerned about the tasks of the day that we have forgotten that aft er all the biggest joy in living comes because it is the privilege of each one to ‘‘live in my house by the side of the road and be a friend to man.” Let’s entertain then, but let’s en tertain simply, informally, inexpen sively. And thinking that you might like to do just this, I have collected for you this week a number of my favorite recipes for just such easy entertaining. Please note the little hints that are attached to each of the recipes. Spaghetti With Chipped Beef. (Serves 4) This recipe is particularly nice for a one-dish meal when guests arrive unexpectedly. 1 large (24-ounce) can cooked spaghetti in tomato sauce 1 5-ounce jar chipped beef 1 cup fat „ Heat spaghetti. Frizzle the chipped beef in the fat until crisp and brown. Then place the chipped beef in a border around the platter and pour the spaghetti in the center. Garnish with parsley or watercress. Oven Fried Chicken. (Serves 4) Oven fried chicken is one of the dishes that is particularly simple to prepare. After the preliminary browning, all that remains to be done is simply to put thB chicken in the oven where it takes care of itself and cooks beautifully until you are ready to serve it. 1 2 or 3 pound chicken, cut for frying 1 cup flour i 1 teaspoon salt V4 teaspoon pepper 2 eggs % cup water 1 cup fine cracker crumbs Fat for frying 1 onion, chopped fine 1 cup cream Dip pieces of chicken in flour to which salt and pepper have been add ed; then dip in beaten egg to which water has been added and finally roll in cracker crumbs. Brown in hot fat (1 inch in depth). Place in baking pan, sprinkle with onion, and top with cream. Cover and bake in a moderate oven (350 degrees) un til tender, approximately hours. Baked Stuffed Pork Chops. These baked stuffed pork chops are a favorite with any man. Try them. Purchase thick pork chops and cut a slit in them from the fat side of the chop through to the bone. Spread inside surface of chop with pre pared mustard and fill with any desired bread dressing. Brown lightly in hot fat in a frying pan. Remove to greased baking pan. Bake slowly in a moderate oven, (350 degrees) for approximately 2 hours, or until meat is tender. Hasty Oven Baked Beans. (Serves 6) And as for baked beans—try this 30-minute method and if you don’t confess, I defy the guests to guess that they are not home baked beans. 1 large can baked beans V\ pound bacon % cup light brown sugar 2 tablespoons tomato catsup Pour Vt. can of baked beans into greased baking casserole. Dice 2 or 3 slices bacon and sprinkle over the beans. Add catsup, and then cover with remainder of baked beans. Sprinkle with brown sugar, and top with bacon strips. Bake in hot oven, (400 degrees) for 30 min utes. Serve at once. Escalloped Potatoes and Ham. Guests or no guests this escalloped potatoes and ham dish is deliciously simple and simply delicious. Slice potatoes very thin and place layer by layer in a buttered baking casserole. Dot each layer with but ter and sprinkle with salt and pep per. Add milk, sufficient in quanti ty to just cover the potatoes. Top with a one-inch slice of ham. Bake in a slow oven, (325 degrees) until both the ham and the potatoes are baked to a stage of perfect done ness, approximately 1 hour and 15 minutes. My Best Chocolate Cake. All the world loves a chocolate cake and I suppose there are al most as many recipes for chocolate cake as there are women who make them. This recijte, however, re mains my favorite. 2 ounces bitter chocolate % cup butter * 1% cups sugar 3 eggs 2^ cups cake flour Vz teaspoon salt 2 teaspoons baking powder 1 cup milk 1 teaspoon vanilla extract Melt chocolate carefully over warm water. Cream butter thor oughly and add sugar slowly. Sep arate eggs, beat egg yolks, and add to butter and sugar mixture. Add the melted chocolate. Mix and sift together the flour, salt, and baking powder and add al ternately with the milk and vanilla extract. Beat egg whites until stiff and fold into the cake mixture. Place in 2 well-greased, 8-inch lay er cake pans. Bake in a moderate oven (350 degrees) for approximate ly 30 to 35 minutes. Chocolate Cream Pie. And speaking of chocolate—this chocolate cream pie has that just right combination of ingredients that makes it neither too thick nor too thin; too sweet nor not sweet enough. Furthermore, it is just as great a favorite with men as with women; with boys as with girls. 2 1-ounce squares unsweetened chocolate 2 cups milk % cup granulated sugar Vk cup cornstarch % teaspoon salt 2 egg yolks 1 teaspoon vanilla extract 1 baked pastry shell Shave the chocolate and place it together with cups milk in top of double boiler; heat until choco late is melted. Mix the sugar, corn starch, and salt with the remaining % cup milk, and to it add the melted chocolate mixture. Return to dou ble boiler and cook, stirring con stantly, until mixture thickens. Then beat the egg yolks slightly and slow ly pour the chocolate mixture over them. Return to double boiler and cook 2 minutes longer. Add vanilla extract and pour in baked pastry shell. Cool, and top with whipped cream to serve. SPREADING THE GOOD NEWS LESSON TEXT—Matthew 10:24-39. GOLDEN TEXT—Let him that heareth say. Come.—Revelation 22:17. Easy Entertaining. This book is simply filled with delightfully easy-to-follow sugges tions for easy entertaining, men us, recipes, party suggestions— one and all are included. To get your copy now, send 10 cents in coin to “Easy Entertaining,” care of Eleanor Howe, 919 North Michigan Avenue, Chicago, 111. It’s Time to Make Fruit Cake. Yes, it is time to make fruit cake and in this column next week will be included not only a splendid selec tion of rare old fruit cake recipes but hints and suggestions for making them as well. (Released by Western Newspaper Union.) “Bewilderment.” That is the word which the president of a great American university recently said accurately described the present condition of the minds of men. Lit tle wonder that the men of the world are bewildered, for they are like mariners who sail an unknown sea after having thrown away map and compass. Without Christ and with out God’s Word men cannot be any thing but bewildered. That which gives us even greater concern is that many who are Chris tians, who really know the Guide and who have the Guidebook, are also declaring themselves to be ut terly bewildered. What is the rea son? Obviously that they have not read the Book and have not talked with their Lord. Our lesson for the coming Lord’s Day touches on one of the problems which causes many Christians to* question God’s love and care. They find that their efforts to testify for Him by word or life meet with a violent reaction from a bitter world, and they discover that such a life involves personal sacrifice and frequently results in even the mem bers of their own families turning against them. Can this be God’s way of dealing with His people? The answer is found in His Word. The Christian is to be I. Fearless in a Hostile World (w. 24-28, 32, 33). Note carefully that he is not to be silent (vv. 32, 33). We deny our Lord when we fail to speak for Him when we ought to do so. Christi anity is not something to be hidden in one’s own bosom, a fire to warm one’s own soul. It is good news which is to be proclaimed even from the housetops. But, someone will say, when I do speak there is opposition; they call me names, they threaten to kill me. Yes, and what of it? “The disciple is not above his master, nor the servant above his Lord” (v. 24). They called Jesus a devil. They even crucified Him. Should we then expect to be borne to glory on flowery beds of ease? God knows all about this, yes, even about the hidden and whispered plottings of evil men (v. 26). He will deal with them and judge them in due season. We need not fear men. The most they can do is to kill the body. Let us consider the eternal God, who not only may take the life out of the body, but is also able to cast both soul and body into hell (v. 28). God is not as a theory, a bit of pious imagination. He is real, He is all-powerful. Why then should we be fearful if we serve Him in faithful devotion? II. Fearless in Personal Life (w. 29-31). It is one thing to be bold in the midst of battle. It is quite an other thing to be fearless in the quiet of one’s own room, or of one’s own heart. Satan is expert at that point. He comes to us with his humiliating accusations of our un worthiness, yes, of our worthless ness. Sadly enough our own knowl edge of ourselves confirms his dis mal judgment. But wait! If we are Christians we are not our own. We are bought with a price, the precious blood of Christ. We belong to Him. He is our advocate with the Father. Let Him meet our accuser. What does He say? He tells us that He has numbered the very hairs of our head (v. 30), that even a dying sparrow concerns Him, and that we are worth more than many spar rows (v. 31). We are His and He is our Saviour, Friend and Brother. Let us look up and be without fear. III. Fearless in the Family Circle (vv. 34-39). Here, after all, is the acid test of discipleship.’ Christ did not come in order to stir up needless strife between members of the family, but He well knew that divisions would come as the result of true discipleship. Men who are ordinarily kind and cul tured in their dealings with their friends and families but who do not know Christ, can become like ver itable demons against any one in that circle who hears the call of Christ and follows Him. \ No human tie, no matter how in timate or precious, is to be permit ted to stand between the individual and his devotion to Christ. If it does, Christ is evidently no longer first. He is no longer Lord of all in the life, and if He is not Lord of all, He is not Lord at all. While it seems almost paradoxical to say it. Scripture teaches and ex- I perience demonstrates that if you keep your life for yourself and your own interests, it will die in your very hands and you will lose it. If you give your life in glad aban don to God, on the other hand, you will receive it back from Him trans formed, enriched, and glorified by His grace and blessing. 4- Ruth Wyeth Spears SCREW DRAPERY FIXTURES TO l“X2; fROD 2^ HOOKS OR RINSS ■\X/TTH the holidays almost at '' hand everyone seems to be giving curtains a thought. An en thusiastic reader of Sewing Book No. 3 writes, “I have a bay win dow in my dining room that has always been a problem to curtain. Right now I would like to make pinch pleated drapes of figured damask to hang from cranes to the floor. I would also like a valance.” With this letter all the window dimensions were given. The sketch at the lower right reveals the difficulty. The space between the top of the windows and the top of the bay made it impossible to hang the draperies as desired. A 1 by 2-inch strip of wood nailed next to the ceiling of the bay and extending 6 inches over the walls at the sides as il lustrated will solve the problem. The cranes for the side drapes may be screwed to this strip, and the rods for the pinch pleated valance fastened to it. The rods for the glass curtains may then be attached in the usual way to the tops of the window frames. NOTE: Readers who are now using Sewing Books No. 1, 2 and 3 will be happy to learn that No. 4 is ready for mailing; as well as the 10 cent editions of No. 1, 2 and 3. Mrs. Spears has just made quilt block patterns for three de signs selected from her favorite Early American quilts. You may have these patterns FREE with your order for four books. Price of books—10 cents each postpaid. Set of three quilt block patterns without books—10 cents. Send or ders to Mrs. Spears, Drawer 10, Bedford Hills, New York. ASK ME ANOTHER A Quiz With Answers Offering Information on Various Subjects The Questions 1. What is the origin of the army term “furlough”? 2. How often has the United States sent soldiers to foreign lands? 3. What is meant by a Jerusa lem pony? 4. What tree sometimes grows a foot a day? 5. In Europe what is meant by a pension? 6. What is a bull session? 7. What is the largest single real estate mortgage in America? 8. A victim of autophobia is afraid of which: speed, solitude or automobiles? 9. What are four nicknames for the United States flag? 10. How fast can a iwallow fly? The Answers 1. “Furlough” comes from the Dutch “ver lof” meaning “for leave.” 2. More than a hundred times during its 163 years of existence. 3. A donkey. 4. A bamboo tree. 5. A boarding house. 6. An informal group discussion bt miscellaneous topics, usually by students. 7. One covering a loan of $44,- 300,000 made by the Metropolitan Life Insurance Co. to Rockefeller Center in New York city. 8. Solitude. 9. Stars and Stripes; Star Span gled Banner; Old Glory; Red, White and Blue. 10. A mother swallow, taken from her nest and put in a cage with an identity mark on her foot, was carried by a car a distance of 79 miles in a direct line, and released. She arrived home in 43 ^ minutes, having flown at the rate of 108.5 miles per hour. CLOTHESPIN NOSE Sensational extra help for colds —with Luden’s! These famous cough drops not only help soothe throat, but release a menthol vapor—which, with every breath, helps penetrate clogged nasal passages, helps relieve “clothespin noset” LUDEN’S 50 Menthol Cough Drops Vanity Dies Hard In some obstinate instances vanity outlives the man.—R. L. Stevenson. M0R0LINE PETROLEUM JELLY J SOOTHING {5AFE nt AHY\ CHAFE Right to Give The great privilege of posses sion is the right to bestow. A GREAT BARGAIN VESPER TEA Vi, PURE ORANGE PEKOE 50 Cups for lO Cents ■ Ask Your Grocer mwm mi CAMELS BURN SLOWER AND GIVE ME EXTRA SMOKING PER PACK- MILDER/ WITH A BET1 TASTEi Pri0 ' you P-V P«r Pack. fact: l ° them—CAMELS 8»ve a smoking p/us equal to RALPH GULDAHL- 1937 end 1938 winner of the U.S. Open golf championship MORE PLEASURE PER PUFF-MORE PUFFS PER PACK BCKASlMfS pgRFACK Penny for Penny Your Best Cigarette Buy