University of South Carolina Libraries
McCOUMICK MESSENGER. McGOR^ii^JLv. Si/liiU ^AUOLiNA Thursday, October 13, 1938 Chevrolet- Dealer Pre-View Conventions Si M Detroit, Mich., Oct. 6.—The fact that increased sales spell an in crease in gainful employment has received heavy stress this past year. Chevrolet is going a step further and demonstrating that even the preparations for selling, if conducted on Chevrolet’s scale, can put thousands of people to work, create vast demand for commodities, and spread economic benefits of the most tangible kind. For between Oct. 6 and Oct 14, Chevrolet is holding a Dealer Pre-view “convention” of 80,00C persons, climaxed with a banquet at which that number will be rerved. ' ' The meetings will be nation wide in scope. They will be helc in 42 principal cities. Chevro’e dealers, their retail salesmen and t jher members of their organiza- • tion will attend. Since the average number at each meeting will nearly 2,000, this will necessitate engagement of the largest banquet place at each point. The event will rate, in many cities, as the largest undertaking of its sort on the local records, just as the overall project probably exceeds in size anything in the annals oi business. The purpose of the conventio'" is to present to the retail organi zation Chevrolet's new passenger cars for 1939, which are scheduled for public announcement Oct; 22 Central Office executives, aided by field wholesale personnel, will make the presentation, and lay before dealers the company's plans for advertising and selling the product during the months tc come. At the request of W. E. Holler Chevrolet general sales manager who worked out the elaborate de tails of the convention program, Adolph Demmer, catering manager of the Hotel Statler in Detroit, figured out the quantities of various food items which the coast-to-coast banquet will require. A dinner consisting of soup, celery and olives, beef tenderloin and mashed potatoes, green peas or string beans, lettuce-and-tomato salad, coffee, rolls and ice cream, worked out something like this: Soup, 5,600 gallons; Celery. 35,- 600 bunches; Olives, 1,600 gallons. Steers, about 4,000, to supply 192,- 000 pounds of loin beef. Potatoes, 16,000 bushels, or about 48 tons. Rolls, 240,000, and butter, nearly five tons. Peas (shelled) 10 tons, or about the same weight of string beans. Tomatoes, 800 bushels, and lettuce, 240,000 heads, some 2,400 gallons of dressing being needed as accompaniment. Coffee, 5,600 gallons, requiring four tons of { ground coffee. Ice ersam, 3,200 gallons, or a little more than 121 huge convention will be more than tons. Allowing one waiter to 10 offset by its benefits in the shape persons, it will take some 8,000 of work-producing sales. The pre- waiters and waitresses to serve the views are expected to generate mnmmnt.h banquet. such a high pitch of enthusiasm “These figures,” Demmer said, among dealers and salesmen as “hardly begin to tell the story. assure volume sales from the Every one of those represents the moment they make their public means of livelihood for men and | how. women who produce, process, transport, and prepare it. Even the number of waiters is only a small fraction of the total army that will be required to peel pota toes, shell peas, cook the JIUTY ii W: K >-~l mm PROTECT FAMILY HEALTH CONCENTRATED SUPER SUDS WASHES CLOTHES AND DISHES HOSPITAL* CLEAN! m KEEP SKIN YOUNG, BEAUTIFUL Hr, m ■ m mm i ■ mm GIVES 60% MORE SUDS BECAUSE IT’S CONCENTRATED SPECIAL LOW PRICES DURING THIS SALE! This new, improved Super Suds in the blue box is now Concentrated to give 60% more suds, cup for cup, than be fore, even in hard water... suds that soak out dirt . . . eliminate hard scrubbing! And Concentrated Super Suds gets clothes and dishes really clean—HOSPITAL- CLEAN! It removes most germs doc tors warn are in all soiled clothes. GUARD AGAINST rMIDDLE-AGE" SKIN WITH PALMOUVE SOAP ? MADE WITH GENTLE OLIVE OIL Palmolive is made with Olive and Palm.Oils, nature’s finest beauty aids! That’s why it’s so good for dry, lifeless^Middle-Age” Skin. Its gentle, different lather cleanses sothoi> oughly, softens and refines skin tex ture ... leaves complexions radiant! Protect your beauty with Palmolive ... the beauty soap made with Olive Oil! Buy Palmolive Soap in 3, 6 or 12 cake units from your nearest dealer today. BUY CAKES SPECIAL SALE PRICES! AT MAKE OCTAGON YOUR v “WASH-WORD" i ■ Octagon Products have valuable premium coupons good for your choice of over 1,000 Free Gifts. All Octagon Products are made with the finest in gredients—combine high quality with economy. Start using these grand Octagon Products today! You'll be amazed how quickly the coupons pile up —how easily lovely gifts will be yours. For free illustrated Premium Catalog, write Premium Depart ment, 17 Sussex Street, Jersey City, New Jersey. SPECIAL LOW PRICES ON ALL OCTAGON PRODUCTS DURING THIS SALE ♦ Octagon Bar Laundry Soap Octagon Soap Chips Octagon Cleanser Octagon Toilet Soap Octagon Granulated Soap Octagon Soap Powder SALE AT ALL DEALERS DISPLAYING THIS AD...ACT TODAY! -XX- Camp Bradley News Camp Bradley, Oct. 8.—Camp beef, I Bradley had the misfortune of make the coffee, bake the rolls, losing 10 of its enrollees last Sat- and carry out all the other steps urday night. These men were sent before those foods can be served to Ft. McPherson Georgia. After If you multiplied the 8,000 by 1011 two weeks stay there they will you would not be far from the >e transferred to the West Coast, number it will actually take to J All were eager and interested in get this banquet ready.” Hundreds of thousands of miles will be traveled by dealers and salesmen enroute to and from the meetings. All modes of trans portation will be called into pla: —railways, airplanes, buses and private automobiles. This record-breaking convention Mr. Holler explained, was decided upon as the only means by which Chevrolet could present its new product and selling plans to its entire retail organization in the short time remaining before the public announcement. The last time a pre-view was held for the dealer organization was in Decem ber 1933, prior to announcement of the 1934 models. In a period of three weeks, 12,000 dealers were brought to Detroit, and shown the models at the General Motors Proving Ground near Milford in a series of all-day meetings. This year’s plan enables Chevrolet to cover the same ground with more than six times as many men— the dealers and their entire sell ing organizations—and do the job in a single day. Chevrolet believes that the ef fort and expense of arranging the naking this change; wishing .hern best of luck. Mr. Warren, Mr. Shanklin, Mr. Vernon, Mr. Berch and Mr. Miller were business visitors on the Long Cane during the past week. Mr. Tompkins and his efficient ridge crew is nearing completion f the Key Bridge between High- /ay No. 10 and Cedar Springs. Vith completion of this bridge -.nd that section of the Key Road ne will have no trouble going to .hose parts of the community. Mr. ‘ Grano, our new Ass’t. anger, has moved in the Bradley muse where he.will make his liv- ng quarters. We hope he will like his new home and will have a pleasant stay. Clerk Harry Houser left camp Thursday morning for his home in Scott, Ga., where he will spend a few days with his parents and surrounding friends. Everyone is proud to know that Creight Brown, who has been in the Greenwood Hospital for the past several days, is improving from his illness. We sincerely hope that he will soon be able to be back with us. Superintendent Allen returned to camp Thursday night after . few days’ illness. We are all gla that Mr. Allen is feeling bette. and is able to be back at work. Mrs. Allen, Mrs. Kernaghan anc Mr. Mott Kernaghan were visitor! at Camp Bradley Friday afternoon We were very glad to have them with us and hope that they wiL come again soon. 1 * ♦ “Mercury V-8” Added To Ford Line Of Cars Dearborn, Mich., Oct. 6.—Con firming rumors which have been in circulation for months, Edsel Ford, President of the Ford Motor Company, announced today that a new car, bearing its own distinc tive name, and selling the lower rfaedium-price range,. would be added to the Ford-Lincqln line shortly before the New York Auto mobile Show. The new car will be known as the “Mercury 8”. It will have f wheelbase of 116 inches, a V- engine more powerful than an hitherto marketed by the For* Company; hydraulic brakes ant numerous advanced mechanica features, the announcement said. Its flowing lines will reflect th modern streamlined styling pio neered three yea*s ago by th* Lincoln-Zephyr, which, according to current press reports, has in spired to an important degree th- design of a number of other ne cars now being prepared for tl* market. One of the features of the ne car is the unusually wide ant rcomv interior with nassen-rc space equal to that of many can selling at considerably highs; prices. Upholstery and appoint ments will be luxurious and style, in keeping with the car’s moderr exterior design. Mr. Ford said the new car would be priced in the range between tnt DeLuxe Ford V-8 and the V-12 Lincoln-Zephyr, and would enable the Ford Motor Company, with five lines of cars, which include also the Ford V-8 and the V-12 Lincoln, to bracket the market in which more than 90 per cent of all cars today are bought. State 4-H Rally Day Oct. 19 At Columbia State 4-H Rally Day will be held again this year on Wednesday, October 19th, at the State Fair. Any 4-H Club girls or boys want ing to attend should notify the Home and Farm agents at once. Matilda Bell, Co. Home Dem. Agent. OCX Plant Exchange At County Council Meeting All members and visitors at tending the County Council meet ing Saturday, October 15th, are a. c ked to bring plants for the plant exchange, which is a special feature of the meeting. This is -ponsored by the Beautification Chairman, Mrs. W. M. Rowland. Matilda Bell, Co. Home Dem. Agent. Princess Awards Prize ^1! m i Barbecue At Parks- ville October 19th Mr. H. A. Hein of Parksville an nounces that there will be a bar becue at Parksville on next Wed nesday evening, October 19th, beginning at 5 o’clock, for the benefit of Parksville community house. Your support will be ap preciated. STOCKHOLM, SWEDEN . . . Princess Margaretha, daughter of Prince Gustaf Adolf and great grand-daughter of King Gustaf of Sweden, makes the award tc the winner at a parade on children’s day in Stockholm. The Princess will be four years old this month. W. H. McCurley & Son Granite Co. Monuments, Markers, Coping. The Best Elberton Blue Granite. Prices And Quality Guaranteed. ELBERTON, GA. J. T. FAULKNER Representative v McCORMICK, S. C. Famous Sophomore insurance Fire Insurance And At) Other Kinds of Insurance In eluding Life Insurance. yXwi ••• m mmm HUGH C. BROWN. McCORMICK. S. C I Business License Due All Persons, Firms o: Ccrpcr- atic.is liable ior BusineoS Lken.e i Take Notice, license will V lu Oct. 1st. Last day for payment; without penalty will be Oct. 30th i J. O. p AT —^<5^t City Clerk. riNNEAPOLIS, Minn, erg, 20 years old, returns : niversity of Minnesota .mg the 42nd annual women’s na«t .ional golf tourney played in Win-- netka, 111. She is shown proumy displaying the trophy which she won.