McCormick messenger. (McCormick, S.C.) 1902-current, October 13, 1938, Image 8
McCOUMICK MESSENGER. McGOR^ii^JLv. Si/liiU ^AUOLiNA Thursday, October 13, 1938
Chevrolet-
Dealer Pre-View
Conventions
Si
M
Detroit, Mich., Oct. 6.—The fact
that increased sales spell an in
crease in gainful employment has
received heavy stress this past
year. Chevrolet is going a step
further and demonstrating that
even the preparations for selling,
if conducted on Chevrolet’s scale,
can put thousands of people to
work, create vast demand for
commodities, and spread economic
benefits of the most tangible
kind. For between Oct. 6 and Oct
14, Chevrolet is holding a Dealer
Pre-view “convention” of 80,00C
persons, climaxed with a banquet
at which that number will be
rerved.
' ' The meetings will be nation
wide in scope. They will be helc
in 42 principal cities. Chevro’e
dealers, their retail salesmen and
t jher members of their organiza-
• tion will attend. Since the average
number at each meeting will
nearly 2,000, this will necessitate
engagement of the largest banquet
place at each point. The event
will rate, in many cities, as the
largest undertaking of its sort on
the local records, just as the
overall project probably exceeds
in size anything in the annals oi
business.
The purpose of the conventio'"
is to present to the retail organi
zation Chevrolet's new passenger
cars for 1939, which are scheduled
for public announcement Oct; 22
Central Office executives, aided
by field wholesale personnel, will
make the presentation, and lay
before dealers the company's
plans for advertising and selling
the product during the months tc
come.
At the request of W. E. Holler
Chevrolet general sales manager
who worked out the elaborate de
tails of the convention program,
Adolph Demmer, catering manager
of the Hotel Statler in Detroit,
figured out the quantities of
various food items which the
coast-to-coast banquet will require.
A dinner consisting of soup, celery
and olives, beef tenderloin and
mashed potatoes, green peas or
string beans, lettuce-and-tomato
salad, coffee, rolls and ice cream,
worked out something like this:
Soup, 5,600 gallons; Celery. 35,-
600 bunches; Olives, 1,600 gallons.
Steers, about 4,000, to supply 192,-
000 pounds of loin beef. Potatoes,
16,000 bushels, or about 48 tons.
Rolls, 240,000, and butter, nearly
five tons. Peas (shelled) 10 tons,
or about the same weight of string
beans. Tomatoes, 800 bushels, and
lettuce, 240,000 heads, some 2,400
gallons of dressing being needed
as accompaniment. Coffee, 5,600
gallons, requiring four tons of {
ground coffee. Ice ersam, 3,200
gallons, or a little more than 121 huge convention will be more than
tons. Allowing one waiter to 10 offset by its benefits in the shape
persons, it will take some 8,000 of work-producing sales. The pre-
waiters and waitresses to serve the views are expected to generate
mnmmnt.h banquet. such a high pitch of enthusiasm
“These figures,” Demmer said, among dealers and salesmen as
“hardly begin to tell the story. assure volume sales from the
Every one of those represents the moment they make their public
means of livelihood for men and | how.
women who produce, process,
transport, and prepare it. Even
the number of waiters is only a
small fraction of the total army
that will be required to peel pota
toes, shell peas, cook the
JIUTY
ii
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PROTECT FAMILY HEALTH
CONCENTRATED
SUPER SUDS WASHES
CLOTHES AND DISHES
HOSPITAL*
CLEAN!
m
KEEP SKIN YOUNG, BEAUTIFUL
Hr,
m ■ m
mm
i
■
mm
GIVES 60% MORE SUDS
BECAUSE IT’S CONCENTRATED
SPECIAL
LOW PRICES
DURING
THIS SALE!
This new, improved Super Suds in the
blue box is now Concentrated to give
60% more suds, cup for cup, than be
fore, even in hard water... suds that soak
out dirt . . . eliminate hard scrubbing!
And Concentrated Super Suds gets clothes
and dishes really clean—HOSPITAL-
CLEAN! It removes most germs doc
tors warn are in all soiled clothes.
GUARD AGAINST
rMIDDLE-AGE" SKIN
WITH
PALMOUVE
SOAP ?
MADE WITH GENTLE
OLIVE OIL
Palmolive is made with Olive and Palm.Oils,
nature’s finest beauty aids! That’s why it’s
so good for dry, lifeless^Middle-Age” Skin.
Its gentle, different lather cleanses sothoi>
oughly, softens and refines skin tex
ture ... leaves complexions radiant!
Protect your beauty with Palmolive
... the beauty soap made with Olive
Oil! Buy Palmolive Soap in 3, 6 or
12 cake units from your nearest
dealer today.
BUY
CAKES
SPECIAL
SALE
PRICES!
AT
MAKE OCTAGON YOUR
v “WASH-WORD"
i ■
Octagon Products have valuable premium coupons
good for your choice of over 1,000 Free Gifts.
All Octagon Products are made with the finest in
gredients—combine high quality with economy.
Start using these grand Octagon Products today!
You'll be amazed how quickly the coupons pile up
—how easily lovely gifts will be yours. For free
illustrated Premium Catalog, write Premium Depart
ment, 17 Sussex Street, Jersey City, New Jersey.
SPECIAL LOW PRICES ON ALL
OCTAGON PRODUCTS
DURING THIS SALE
♦
Octagon Bar Laundry Soap
Octagon Soap Chips
Octagon Cleanser
Octagon Toilet Soap
Octagon Granulated Soap
Octagon Soap Powder
SALE AT ALL DEALERS DISPLAYING THIS AD...ACT TODAY!
-XX-
Camp Bradley News
Camp Bradley, Oct. 8.—Camp
beef, I Bradley had the misfortune of
make the coffee, bake the rolls, losing 10 of its enrollees last Sat-
and carry out all the other steps urday night. These men were sent
before those foods can be served to Ft. McPherson Georgia. After
If you multiplied the 8,000 by 1011 two weeks stay there they will
you would not be far from the >e transferred to the West Coast,
number it will actually take to J All were eager and interested in
get this banquet ready.”
Hundreds of thousands of miles
will be traveled by dealers and
salesmen enroute to and from the
meetings. All modes of trans
portation will be called into pla:
—railways, airplanes, buses and
private automobiles.
This record-breaking convention
Mr. Holler explained, was decided
upon as the only means by which
Chevrolet could present its new
product and selling plans to its
entire retail organization in the
short time remaining before the
public announcement. The last
time a pre-view was held for the
dealer organization was in Decem
ber 1933, prior to announcement
of the 1934 models. In a period of
three weeks, 12,000 dealers were
brought to Detroit, and shown
the models at the General Motors
Proving Ground near Milford in
a series of all-day meetings. This
year’s plan enables Chevrolet to
cover the same ground with more
than six times as many men—
the dealers and their entire sell
ing organizations—and do the job
in a single day.
Chevrolet believes that the ef
fort and expense of arranging the
naking this change; wishing
.hern best of luck.
Mr. Warren, Mr. Shanklin, Mr.
Vernon, Mr. Berch and Mr. Miller
were business visitors on the Long
Cane during the past week.
Mr. Tompkins and his efficient
ridge crew is nearing completion
f the Key Bridge between High-
/ay No. 10 and Cedar Springs.
Vith completion of this bridge
-.nd that section of the Key Road
ne will have no trouble going to
.hose parts of the community.
Mr. ‘ Grano, our new Ass’t.
anger, has moved in the Bradley
muse where he.will make his liv-
ng quarters. We hope he will
like his new home and will have
a pleasant stay.
Clerk Harry Houser left camp
Thursday morning for his home in
Scott, Ga., where he will spend a
few days with his parents and
surrounding friends.
Everyone is proud to know that
Creight Brown, who has been in
the Greenwood Hospital for the
past several days, is improving
from his illness. We sincerely
hope that he will soon be able to
be back with us.
Superintendent Allen returned
to camp Thursday night after .
few days’ illness. We are all gla
that Mr. Allen is feeling bette.
and is able to be back at work.
Mrs. Allen, Mrs. Kernaghan anc
Mr. Mott Kernaghan were visitor!
at Camp Bradley Friday afternoon
We were very glad to have them
with us and hope that they wiL
come again soon.
1 * ♦
“Mercury V-8” Added
To Ford Line Of Cars
Dearborn, Mich., Oct. 6.—Con
firming rumors which have been
in circulation for months, Edsel
Ford, President of the Ford Motor
Company, announced today that a
new car, bearing its own distinc
tive name, and selling the lower
rfaedium-price range,. would be
added to the Ford-Lincqln line
shortly before the New York Auto
mobile Show.
The new car will be known as
the “Mercury 8”. It will have f
wheelbase of 116 inches, a V-
engine more powerful than an
hitherto marketed by the For*
Company; hydraulic brakes ant
numerous advanced mechanica
features, the announcement said.
Its flowing lines will reflect th
modern streamlined styling pio
neered three yea*s ago by th*
Lincoln-Zephyr, which, according
to current press reports, has in
spired to an important degree th-
design of a number of other ne
cars now being prepared for tl*
market.
One of the features of the ne
car is the unusually wide ant
rcomv interior with nassen-rc
space equal to that of many can
selling at considerably highs;
prices. Upholstery and appoint
ments will be luxurious and style,
in keeping with the car’s moderr
exterior design.
Mr. Ford said the new car would
be priced in the range between tnt
DeLuxe Ford V-8 and the V-12
Lincoln-Zephyr, and would enable
the Ford Motor Company, with
five lines of cars, which include
also the Ford V-8 and the V-12
Lincoln, to bracket the market in
which more than 90 per cent of
all cars today are bought.
State 4-H Rally Day
Oct. 19 At Columbia
State 4-H Rally Day will be held
again this year on Wednesday,
October 19th, at the State Fair.
Any 4-H Club girls or boys want
ing to attend should notify the
Home and Farm agents at once.
Matilda Bell,
Co. Home Dem. Agent.
OCX
Plant Exchange At
County Council
Meeting
All members and visitors at
tending the County Council meet
ing Saturday, October 15th, are
a. c ked to bring plants for the
plant exchange, which is a special
feature of the meeting. This is
-ponsored by the Beautification
Chairman, Mrs. W. M. Rowland.
Matilda Bell,
Co. Home Dem. Agent.
Princess Awards Prize
^1!
m
i
Barbecue At Parks-
ville October 19th
Mr. H. A. Hein of Parksville an
nounces that there will be a bar
becue at Parksville on next Wed
nesday evening, October 19th,
beginning at 5 o’clock, for the
benefit of Parksville community
house. Your support will be ap
preciated.
STOCKHOLM, SWEDEN . . .
Princess Margaretha, daughter of
Prince Gustaf Adolf and great
grand-daughter of King Gustaf of
Sweden, makes the award tc the
winner at a parade on children’s
day in Stockholm. The Princess
will be four years old this month.
W. H. McCurley &
Son Granite Co.
Monuments, Markers, Coping.
The Best Elberton Blue
Granite. Prices And Quality
Guaranteed.
ELBERTON, GA.
J. T. FAULKNER
Representative v
McCORMICK, S. C.
Famous Sophomore
insurance
Fire Insurance And At)
Other Kinds of Insurance In
eluding Life Insurance.
yXwi
•••
m
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HUGH C. BROWN.
McCORMICK. S. C
I
Business License Due
All Persons, Firms o: Ccrpcr-
atic.is liable ior BusineoS Lken.e i
Take Notice, license will V lu
Oct. 1st. Last day for payment;
without penalty will be Oct. 30th i
J. O. p AT —^<5^t
City Clerk.
riNNEAPOLIS, Minn,
erg, 20 years old, returns
: niversity of Minnesota
.mg the 42nd annual women’s na«t
.ional golf tourney played in Win--
netka, 111. She is shown proumy
displaying the trophy which she
won.