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■’* t / / / ■v \ / * / » i •■v* Thursday, August 7, 1930 McCORMICK MESSENGER, McCORMICR, Sout* Carotin*. Page Number Two McCORMICK MESSENGER Published Every Thursday, Established June 5, 1902 EDMOND J. McCjfcACKEN, Editor and Owner Entered at the Post Office at Mc Cormick, S. C., as mail matter of the second class. DISPLAY ADVERTISING—^ 25 cents per inch for each inser tion; nothing less than 4 inches accepted for double column dis play, nor less than 2 inches for» single column display. Positions given at ONE-THIRD extra charge. BUSINESS READING NOTICES: 6 per cent per line for each inser tion, average of 6 words to line. WANT ADVS., 6 cents per line for each insertion, average of 6 words to line. TRIBUTES OF RESPECT, 6 cents per line, 6 words to line. All advs, set in body type, 6 cents per single column line; extra charges for big type on all single column advs., except head and signature. THE RES MORE TO THIS TIRE THAN SUBSCRIPTION RATES: — Strictly Cash In Advance — One Year $1.00 Six Months .75 Three Months.50 THE EFFORT OF TRYING “Oh, what’s the use ^of trying?” some people say when confronted with a difficult problem. And that ends it for them. They see no benefit, they never try again and they never accomplish anything worth while. If enough people take this stand —get into this mental attitude in regard to every public problem— the whole community suffers from it and eventually will die of dry rot. But there is every use in trying, even though ultimate failure is the result. No great things are /ever achieved without some failures that serve as lessons in making success possible. The man who tries is giving vent to the spirit of progress that is within him. The effort he puts forth, -though it may be in vain, convinces him that he does possess the ability to do things. The partial results he obtains, thpugh he falls short of the goal, go far toward showing him the weak spots in his plan, and that knowledge gives him faith and courage to try again—and event ually succeed. The same is tnie of a commun ity. If its leaders are easily dis couraged at failure, are not will ing to try again when a chance to improve presents itself, then there Isn’t much hope. « But when a community has men who are ready and willing to de vote their time and energy to things that will bring improve ment, regardless of the mistakes of the past, there is some l)ope for it. May we have more of such men —those who are anxious to profit from the errors that have been made and climb on them to greats er things. T- x NEWSPAPERS ONLY MISTER! Low price, for one thing . . . and that significant name "Goodrich” on the sidewall! M ILEAGE? Sure there’s mileage in the Cava lier! Plenty of it. .. and every bit the kind that lets you forget you’ve got tires on your car! But mileage is only part of the story of Cava liers. There are low prices to think about, too. Real savings, in cold hard cash. • And right there on the sidewall that signifi cant name Goodrich! Assurance of quality ... value . . . ability to take punishment! For Goodrich puts its name on only one kind of tire . . . the kind that stands up in spite of punishment, high speeds, bad roads. The kind that takes its own good time about wearing out . . . and keeps you from worrying about it. That’s the kind of a tire the Cavalier is. * Big. Husky. Oversize in air cushion and tread thick ness. Stout in the sidewalls. Water-cured for through-and-through toughness. And mighty good looking on your car. You can forget about mileage. That goes for granted with any Goodrich Tire. Just remember the low prices and the fact that they’re backed by Goodrich. Come in . . . see them. We have them in all sizes.... including a couple for trucks^ ooclricli For a newspapepr to praise newspaper - v advertising results is little conviction in the minds of advertisers—the motive of self-in terest is evident and discounts the opinion expressed, notwithstanding the fact that such boosters are usually sincere, just as other busi ness men genuinely believe in the superior quality of the particular product they sell. When a non- journalist praises newspaper ad vertising, the opinion receives a different interpretation. The Fox Theatre Corporation op erates a large chain of movies, and Is interested in attracting millions of patrons each day. Now, after a careful survey, G. S. Yorke, Fox di rector of advertising, has instruct ed the managers of various houses to drop all other forms of advertis ing and spend all the money for newspaper space. He said some of their leading theatres had never used any other advertising med ium. ' N Six reasons were given, some applying particularly to movie ad vertising but others to all forms, as follows, by Mr. Yorke: illty. Frequently the theatre of this Corporation must make quick changes in programs. These can always be advertised in newspaper columns. The newspaper columns, also permit the best decorative ad vertising which is so essential to the advertising of our. theatres. In creased space is always available to us in newspaper columns. In qsing other mediums we have not Service Station Main Street, McCormick, S. C. always found additional space readily accessible on limited no tice. Newspaper advertisements can be changed or corrected with greater dispatch, minimum cost and greatest convenience. Except in rare cases theatrical advertise ments in the newspapers do not have to compete with non-theat rical copy. Newspaper advertise ments can be digested at the con venience of the reader.”—Orange burg Times and Democrat. —* X PAYING TAXES (Spartanburg Journal) A recommendation of a national committee on taxation in its recent report was to the effect that taxes should be paid by installment plan. taxes belongs to the age when j for an executive to nullify the salesday at the courthouse and' court’s sentence. In this connec- county conventions were all-day tion the Lee County Messenger affairs and a journey to the courthouse was an event in one’s life. That was the f day when cot ton was the only source of revenue and the tax money came out of the cotton crop. In these days the flow of money spreads out over a twelve months’ period and many men would be glad to have the privilege of paying their tax bill in monthly, quarterly or semi-annual install ments. . — X TO WHAT EXTENT? comments: “Just how much en couragement a parole or a pardon is we have no way of knowing but we can safely put it down that each time a governor signs a par ole or a pardon or changes a sen tence he, to a certain extent, gives encouragement to some one to commit some kind of a crime.” X- WHY NOT? (Spartanburg Journal.) s.c. INDUSTRIAL REVIEW (Spartanburg Journal) The opposition of the junior sen ator from South Carolina, Mr. on Blease, to life presidential candid- lith in 1928 was The following record of indus trial activity lists items showing investment of capital, employ ment of labor and business activ ities and opportunities. Informa tion from which the paragraphs are prepared is from local ^papers, usually of towns mentioned, and may be considered generally cor rect. There is a general tendency on Blease, to the presidential candid- State Railroad Commission has the part of governors to deal lib- acy of A1 Smith in 1928 was not granted Henry R. Myers permission The North Carolina state tax com- erally with the r pardoning and pa- based on prohibition, he stated at to operate motor freight line from mission will recommend that the roling privileges their offices vest the Beaufort campaign meeting, Knightsville, located near Sum- people of that state be given that them with. This privilege should according to the press dispatches, merville, to Charleston in order'to privilege or option to the next ses- ;evef be exercised most sparingly, He did not give the basis of his 'serve dairymen of that section, sion of the general assembly. As and pply invoked where it is evi- opposition. In the South the ob-| Columbia — Construction of S&- the Dillon Herald points out, “the dent beyond preadventure that jection to Smith as the regular luda Dam completed, plan is not new, but if the general there has been a grave miscarriag e, nominee of the Democratic party | Union «— City Tire & Battery assembly adopts the suggestion of justice. Such things do happen was based on his views on prohibi-| Company reconstructed building North Carolina will be the first —blit rarely. In South Caroline ; tion and on his religion, he being on South Gadbcrry Street, southern state to use this easy and former.spyernors have run up un- a member of the Catholic church.l Sumter — Airplane hangar will Flexib-. convenient method of raising its precedented scores in liberating th - Many who stood by their party’s be constructed at local airport in tax revenue.” A* way should be jails and prisons of convicted pris regular nominee held to the belief, immediate future, provided for a property owner to oners. Excessive use of the par- that while a great many people Greenville — Saul’s Ready-tc- pay his taxes at any time during doning or paroling power necessar-'shouted their opposition to Smith Wear, capitalized at $7,500, grantee, the year that suits his convenience, ily weakens respect for law and on the ground that he favored charter of incorporation. Such provision would be in keep- the sentences of the courts. It i; modification of the prohibition lav/, Greer — Bonder’s Bottling & Ice ing with a new order since the difficult enough to convict a white at heart ^they were against him be- Cream Company* started ♦ bottlir. present plan of paying taxes in the man who can commandeer serv- v cause'of his religion. ' Were he so new brand of ginger ale. f fall became universal throughout ices of skillful, resourceful lawyers, the country. In endorsing the sug- and when such instances occur, gestion, the Dillon Herald says: where the party is guilty and the Tile present plan of collecting jury so finds, it is a serious thing inclined, the junior senator might * Columbia — Pennsylvania-Dix> let the people into his confidence Cement Corporation received cor and inform them just upon what, tract for 600,000 barrels of cement grounds his opposition was based, for State of South Carolina, esti mated at $1,300,000. Fairfax — Fairfax Cannery now working at full capacity. Hartsville — Palmetto Chevrolet Inc., increasing floor space at quar ters on Fourth Street. Highway being graded between Varnviiie and Almeda preparatory to paving. Hartsville — Improvements made to King Putt Golf Course. Paving work progressing rapidly on Route No. 23, between Brunson and Hampton. Highway No. 76 under construe- tion between Mayesville and Tim- mcnsville. Greer — Golf Course opened here recently. Westminster — Remainder of Route No. 13 from this place to- Georgia state line will be paved. Newberry — Home Grocery store will open soon in quarters former ly occupied by Piggly Wiggly. Central Union Bank of South Carolina, of Columbia and Rock Hill, received permission to in crease capital stock from $600,000= to $1,000,000. Easley — Mrs. Ellis Crawford and Miss Pansy Coker will open millin ery shop in building recently va cated by Snider’s Jewelry Store. x G^ee** — o^end Theatre to in stall talkie equipment. Prosperity — Construction of parsonage of Grace Lumeran Church completed. Construction of 33,000 volt trans mission line between Conway and Myrtle Beach completed, connect ing with Quattlebaum Light & Ice Company in Conway. Lake City — Joyner & Company improved store. State Highway Commission au thorized paving of Route No. 9 from Broad River near Lockhart to intersection of Route No. 92. Lake City — Ward Brothers Grocery Company installed large- refrigerator system in meat mar ket. State Highway Commission au thorized paving of Route No. 92 north of Union commencing at Route No. 11 and intersecting with Route No. 9 about four miles east of . T onesvillc. Pickens — W. C. White opens hotel in Thomley building. Lockhart — Work started on Highway No. 9 between Kelly’s Sta- V tion and this place. Columbia — Building permits for first six months of 1930 totaled $1,- 500,000, new record for six-months period, according to J. Trez Turn er. building inspector. Camden — Home Furnishing Company extensively improving store. Pine Grove — Boanj of School Trustees of Districts No. 16 receiv ed bids for construction of school building. / St. Matthews — Buyek Motor Company, eaptaritad at $10,000, granted charter of incorporation. Plans underway to pave road from Pickens to Oconee County line by way of Old Pickens. Florence — Allen Clothing Com pany, capitalized at $10,000, grant ed charter of incorporation. State Highway Department will extend Dixon-Carroll Company’s 1 contract to pave Pickens-Liberty road so paving will reach ’from southern limits of Liberty up through town of Pickens. Lake City — C. Tucker recently remodeled ready-to-wear depart ment of store. Fairfax — South Carolina Pack ing Corporation Co-operative at this place, doubled capacity of plant this year, which will make total output over 100,000 cases. Ruby — New cannery started op erations here. Lake City—Cash Hardware Com pany erected new.sign. Contract to be let July 29 for paving connecting link between Honea Path and Greenwood Coun ty line. Georgetown — Three carloads of machinery arrived for. installation at remodeled old power building for diesel plant. y Contract will be let July 29 for paving road from Abbeville Coun ty line connecting with present Greenwood County paving from Hodges to Greenwood. Nine-Tenth* Preventable JJme-tentbs ©f alt the dise^ ofc the American people ean. fee traced < to constipation, doctofcf Bay. €? lion throws into tftr which taint and weaftpr oqpm o! the body and make-Jften* carp victims for any gems trfiiclt attack: theto. Prevent constipation and yom will avoid nin^tenths of all disease?'., with their consequent pain and fi- nancial losses. Herbme. the good old! vegetable cathartic, will prevent con stipation in a natural, easy and pleasant way. Get a bottle today from. STROMS’ DRUG STORE