The Horry herald. (Conway, S.C.) 1886-1923, November 03, 1921, Image 4
p
i ?'?ir StroM.
CONWAY, S. C.
Entered at the Post Ofliee at Conway,
S. C., as second class mail matter.
~k; H.^VVOOD\V AItD, Kdi tor.
Published Every Thursday Morning
by Conway Publishing Co.
SUBSCRIPTION PRICK:
One Copy, Our Year $2.00
One Copy, Six Months 1.00
One Copy, Three Months 50
Payable in Advance.
TELEPHONE 21.
Make all Checks or Drafts payable
to The Horry Herald, or H. H. Woodward,
Conway, S. C.
THURSDAY, NOV. 3, 1921
MODERN SELLING PLAN
Advertising is a great force in busi- <
jiess, perhaps the greatest known in
our experience and it is because it
works through the power of suggestion.
It is the cheapest plan of selling
ever devised. Instead of having
to carry the goods to the door of the
ian who might buy, advertising
brings the customers to the store or
the market. Before the era of advertising
men sold goods mostly by peddling
them from place to place, both
in carts and by packs on the back.
Advertising is the modern way of selling
and it has developed itself and
become the great power that it is
simply because it is a more effective
method of selling than was formerly
known and used by mankind.
As it has grown in the past with
ever-increasing power and extent, so
"win continue to grow with ever-increasing
power and extent until something
better Kis been found; and it
"will be a long: day before anything
better will be devised by man for the
.purpose of selling the products of the
*arth after they have been turned into
Useful things by skill. It has been
nsed in the paet with success by men
of the time. It will be used in the
"future as it is being used today to
create new demands and help supply
them, accomplishing good for mankind
all over the world.
Advertising is the modern way of
doing business. The one who fails to
?mploy it fails to use modem methods.
There is no advertising properly
done that does not save in dollars
and cents to the used. It may be ex??????????
WALl
<4i
ICON,
Good Quality 1
Per "
i i ? j: > d:li i c
uauica IMUUCU o
Ei
4
We oflW during our i
quality, all-wool Wo
models, all sizes, value}
Folks, tal
that youi
i
NEW SPIVEY
pensive in a way, but it saves expense.
There is (he right kind of advcrtis'>
:i .1 Mie wrong kind of publicity.
The right kind is used by those who
are w ise and the right kind only is
used bv the honest and the dependable.
The wrong; kind comes to those
o least expect it but hardU* to those
ho <lo not deserve it. Some men are
ii>le to devise attractive advertising
for their business, but are unable to
do other things that are necessary to
make the advertising pay. Many a
merchant has found pleasure in preparing
an advertisement that brought
customers to his door; and yet he w.as
too lazy to keep a supply of the
things that ho had advertised and thus
he lost the benefit that he would have
trained. Many there are who have
made false claims through their advertising
and this was found out and
it injured them, but this yns not an
inherent vice in the publicity itself,
but a quality of truth and fair dealing
existing in the creator of the advertising.
In any town (he stores that drop
their advertising off entirely are the
ones that gradually fall behind, while
others who are more alive get ahead
and expand.
o
C LASSING COTTON BKFORK SALE
A profit of $4,125,000 to cotton
growers is the value put upon the
demonstrations of cotton marketing
conducted hit eighty-five sub-stations
maintained by the United States Department
of Agriculture in co-operation
with State Extension Service and
community organizations of cotton
growers. Community organizations
pay all the expenses of the sub-station,
including the salary of the local
dosser who is employed by the federal
department at a nominal salary
/ i* 1 ?
ci a year.
The local ckissers have classed approximately
450,000 bales of cotton
within the year. In c/ich case such
information as was indicated as to
the methods of selling: and the factors
influencing the grade and therefore,
the value of a particular bale,
was given the grower with a view to
encouraging the production-, of a superior
article and improving the
package and methods of handling and
selling.
Increase in prices received ranged
from half a cent to 6 cents a pound,
rlepending on the locality and whether
the growers sold individually or collectively.
Approximately CO,000 Kales
of cotton were sold collectively, at an
average gain of 4 cents a pound.
o
The tobacco crop of this county
next year will be larger than it was
last year because some farmers will
leave cotton to the boll weevils and
try this as a money crop.
K A BL
Big Ecoi
VAY
Outing Flannel 1|
Vard f
\ ore
\c. -
9
as
hirts and Drawers
*ch (
5F1
a
to
wi
sale one lot of Men's best ^
rsted Suits, conservated
> up to $35, now $16.95 go
ke a.dvanta^i
r Dollar* Her<
CONWi
BLOCK
THE HORRY HERALD, C
Experiments .are groat things when
they ever lead'to anything. There is
a kind of experimenting that leads to
nothing except an entire loss of time
and money.
o??
It is human nature to be prodigal
while there is plenty. Saving habits
often come too late, because they bogin
only after there are signs of the
supply running out.
o
Some men are inclined to believe
anything they see printed regardless
of the facts. This is caused by the
proneness of men to disregard their
own judgment and give it no chance
to art whatever.
o
Proper habits of conservation in
forests and growing trees would save
the useful woods and timbers for generations
to come. While there is
plenty is the time to save it and make
it last longer.
o
Hiirh flying in the times of inflation
is the cause of many a loss now.
The whole country went money mad
when currency floated around in
cloud. It was a race to see which
could charge the most and pay the
highest prices; yet many failed to pay
old debts.
o
Seeds that arc best must be selected
from the best plants of the crop
each year. Unless this is done the
type will run down and never improve.
By selecting the seeds for the coming
crop from the best plants of the
present crops the planter can rest assured
that he will have ever-improving
varieties.
? O' 1 "** *** *m
rm i * * - -
i no man wno quits tne lawful
moans of making a living and erects
a whiskey still is not a good citizen in
any respect, and according to Judge
Gary he is fit only for the chain gang.
Such violators should not be permitted
to pay a fine, in the opinion of
this judge, and he is right. Hi*? plan
is the only way to break it up, if
even that will do it.
o
The bore is the man who meets you
casually and wants to talk an hour
about nothing. He has no idea what
would interest you and even if he did
he would talk .nbout something else.
His idea is to talk to you about the
things that are of interest to him and
him only. The bore never thinks of
the other fellow, but always of himself
and his ideas.
o
JOHNSON WINS
IN LORIS CASE
The case of Loris Grocery Company
against A. P. Johnson was
tried in the common plea-s last week
O C K anc
nomy Sale
DEPA
Other merchants are wonderi
cheap as we do with the me
js, wc sell good quality outii
eeced Shirts and Drawers for
undersell the next man and w<
ith you. Read our ads and
ow whal we are doing. Coi
ocls cheaper than anyone in t<
b of what we
e ^oes Three
KY DEP^
UPPER
ON WAY, S. C., NOV. 3, 1921
In
G
"fc
GO
bar
Frinrt Albert it ]
mold in toppy red
I****, tidy rod tint, f j-g
hmndaomc pound
mnd half pound tin Clir
humidor? andintho OUW
pound cryitol glaMM fn
humidor with 10
tpong* ntoiotonor p
top.
. C?pyrl*ht 1R1 ~ I
kf R. J. R?ya?Mi I
Tobacc* Co. ^
( N.C.
and resulted in a rerdict for the defendant;
upon the testimony of his
wife, Mrs. Lillie M. Johnson to the
effect that she had written out a
check for $100.00 during1 that year
and sent it by her son-in-law to
Loris to be applied on the account.
1 SAVE
Now in Fu
RTMEl
IAS I -
ng how we can sell merchan
\rket daily rising. Do we dc
ig for 8c; we sell Men's He
48c each. Folks, we came 1
i arc doing it by dividing our p
watch our windows so you
ine and be convinced that we
>wn.
?
are doing. B
Times fa
.RTMENT
MAIN STREET
%
v * ' ' ' / * ' " ' "'
IV >>J and
et the joy that's
We print it right here that if ]
iel" and the friendship of a jo
> GET ONE! And ? get some
lg a howdy-do on the big smol
Tor, Prince Albert's quality ?
grance?is in a class of its own
h tobacco! Why?figure out >
your tongue and temper whe
iuce Albert can't bite, can't pa
tented process fixes that!
Prince Albert is a revelation in i
T, but how that delightful fla
Ld, how it does answer that 1
bert rolls easy and stays put b<
t. And, say?oh, go on and get t
? it right now!
HINGE Al
the national joy si
The Plaintiff testified that Johnson
had traded both ways that year,
by having some charged on his account
and paying for other goods
and that this check was applied on
something purchased at the time it
was received. They also showed
A DOL
11 Swing
NT SI
p| Men's Heavy
B and Draw
Ai
I _
dise
) it? '
Boy's Rib Fleeced Un
:avy included, p<
here jm
rofit '
will
ii ONE LOT OF YO
FIT AND MAKE GL
UES UP TO $30, NC
uy Now. R.E1
A *
r a.s it does <
STORE
C
i i . Mil U
I
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\
VI
I
.
I
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9
a pipe?
some P. A.
> due you!
fou don't know the
y'us jimmy pipe?
> Prince Albert and
te-gong!
flavor ? coolness ?
! You never tasted
vhat it alone means
n we tell you that
rch! Our exclusive
a makin's cigarette!
vor makes a dent!
lankering! Prince
ecause it is crimped
he papers or a pipe!
LBERT
moke
that another check for $25.00 had
been cashed at tha store in Lorte i
when presented by Mrs. Johnson her- *
self.
-o
Get Kerneljjritt at the Herald office.?Adv.
LAK I
roRF
ft. A ? A
Fleeced Shirts
rers, each
*C.
^ Limit
ion Suits, large, sizes
er garment
II
UNG MEN'S SUITS, I
'ARANTEED, VAL- I
)W $13.95. I
I V,
MEMBER I
elsewhere I
:onway, s. c. I
<