McCormick messenger. (McCormick, S.C.) 1902-current, November 30, 1939, Image 3
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McCORMICK MESSENGER. MrCORMITK. S. r. TWITRSOAV. NOVEMBER 30. 1939
—DOLLAR MAKERS
Tip on Doors:
They Can Make
Or Break You
By GEORGE T. EAGER
^ I' HE boiled down experience
of many grocers has proven
that a door swinging into the
store attracts more customers
than a door that swings out. A
double acting door that swings
either way is still better.
Narrow doors less than
three feet wide and doors
hard to open have been known to
actually send customers to some
other store.
Customers should be able to see
into a grocery store from the pave
ment. Strangers who might become
new customers like to look into a
store before they enter.
The store entrance should be on
the same level as the sidewalk. Ex
perts in store arrangement say that
every step up to
get into a gro
cery store is one
step down to'jrird'
failure. In many
cases the elimi
nation of steps
and the placing
of the grocery
store floor on the
same level as the
pavement has in
creased sales as
much as 15 per cent.
When the store floor is three or
four inches up or down from the
pavement level a sloping entrance
is better than a step.
Customers prefer to take steps
down into a store as against step
ping up to enter but a floor on the
exact level of the pavement is still
best because customers can enter
without extra thinking.
Light always attracts customers
and the brilliantly lighted store is
usually the busy store.
DON’T GET IT
TOO PERFECT
T HE president of a washing
machine company was go
ing over the sales records with
his sales manager. “Here’s a
small dealer in a town of fifteen
thousand people who has been
selling more of our machines
than other dealers in towns five
to ten times as big,” he said.
“Go out and find out why.”
Three days later the sales
manager was back in the
president’s office. “I’ve got
the answer,” said the sales man
ager. ‘‘He sells washing machines
by making mistakes, by not being
too perfect. The president was
astounded. He had worked for
years to find the perfect way to sell
a washing machine and had spent
thousands of dol-
‘‘This man
me he at-
Household Neius
IMPROVED
UNIFORM INTERNATIONAL
UNDAY|
chool L.esson
By HAROLD L. LUNDQUIST. D. D.
Dean of The Moody Bible Institute
of Chicago.
(Released by Western Newspaper Union.)
Lesson for December 3
Lesson subjects and Scripture texts se
lected and copyrighted by Internatiorfal
Council of Religious Education; used by
permission.
SPAGHETTI WITH CHIPPED BEEF
(Recipes Below.)
Old Fashioned
Hospitality
lars to show deal
ers and salesmen
how to make the
perfect sale.
‘‘Yes, he sells
by making mis
takes,” continued
the sales manag
er,
tells
tended our sales
school four years
ago, heard our talks about sales
psychology, memorized every word
of our perfect sale* presentation and
went to work to make a record.
Despite his perfect sales talks he
didn’t sell a single machine in three
months.
‘‘One day a woman asked him a
question he couldn’t answer and he
made such an awkward mistake in
demonstrating the machine that the
woman laughed at him. She
laughed but she bought the ma
chine. That night he realized what
was the matter. His story was too
slick, too perfect, too much like the
confidence man who has a ready
answer for everything. His little
mistake had made him a human
being instead of a machine grinding
out a sales talk. He has been mak
ing mistakes and selling washing
machines ever since.”
(Bell Syndicate—^WNU Service.)
Jew Discovery Aids in
Tracing Indians’ Origin
PALO ALTO, CALIF.—Further
upport of the theory that the Amer-
;an Indian originally came from
entral Asia was produced recently
y Dr. Franz Weidenreich, of the
eiping Union Medical college at a
sientific meeting at Stanford uni-
ersity.
Dr. Weidenreich revealed the re-
ent discovery of bones of a family
( seven persons in the so-called up-
er cave of Choukoutien, in remote
restern China. Beside the bones
'ere remains of fossilized animals
nd cultural objects which indicated
ie group belonged to the Upper
’aleolithic, or Stone age.
Three of the skulls. Dr. Weiden-
eich reported, were so well pre-
erved that it was possible to de-
jrmine their racial affinities. The
kull of an old man looked in gen-
ral like the Stone age man of
Jurope, but showed some special
^atures characteristic of Asiatic
aces of today.
With Thanksgiving back of us and
winter ahead perhaps this is an ex
cellent time to ask ourselves, some
searching questions—to be answered
just by ourselves.
Do we as homemakers really en
joy neighbors and friends? As they
pass our house on our street do they
think of us with a friendly warmth?
Or have we, perhaps unknowingly,
allowed ourselves to be so busy, so
concerned about the tasks of the
day that we have forgotten that aft
er all the biggest joy in living comes
because it is the privilege of each
one to ‘‘live in my house by the side
of the road and be a friend to man.”
Let’s entertain then, but let’s en
tertain simply, informally, inexpen
sively. And thinking that you might
like to do just this, I have collected
for you this week a number of my
favorite recipes for just such easy
entertaining. Please note the little
hints that are attached to each of
the recipes.
Spaghetti With Chipped Beef.
(Serves 4)
This recipe is particularly nice
for a one-dish meal when guests
arrive unexpectedly.
1 large (24-ounce) can cooked
spaghetti in tomato sauce
1 5-ounce jar chipped beef
1 cup fat „
Heat spaghetti. Frizzle the chipped
beef in the fat until crisp and brown.
Then place the chipped beef in a
border around the platter and pour
the spaghetti in the center. Garnish
with parsley or watercress.
Oven Fried Chicken.
(Serves 4)
Oven fried chicken is one of the
dishes that is particularly simple
to prepare. After
the preliminary
browning, all that
remains to be
done is simply to
put thB chicken
in the oven where
it takes care of itself and cooks
beautifully until you are ready to
serve it.
1 2 or 3 pound chicken, cut for
frying
1 cup flour i
1 teaspoon salt
V4 teaspoon pepper
2 eggs
% cup water
1 cup fine cracker crumbs
Fat for frying
1 onion, chopped fine
1 cup cream
Dip pieces of chicken in flour to
which salt and pepper have been add
ed; then dip in beaten egg to which
water has been added and finally
roll in cracker crumbs. Brown in
hot fat (1 inch in depth). Place in
baking pan, sprinkle with onion, and
top with cream. Cover and bake in
a moderate oven (350 degrees) un
til tender, approximately hours.
Baked Stuffed Pork Chops.
These baked stuffed pork chops
are a favorite with any man. Try
them.
Purchase thick pork chops and cut
a slit in them from the fat side of the
chop through to
the bone. Spread
inside surface of
chop with pre
pared mustard
and fill with any
desired bread
dressing. Brown
lightly in hot fat in a frying pan.
Remove to greased baking pan.
Bake slowly in a moderate oven,
(350 degrees) for approximately 2
hours, or until meat is tender.
Hasty Oven Baked Beans.
(Serves 6)
And as for baked beans—try this
30-minute method and if you don’t
confess, I defy the guests to guess
that they are not home baked beans.
1 large can baked beans
V\ pound bacon
% cup light brown sugar
2 tablespoons tomato catsup
Pour Vt. can of baked beans into
greased baking casserole. Dice 2
or 3 slices bacon and sprinkle over
the beans. Add catsup, and then
cover with remainder of baked
beans. Sprinkle with brown sugar,
and top with bacon strips. Bake in
hot oven, (400 degrees) for 30 min
utes. Serve at once.
Escalloped Potatoes and Ham.
Guests or no guests this escalloped
potatoes and ham dish is deliciously
simple and simply delicious.
Slice potatoes very thin and place
layer by layer in a buttered baking
casserole. Dot each layer with but
ter and sprinkle with salt and pep
per. Add milk, sufficient in quanti
ty to just cover the potatoes. Top
with a one-inch slice of ham. Bake
in a slow oven, (325 degrees) until
both the ham and the potatoes are
baked to a stage of perfect done
ness, approximately 1 hour and 15
minutes.
My Best Chocolate Cake.
All the world loves a chocolate
cake and I suppose there are al
most as many recipes for chocolate
cake as there are women who make
them. This recijte, however, re
mains my favorite.
2 ounces bitter chocolate
% cup butter *
1% cups sugar
3 eggs
2^ cups cake flour
Vz teaspoon salt
2 teaspoons baking powder
1 cup milk
1 teaspoon vanilla extract
Melt chocolate carefully over
warm water. Cream butter thor
oughly and add
sugar slowly. Sep
arate eggs, beat
egg yolks, and
add to butter and
sugar mixture.
Add the melted
chocolate.
Mix and sift together the flour,
salt, and baking powder and add al
ternately with the milk and vanilla
extract. Beat egg whites until stiff
and fold into the cake mixture.
Place in 2 well-greased, 8-inch lay
er cake pans. Bake in a moderate
oven (350 degrees) for approximate
ly 30 to 35 minutes.
Chocolate Cream Pie.
And speaking of chocolate—this
chocolate cream pie has that just
right combination of ingredients that
makes it neither too thick nor too
thin; too sweet nor not sweet
enough. Furthermore, it is just as
great a favorite with men as with
women; with boys as with girls.
2 1-ounce squares unsweetened
chocolate
2 cups milk
% cup granulated sugar
Vk cup cornstarch
% teaspoon salt
2 egg yolks
1 teaspoon vanilla extract
1 baked pastry shell
Shave the chocolate and place it
together with cups milk in top
of double boiler; heat until choco
late is melted. Mix the sugar, corn
starch, and salt with the remaining
% cup milk, and to it add the melted
chocolate mixture. Return to dou
ble boiler and cook, stirring con
stantly, until mixture thickens. Then
beat the egg yolks slightly and slow
ly pour the chocolate mixture over
them. Return to double boiler and
cook 2 minutes longer. Add vanilla
extract and pour in baked pastry
shell. Cool, and top with whipped
cream to serve.
SPREADING THE GOOD NEWS
LESSON TEXT—Matthew 10:24-39.
GOLDEN TEXT—Let him that heareth
say. Come.—Revelation 22:17.
Easy Entertaining.
This book is simply filled with
delightfully easy-to-follow sugges
tions for easy entertaining, men
us, recipes, party suggestions—
one and all are included. To get
your copy now, send 10 cents in
coin to “Easy Entertaining,”
care of Eleanor Howe, 919 North
Michigan Avenue, Chicago, 111.
It’s Time to Make Fruit Cake.
Yes, it is time to make fruit cake
and in this column next week will be
included not only a splendid selec
tion of rare old fruit cake recipes
but hints and suggestions for making
them as well.
(Released by Western Newspaper Union.)
“Bewilderment.” That is the
word which the president of a great
American university recently said
accurately described the present
condition of the minds of men. Lit
tle wonder that the men of the world
are bewildered, for they are like
mariners who sail an unknown sea
after having thrown away map and
compass. Without Christ and with
out God’s Word men cannot be any
thing but bewildered.
That which gives us even greater
concern is that many who are Chris
tians, who really know the Guide
and who have the Guidebook, are
also declaring themselves to be ut
terly bewildered. What is the rea
son? Obviously that they have not
read the Book and have not talked
with their Lord.
Our lesson for the coming Lord’s
Day touches on one of the problems
which causes many Christians to*
question God’s love and care. They
find that their efforts to testify for
Him by word or life meet with a
violent reaction from a bitter
world, and they discover that such
a life involves personal sacrifice and
frequently results in even the mem
bers of their own families turning
against them. Can this be God’s
way of dealing with His people?
The answer is found in His Word.
The Christian is to be
I. Fearless in a Hostile World (w.
24-28, 32, 33).
Note carefully that he is not to
be silent (vv. 32, 33). We deny our
Lord when we fail to speak for Him
when we ought to do so. Christi
anity is not something to be hidden
in one’s own bosom, a fire to warm
one’s own soul. It is good news
which is to be proclaimed even from
the housetops.
But, someone will say, when I
do speak there is opposition; they
call me names, they threaten to kill
me. Yes, and what of it? “The
disciple is not above his master,
nor the servant above his Lord” (v.
24). They called Jesus a devil.
They even crucified Him. Should
we then expect to be borne to glory
on flowery beds of ease? God
knows all about this, yes, even
about the hidden and whispered
plottings of evil men (v. 26). He
will deal with them and judge them
in due season.
We need not fear men. The most
they can do is to kill the body.
Let us consider the eternal God,
who not only may take the life out
of the body, but is also able to cast
both soul and body into hell (v. 28).
God is not as a theory, a bit of
pious imagination. He is real, He
is all-powerful. Why then should
we be fearful if we serve Him in
faithful devotion?
II. Fearless in Personal Life (w.
29-31).
It is one thing to be bold in the
midst of battle. It is quite an
other thing to be fearless in the
quiet of one’s own room, or of one’s
own heart. Satan is expert at that
point. He comes to us with his
humiliating accusations of our un
worthiness, yes, of our worthless
ness. Sadly enough our own knowl
edge of ourselves confirms his dis
mal judgment.
But wait! If we are Christians
we are not our own. We are bought
with a price, the precious blood of
Christ. We belong to Him. He is
our advocate with the Father. Let
Him meet our accuser. What does
He say? He tells us that He has
numbered the very hairs of our
head (v. 30), that even a dying
sparrow concerns Him, and that we
are worth more than many spar
rows (v. 31). We are His and He
is our Saviour, Friend and Brother.
Let us look up and be without fear.
III. Fearless in the Family Circle
(vv. 34-39).
Here, after all, is the acid test of
discipleship.’
Christ did not come in order to
stir up needless strife between
members of the family, but He well
knew that divisions would come as
the result of true discipleship. Men
who are ordinarily kind and cul
tured in their dealings with their
friends and families but who do not
know Christ, can become like ver
itable demons against any one in
that circle who hears the call of
Christ and follows Him.
\ No human tie, no matter how in
timate or precious, is to be permit
ted to stand between the individual
and his devotion to Christ. If it
does, Christ is evidently no longer
first. He is no longer Lord of all in
the life, and if He is not Lord of
all, He is not Lord at all.
While it seems almost paradoxical
to say it. Scripture teaches and ex-
I perience demonstrates that if you
keep your life for yourself and your
own interests, it will die in your
very hands and you will lose it.
If you give your life in glad aban
don to God, on the other hand, you
will receive it back from Him trans
formed, enriched, and glorified by
His grace and blessing.
4- Ruth Wyeth Spears
SCREW DRAPERY
FIXTURES TO
l“X2;
fROD
2^
HOOKS OR
RINSS
■\X/TTH the holidays almost at
'' hand everyone seems to be
giving curtains a thought. An en
thusiastic reader of Sewing Book
No. 3 writes, “I have a bay win
dow in my dining room that has
always been a problem to curtain.
Right now I would like to make
pinch pleated drapes of figured
damask to hang from cranes to
the floor. I would also like a
valance.” With this letter all the
window dimensions were given.
The sketch at the lower right
reveals the difficulty. The space
between the top of the windows
and the top of the bay made it
impossible to hang the draperies
as desired. A 1 by 2-inch strip
of wood nailed next to the ceiling
of the bay and extending 6 inches
over the walls at the sides as il
lustrated will solve the problem.
The cranes for the side drapes
may be screwed to this strip,
and the rods for the pinch pleated
valance fastened to it. The rods
for the glass curtains may then
be attached in the usual way to
the tops of the window frames.
NOTE: Readers who are now
using Sewing Books No. 1, 2 and 3
will be happy to learn that No. 4
is ready for mailing; as well as
the 10 cent editions of No. 1, 2 and
3. Mrs. Spears has just made
quilt block patterns for three de
signs selected from her favorite
Early American quilts. You may
have these patterns FREE with
your order for four books. Price
of books—10 cents each postpaid.
Set of three quilt block patterns
without books—10 cents. Send or
ders to Mrs. Spears, Drawer 10,
Bedford Hills, New York.
ASK ME
ANOTHER
A Quiz With Answers
Offering Information
on Various Subjects
The Questions
1. What is the origin of the army
term “furlough”?
2. How often has the United
States sent soldiers to foreign
lands?
3. What is meant by a Jerusa
lem pony?
4. What tree sometimes grows
a foot a day?
5. In Europe what is meant by
a pension?
6. What is a bull session?
7. What is the largest single real
estate mortgage in America?
8. A victim of autophobia is
afraid of which: speed, solitude
or automobiles?
9. What are four nicknames for
the United States flag?
10. How fast can a iwallow fly?
The Answers
1. “Furlough” comes from the
Dutch “ver lof” meaning “for
leave.”
2. More than a hundred times
during its 163 years of existence.
3. A donkey.
4. A bamboo tree.
5. A boarding house.
6. An informal group discussion
bt miscellaneous topics, usually by
students.
7. One covering a loan of $44,-
300,000 made by the Metropolitan
Life Insurance Co. to Rockefeller
Center in New York city.
8. Solitude.
9. Stars and Stripes; Star Span
gled Banner; Old Glory; Red,
White and Blue.
10. A mother swallow, taken
from her nest and put in a cage
with an identity mark on her foot,
was carried by a car a distance
of 79 miles in a direct line, and
released. She arrived home in
43 ^ minutes, having flown at the
rate of 108.5 miles per hour.
CLOTHESPIN
NOSE
Sensational extra help for colds
—with Luden’s! These famous
cough drops not only help
soothe throat, but release a
menthol vapor—which, with
every breath, helps penetrate
clogged nasal passages, helps
relieve “clothespin noset”
LUDEN’S 50
Menthol Cough Drops
Vanity Dies Hard
In some obstinate instances
vanity outlives the man.—R. L.
Stevenson.
M0R0LINE
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