University of South Carolina Libraries
p i ?'?ir StroM. CONWAY, S. C. Entered at the Post Ofliee at Conway, S. C., as second class mail matter. ~k; H.^VVOOD\V AItD, Kdi tor. Published Every Thursday Morning by Conway Publishing Co. SUBSCRIPTION PRICK: One Copy, Our Year $2.00 One Copy, Six Months 1.00 One Copy, Three Months 50 Payable in Advance. TELEPHONE 21. Make all Checks or Drafts payable to The Horry Herald, or H. H. Woodward, Conway, S. C. THURSDAY, NOV. 3, 1921 MODERN SELLING PLAN Advertising is a great force in busi- < jiess, perhaps the greatest known in our experience and it is because it works through the power of suggestion. It is the cheapest plan of selling ever devised. Instead of having to carry the goods to the door of the ian who might buy, advertising brings the customers to the store or the market. Before the era of advertising men sold goods mostly by peddling them from place to place, both in carts and by packs on the back. Advertising is the modern way of selling and it has developed itself and become the great power that it is simply because it is a more effective method of selling than was formerly known and used by mankind. As it has grown in the past with ever-increasing power and extent, so "win continue to grow with ever-increasing power and extent until something better Kis been found; and it "will be a long: day before anything better will be devised by man for the .purpose of selling the products of the *arth after they have been turned into Useful things by skill. It has been nsed in the paet with success by men of the time. It will be used in the "future as it is being used today to create new demands and help supply them, accomplishing good for mankind all over the world. Advertising is the modern way of doing business. The one who fails to ?mploy it fails to use modem methods. There is no advertising properly done that does not save in dollars and cents to the used. It may be ex?????????? WALl <4i ICON, Good Quality 1 Per " i i ? j: > d:li i c uauica IMUUCU o Ei 4 We oflW during our i quality, all-wool Wo models, all sizes, value} Folks, tal that youi i NEW SPIVEY pensive in a way, but it saves expense. There is (he right kind of advcrtis'> :i .1 Mie wrong kind of publicity. The right kind is used by those who are w ise and the right kind only is used bv the honest and the dependable. The wrong; kind comes to those o least expect it but hardU* to those ho <lo not deserve it. Some men are ii>le to devise attractive advertising for their business, but are unable to do other things that are necessary to make the advertising pay. Many a merchant has found pleasure in preparing an advertisement that brought customers to his door; and yet he w.as too lazy to keep a supply of the things that ho had advertised and thus he lost the benefit that he would have trained. Many there are who have made false claims through their advertising and this was found out and it injured them, but this yns not an inherent vice in the publicity itself, but a quality of truth and fair dealing existing in the creator of the advertising. In any town (he stores that drop their advertising off entirely are the ones that gradually fall behind, while others who are more alive get ahead and expand. o C LASSING COTTON BKFORK SALE A profit of $4,125,000 to cotton growers is the value put upon the demonstrations of cotton marketing conducted hit eighty-five sub-stations maintained by the United States Department of Agriculture in co-operation with State Extension Service and community organizations of cotton growers. Community organizations pay all the expenses of the sub-station, including the salary of the local dosser who is employed by the federal department at a nominal salary / i* 1 ? ci a year. The local ckissers have classed approximately 450,000 bales of cotton within the year. In c/ich case such information as was indicated as to the methods of selling: and the factors influencing the grade and therefore, the value of a particular bale, was given the grower with a view to encouraging the production-, of a superior article and improving the package and methods of handling and selling. Increase in prices received ranged from half a cent to 6 cents a pound, rlepending on the locality and whether the growers sold individually or collectively. Approximately CO,000 Kales of cotton were sold collectively, at an average gain of 4 cents a pound. o The tobacco crop of this county next year will be larger than it was last year because some farmers will leave cotton to the boll weevils and try this as a money crop. K A BL Big Ecoi VAY Outing Flannel 1| Vard f \ ore \c. - 9 as hirts and Drawers *ch ( 5F1 a to wi sale one lot of Men's best ^ rsted Suits, conservated > up to $35, now $16.95 go ke a.dvanta^i r Dollar* Her< CONWi BLOCK THE HORRY HERALD, C Experiments .are groat things when they ever lead'to anything. There is a kind of experimenting that leads to nothing except an entire loss of time and money. o?? It is human nature to be prodigal while there is plenty. Saving habits often come too late, because they bogin only after there are signs of the supply running out. o Some men are inclined to believe anything they see printed regardless of the facts. This is caused by the proneness of men to disregard their own judgment and give it no chance to art whatever. o Proper habits of conservation in forests and growing trees would save the useful woods and timbers for generations to come. While there is plenty is the time to save it and make it last longer. o Hiirh flying in the times of inflation is the cause of many a loss now. The whole country went money mad when currency floated around in cloud. It was a race to see which could charge the most and pay the highest prices; yet many failed to pay old debts. o Seeds that arc best must be selected from the best plants of the crop each year. Unless this is done the type will run down and never improve. By selecting the seeds for the coming crop from the best plants of the present crops the planter can rest assured that he will have ever-improving varieties. ? O' 1 "** *** *m rm i * * - - i no man wno quits tne lawful moans of making a living and erects a whiskey still is not a good citizen in any respect, and according to Judge Gary he is fit only for the chain gang. Such violators should not be permitted to pay a fine, in the opinion of this judge, and he is right. Hi*? plan is the only way to break it up, if even that will do it. o The bore is the man who meets you casually and wants to talk an hour about nothing. He has no idea what would interest you and even if he did he would talk .nbout something else. His idea is to talk to you about the things that are of interest to him and him only. The bore never thinks of the other fellow, but always of himself and his ideas. o JOHNSON WINS IN LORIS CASE The case of Loris Grocery Company against A. P. Johnson was tried in the common plea-s last week O C K anc nomy Sale DEPA Other merchants are wonderi cheap as we do with the me js, wc sell good quality outii eeced Shirts and Drawers for undersell the next man and w< ith you. Read our ads and ow whal we are doing. Coi ocls cheaper than anyone in t< b of what we e ^oes Three KY DEP^ UPPER ON WAY, S. C., NOV. 3, 1921 In G "fc GO bar Frinrt Albert it ] mold in toppy red I****, tidy rod tint, f j-g hmndaomc pound mnd half pound tin Clir humidor? andintho OUW pound cryitol glaMM fn humidor with 10 tpong* ntoiotonor p top. . C?pyrl*ht 1R1 ~ I kf R. J. R?ya?Mi I Tobacc* Co. ^ ( N.C. and resulted in a rerdict for the defendant; upon the testimony of his wife, Mrs. Lillie M. Johnson to the effect that she had written out a check for $100.00 during1 that year and sent it by her son-in-law to Loris to be applied on the account. 1 SAVE Now in Fu RTMEl IAS I - ng how we can sell merchan \rket daily rising. Do we dc ig for 8c; we sell Men's He 48c each. Folks, we came 1 i arc doing it by dividing our p watch our windows so you ine and be convinced that we >wn. ? are doing. B Times fa .RTMENT MAIN STREET % v * ' ' ' / * ' " ' "' IV >>J and et the joy that's We print it right here that if ] iel" and the friendship of a jo > GET ONE! And ? get some lg a howdy-do on the big smol Tor, Prince Albert's quality ? grance?is in a class of its own h tobacco! Why?figure out > your tongue and temper whe iuce Albert can't bite, can't pa tented process fixes that! Prince Albert is a revelation in i T, but how that delightful fla Ld, how it does answer that 1 bert rolls easy and stays put b< t. And, say?oh, go on and get t ? it right now! HINGE Al the national joy si The Plaintiff testified that Johnson had traded both ways that year, by having some charged on his account and paying for other goods and that this check was applied on something purchased at the time it was received. They also showed A DOL 11 Swing NT SI p| Men's Heavy B and Draw Ai I _ dise ) it? ' Boy's Rib Fleeced Un :avy included, p< here jm rofit ' will ii ONE LOT OF YO FIT AND MAKE GL UES UP TO $30, NC uy Now. R.E1 A * r a.s it does < STORE C i i . Mil U I ' I \ VI I . I % 9 a pipe? some P. A. > due you! fou don't know the y'us jimmy pipe? > Prince Albert and te-gong! flavor ? coolness ? ! You never tasted vhat it alone means n we tell you that rch! Our exclusive a makin's cigarette! vor makes a dent! lankering! Prince ecause it is crimped he papers or a pipe! LBERT moke that another check for $25.00 had been cashed at tha store in Lorte i when presented by Mrs. Johnson her- * self. -o Get Kerneljjritt at the Herald office.?Adv. LAK I roRF ft. A ? A Fleeced Shirts rers, each *C. ^ Limit ion Suits, large, sizes er garment II UNG MEN'S SUITS, I 'ARANTEED, VAL- I )W $13.95. I I V, MEMBER I elsewhere I :onway, s. c. I <