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jury 9, 1928 McCORMICK MESSENGER, McCORMILK, South Carolina. Pape Number Two %n imination fflaSBSti£$ pi •> : V*5 v Auxiliary.) There je now before the post of- Ice committee of the house a bill that is of intense and Vital interest to every country community. It is a postal rates bill ' introduced by Grest of Pennsyl- r provides new. postage rates of xiufil, :but that of H of cities end W ' country towns. But for the third-clas s mail orig inating in the large cities—the di rect-by-mail advertising of the mail order houses ard the big city mer chants—distributed over wide ar^a", the cost to the government was bet ter than one-quarter of a cent per piece more than the government re ceived. - Now it is proposed to cut the post age rates to these mail order houses and big city merchants to a point where the loss will be more than three quarters of a cent on each » . I piece without granting the same re- IgP’j? . ^ m ductfon to the merchants of the £c9t»omiemI TronsportsCiom to the. small Bits’ thhtd-vrlstt-i JpsaU rates on large users of proposes to sub> houses and the Smaller cities and towns whose mail- : ngs cost the government one-quart er of a cent per piece less to handle. That is direct discrimination . . f 1 against the people of the smaller . . I cit : es and country towns, whose com . , . munities depend for their prosperity and towns; : I aBd « rowth on the maintaining of a MU* 68 1 merchandising center; it is direct merchants a ^ P^ 1 discrimination against tho merchants l4l ^ tliese communities against whom tta inalls than would | wouia ^ assessed a heavier sales merchant of the t<Nvn. . It proposes yNrtct discrimination against the merchants of the smaller|‘'“J “7^*' Ud towns .in favor : of th e |a ““ 8ed a ** mst these order , bouses of tiis AU.$t titfs 1s;,tied up in a “joker” cost in their effort to meet the com petition of the mail order houses and the ijarge dity merchants than is outside corn- pet'* tors; it is a direct discrimination against both the printer and the newspaper publisher of these small- ... ... , 1 er cities and towns who must depend d«»« in i«. bttl that provdas that (or their prospcrity of the me 7 ch 7" 'Vf'i M \ \ A IQ 1 mailed tiT the total num- bf one k'nd to be be twenty pounds or ^ _ shall be one cent for each piece weighing two ces or less but if'the total num- of e w^a* H », w. mw wm»« ““““'ants and. the people of their .com munities. It is a subsidy to the mail order houses and the big city merchants in that it proposes to render a serv- ^ . ... ; ce for thdse mail order houses and be fhnTfwian. I ^ city rnerchants at le8 s than the . ^ . "I established costs of that service and ^ to th * t “ pay - ba W cent.. and M p«UU y one. piece of direct-by-mail I a ny congressman representing a of the mail order houses country district, who would vote for dr the b g city merchants is mailed that hill is not entitled to the sup- *> many thousands of pdoepejcthfe port of the people of such a district and covers very wide sec-1 He would be voting to sacrifice not tions of the country. The total nu™-1 only the interests of the people who ® Br pieces of such direct-by- have elected Jiim, but the best in mail advertising would easily weigh terests of the nation as a whole be- many times twenty pounds, and be- cause the best interests of the nation cause the total weight of all of these depend upon the prosperity of all OIf . ra ® re ^ P°»t- of the nation, and not upon the pros one cent on each | perity of the cities alone. piece. The merchant doing business in the smaller city or the country town who wished to mail a piece of dfrect-by-(m*il advertising {to the ,possible purchasers in bis town and in the trade, territory of that town would have a mailing list of but a few hundred, possibly ons thousand names at the most. The total weight of tills number of drctilaxs or small booklets would be less than twenty pounds, and this small city or coun try town merchant must pay one and one-half cents On each piece as a postage charge. In the case of the mail from the mail order house or the big city merchant the government must pay for the handling and sorting of these thousands of pieces of mail at the office at which they are deposited for mailing;'the government mus^ transport them on railroad trains for whfch the government must pay tho lailroads; when they arrive at destination the government must pay for sorting them by individual ad dresses and must pay the carriers for delivering them to the individ uals to whom they are addressed. But in the case of the same class of mail used by the merchants of the •mall cities and towns, practically all of it would be delivered direct to the persons to which the pieces are ad dressed through but the one post of fice, and the government would save the cost of handling and sorting in one post office, and would save the cost of the rail transportation. Yet it proposes to handle the mail that involves these additional costs 4t two-thirds the charge for which it will handle the mail that does not involve these additional costs. t During 1927 the charge for hand ling third-class mail of two ounces or less was one and one-half cents per pftece except for booklets f of twenty pages or more and weighing two ounces or less, for which the charge was one cent, and these one cent mailings were a comparatively •mall percentage of the mote than • four bilHen pieces of third-class mail handled by the Post Office de partment. During 1927 the cost to tiie government of handling each piece of tfcttfcclMm mail was 1.79609 —approximately - obe cert and eight mills. OfYfefr'pOTffece total, .34941 —approximately four mills—was the cost per piece for transportation and distribution in transit. in other words, ‘it cost the govern ment a very small fraction less than one and a half cents to handle each piece of third-class ma r l, weighing no transportation charges. That is, the third-class mail directly through the one post office and to the peo ple in the vicfhity of that post of fice. That is the character of the third-class mail used by the merch ants of the smaller cities, and the If congress wishes to pass a law making a' one-cent postage rate on third-class mail there will be no great objection provided the law applies equally to all. It does not cost tiie government any more to transport and distribute one thou sand pieces of mail mailed by one thousand different persons, than it does to transport and distribute one thousand pieces of mail mailed by one person. Adequate Reason For Protest. We wish to add something to the ed torial appearing, on the first page of The Auxiliary of this week*. That article was written with the hope that, it would be reprinted by a very large number of newspapers for the purpose of advising their merchants of a situation in which these mer chants should be intensely interest ed. For that reason the things we wish to say in this space were om itted from that editorial. The newspaper editor wishes to do those things and to support those things that will be for the interest of his community. He wishes to op pose those things that will be detri mental to his community, and in either case he is entitled to the cred it for what he docs. This proposed postage rate that is now before congress is but another step in the effort to centralize the merchandizing of the nation in the large centers. When that is accom plished it means the pasring of the stores of the smaller cities and tv.wns, and the pairing of the stores means, to a large Extent, the pass ing of the town and the passing of the newspaper and .‘•he printer. For that reason The Auxiliary be lieves that publishers in the small er cities and towns which will be af fected by this bill, if it passes in its present form owe it to their com munities and to themselves to op pose its passage. They owe it to themselves not because thfe passage of this bill wohld discourage their merchants from using direct-by-mail advertising methods and thereby de prive the publisher and printer of*a certain amount of job printing. That is a short-sighted view of the sit uation which The Auxiliary does not believe should enter into a considera tion df tile matter. What is vastly utore Important is the more funda mental issue involved!. This‘suction of “the new postal bill is another threat against the smaller city and town in its role as a trad ing center. Destroy that role and the first step has been taken toward QZe Worlds Most Luxurious Low Priced Car The longest wheelbase ever offered in a low- priced car! The riding ease of four semi-elliptic shock-absorber springs set parallel to the frame. The beauty and comfort of marvelous new Fisher bodies! The safety of non-locking four- wheel brakes! And the thrilling performance of an improved valve-in-head motor! Here, for the first time in the history of the auto motive industry, is a low-priced car that ^ embodies all the distinguished beauty and features of advanced design demanded in the world’s highest priced automobiles. Come in and see it today. Note the beauty, the ' ' symmetry and the roominess of the beautiful . new Fisher bodies. Study the chassis, unit by unit—and observe the advanced engineering • •• the high quality construction throughout. Go for a drive—as far as you like, and over roads of your own selection. Do that—-and like tens of thousands of others, ' you will say that here is the most luxurious low- priced car ever offered! rCOMK CHEVROLET The Imperial Landau Bigger! llBetterJ ^ w Reduced Prices! » The Touring $>fQC or Roadster The Coach The Coupe The 4-Door Sedan - - The Sport Cabriolet The Imperial $71 C Landau - » ■ Utility Truck $aae (ChtutUOnly) T’VO Light Delivery $•)-»£ (Chassis Only) J/5 AU price* £<Kb.PUntJk4icb. Check Chevrolet Delivered Price* They include the loweM Handling and financing ohatgea avaiUHU. McCORMICK, S. C. QUALITY AT L O \!v c o two ounces or less, when there Were ' destining the city or town itself — aisewy T'Vi 4» At — J _ % 1 •*_ • « « 4 J And along with it will be destroyed ’one of the chances for usefulness of the commuruty paper and eventually the community paper itself. So this section of the bill is not only a threat aga - nst the business of the merchant in the smaller city or town but it is also a threat against the business of the newspaper publisher. As such he is justified in opposing' it on the grounds of self-preservation if on no other. But he is also justified in op posing it because in proposing di rect discrimination against the mer chants of his town in favor of the big city merchant it becomes class legislation. Opposition may mean the defeat of this bill or the amending of it to make the same rate of postage apply to all regardless of the quantity* that is mailed. If that opposition is to be developed in the smaller cities and towns which will be most affected by the passage of this leg islation it logically should be devel oped through the efforts of the newspaper publisher who is. or should be, always most concerned over the welfare of his community. So The Auxiliary takes this oc casion to point out to its readers, the publishers of community weeklies and dailies, just what the section in the Griest bill, relating to third class matter and it hopes that they will pass along to their readers this same information. More than that, it hopes that they will urge their readers to join in meeting this threat against their communities by writ-] ing to their congressmen protesting against the unfair discrimination against their communities which this bill proposes. Some Of The Provisions Of The Griest Bill, H. R. 9236. A Bill to Amend Title H of an Act Approved February 28, 1926 Reg ulating Postal Rates and for Other Purposes: Be it enacted by the Senr a and House of Representatives of the United States of America n Con gress assembled, That section 201, Title V, of the Act of February 28, 192f- is am ended to read as follows: “Section 201. The rate of post age on private; mailing cmJs des cribed in the act entitled ‘ Vn Act to amend the postal laws relating to the use of postal cards,’ approved May 19, 1898, shall be 1 ce ; each. Business Reply Cards and Envelopes “Under such regulations as the postmaster General may prescribe, it shall be lawful to accept for trans mission in the mails without prepay ment of postage business reply cards and letters in business reply envelopes, which have been sent out in the quantity and under the con ditions he may establish, postage thSreon at the regular rate, togeth er with an add tional postage charge of not more than 2 cents on each 1 the purpopse of f xing the compen- such card and letter; to be collect ed on delivery; Provided, That for < * More PROFIT per acre ^HERE is one sure way to increase cotton yield per acre. You can say it in four words ... Chilean Nitrate of Soda. Put it under your cotton. Side dress with it after first chopping. The extra cotton you get per acre pays big profit. It’s Soda—not Luck “On a live acre plot of cotton, that I fertilized with 300 Iba. Nitrate of Soda per acre in 1927, made 3,700 Iba. of lint cotton. “The fertilizer need on thia five acre plot waa?—450 Iba. acid phoaphate, 100 Iba. Nitrate of Soda, 75 Iba. muriate of potash, mixed and applied in the drill before planting. "Thia cotton was aide dreaaed with 200 Iba. Nitrate of Soda per acre at die second working. Joint Cotton 740 Iba. per acre at 2\c - - - $155.40 Cottonseed 1168 Iba. per acre at $2.00 per hundred - -- -- -- -- - - 23.36 ration and rllowances at first, sec ond. and th: i'd-els ss offices credit shall be allowed only for the postage collected in addition to th-> regular rate on such cards and letters de livered at such offices: Prov ded fur ther, That postmasters at offices of the fourth class shall bo entitled to include in the amounts upon which the r commissions on cancellations are based the amount of postage chargeable at the regular rate on such cards and letters mailed at their offices.” Second-Class Matter. Section 2. Section 202, paragraph (a) (2), of the Act of February 28» 1925, is hereby amended to read as follows: “Section 202 (a) (2) On that por tion of any such publication devoted to advertisements the rates per pound or fraction thereof for deliv-< ery within the eight postal zones es tablished for fourth-class matter shall be as follows: “For the first and second zones, 1 3-4 cents. “For the th id zone, 2 1-2 cents. “For the fourth zo.^e, 4 csrts. “For the fifth zono. 4 3-4 cents. “For the sixth zone 5 1-2 cents. “For the seventh zone, 7 cents. “For the eighth zon^, and between the Philippine Islards and any por tion of the Un’ted States includ’ng the District of Columbia and the sev eral Territories and possessions, 7 3-4 ernts.” f Traps ent Second Class. Section 3 Section 203,. Title II, of the Ac* of February 28 1925 is here by amended to read as follows: » Section 203. The rate of postage . on publicafons entered as second- class matter, when sent by others than the publisher or new® agent, shall b”! 1 cents for each two ounces or fraction thereof ” Third-Class Matter. Section 4. Section 206, paragraph (b) of the Act of February 28, 1925, is hereby amended to read as fol lows: “(b) The rate of postage thereon shall be 1 1-2 cents for each two ounces or fraction thereof, up to a™* including e'ght ou.-.ces in weight, ex cept that th'' rate of postage on books, f catalogues, seeds, cuttings, bulbs, roots, sc : ons and plants* not exceeding e’ght ounces in weight shall be l.cent for each two ounces or fraction thereof: .Provided, That under such regulations as the Post master General may establish for the collection of lawful revenue and for facilitating handl'ng of such matted in the mails, it shall b - : lawful to accept for transmission in the mails, without postage stamps affixed, quantities of not less than twenty pounds of third-class matter, consist-. :ng wholly of identical separately addressed piecos subject to pound rates of postage applicable to the entire bulk mailed at one time: Pro vided further. That tho rate of post age on third-class matter mailed in bulk under the foregoing provision shall be 12 cents for each pound or fraction thereof, except-that in the case of books, catalogues, seeds, cut tings, bulbs, roots, scions, and plants, the rate shall be 8 cents for each pound or fraction thereof: Provided however, "That the rate of postage on third-class matter mailed in bulk under the foregoing provisions shall be not less than 1 cent per piece.” TOTAL, $178.76 14.00 Coat of fertilizer per acre - - Gross proceeds per acre leaa cost of fertilizer $164.76 w* must produce cotton cheaper. One of the best waym I here found for making cheaper cotton ia by using Nitrate of Soda. I hare already bought Nitrate of Soda for every acre of cotton I will plttnt in M28.” (Signed) Z. R. TRAYNHAM Barksdale, S. C. DR. HENRY J. GODIN Optometrist Thirty Years Experience. A Specialist Examining Eyes and Fitting Glasses • at Your Service. 956 Broad St. AUGUSTA. GA. FORD BATTERIES $11.00 WHITTLE BATTERY SERVICE 622 BROAD ' PHONE 11M AUGUSTA. GA. RHEUMATISM Soda beats the weevil. Makes more and bigger bolls. No luck about it . . . it's Soda that makes the real cotton crop. You’ll need your Soda soon. Order now. FREE —our new 24-page illustrated book “Low Coat Cottoti.” Telia bow to make real money this year. It ia free. Ask tot -book No. 2 or tear out ghga ad mad mail it with year name and addteao. Nitrate of Soda EDUCATIONAL BUREAU 9ep*. 69D, Carolina Ufa Bldg., Columbia^. Cm In writing please mention Ad No. 69D While in France with the American Army I obtained a noted French pre scription for the treatment of Rheu matism and Neuritis. I have given this to thousands with wonderful re sults. The prescription cost me noth ing. I ask nothing for it. I will mail it if you will send me your address. A postal Will bring it. ’Write today. PAUL CASE, Dept. M-2S6, Brockton, 6 66 is a prescription for Colds, Grippe, Flu, Dengue, Bilious Fever and Malaria It kills the germs Evolution is said to have produc ed a new kind of weasel in Louis-, iana, but the critter is not likely| to cross the Mississippi line. i