McCormick messenger. (McCormick, S.C.) 1902-current, February 09, 1928, Image 2
jury 9, 1928
McCORMICK MESSENGER, McCORMILK, South Carolina.
Pape Number Two
%n
imination
fflaSBSti£$
pi •> : V*5 v
Auxiliary.)
There je now before the post of-
Ice committee of the house a bill
that is of intense and Vital interest
to every country community. It is
a postal rates bill ' introduced by
Grest of Pennsyl-
r provides new. postage rates
of xiufil, :but that
of H of
cities end
W '
country towns.
But for the third-clas s mail orig
inating in the large cities—the di
rect-by-mail advertising of the mail
order houses ard the big city mer
chants—distributed over wide ar^a",
the cost to the government was bet
ter than one-quarter of a cent per
piece more than the government re
ceived. -
Now it is proposed to cut the post
age rates to these mail order houses
and big city merchants to a point
where the loss will be more than
three quarters of a cent on each
» . I piece without granting the same re-
IgP’j? . ^ m ductfon to the merchants of the
£c9t»omiemI TronsportsCiom
to the. small
Bits’
thhtd-vrlstt-i
JpsaU
rates on
large users of
proposes to sub>
houses and the
Smaller cities and towns whose mail-
: ngs cost the government one-quart
er of a cent per piece less to handle.
That is direct discrimination
. . f 1 against the people of the smaller
. . I cit : es and country towns, whose com
. , . munities depend for their prosperity
and towns;
: I aBd « rowth on the maintaining of a
MU* 68 1 merchandising center; it is direct
merchants a ^ P^ 1 discrimination against tho merchants
l4l ^ tliese communities against whom
tta inalls than would | wouia ^ assessed a heavier sales
merchant of the
t<Nvn. .
It proposes yNrtct discrimination
against the merchants of the smaller|‘'“J “7^*'
Ud towns .in favor : of th e |a ““ 8ed a ** mst these
order , bouses of
tiis
AU.$t titfs 1s;,tied up in a “joker”
cost in their effort to meet the com
petition of the mail order houses and
the ijarge dity merchants than is
outside corn-
pet'* tors; it is a direct discrimination
against both the printer and the
newspaper publisher of these small-
... ... , 1 er cities and towns who must depend
d«»« in i«. bttl that provdas that (or their prospcrity of the me 7 ch
7"
'Vf'i
M
\
\
A
IQ 1
mailed
tiT the total num-
bf one k'nd to be
be twenty pounds or
^ _ shall be one
cent for each piece weighing two
ces or less but if'the total num-
of
e w^a* H », w. mw wm»« ““““'ants and. the people of their .com
munities.
It is a subsidy to the mail order
houses and the big city merchants
in that it proposes to render a serv-
^ . ... ; ce for thdse mail order houses and
be fhnTfwian. I ^ city rnerchants at le8 s than the
. ^ . "I established costs of that service and
^ to th * t “ pay -
ba W cent.. and M p«UU y
one. piece of direct-by-mail I a ny congressman representing a
of the mail order houses country district, who would vote for
dr the b g city merchants is mailed that hill is not entitled to the sup-
*> many thousands of pdoepejcthfe port of the people of such a district
and covers very wide sec-1 He would be voting to sacrifice not
tions of the country. The total nu™-1 only the interests of the people who
® Br pieces of such direct-by- have elected Jiim, but the best in
mail advertising would easily weigh terests of the nation as a whole be-
many times twenty pounds, and be- cause the best interests of the nation
cause the total weight of all of these depend upon the prosperity of all
OIf . ra ® re ^ P°»t- of the nation, and not upon the pros
one cent on each | perity of the cities alone.
piece. The merchant doing business
in the smaller city or the country
town who wished to mail a piece of
dfrect-by-(m*il advertising {to the
,possible purchasers in bis town and
in the trade, territory of that town
would have a mailing list of but a
few hundred, possibly ons thousand
names at the most. The total weight
of tills number of drctilaxs or small
booklets would be less than twenty
pounds, and this small city or coun
try town merchant must pay one
and one-half cents On each piece as
a postage charge.
In the case of the mail from the
mail order house or the big city
merchant the government must pay
for the handling and sorting of these
thousands of pieces of mail at the
office at which they are deposited
for mailing;'the government mus^
transport them on railroad trains
for whfch the government must pay
tho lailroads; when they arrive at
destination the government must pay
for sorting them by individual ad
dresses and must pay the carriers
for delivering them to the individ
uals to whom they are addressed.
But in the case of the same class
of mail used by the merchants of the
•mall cities and towns, practically all
of it would be delivered direct to the
persons to which the pieces are ad
dressed through but the one post of
fice, and the government would save
the cost of handling and sorting in
one post office, and would save the
cost of the rail transportation. Yet
it proposes to handle the mail that
involves these additional costs 4t
two-thirds the charge for which it
will handle the mail that does not
involve these additional costs. t
During 1927 the charge for hand
ling third-class mail of two ounces
or less was one and one-half cents
per pftece except for booklets f of
twenty pages or more and weighing
two ounces or less, for which the
charge was one cent, and these one
cent mailings were a comparatively
•mall percentage of the mote than
• four bilHen pieces of third-class
mail handled by the Post Office de
partment. During 1927 the cost to
tiie government of handling each
piece of tfcttfcclMm mail was 1.79609
—approximately - obe cert and eight
mills. OfYfefr'pOTffece total, .34941
—approximately four mills—was the
cost per piece for transportation and
distribution in transit.
in other words, ‘it cost the govern
ment a very small fraction less than
one and a half cents to handle each
piece of third-class ma r l, weighing
no transportation charges. That is,
the third-class mail directly through
the one post office and to the peo
ple in the vicfhity of that post of
fice. That is the character of the
third-class mail used by the merch
ants of the smaller cities, and the
If congress wishes to pass a law
making a' one-cent postage rate on
third-class mail there will be no
great objection provided the law
applies equally to all. It does not
cost tiie government any more to
transport and distribute one thou
sand pieces of mail mailed by one
thousand different persons, than it
does to transport and distribute one
thousand pieces of mail mailed by
one person.
Adequate Reason For Protest.
We wish to add something to the
ed torial appearing, on the first page
of The Auxiliary of this week*. That
article was written with the hope
that, it would be reprinted by a very
large number of newspapers for the
purpose of advising their merchants
of a situation in which these mer
chants should be intensely interest
ed. For that reason the things we
wish to say in this space were om
itted from that editorial.
The newspaper editor wishes to do
those things and to support those
things that will be for the interest
of his community. He wishes to op
pose those things that will be detri
mental to his community, and in
either case he is entitled to the cred
it for what he docs.
This proposed postage rate that is
now before congress is but another
step in the effort to centralize the
merchandizing of the nation in the
large centers. When that is accom
plished it means the pasring of the
stores of the smaller cities and
tv.wns, and the pairing of the stores
means, to a large Extent, the pass
ing of the town and the passing of
the newspaper and .‘•he printer.
For that reason The Auxiliary be
lieves that publishers in the small
er cities and towns which will be af
fected by this bill, if it passes in
its present form owe it to their com
munities and to themselves to op
pose its passage. They owe it to
themselves not because thfe passage
of this bill wohld discourage their
merchants from using direct-by-mail
advertising methods and thereby de
prive the publisher and printer of*a
certain amount of job printing. That
is a short-sighted view of the sit
uation which The Auxiliary does not
believe should enter into a considera
tion df tile matter. What is vastly
utore Important is the more funda
mental issue involved!.
This‘suction of “the new postal bill
is another threat against the smaller
city and town in its role as a trad
ing center. Destroy that role and
the first step has been taken toward
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McCORMICK, S. C.
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c o
two ounces or less, when there Were ' destining the city or town itself
— aisewy T'Vi 4» At — J _ % 1 •*_ • « « 4 J
And along with it will be destroyed
’one of the chances for usefulness of
the commuruty paper and eventually
the community paper itself. So this
section of the bill is not only a threat
aga - nst the business of the merchant
in the smaller city or town but it is
also a threat against the business of
the newspaper publisher. As such he
is justified in opposing' it on the
grounds of self-preservation if on no
other. But he is also justified in op
posing it because in proposing di
rect discrimination against the mer
chants of his town in favor of the
big city merchant it becomes class
legislation.
Opposition may mean the defeat
of this bill or the amending of it to
make the same rate of postage apply
to all regardless of the quantity*
that is mailed. If that opposition
is to be developed in the smaller
cities and towns which will be most
affected by the passage of this leg
islation it logically should be devel
oped through the efforts of the
newspaper publisher who is. or
should be, always most concerned
over the welfare of his community.
So The Auxiliary takes this oc
casion to point out to its readers, the
publishers of community weeklies
and dailies, just what the section
in the Griest bill, relating to third
class matter and it hopes that they
will pass along to their readers this
same information. More than that,
it hopes that they will urge their
readers to join in meeting this threat
against their communities by writ-]
ing to their congressmen protesting
against the unfair discrimination
against their communities which
this bill proposes.
Some Of The Provisions Of The
Griest Bill, H. R. 9236.
A Bill to Amend Title H of an Act
Approved February 28, 1926 Reg
ulating Postal Rates and for Other
Purposes:
Be it enacted by the Senr a and
House of Representatives of the
United States of America n Con
gress assembled,
That section 201, Title V, of the
Act of February 28, 192f- is am
ended to read as follows:
“Section 201. The rate of post
age on private; mailing cmJs des
cribed in the act entitled ‘ Vn Act
to amend the postal laws relating to
the use of postal cards,’ approved
May 19, 1898, shall be 1 ce ; each.
Business Reply Cards and Envelopes
“Under such regulations as the
postmaster General may prescribe,
it shall be lawful to accept for trans
mission in the mails without prepay
ment of postage business reply
cards and letters in business reply
envelopes, which have been sent out
in the quantity and under the con
ditions he may establish, postage
thSreon at the regular rate, togeth
er with an add tional postage charge
of not more than 2 cents on each 1 the purpopse of f xing the compen-
such card and letter; to be collect
ed on delivery; Provided, That for
< * More
PROFIT per acre
^HERE is one sure way to increase cotton
yield per acre. You can say it in four words
... Chilean Nitrate of Soda.
Put it under your cotton. Side dress with it
after first chopping. The extra cotton you get
per acre pays big profit.
It’s Soda—not Luck
“On a live acre plot of cotton, that I fertilized with 300 Iba.
Nitrate of Soda per acre in 1927, made 3,700 Iba. of lint cotton.
“The fertilizer need on thia five acre plot waa?—450 Iba. acid
phoaphate, 100 Iba. Nitrate of Soda, 75 Iba. muriate of potash,
mixed and applied in the drill before planting. "Thia cotton
was aide dreaaed with 200 Iba. Nitrate of Soda per acre at
die second working.
Joint Cotton 740 Iba. per acre at 2\c - - - $155.40
Cottonseed 1168 Iba. per acre at $2.00 per
hundred - -- -- -- -- - - 23.36
ration and rllowances at first, sec
ond. and th: i'd-els ss offices credit
shall be allowed only for the postage
collected in addition to th-> regular
rate on such cards and letters de
livered at such offices: Prov ded fur
ther, That postmasters at offices of
the fourth class shall bo entitled to
include in the amounts upon which
the r commissions on cancellations
are based the amount of postage
chargeable at the regular rate on
such cards and letters mailed at
their offices.”
Second-Class Matter.
Section 2. Section 202, paragraph
(a) (2), of the Act of February 28»
1925, is hereby amended to read as
follows:
“Section 202 (a) (2) On that por
tion of any such publication devoted
to advertisements the rates per
pound or fraction thereof for deliv-<
ery within the eight postal zones es
tablished for fourth-class matter
shall be as follows:
“For the first and second zones,
1 3-4 cents.
“For the th id zone, 2 1-2 cents.
“For the fourth zo.^e, 4 csrts.
“For the fifth zono. 4 3-4 cents.
“For the sixth zone 5 1-2 cents.
“For the seventh zone, 7 cents.
“For the eighth zon^, and between
the Philippine Islards and any por
tion of the Un’ted States includ’ng
the District of Columbia and the sev
eral Territories and possessions, 7
3-4 ernts.” f
Traps ent Second Class.
Section 3 Section 203,. Title II, of
the Ac* of February 28 1925 is here
by amended to read as follows: »
Section 203. The rate of postage .
on publicafons entered as second-
class matter, when sent by others
than the publisher or new® agent,
shall b”! 1 cents for each two ounces
or fraction thereof ”
Third-Class Matter.
Section 4. Section 206, paragraph
(b) of the Act of February 28, 1925,
is hereby amended to read as fol
lows:
“(b) The rate of postage thereon
shall be 1 1-2 cents for each two
ounces or fraction thereof, up to a™*
including e'ght ou.-.ces in weight, ex
cept that th'' rate of postage on
books, f catalogues, seeds, cuttings,
bulbs, roots, sc : ons and plants* not
exceeding e’ght ounces in weight
shall be l.cent for each two ounces
or fraction thereof: .Provided, That
under such regulations as the Post
master General may establish for the
collection of lawful revenue and for
facilitating handl'ng of such matted
in the mails, it shall b - : lawful to
accept for transmission in the mails,
without postage stamps affixed,
quantities of not less than twenty
pounds of third-class matter, consist-.
:ng wholly of identical separately
addressed piecos subject to pound
rates of postage applicable to the
entire bulk mailed at one time: Pro
vided further. That tho rate of post
age on third-class matter mailed in
bulk under the foregoing provision
shall be 12 cents for each pound or
fraction thereof, except-that in the
case of books, catalogues, seeds, cut
tings, bulbs, roots, scions, and plants,
the rate shall be 8 cents for each
pound or fraction thereof: Provided
however, "That the rate of postage
on third-class matter mailed in bulk
under the foregoing provisions shall
be not less than 1 cent per piece.”
TOTAL,
$178.76
14.00
Coat of fertilizer per acre - -
Gross proceeds per acre leaa cost of fertilizer $164.76
w* must produce cotton cheaper. One of the best waym I here found for
making cheaper cotton ia by using Nitrate of Soda. I hare already bought
Nitrate of Soda for every acre of cotton I will plttnt in M28.”
(Signed) Z. R. TRAYNHAM
Barksdale, S. C.
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6 66
is a prescription for
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