McCormick messenger. (McCormick, S.C.) 1902-current, November 23, 1939, Image 3
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McCORMICK MESSENGER. MorORMIflK. S. C.. THUBSTIAY. NOVEMBER 23. 1939
—DOLLAR MAKERS-
Store
Will Attract
More Business
By GEORGE T. EAGER
W HEN the youngest son of a
retail grocer went to work
as a filling station attendant for
a large oil company the father
little thought that the event
would increase the sales and
profits of his grocery store. ‘ The
boy had brought home a com
pany sales manual to study in
his spare time and the father
in glancing through it found a
money-making idea for his
own business. “Keep the serv
ice station clean,” said the sales
manual. ‘‘Motorists avoid dirty, lit
tered, unkempt
stations. The one
and only reason
we ask- you to
keep your station
clean is that it
makes more
sales.”
The manual
went on to point
out that keeping
a place of busi
ness clean is not
an occasional back breaking'job but
more a matter of laying out a regu
lar schedule of work to be done and
doing a little each day with clock
like regularity. ‘‘If customers are
attracted by cleanliness when they
just buy gasoline, oil and grease to
go into an automobile,” said the gro
cer, ‘‘it’s a better idea for a store
where they come to buy things to
put in their mouths.”
The next day the following sched
ule was posted in the back of the
grocery store:
Monday—Wash and trim display
windows.
Tuesday—Wash and polish candy
and cake cases.
Wednesday — Wash delivery
trucks.
Thursday—Clean and scrub refrig
erators.
Friday and Saturday—Busy days;
no cleaning.
First of month—Oil and rub down
floors, inspect delivery trucks.
MAKE MONEY
ON LAZINESS
*<TI7HAT is the best way to
W i
ness,
“and
make a lot of money in
the manufacturing business? M
said a young college graduate
to one of the country’s leading
manufacturers.
“Build a monument to lazi-
” said the manufacturer,
it will make you rich.
See that big bakery over
there,” he continued, “it is a
monument to women’s lazi
ness. Most women used to
bake their bread at home. Along
came the commercial baker. He
told women not to bother about mix
ing dough, bending over hot ovens
but to let George do it at 10 cents
a loaf. They did, have more leisure
to enjoy life and a great industry
is made.
‘‘Don’t walk and don’t bother to
hitch up a horse and buggy,” said
the automobile manufacturer, and
Detroit became
dotted with mon
uments to lazi
ness which make
the pyramids look
like ant hills.
“Don’t walk up
the stairs,” said
the elevator man
ufacturer and
built hundreds of
monuments to
laziness by mak
ing the modern skyscraper possible.
“Don’t spend so much time cooking
breakfast foods when I can pre-cook
your food for you at my factory.”
Today’s cereals require only 2%
minutes home cooking time, and
another monument to laziness re
sults.
“When I say laziness I mean the
normal desire to avoid useless
drudgery. The politicians tell about
the more abundant life but look
around you and judge for yourself
how much of it comes from the
monuments to laziness created by
business men.”
(BeU Syndicate—WNU Service.)
‘Mad Anthony V Home
Has Historic Interest
NEW YORK. — If walls had
tongues instead of ears what stories
they could tell I Particularly those
of Waynesborough, Pa. “Mad An
thony” Wayne’s birthplace, a beau
tiful stone house which casts its
friendly gaze through old shade
tree* ‘and 'shrubs across broad and
fertile acres.
The left wing, built in 1722 by
Anthony Wayne, the general’s
grandfather, was the farmhouse for
the 530-acre estate that this astute
gentleman purchased piecemeal as
he could, writes Bernice Mueller
Ball in American Collector. The re
maining two wings were added in
1740 by Isaac Wayne, his father.
There “Mad Anthony” was born in
1745, although his political and mili
tary activities kept him away fronr
home a great deal of the time.
*• r • V.-j*-. .:r.i
' ^ ' ' ' - A
■ v
Household Nems
‘TEEN-AGE GIRLS ENJOY MAKING HOMEMADE BREADS
(Recipes Below.)
Homemade Breadi
Hot and Cold
Yes, even-girls in the ’teen age or
younger enjoy making homemade
breads of various
types and who in
all the world does
not enjoy eating
them? Bread aft
er all is still very
much the staff of
life and fortu
nately our modern up-to-date experi
mental food kitchens are constantly
developing for all of us a large num
ber of brand new—good-to-eat, hot or
cold, bread recipes of the broadest
possible variety.
The making of yeast breads the
modern simplified way is certainly
a far cry from some of the difficul
ties that our grandmothers or even
our mothers may have experienced
when they made it regularly—years
ago.
In the first place, yeast is now
readily obtainable both in moist or
dry form. Furthermore we now
know that we can help to regulate
the rapidity with which the whole
bread-making process can proceed
by adding more or less yeast—more
if we want to hurry the rising—less
if there is no particular reason for
speed.
Then too, we have learned to
watch the temperature of the dough
a little more care
fully and we
know that if kept
at the just right
temperature, nei
ther too hot nor
too cold, the
bread can be
trusted to rise as
it should and to
develop, while ris
ing, the best possible homemade
bread flavor.
Then we have learned some mod
ern recipe adaptations of those nev
er-to-be-forgotten butterscotch rolls,
parker house rolls and coffee kuch-
ens that our mothers used to make.
All of which brings me to sharing
with you now some of my favorite
yeast and baking powder, hot and
cold bread recipes. Here they are:
Yeast Bread.
(Makes 3 medium loaves)
2 cups milk •
1% teaspoons salt
1% tablespoons sugar
2 tablespoons shortening
2 cakes compressed yeast
% cup lukewarm water
Yb cup bread flour
Scald milk and to it add the salt,
sugar, and shortening. Cool until
lukewarm. Soften yeast in warm
water and add to the scalded milk
mixture. Add just enough flour to
make a stiff batter and beat well.
Then add enough more flour to make
a firm but soft dough. Mix well,
turn out on a floured board, and
knead until the dough is smooth and
elastic and until small blisters form
on the dough itself. Place in a
well-greased bowl and brush with
melted fat. Cover and place in a
warm (not hot) place to rise. When
dough has a little more than doubled
in bulk, knead it down lightly and
let it rise again. When light again,
shape into loaves and place in well-
greased bread tins. Grease top of
loaves with melted fat. Let rise un
til bread has again doubled in vol
ume. Bake 40-45 minutes in a hot
oven (425 degrees).
Miracle Rolls.
2 cups boiling water
Vi cup and 1 teaspoon sugar
1 tablespoon salt
% cup fat
2 cakes yeast
V4 cup lukewarm water
2 eggs
8 cups bread flour
Mix together boiling water, % cup
sugar, salt, and fat and stir until
dissolved. Cool until mixture is luke
warm. Dissolve yeast and remain
ing 1 teaspoon sugar in the luke
warm water and add to first mix
ture. Add eggs and one-half of the
flour; beat thoroughly. Then add
remaining 4 cups of flour. Mix well.
Place in refrigerator. When ready
to bake, make into rolls and allow to
rise in a warm place about 1 hour
or until doubled in size. Bake in
hot oven (400 degrees) approximate
ly 20 mihutes.
Bishop’s Bread.
(Makes 1 loaf)
% cup shortening
1 cup brown sugar
2% cups bread flour
Vz teaspoon salt
1 teaspoon cinnamon
Yz teaspoon soda
1 teaspoon baking powder
1 egg
% cup sour milk
Cream shortening and slowly add
the sugar, flour, and salt, mixing
very thoroughly. Reserve Ms cup of
this mixture for top crumbs to be
used on bread' while baking. To
the remainder, add the soda, baking
powder, egg and sour milk and beat
until batter is smooth. Pour into
well-greased loaf pan, sprinkle sugar
and flour mixture on top and bake
25 minutes in a hot oven (400 de
grees). Raisins and nuts may be
added if desired.
Hot Cinnamon Rolls.
(Makes 18 rolls)
1 cup milk (scalded)
2 tablespoons sugar
Yz teaspoon salt
Ya cup fat
1 yeast cake
Ya cup warm water
3 to 4 cups general purpose flour
Melted butter
Granulated sugar
Cinnamon
Scald milk and add to it the sugar,
salt, and fat. Cool until luke-warm
and add yeast
which has been
softened in the
warm water. Add
a sufficient
amount of flour
to enable han
dling as a dough.
Knead thorough
ly, and allow
dough to rise un
til it doubles in volume. Knead
lightly, and allow the dough to dou
ble in bulk a second time. Then
knead lightly and roll dough into a
sheet—%-inch thick. Spread with
melted butter and sprinkle with cin
namon and granulated sugar. Roll
like a jelly roll and cut in slices one
inch thick. Place on a well-greased
baking sheet and allow to rise until
light. Bake in a hot oven (400 de
grees) approximately 20 minutes.
This basic recipe may be used to
make any kind of coffee cake or
sweet roll.
Pecan Muffins.
(Makes 12 medium-sized muffins)
Yz cup light brown sugar
1 cup graham flour
1 cup general purpose flour
Yz teaspoon salt
4 teaspoons baking powder
1 cup milk
2 eggs
% cup shortening (melted)
Yz cup pecan nut meats (chopped)
Place brown sugar and graham
flour in a mixing bowl and mix
thoroughly. Mix and sift general
purpose flour, salt, and baking pow
der and add to the brown sugar mix
ture. Beat milk and eggs together
and to them add the melted shorten
ing. Pour this liquid mixture into
the dry ingredients and mix as gen
tly as possible with a fork. Do not
stir or beat. Add nut meats. Place
in well-greased muffin tins and bake
in a very hot oven (475 degrees) for
approximately 15 minutes.
Better Baking.
This cook book contains an exr
cellent collection of good-toe&t,
new and different, yet easy to
make, inexpensive recipes.
Available, postage prepaid, at
only 10 cents per copy, no one
should miss this opportunity to
secure it. Send 10 cents in coin
to “Better Baking,” care of Elea
nor Howe, 919 North Michigan
Avenue, Chicago, Illinois.
L IMPROVED J
UNIFORM INTERNATIONAL
I chool Lesson
By HAROLD L LUNDQUIST, D. D.
Dean of The Moody Bible Institute
of Chicago.
(Released by Western Newspaper Union.)
Lesson for November 26
Lesson subjects and Scripture texts se
lected and copyrighted by International
Council of Religious Education: used by
permission.
THE WORKS OF THE MESSIAH
LESSON TEXT—Matthew 8:14-27.
GOLDEN TEXT—Jesus of Nazareth . . .
went about doing good.—Acts 10:38.
(Released by Western Newspaper Union.)
“Does it work?” Modern man is
not impressed by a thing simply
because great claims are made for
it or it is intricately organized.
After all, the important thing is,
does it really work? Such a test
can be carried to an extreme and
the finest and richest things of life
be thrown aside because they have
no utilitarian value. But in gen
eral, the question is a good one, and
especially is that true as it Is ap
plied to religious systems and
philosophies of life. These claim
to have power to deliver man from
his sin and give him peace and rest.
What we want to know is, do they
actually do it, not only in the day
of health and prosperity, but in the
hour of death and devastation? The
answer is that every one of them
has failed and does fail, with the
exception of Christianity, which
comes “not in word but in power”
(I Cor. 4:20). In Christianity is
found the only real dynamic for
daily living.,
I. Personal Needs Satisfied (w.
14-17).
This entire section of the Gospel
of Matthew is concerned with
miracles. It is interesting to note
how many of these events concern
personal needs. There is scant
comfort to the needy one to speak
to him in generalities about a great
God who is ready to help people.
When I am in need I want to know
whether there is any help for me.
Jesus healed Peter’s mother in the
home, and then He went out and
healed multitudes in the throng, but
in each case’ it was a personal in
terest which He took and a per
sonal healing that was received.
Observe also that He met the need
of all whether they were sick in
body, mind or spirit. Someone may
say, “That is all very well, but that
took place when He was here on
earth.” Well, He is here now, work
ing in and through the power of the
Holy Spirit and in and through His
children. The Lord Jesus Christ
daily satisfies every need of His
disciples, and often does so in
ways which are miraculous in their
sight.
II. Sacrificial Service Exempli
fied (vv. 18-22).
Following Jesus in discipleship is
more than speaking sweet words of
devotion or of taking part in the
carrying out of some public wor
ship ministry. To really follow Him
is to “follow one whose vocation is
such that there are incessant de
mands compelling the renunciation
of home and the comforts of a set
tled life. Only the call of God can
make one equal to the demands of
such a hazardous life” (Edward E.
Anderson).
Observe that even the demands
which love may present on behalf
of an aged father must not be per
mitted to stand between the disciple
and his Lord. There is no thought
of unkindness or lack of considera
tion here, for as our Lord points
out, those who are spiritually dead,
although still physically alive, may
well be called on to care for the
physical needs of an aged parent,
even in the hour of death, if the
Lord Jesus has work for His disciple
to do elsewhere.
There is no thought of neglect of
the duties of life, but rather of a
placing of the Lord first, whatever
else may take the second place.
The blight upon many a Christian
experience is that almost anything
else which is of interest is allowed
to take first place and the Lord
must take second place if He is
given any place at all.
III. Divine Power Demonstrated
(vv. 23-27).
There are those in the world who
are unable to see the workings of
God’s power in the spiritual realm
because they themselves have not
been spiritually born again (I Cor.
2:14). For these the Lord here pre
sented the working of His mighty
power in the realm of nature.
Satan, who is “the prince of this
world” (John (14:30) had evidently
whipped the waves of the sea into
a mighty storm, possibly thus hop
ing to drown Jesus and get rid of
his divine adversary, but the Lord
Himself speaks in the majesty of
His eternal power and we read that
“there was a great calm” (v. 26).
Even His disciples were strangely
astonished that the very “winds and
the sea obey Him.” Yes, the
forces of nature respond to His
slightest word. The winds and the
sea obey Him. But what is even
more wonderful is that the turmoil
of a man’s soul becomes a great
and blessed calm when this holy
Lord Jesus speaks the word of
peace.
Confused and troubled man or
woman who reads these words, will
you not now by faith submit your
self to the One who can speak to
you, who can meet and satisfy ev
ery one of your needs, and who can
give you the blessed privilege of
sacrificial service on His behalf in
a needy world?
Fashions to Sew at Home
^’O. 1854. Make this convenient
^ and decorative closet set of
chintz, cretonne, gingham or per
cale, to delight the heart of a
fastidious friend! It includes a
garment bag, a covered hanger,
a hat box cover and a 12-pocket
shoe bag, and it’s very easy to
do. Send for your pattern today.
Like all our patterns, it includes
a step-by-step sew chart that
you’ll find very helpful.
With Wasp Waist.
No. 1852. Here’s a perfectly
charming pattern in the new in
fanta silhouette—big as a minute
around the waist, with yards and
yards of skirt—that’s doubly use
ful because you can make both
housecoats and party frocks with
it. This design will be especially
smart and flattering in velveteen,
metal cloth or moire, for parties,
and in chintz, flannel and taf
feta for housecoats.
The Patterns.
No. 1854 is designed in one size.
It requires 2% yards of 35-inch
material for garment bag, and lYz
yards ruffling; 1 yard for hanger
cover, and lYz yards ruffling; \Yz
yards for hat box cover and \Yz
yards ruffling; l 1 /^ yards for shoe
bag and Yb yard ruffling.
No. 1852 is designed in sizes 12,
% 14, 16, 18 and 20. Size 14 requires
BVa yards 35 or 39-inch material
in party length and IYb yards
.KICK
DOTES
Sentinel Features
A LAW OF LIFE
^‘TT IS a law of life that evil days be-
gin for any people when more de
pendence is placed upon legislative
novelties than upon old-fashioned
virtues.”—Justice George VT. Maxey,
Supreme Court of Pennsylvania.
Dr. Pierce’s Pleasant Pellets made of
May Apple are effective in removing
accumulated body waste.—Adv.
Respect Your Host
Never speak ill o’ them whose
bread ye eat.—Proverb.
trimming; 5Yz yards in housecoat
length, and Yz yard contrasting,
with 1% yards edging.
Send your order to The Sewing
Circle Pattern Dept., Room 1324,
211 W. Wacker Dr., Chicago, I1L
Price of patterns, 15 cents (in
coins) each.
(Bell Syndicate—WNU Service.)
A fennya
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Good Counsel
For arms are of little avail
abroad, unless there is good counr
sel at home.—Cicero.
CLOTHESPIN
NOSE
Has a cold pinched your
nose shut—as if with a
clothespin? Lay a Luden’s
on your tongue. As it melts,
cool menthol vapor rises,
helps penetrate clogged na
sal passages with every
breath...helps relieve that
“clothespin nose!”
LUDEN’S 5*
Menthol Cough Drops
No Happiness
Heaven takes care that no man
secures happiness by crime.
CAMELS
‘ARE LONG-BURNING;
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THE WAY I DO—IT'S
GRAND TO GET EXTRA
SMOKING TOO
Whatever price too W P"
it'e importent to remember tm»
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i..v.™S»°*«5*15otberof«to
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Ac$ Path* Newsreel Cameramm
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