McCormick messenger. (McCormick, S.C.) 1902-current, August 07, 1930, Image 2
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Thursday, August 7, 1930
McCORMICK MESSENGER, McCORMICR, Sout* Carotin*.
Page Number Two
McCORMICK MESSENGER
Published Every Thursday,
Established June 5, 1902
EDMOND J. McCjfcACKEN,
Editor and Owner
Entered at the Post Office at Mc
Cormick, S. C., as mail matter of
the second class.
DISPLAY ADVERTISING—^
25 cents per inch for each inser
tion; nothing less than 4 inches
accepted for double column dis
play, nor less than 2 inches for»
single column display.
Positions given at ONE-THIRD
extra charge.
BUSINESS READING NOTICES:
6 per cent per line for each inser
tion, average of 6 words to line.
WANT ADVS., 6 cents per line
for each insertion, average of 6
words to line.
TRIBUTES OF RESPECT, 6 cents
per line, 6 words to line.
All advs, set in body type, 6
cents per single column line; extra
charges for big type on all single
column advs., except head and
signature.
THE RES MORE
TO THIS TIRE
THAN
SUBSCRIPTION RATES:
— Strictly Cash In Advance —
One Year $1.00
Six Months .75
Three Months.50
THE EFFORT OF TRYING
“Oh, what’s the use ^of trying?”
some people say when confronted
with a difficult problem.
And that ends it for them. They
see no benefit, they never try
again and they never accomplish
anything worth while.
If enough people take this stand
—get into this mental attitude in
regard to every public problem—
the whole community suffers from
it and eventually will die of dry
rot.
But there is every use in trying,
even though ultimate failure is the
result. No great things are /ever
achieved without some failures
that serve as lessons in making
success possible.
The man who tries is giving vent
to the spirit of progress that is
within him. The effort he puts
forth, -though it may be in vain,
convinces him that he does possess
the ability to do things.
The partial results he obtains,
thpugh he falls short of the goal,
go far toward showing him the
weak spots in his plan, and that
knowledge gives him faith and
courage to try again—and event
ually succeed.
The same is tnie of a commun
ity. If its leaders are easily dis
couraged at failure, are not will
ing to try again when a chance to
improve presents itself, then there
Isn’t much hope.
« But when a community has men
who are ready and willing to de
vote their time and energy to
things that will bring improve
ment, regardless of the mistakes of
the past, there is some l)ope for it.
May we have more of such men
—those who are anxious to profit
from the errors that have been
made and climb on them to greats
er things.
T- x
NEWSPAPERS ONLY
MISTER!
Low price, for one thing . . . and that
significant name "Goodrich” on the sidewall!
M ILEAGE? Sure there’s mileage in the Cava
lier! Plenty of it. .. and every bit the kind
that lets you forget you’ve got tires on your car!
But mileage is only part of the story of Cava
liers. There are low prices to think about, too.
Real savings, in cold hard cash.
• And right there on the sidewall that signifi
cant name Goodrich! Assurance of quality ...
value . . . ability to take punishment!
For Goodrich puts its name on only one kind
of tire . . . the kind that stands up in spite of
punishment, high speeds, bad roads. The kind
that takes its own good time about wearing out
. . . and keeps you from worrying about it.
That’s the kind of a tire the Cavalier is. * Big.
Husky. Oversize in air cushion and tread thick
ness. Stout in the sidewalls. Water-cured for
through-and-through toughness. And mighty
good looking on your car.
You can forget about mileage. That goes for
granted with any Goodrich Tire. Just remember
the low prices and the fact that they’re backed
by Goodrich. Come in . . . see them. We have
them in all sizes.... including a couple for trucks^
ooclricli
For a newspapepr to praise
newspaper - v advertising results is
little conviction in the minds of
advertisers—the motive of self-in
terest is evident and discounts the
opinion expressed, notwithstanding
the fact that such boosters are
usually sincere, just as other busi
ness men genuinely believe in the
superior quality of the particular
product they sell. When a non-
journalist praises newspaper ad
vertising, the opinion receives a
different interpretation.
The Fox Theatre Corporation op
erates a large chain of movies, and
Is interested in attracting millions
of patrons each day. Now, after a
careful survey, G. S. Yorke, Fox di
rector of advertising, has instruct
ed the managers of various houses
to drop all other forms of advertis
ing and spend all the money for
newspaper space. He said some
of their leading theatres had never
used any other advertising med
ium. ' N
Six reasons were given, some
applying particularly to movie ad
vertising but others to all forms,
as follows, by Mr. Yorke:
illty. Frequently the theatre of
this Corporation must make quick
changes in programs. These can
always be advertised in newspaper
columns. The newspaper columns,
also permit the best decorative ad
vertising which is so essential to
the advertising of our. theatres. In
creased space is always available
to us in newspaper columns. In
qsing other mediums we have not
Service Station
Main Street, McCormick, S. C.
always found additional space
readily accessible on limited no
tice. Newspaper advertisements
can be changed or corrected with
greater dispatch, minimum cost
and greatest convenience. Except
in rare cases theatrical advertise
ments in the newspapers do not
have to compete with non-theat
rical copy. Newspaper advertise
ments can be digested at the con
venience of the reader.”—Orange
burg Times and Democrat. —*
X
PAYING TAXES
(Spartanburg Journal)
A recommendation of a national
committee on taxation in its recent
report was to the effect that taxes
should be paid by installment plan.
taxes belongs to the age when j for an executive to nullify the
salesday at the courthouse and' court’s sentence. In this connec-
county conventions were all-day tion the Lee County Messenger
affairs and a journey to the
courthouse was an event in one’s
life. That was the f day when cot
ton was the only source of revenue
and the tax money came out of the
cotton crop. In these days the flow
of money spreads out over a twelve
months’ period and many men
would be glad to have the privilege
of paying their tax bill in monthly,
quarterly or semi-annual install
ments.
. — X
TO WHAT EXTENT?
comments: “Just how much en
couragement a parole or a pardon
is we have no way of knowing but
we can safely put it down that
each time a governor signs a par
ole or a pardon or changes a sen
tence he, to a certain extent, gives
encouragement to some one to
commit some kind of a crime.”
X-
WHY NOT?
(Spartanburg Journal.)
s.c.
INDUSTRIAL
REVIEW
(Spartanburg Journal)
The opposition of the junior sen
ator from South Carolina, Mr.
on Blease, to life presidential candid-
lith in 1928 was
The following record of indus
trial activity lists items showing
investment of capital, employ
ment of labor and business activ
ities and opportunities. Informa
tion from which the paragraphs
are prepared is from local ^papers,
usually of towns mentioned, and
may be considered generally cor
rect.
There is a general tendency on Blease, to the presidential candid- State Railroad Commission has
the part of governors to deal lib- acy of A1 Smith in 1928 was not granted Henry R. Myers permission
The North Carolina state tax com- erally with the r pardoning and pa- based on prohibition, he stated at to operate motor freight line from
mission will recommend that the roling privileges their offices vest the Beaufort campaign meeting, Knightsville, located near Sum-
people of that state be given that them with. This privilege should according to the press dispatches, merville, to Charleston in order'to
privilege or option to the next ses- ;evef be exercised most sparingly, He did not give the basis of his 'serve dairymen of that section,
sion of the general assembly. As and pply invoked where it is evi- opposition. In the South the ob-| Columbia — Construction of S&-
the Dillon Herald points out, “the dent beyond preadventure that jection to Smith as the regular luda Dam completed,
plan is not new, but if the general there has been a grave miscarriag e, nominee of the Democratic party | Union «— City Tire & Battery
assembly adopts the suggestion of justice. Such things do happen was based on his views on prohibi-| Company reconstructed building
North Carolina will be the first —blit rarely. In South Caroline ; tion and on his religion, he being on South Gadbcrry Street,
southern state to use this easy and former.spyernors have run up un- a member of the Catholic church.l Sumter — Airplane hangar will
Flexib-. convenient method of raising its precedented scores in liberating th - Many who stood by their party’s be constructed at local airport in
tax revenue.” A* way should be jails and prisons of convicted pris regular nominee held to the belief, immediate future,
provided for a property owner to oners. Excessive use of the par- that while a great many people Greenville — Saul’s Ready-tc-
pay his taxes at any time during doning or paroling power necessar-'shouted their opposition to Smith Wear, capitalized at $7,500, grantee,
the year that suits his convenience, ily weakens respect for law and on the ground that he favored charter of incorporation.
Such provision would be in keep- the sentences of the courts. It i; modification of the prohibition lav/, Greer — Bonder’s Bottling & Ice
ing with a new order since the difficult enough to convict a white at heart ^they were against him be- Cream Company* started ♦ bottlir.
present plan of paying taxes in the man who can commandeer serv- v cause'of his religion. ' Were he so new brand of ginger ale. f
fall became universal throughout ices of skillful, resourceful lawyers,
the country. In endorsing the sug- and when such instances occur,
gestion, the Dillon Herald says: where the party is guilty and the
Tile present plan of collecting jury so finds, it is a serious thing
inclined, the junior senator might * Columbia — Pennsylvania-Dix>
let the people into his confidence Cement Corporation received cor
and inform them just upon what, tract for 600,000 barrels of cement
grounds his opposition was based, for State of South Carolina, esti
mated at $1,300,000.
Fairfax — Fairfax Cannery now
working at full capacity.
Hartsville — Palmetto Chevrolet
Inc., increasing floor space at quar
ters on Fourth Street.
Highway being graded between
Varnviiie and Almeda preparatory
to paving.
Hartsville — Improvements made
to King Putt Golf Course.
Paving work progressing rapidly
on Route No. 23, between Brunson
and Hampton.
Highway No. 76 under construe-
tion between Mayesville and Tim-
mcnsville.
Greer — Golf Course opened here
recently.
Westminster — Remainder of
Route No. 13 from this place to-
Georgia state line will be paved.
Newberry — Home Grocery store
will open soon in quarters former
ly occupied by Piggly Wiggly.
Central Union Bank of South
Carolina, of Columbia and Rock
Hill, received permission to in
crease capital stock from $600,000=
to $1,000,000.
Easley — Mrs. Ellis Crawford and
Miss Pansy Coker will open millin
ery shop in building recently va
cated by Snider’s Jewelry Store.
x G^ee** — o^end Theatre to in
stall talkie equipment.
Prosperity — Construction of
parsonage of Grace Lumeran
Church completed.
Construction of 33,000 volt trans
mission line between Conway and
Myrtle Beach completed, connect
ing with Quattlebaum Light & Ice
Company in Conway.
Lake City — Joyner & Company
improved store.
State Highway Commission au
thorized paving of Route No. 9
from Broad River near Lockhart to
intersection of Route No. 92.
Lake City — Ward Brothers
Grocery Company installed large-
refrigerator system in meat mar
ket.
State Highway Commission au
thorized paving of Route No. 92
north of Union commencing at
Route No. 11 and intersecting with
Route No. 9 about four miles east
of . T onesvillc.
Pickens — W. C. White opens
hotel in Thomley building.
Lockhart — Work started on
Highway No. 9 between Kelly’s Sta- V
tion and this place.
Columbia — Building permits for
first six months of 1930 totaled $1,-
500,000, new record for six-months
period, according to J. Trez Turn
er. building inspector.
Camden — Home Furnishing
Company extensively improving
store.
Pine Grove — Boanj of School
Trustees of Districts No. 16 receiv
ed bids for construction of school
building. /
St. Matthews — Buyek Motor
Company, eaptaritad at $10,000,
granted charter of incorporation.
Plans underway to pave road
from Pickens to Oconee County
line by way of Old Pickens.
Florence — Allen Clothing Com
pany, capitalized at $10,000, grant
ed charter of incorporation.
State Highway Department will
extend Dixon-Carroll Company’s 1
contract to pave Pickens-Liberty
road so paving will reach ’from
southern limits of Liberty up
through town of Pickens.
Lake City — C. Tucker recently
remodeled ready-to-wear depart
ment of store.
Fairfax — South Carolina Pack
ing Corporation Co-operative at
this place, doubled capacity of
plant this year, which will make
total output over 100,000 cases.
Ruby — New cannery started op
erations here.
Lake City—Cash Hardware Com
pany erected new.sign.
Contract to be let July 29 for
paving connecting link between
Honea Path and Greenwood Coun
ty line.
Georgetown — Three carloads of
machinery arrived for. installation
at remodeled old power building
for diesel plant. y
Contract will be let July 29 for
paving road from Abbeville Coun
ty line connecting with present
Greenwood County paving from
Hodges to Greenwood.
Nine-Tenth* Preventable
JJme-tentbs ©f alt the dise^ ofc the
American people ean. fee traced <
to constipation, doctofcf Bay. €?
lion throws into tftr
which taint and weaftpr oqpm
o! the body and make-Jften* carp
victims for any gems trfiiclt attack:
theto. Prevent constipation and yom
will avoid nin^tenths of all disease?'.,
with their consequent pain and fi-
nancial losses. Herbme. the good old!
vegetable cathartic, will prevent con
stipation in a natural, easy and
pleasant way. Get a bottle today from.
STROMS’ DRUG STORE