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% . ; **S*£i* I. McCORMICK MESSENGER. MorORMIflK. S. C.. THUBSTIAY. NOVEMBER 23. 1939 —DOLLAR MAKERS- Store Will Attract More Business By GEORGE T. EAGER W HEN the youngest son of a retail grocer went to work as a filling station attendant for a large oil company the father little thought that the event would increase the sales and profits of his grocery store. ‘ The boy had brought home a com pany sales manual to study in his spare time and the father in glancing through it found a money-making idea for his own business. “Keep the serv ice station clean,” said the sales manual. ‘‘Motorists avoid dirty, lit tered, unkempt stations. The one and only reason we ask- you to keep your station clean is that it makes more sales.” The manual went on to point out that keeping a place of busi ness clean is not an occasional back breaking'job but more a matter of laying out a regu lar schedule of work to be done and doing a little each day with clock like regularity. ‘‘If customers are attracted by cleanliness when they just buy gasoline, oil and grease to go into an automobile,” said the gro cer, ‘‘it’s a better idea for a store where they come to buy things to put in their mouths.” The next day the following sched ule was posted in the back of the grocery store: Monday—Wash and trim display windows. Tuesday—Wash and polish candy and cake cases. Wednesday — Wash delivery trucks. Thursday—Clean and scrub refrig erators. Friday and Saturday—Busy days; no cleaning. First of month—Oil and rub down floors, inspect delivery trucks. MAKE MONEY ON LAZINESS *<TI7HAT is the best way to W i ness, “and make a lot of money in the manufacturing business? M said a young college graduate to one of the country’s leading manufacturers. “Build a monument to lazi- ” said the manufacturer, it will make you rich. See that big bakery over there,” he continued, “it is a monument to women’s lazi ness. Most women used to bake their bread at home. Along came the commercial baker. He told women not to bother about mix ing dough, bending over hot ovens but to let George do it at 10 cents a loaf. They did, have more leisure to enjoy life and a great industry is made. ‘‘Don’t walk and don’t bother to hitch up a horse and buggy,” said the automobile manufacturer, and Detroit became dotted with mon uments to lazi ness which make the pyramids look like ant hills. “Don’t walk up the stairs,” said the elevator man ufacturer and built hundreds of monuments to laziness by mak ing the modern skyscraper possible. “Don’t spend so much time cooking breakfast foods when I can pre-cook your food for you at my factory.” Today’s cereals require only 2% minutes home cooking time, and another monument to laziness re sults. “When I say laziness I mean the normal desire to avoid useless drudgery. The politicians tell about the more abundant life but look around you and judge for yourself how much of it comes from the monuments to laziness created by business men.” (BeU Syndicate—WNU Service.) ‘Mad Anthony V Home Has Historic Interest NEW YORK. — If walls had tongues instead of ears what stories they could tell I Particularly those of Waynesborough, Pa. “Mad An thony” Wayne’s birthplace, a beau tiful stone house which casts its friendly gaze through old shade tree* ‘and 'shrubs across broad and fertile acres. The left wing, built in 1722 by Anthony Wayne, the general’s grandfather, was the farmhouse for the 530-acre estate that this astute gentleman purchased piecemeal as he could, writes Bernice Mueller Ball in American Collector. The re maining two wings were added in 1740 by Isaac Wayne, his father. There “Mad Anthony” was born in 1745, although his political and mili tary activities kept him away fronr home a great deal of the time. *• r • V.-j*-. .:r.i ' ^ ' ' ' - A ■ v Household Nems ‘TEEN-AGE GIRLS ENJOY MAKING HOMEMADE BREADS (Recipes Below.) Homemade Breadi Hot and Cold Yes, even-girls in the ’teen age or younger enjoy making homemade breads of various types and who in all the world does not enjoy eating them? Bread aft er all is still very much the staff of life and fortu nately our modern up-to-date experi mental food kitchens are constantly developing for all of us a large num ber of brand new—good-to-eat, hot or cold, bread recipes of the broadest possible variety. The making of yeast breads the modern simplified way is certainly a far cry from some of the difficul ties that our grandmothers or even our mothers may have experienced when they made it regularly—years ago. In the first place, yeast is now readily obtainable both in moist or dry form. Furthermore we now know that we can help to regulate the rapidity with which the whole bread-making process can proceed by adding more or less yeast—more if we want to hurry the rising—less if there is no particular reason for speed. Then too, we have learned to watch the temperature of the dough a little more care fully and we know that if kept at the just right temperature, nei ther too hot nor too cold, the bread can be trusted to rise as it should and to develop, while ris ing, the best possible homemade bread flavor. Then we have learned some mod ern recipe adaptations of those nev er-to-be-forgotten butterscotch rolls, parker house rolls and coffee kuch- ens that our mothers used to make. All of which brings me to sharing with you now some of my favorite yeast and baking powder, hot and cold bread recipes. Here they are: Yeast Bread. (Makes 3 medium loaves) 2 cups milk • 1% teaspoons salt 1% tablespoons sugar 2 tablespoons shortening 2 cakes compressed yeast % cup lukewarm water Yb cup bread flour Scald milk and to it add the salt, sugar, and shortening. Cool until lukewarm. Soften yeast in warm water and add to the scalded milk mixture. Add just enough flour to make a stiff batter and beat well. Then add enough more flour to make a firm but soft dough. Mix well, turn out on a floured board, and knead until the dough is smooth and elastic and until small blisters form on the dough itself. Place in a well-greased bowl and brush with melted fat. Cover and place in a warm (not hot) place to rise. When dough has a little more than doubled in bulk, knead it down lightly and let it rise again. When light again, shape into loaves and place in well- greased bread tins. Grease top of loaves with melted fat. Let rise un til bread has again doubled in vol ume. Bake 40-45 minutes in a hot oven (425 degrees). Miracle Rolls. 2 cups boiling water Vi cup and 1 teaspoon sugar 1 tablespoon salt % cup fat 2 cakes yeast V4 cup lukewarm water 2 eggs 8 cups bread flour Mix together boiling water, % cup sugar, salt, and fat and stir until dissolved. Cool until mixture is luke warm. Dissolve yeast and remain ing 1 teaspoon sugar in the luke warm water and add to first mix ture. Add eggs and one-half of the flour; beat thoroughly. Then add remaining 4 cups of flour. Mix well. Place in refrigerator. When ready to bake, make into rolls and allow to rise in a warm place about 1 hour or until doubled in size. Bake in hot oven (400 degrees) approximate ly 20 mihutes. Bishop’s Bread. (Makes 1 loaf) % cup shortening 1 cup brown sugar 2% cups bread flour Vz teaspoon salt 1 teaspoon cinnamon Yz teaspoon soda 1 teaspoon baking powder 1 egg % cup sour milk Cream shortening and slowly add the sugar, flour, and salt, mixing very thoroughly. Reserve Ms cup of this mixture for top crumbs to be used on bread' while baking. To the remainder, add the soda, baking powder, egg and sour milk and beat until batter is smooth. Pour into well-greased loaf pan, sprinkle sugar and flour mixture on top and bake 25 minutes in a hot oven (400 de grees). Raisins and nuts may be added if desired. Hot Cinnamon Rolls. (Makes 18 rolls) 1 cup milk (scalded) 2 tablespoons sugar Yz teaspoon salt Ya cup fat 1 yeast cake Ya cup warm water 3 to 4 cups general purpose flour Melted butter Granulated sugar Cinnamon Scald milk and add to it the sugar, salt, and fat. Cool until luke-warm and add yeast which has been softened in the warm water. Add a sufficient amount of flour to enable han dling as a dough. Knead thorough ly, and allow dough to rise un til it doubles in volume. Knead lightly, and allow the dough to dou ble in bulk a second time. Then knead lightly and roll dough into a sheet—%-inch thick. Spread with melted butter and sprinkle with cin namon and granulated sugar. Roll like a jelly roll and cut in slices one inch thick. Place on a well-greased baking sheet and allow to rise until light. Bake in a hot oven (400 de grees) approximately 20 minutes. This basic recipe may be used to make any kind of coffee cake or sweet roll. Pecan Muffins. (Makes 12 medium-sized muffins) Yz cup light brown sugar 1 cup graham flour 1 cup general purpose flour Yz teaspoon salt 4 teaspoons baking powder 1 cup milk 2 eggs % cup shortening (melted) Yz cup pecan nut meats (chopped) Place brown sugar and graham flour in a mixing bowl and mix thoroughly. Mix and sift general purpose flour, salt, and baking pow der and add to the brown sugar mix ture. Beat milk and eggs together and to them add the melted shorten ing. Pour this liquid mixture into the dry ingredients and mix as gen tly as possible with a fork. Do not stir or beat. Add nut meats. Place in well-greased muffin tins and bake in a very hot oven (475 degrees) for approximately 15 minutes. Better Baking. This cook book contains an exr cellent collection of good-toe&t, new and different, yet easy to make, inexpensive recipes. Available, postage prepaid, at only 10 cents per copy, no one should miss this opportunity to secure it. Send 10 cents in coin to “Better Baking,” care of Elea nor Howe, 919 North Michigan Avenue, Chicago, Illinois. L IMPROVED J UNIFORM INTERNATIONAL I chool Lesson By HAROLD L LUNDQUIST, D. D. Dean of The Moody Bible Institute of Chicago. (Released by Western Newspaper Union.) Lesson for November 26 Lesson subjects and Scripture texts se lected and copyrighted by International Council of Religious Education: used by permission. THE WORKS OF THE MESSIAH LESSON TEXT—Matthew 8:14-27. GOLDEN TEXT—Jesus of Nazareth . . . went about doing good.—Acts 10:38. (Released by Western Newspaper Union.) “Does it work?” Modern man is not impressed by a thing simply because great claims are made for it or it is intricately organized. After all, the important thing is, does it really work? Such a test can be carried to an extreme and the finest and richest things of life be thrown aside because they have no utilitarian value. But in gen eral, the question is a good one, and especially is that true as it Is ap plied to religious systems and philosophies of life. These claim to have power to deliver man from his sin and give him peace and rest. What we want to know is, do they actually do it, not only in the day of health and prosperity, but in the hour of death and devastation? The answer is that every one of them has failed and does fail, with the exception of Christianity, which comes “not in word but in power” (I Cor. 4:20). In Christianity is found the only real dynamic for daily living., I. Personal Needs Satisfied (w. 14-17). This entire section of the Gospel of Matthew is concerned with miracles. It is interesting to note how many of these events concern personal needs. There is scant comfort to the needy one to speak to him in generalities about a great God who is ready to help people. When I am in need I want to know whether there is any help for me. Jesus healed Peter’s mother in the home, and then He went out and healed multitudes in the throng, but in each case’ it was a personal in terest which He took and a per sonal healing that was received. Observe also that He met the need of all whether they were sick in body, mind or spirit. Someone may say, “That is all very well, but that took place when He was here on earth.” Well, He is here now, work ing in and through the power of the Holy Spirit and in and through His children. The Lord Jesus Christ daily satisfies every need of His disciples, and often does so in ways which are miraculous in their sight. II. Sacrificial Service Exempli fied (vv. 18-22). Following Jesus in discipleship is more than speaking sweet words of devotion or of taking part in the carrying out of some public wor ship ministry. To really follow Him is to “follow one whose vocation is such that there are incessant de mands compelling the renunciation of home and the comforts of a set tled life. Only the call of God can make one equal to the demands of such a hazardous life” (Edward E. Anderson). Observe that even the demands which love may present on behalf of an aged father must not be per mitted to stand between the disciple and his Lord. There is no thought of unkindness or lack of considera tion here, for as our Lord points out, those who are spiritually dead, although still physically alive, may well be called on to care for the physical needs of an aged parent, even in the hour of death, if the Lord Jesus has work for His disciple to do elsewhere. There is no thought of neglect of the duties of life, but rather of a placing of the Lord first, whatever else may take the second place. The blight upon many a Christian experience is that almost anything else which is of interest is allowed to take first place and the Lord must take second place if He is given any place at all. III. Divine Power Demonstrated (vv. 23-27). There are those in the world who are unable to see the workings of God’s power in the spiritual realm because they themselves have not been spiritually born again (I Cor. 2:14). For these the Lord here pre sented the working of His mighty power in the realm of nature. Satan, who is “the prince of this world” (John (14:30) had evidently whipped the waves of the sea into a mighty storm, possibly thus hop ing to drown Jesus and get rid of his divine adversary, but the Lord Himself speaks in the majesty of His eternal power and we read that “there was a great calm” (v. 26). Even His disciples were strangely astonished that the very “winds and the sea obey Him.” Yes, the forces of nature respond to His slightest word. The winds and the sea obey Him. But what is even more wonderful is that the turmoil of a man’s soul becomes a great and blessed calm when this holy Lord Jesus speaks the word of peace. Confused and troubled man or woman who reads these words, will you not now by faith submit your self to the One who can speak to you, who can meet and satisfy ev ery one of your needs, and who can give you the blessed privilege of sacrificial service on His behalf in a needy world? Fashions to Sew at Home ^’O. 1854. Make this convenient ^ and decorative closet set of chintz, cretonne, gingham or per cale, to delight the heart of a fastidious friend! It includes a garment bag, a covered hanger, a hat box cover and a 12-pocket shoe bag, and it’s very easy to do. Send for your pattern today. Like all our patterns, it includes a step-by-step sew chart that you’ll find very helpful. With Wasp Waist. No. 1852. Here’s a perfectly charming pattern in the new in fanta silhouette—big as a minute around the waist, with yards and yards of skirt—that’s doubly use ful because you can make both housecoats and party frocks with it. This design will be especially smart and flattering in velveteen, metal cloth or moire, for parties, and in chintz, flannel and taf feta for housecoats. The Patterns. No. 1854 is designed in one size. It requires 2% yards of 35-inch material for garment bag, and lYz yards ruffling; 1 yard for hanger cover, and lYz yards ruffling; \Yz yards for hat box cover and \Yz yards ruffling; l 1 /^ yards for shoe bag and Yb yard ruffling. No. 1852 is designed in sizes 12, % 14, 16, 18 and 20. Size 14 requires BVa yards 35 or 39-inch material in party length and IYb yards .KICK DOTES Sentinel Features A LAW OF LIFE ^‘TT IS a law of life that evil days be- gin for any people when more de pendence is placed upon legislative novelties than upon old-fashioned virtues.”—Justice George VT. Maxey, Supreme Court of Pennsylvania. Dr. Pierce’s Pleasant Pellets made of May Apple are effective in removing accumulated body waste.—Adv. Respect Your Host Never speak ill o’ them whose bread ye eat.—Proverb. trimming; 5Yz yards in housecoat length, and Yz yard contrasting, with 1% yards edging. Send your order to The Sewing Circle Pattern Dept., Room 1324, 211 W. Wacker Dr., Chicago, I1L Price of patterns, 15 cents (in coins) each. (Bell Syndicate—WNU Service.) A fennya TnbietNow buys famous BAYER ASPIRIN’S Fast relief from muscular pains Take 2 Bayer Aspirin Tablets with a glass of water. The quick modem way ta ease headache, and neuritic and rheumatic pain. We feature the fact that Bayer As* E irin costs only 1c a tablet, to drivfl ome the point that there’s no reason even for the most budget- minded person to accept anything less than genuine fast-acting Baya Aspirin. For at the most, it costs but a few pennies to get hours of relief from the pains of neuritis, rheuma tism or headache ... and get it with the speedy action for which Bayes Aspirin is world famous. Try this way once and you’ll know almost instantly why people it. It has rapidly everywhere praise it. It has rapk replaced expensive “pain remedies^ in thousands of cases. Ask for genuine “Bayer Aspirin” by its full name when you buy ... never ask for “aspirin” alone. Demand BAYER ASPIRIN Good Counsel For arms are of little avail abroad, unless there is good counr sel at home.—Cicero. CLOTHESPIN NOSE Has a cold pinched your nose shut—as if with a clothespin? Lay a Luden’s on your tongue. 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