University of South Carolina Libraries
1914. iHE PRESS AND STANDARD. WALIERBOF.O, S. C. * * ' i ■ fk 11 - PAGE FIVE LOCIILMERCiiANT THEY OEOEIVE NO FAILUItES ABENEFACT2S WITH PICTURES! WITHOUT EFFORT 1 Sort GHIm ami a fiM hlaal -. FaYorlto Melliod of the Gala-; Enry Ooi Is a Stop la lop Houses. IttKST HEIHVEI CREDIT. THE FARMER AHD THE COW r „ »M lUtOwr Right L*eal Retail chant Is W»haMt inanity's Mast AMs Fannar by Bsyinfl Fi |C«|»yMSi'i*d. 19i s hy Thomas J. Sullivan.] | woTild ratlMT be Agbt than presl- dent Am the |»riuci|ile followed by mhny r *-tJiil nieivbautj*. There w uo ri^ht without a parallel do$. ih' liberty wiihout the Mtipreniacy of tbe l:«w. in* biirb dextiuy without earnest persereiiiiHt*. no tfreatueiM a ithoiit denial. .is a dispenser of iin|iortant sen ire>* in.any town none roriipares with the n tfil mcn'lwnt. «f the objnrt repnalueeil. mid. een- Perhaps tbe dna lieneSt of huiipr-j orally speiikint:. lo phniHe it must de- tafire is tbe endler* aevvmmodajlions J felte. .IM IH. extends his customers. I|is I Of Deeaptivs Value. hook's sbo»v that where inisfortuorf^j*’ The deceptive value of drawings or siekness or kiss of orupation over- paintings oxer idiotouruphy Is recoy- Would Ha Buy One Fram a Ficturaf Mail Order Hausaa Use Baagperatsd Drawings and Faintinga Inataad af Photographic Ropraductians — Stung and Nothing Is laid About It. (Copvrigl.teO. IM4. hy Thomaa J. Mulllvau.f A book with pk'tures and a book without pictures differ nearly as muck us a room with windows and a room without window*, for pk-tur,.*sire Inop- boles of es>'si|*e to the soul, leading It to other scene* and sphere* where tbe fancy .for the moment may revel, re freshed aud delighted. They are win dows of iut|iri*oiied tb Mi^ht. A picture is invarlahly au exuggera- taked^lds ciistomer* he I* frequently obliged to carry them for many months. *** Her.sst Man Gat Credit. a The man who has not established a reputation For unreliability or dishon esty is reasonably sure of seeurius credit for the asking. And the exteu *ioti of credit Is equivalent-to making ■oaiis without Interest. Und whn w4kHld ask or cx|a* t any sm-h favor of any one btit a r^rchant or a very close ami <k*r friend? Tbe lorai town to l*e a desirable place to live in must have police and fre protection, it must have bridal’s, improved streets, water, sewers and good schools. To secure these ms-es sitry improvement* and to maintain them taxes must l«e levied. The local merchant pay* a largi> share of the t"»es. Among other things, the local mer chant is continually forced to coiitrlb- utp to all uianner of charitatih* enter prise*. U*th public and private, lie is the local benefactor, inasmuch as he is tbe employer of labor. Numerous .young men and women tind employ , meut'in hisjdore. and as the result of bis investment and efforts many dol lars tind their way to the pocket of the doctor, tile dentist, the editor, the druggist ami the hanker, all of wbieb eo^trilRiti-* to the sival and financial l>rpsperlty of tbe community. Faith In tbs Community. He aids the farmer by buying from him his products to the extent of bis coeds, thus increasing the profits of tbe farmer ^ /lie lias shown his faith in the com munity by in*esting hi* capital there, consequently his interests center there; upon him. in a measure, depend* tbe social, religious, educational and com mercial existence of the town, and he is ever willing to d<* his part. All this beiog true, why is lie not en titled to thk same amount of consul oration as that exacted by the further, the wage earner and the other factors of the community that are always cry ing for ‘fair treatment” and •the right to live?" Destroying Local Markets. All be asks is that which i* rightfufly bis-the ojqttirUiiTity to display hi* gms!-. {’tid ciniipare prkvs with tls*-** shown in the Hitsrepresentisl "picture i albums” of tlie catalogue bouses tie- fore you send, your money away from home to l*uy souietliing **f the sjime quality which he can sell just us cheap ly us due* tbe big city men haul | Vince Take away from the community inn* of tbe most imiMirtniit elements of prosperity, the medium of exchange. Niud the effvH t is inevitable—a weaken- iii^Aif the org:iuism. And that is pre cisely''what the great mail order re tail bouse* are doing. They are bleed :ng the local vommiinities. They are destroying iocai pnirket*. weakening^.' local credits, reducing the volume of deposits in small local bank*, starving out local business men who ..are com earners of farm products as 'Wall a* dealers, driving to tbe large thousands of consumer* who can •auger find employment in small town*, add tbr mam wbr are aiding tbeaa In tbetr work af destruction will •oon pay tbe penalty in the sbrinkage «f the value of their property, am wed •• la the Ihee of their markets. > fine black and white carefully avoid. nixed by no one more fully than by tbe giorit catalogue houses, heiwe their adoption of the most expensive method of displaying their goods to tlie public, well know ing that photographs tell tbe truth, so far us a correct pictorial re production is cyn oriicd. and would not l*e conducive p* ceo*! l <;s|i><*ss methods when the gomls offered are faulty. How many farrt'n rs would tliink of buyinc a cow from a picture Ih a upwspu|*er or catalogue, with just a name and description under it? Of course tin* description would say that the cow was a cow. weight Hto pound* and so many hands high, free from blemishes and offered at the redm'ed price of $,'{9.97 tiecuuse of a spot eash deal with a sto k farm which failed. There is iK much sens** in a pur- ch.’se «*f that .nature as there Is for a fanner to buy a buggy, "our own brand.” at $24.70 when he eun get the real article frein his home dealer for S’Jo ami have the privilege of inspect* ing it l*efore buying. And no freiglit t<* pay. Did'Farmer Consider Everything? While talking to a farmer the follow ing was gleaned: ••Fqrmem. as a rule, do not like to send their money to Chi cago or any other place for their gitods. Succtss. MSTIIGT AND EXPEHIEICE. fiomotimts a Noblo Failure World ae Faithfully ee a ed tuceeee—Lack ef Capital Patronage-Farmer* Frequently Fed. He Who Maks* N* Effort (Copyrlalited. ISM. by Thomas J. Sullivan.] He only is exempt from failure yrbe make* no effort. in the lexicon of youth, which fate reserves for a bright inai.kood. there Is no such word as fail—it coatee later In life.. There are so many reasons which can logically and truthfully be ad vanced a* causes contributing to the numerous failures that I will endenvor to analyze only tbe priuci|>al ones—tbe hUMiness failures. o' Every failure is a step to succemi; every deti-cltou of what is. false dl- f .» recta u* to ^ lull is true; every trial ex hausts some tempting form of error. Not only so. but scarcely any attempt is entirely a failure; scarcely any the ory. the result of steady thought, is altogether false No tempting form of error Is wlfiijut some latent charm derived ffom truth. Failure Is. In a sense, the highway to .‘iccomhlisbiuent. inasmuch as every discovery of.w-turl is false leads us to seek earnestly after what is true, ami every fresh experience |K)ints out some “form of error w bich we shall afterward b it a question of ,’ ■* * » * How Little Can 1 Pay— f Or • 1 o « How Much Value Can I Get For Every Dollar I Pay? V j I ' i r i"-" ,~T . : there are two others, lack of bui They would rather buy of their loca und tmslues* ex,wrleme. merchants If their pri«** are not on^ t | i( . s ,. tlirM . !irw frwllw . llf | v them of n*nson. Merchants generally their g<ssl* where the>\ ean get the eheaflest. whethrv in Chk ago. New Yo r k' or Asia, no matter how much of the K.'tiaq, goudk'the farmer has to sell. The priee js the'firkp^lid last eonsider- .itl**n The.’, fix the%*riee of what he sells as well a* v.init he buy*. <*an the farmer la* blamed for\ buying when- In- ei.»i get the Is^t bargains? II«- wants twenjoy the same privilege as the merchants do. Fair play 1* all he w ants." A / - A Gigantic Monopoly. That tbe managers of tl>ese gigantic gatetprtaas und erst and what they are <ioing la nytply demonstrated by a ro- tmirfc recently made by one of tbeir number in Chicago. He said. "Give ns a few more years and we will make every city outside of Chicago a town, ♦’very town a vtflage. every village a hamlet, and every hamlet we will 7*pe off tbe fact of the earth ~ , What will the customers of tbe mail order houses do then, poor things? They will have given aid and comfort *o the enemy that has destroyed their r b.lktln* up . dcmlc raopopolj. S. >““ r |,ri ' r hur dneed by pretty picture books, they *111 have in tbeir rt»noce»:-e starved 0 °t tbeir own best customers. De- •^rtwl^viliages will then mark tbe Places where prosperous communities formerly thrived, and tbe population ®f tbe country will be divided between the faring and tbe large cities. The Proapect is not a pleasant one to con template. A Business Injustice. Knt did tin- runner who mudo the ; iibove remark* take everything into ; eoii-iilerajiou: !*id he remember that while the local business men are main taining ,markets for the farmers, assist- | ing I:; making io:jd* to these imirkets aiidF doing all they Van to help the farm er. tbe* mail on let house* that have not a < cut iii'cste.d in his vicinity do not bu> ;i dtiHur’s worth of the farmer's crops n >r contribute a cent to the wel fare of the vom in unity? Yet they are getting a-goodly portion of the local trade, and business men naturally feel I hid it 1* iin injustice. It 1*. hud the only way to overcome it is by ADVER TISING /j - V«S<t ts Country Town. Merchant* should publish a com- parison cf their prices with those of the retail catalogue houses—fight (hem. with their own wen|hois. While visit ing a country town recently the writer made some inrestlgatious and discov eries For example, a Chicago mall order house was selling 100 pound grindstones mounted for $3.10. Tbe hical merchant sold tbe same article for $3.'JT»; freight from Chicago. 55 ents. making tbe mall order article 65: seam roofing. $2.85 in CM- cagtx and $2^0 from tbe local meF chant. freight 15 cents per square to be added fo ttlo.J2.8R. making it $8 de livered: washing x mac-bines. $8.85 against $r,.75. ^reighy ?5 cents to be added to the $3.«T* These are facts which every merchant can prove andl keep right on proviugNtll tbf. Cash at Heme Tap. Eocal merchants will quote prices on goods so low that oatalouge and mail onler houses cannot duplicate them. But you must pay cash. Mall order houses demand the cash in advance. \Vby not pay the local meK-bant In ad vance? Ih,*!ddes. when you buy from a catalogue you send your money away from your home town. Yon buy from a picture and wait a week or then what you really have drawn in the lottery and what you have to show for your money. If you have oraw^ one of their "baits" you tell-'TBur neightjpr* and friend* alsmt it—In fact, you will tell every one about It. If you find. - i* usually the case, that yon were "stung’**" you say nothing , about it: jour Hi* are sealed as tight j as death, f - / V % ^ - -■ In this article we have not the spnee to treat of individual cases or thete many causes, but will deal altogether with the commercial side of the ques tion—the business failures. 1‘erliaim tbe most general and copr- mod cause is lack of capital. Many- men venture into'business with just enough iuoriky to •’-swing” the enter prise f<»r u month, at the end of which time they ex|>ect the new business to be self supiMtrtlng. It seldom is. and as the concern becomes it fi nunc ip I cripple tlie inevitable is sura to bappen -failure. 0 Business Instinct Rsquirsd. -.It may be said la passing that com bined with tbe first form of failure busineea And these three are frequently augment^ cd by another equally dangerous In business and that I* engaging iu. a business of which you have no know! : ege or experience in. No man can hofte to succeed in any Hue of business where his |H ! inci|Ml qualifications are assets ami ignorance. a Itut without question tbe most pro- ( uounced cause of business failure in i any line or i t any community is that | of lack of patrouagCL No hpsiucss < 011- 1 cern. r professional man. church or school can.long endure without |>utron- age Heaven's eternal wisdom has de- : creetl that man should ever stand m- | ihshI of man. The la-autiful must ever r**st in the j arms of the sublime Tlie gentle need the strong to sustaid tbem/a* mm h^a* ris k tlowera iieeif rocks fo grow on or the Ivy the rugged wall which it em braces Patronage I* the austennijce of business, and without it failure follows just as surely as death follows the rock Mower and the ivy when their support is withdrawn. Farmers Frequently Fail. i.isti-il among tlie imsim-s* men w ho frequently fail is the farmer, the greatest producer of Us all. lie tails for the- same reason as do some of our other business men—because of ignorance. Many of these men have been horn und reared as farmers and Imagine that Is all the qualification necessary to follow that vocation:- It is hot. Technical -education, constant study of conditions elsewhere and a full reolizatiao of tbe necessity of fertilization of bia . farm constitute tbe first principles of tbe successful farmer. ", Few farmers have not been obliged to avail themselves of tbe local mer- chant's willingness to extend credit, and now that tbe local merchant la faring a graver calamity and a greater peat tbaa ever a fanner waa obliged tu meet la Ilia retail catalog*# bouaea' methods of doing boainaas would It not he right and fair for the farmer and every resident of tbe community to rally to tbe aid of tbe man who rallied to tbeir aid In days gone by with a willingness only equaled by coitfitience In his customer and his loykitv.to bia community? > IThehsM fa finer foils the whole com munity suffer*, and the man who must !»e.ir the hrmlKof the burden i* the local merchant. capital Is Invest ed and his ho|>e of return rest* with the farmer's ability to produce. If a blight, a drought, a cyclonKor pest bugs destroy the er»q*s the mer jmnt, must make the tiest of it and “car' tlie farmer for another season or until he ba* a good crofi Loyally is the greatest virtue that man is endowed with, and the prac tice of It now by resklents of'"*itfijll cities and towns in favor of the local merchant whose husiiie** 1* endanger ed hy the retail catalogue trust* would lie a display-^»f generosity manifested* only by men and eominunitie* where 4 the practice of tbe Golden Rule obtains. , . e Every pair of Shoes in this store is built on the Quality Standard— Every possible thing that means more Quality, more Service, more Value, is , crowded into it. SO—If you buy your Shoes here—Even though they do cost you a little more— the Increased cost means ajbig measure of increased value and you will Remem ber the Better Quality Long After the Increased Cost is Forgotten. / • /. / / -.’V THE H. W. COHEN STORE A. S. KARESH, Manager. CLASSIFIED ADS. WANTS.. Wanteil—To sell 6.0«a pounds of, go. d fodder. Priee Jr.jJo per hun-j, dredll. Fall for I. A F-eigler. Round. S. F. WANTKIK—the public to know that I am specialist in the treatmest of weak eyed horse*. In treatment of thirtv-aeve* -**#3 1 reator€-d to sight thirty-four. If my services' are needed, writs 11. T. Herndon. Waltefboro. Route 9 4. 8tf. Make the performance of your household duties in hot weather / . C -fig a pleasure instead of disagreeable drudgery, by installing WANTED -Fhicfcena. hbipe cured bams find swro» pot 1 toes.\ Highest market prices paid. Ho‘e7 Albert. V.'alterboro. S. F. 2. lS\tf. WANTED ('hi< kens and home- cured hams:"' H'ghe*t marked prices p‘ id. Yiotel Albert.’ Wul- terho!0, S. t \ 2.1 S ,f / F<>r Sal« A lew in;, heis of \<::id 1 - ver’s Heavy Fruiter cotton^ seed. Will sell cheap H. G. Froshy. IiOst—-Notice is, hej-ebfi. given that Deposit Hook Xo^ 414 of the Col leton Ranking Fompany, Waiter- boro. S. F.. Savings Department, -In my name, has been loaf or de stroyed. I will apply for dupli cate book, little, T Richardson May 6. «t Terry and Shaffer have a few tons Of high grade Kanit Salt and Top Dressing left In their warehouse which th*y off*., cheap ’tr cash while it lasts. Write or phone Terry A Shaffer. OUR REVONOC OIL STOVE v Par Hale—One 8-room oaiuga. with largo lot, term* easy. Aggly to I. II. Pishburne. Par Hale—Fourteen hundred and Mventy-nine acre* near Bmoakg, 8. C. This tract eontaias three million 43.000.0A0i feet of pine vtimber, some of it long leaf. Tbe tYact i* in one body and can .be bought cheap by a quick buyer. Address O. 't\ Klatte. 57 Broad ! 8t . Charleston. S. F. 4-2S»-2t XOTICK. Those wishing to place order* for monuments may we my son. Leroy Halford, at home. He will take* them and forward them at once at beat prices. See him tsfor** yoiff buy. Rev B. F Halford. No. Six-Sixty-Six This i* a pretcriptioa prepared eapeciaHy ior MALANIA or CHILIS'a FEVER. Hive or six dorct will break any <a*e. and if taken then as a tonic the Fevrr will ant refufte. \lt art* cn tbe liver better th*o Calcine! and does not gripe cr tirken. /25c It cook* your meals in 1-2 the lime, with lew fuel and without the atiflingly hot kitchen required by a wood burner. * Ladies’ if you value your health, beauty and "peace of mind cook on a Revonoc Kerosene Oil Stove this summer. • /*’ ' ' S - f . « ( _ ,• '. X-i. *. ' r> -v — Benton-Koger Hardware Co. • 'V » n . ; v ., . N HvorydiiiijY in Hurtlwaro. Y ! t / r I I' 1