The press and standard. [volume] (Walterboro, S.C.) 1890-current, May 06, 1914, Image 5
1914.
iHE PRESS AND STANDARD. WALIERBOF.O, S. C.
* * ' i ■ fk 11 -
PAGE FIVE
LOCIILMERCiiANT THEY OEOEIVE NO FAILUItES
ABENEFACT2S WITH PICTURES! WITHOUT EFFORT
1 Sort GHIm ami a fiM
hlaal -.
FaYorlto Melliod of the Gala-; Enry Ooi Is a Stop la
lop Houses.
IttKST HEIHVEI CREDIT. THE FARMER AHD THE COW
r „
»M lUtOwr Right
L*eal Retail
chant Is W»haMt
inanity's Mast
AMs Fannar by Bsyinfl Fi
|C«|»yMSi'i*d. 19i s hy Thomas J. Sullivan.]
| woTild ratlMT be Agbt than presl-
dent Am the |»riuci|ile followed by mhny
r *-tJiil nieivbautj*.
There w uo ri^ht without a parallel
do$. ih' liberty wiihout the Mtipreniacy
of tbe l:«w. in* biirb dextiuy without
earnest persereiiiiHt*. no tfreatueiM
a ithoiit denial.
.is a dispenser of iin|iortant sen ire>*
in.any town none roriipares with the
n tfil mcn'lwnt. «f the objnrt repnalueeil. mid. een-
Perhaps tbe dna lieneSt of huiipr-j orally speiikint:. lo phniHe it must de-
tafire is tbe endler* aevvmmodajlions J felte.
.IM IH. extends his customers. I|is I Of Deeaptivs Value.
hook's sbo»v that where inisfortuorf^j*’ The deceptive value of drawings or
siekness or kiss of orupation over- paintings oxer idiotouruphy Is recoy-
Would Ha Buy One Fram a Ficturaf
Mail Order Hausaa Use Baagperatsd
Drawings and Faintinga Inataad af
Photographic Ropraductians — Stung
and Nothing Is laid About It.
(Copvrigl.teO. IM4. hy Thomaa J. Mulllvau.f
A book with pk'tures and a book
without pictures differ nearly as muck
us a room with windows and a room
without window*, for pk-tur,.*sire Inop-
boles of es>'si|*e to the soul, leading It
to other scene* and sphere* where tbe
fancy .for the moment may revel, re
freshed aud delighted. They are win
dows of iut|iri*oiied tb Mi^ht.
A picture is invarlahly au exuggera-
taked^lds ciistomer* he I* frequently
obliged to carry them for many months.
*** Her.sst Man Gat Credit.
a
The man who has not established a
reputation For unreliability or dishon
esty is reasonably sure of seeurius
credit for the asking. And the exteu
*ioti of credit Is equivalent-to making
■oaiis without Interest. Und whn w4kHld
ask or cx|a* t any sm-h favor of any
one btit a r^rchant or a very close ami
<k*r friend?
Tbe lorai town to l*e a desirable
place to live in must have police and
fre protection, it must have bridal’s,
improved streets, water, sewers and
good schools. To secure these ms-es
sitry improvement* and to maintain
them taxes must l«e levied. The local
merchant pay* a largi> share of the
t"»es.
Among other things, the local mer
chant is continually forced to coiitrlb-
utp to all uianner of charitatih* enter
prise*. U*th public and private, lie is
the local benefactor, inasmuch as he is
tbe employer of labor. Numerous
.young men and women tind employ
, meut'in hisjdore. and as the result of
bis investment and efforts many dol
lars tind their way to the pocket of the
doctor, tile dentist, the editor, the
druggist ami the hanker, all of wbieb
eo^trilRiti-* to the sival and financial
l>rpsperlty of tbe community.
Faith In tbs Community.
He aids the farmer by buying from
him his products to the extent of bis
coeds, thus increasing the profits of
tbe farmer ^
/lie lias shown his faith in the com
munity by in*esting hi* capital there,
consequently his interests center there;
upon him. in a measure, depend* tbe
social, religious, educational and com
mercial existence of the town, and he
is ever willing to d<* his part.
All this beiog true, why is lie not en
titled to thk same amount of consul
oration as that exacted by the further,
the wage earner and the other factors
of the community that are always cry
ing for ‘fair treatment” and •the right
to live?"
Destroying Local Markets.
All be asks is that which i* rightfufly
bis-the ojqttirUiiTity to display hi*
gms!-. {’tid ciniipare prkvs with tls*-**
shown in the Hitsrepresentisl "picture i
albums” of tlie catalogue bouses tie-
fore you send, your money away from
home to l*uy souietliing **f the sjime
quality which he can sell just us cheap
ly us due* tbe big city men haul | Vince
Take away from the community inn*
of tbe most imiMirtniit elements of
prosperity, the medium of exchange.
Niud the effvH t is inevitable—a weaken-
iii^Aif the org:iuism. And that is pre
cisely''what the great mail order re
tail bouse* are doing. They are bleed
:ng the local vommiinities. They are
destroying iocai pnirket*. weakening^.'
local credits, reducing the volume of
deposits in small local bank*, starving
out local business men who ..are com
earners of farm products as 'Wall a*
dealers, driving to tbe large
thousands of consumer* who can
•auger find employment in small
town*, add tbr mam wbr are aiding
tbeaa In tbetr work af destruction will
•oon pay tbe penalty in the sbrinkage
«f the value of their property, am wed
•• la the Ihee of their markets. >
fine black and white carefully avoid.
nixed by no one more fully than by tbe
giorit catalogue houses, heiwe their
adoption of the most expensive method
of displaying their goods to tlie public,
well know ing that photographs tell tbe
truth, so far us a correct pictorial re
production is cyn oriicd. and would not
l*e conducive p* ceo*! l <;s|i><*ss methods
when the gomls offered are faulty.
How many farrt'n rs would tliink of
buyinc a cow from a picture Ih a
upwspu|*er or catalogue, with just a
name and description under it? Of
course tin* description would say that
the cow was a
cow. weight Hto pound* and so many
hands high, free from blemishes and
offered at the redm'ed price of $,'{9.97
tiecuuse of a spot eash deal with a
sto k farm which failed.
There is iK much sens** in a pur-
ch.’se «*f that .nature as there Is for a
fanner to buy a buggy, "our own
brand.” at $24.70 when he eun get the
real article frein his home dealer for
S’Jo ami have the privilege of inspect*
ing it l*efore buying. And no freiglit
t<* pay.
Did'Farmer Consider Everything?
While talking to a farmer the follow
ing was gleaned: ••Fqrmem. as a rule,
do not like to send their money to Chi
cago or any other place for their gitods.
Succtss.
MSTIIGT AND EXPEHIEICE.
fiomotimts a Noblo Failure
World ae Faithfully ee a
ed tuceeee—Lack ef Capital
Patronage-Farmer* Frequently Fed.
He Who Maks* N* Effort
(Copyrlalited. ISM. by Thomas J. Sullivan.]
He only is exempt from failure yrbe
make* no effort.
in the lexicon of youth, which fate
reserves for a bright inai.kood. there
Is no such word as fail—it coatee later
In life..
There are so many reasons which
can logically and truthfully be ad
vanced a* causes contributing to the
numerous failures that I will endenvor
to analyze only tbe priuci|>al ones—tbe
hUMiness failures. o'
Every failure is a step to succemi;
every deti-cltou of what is. false dl-
f .»
recta u* to ^ lull is true; every trial ex
hausts some tempting form of error.
Not only so. but scarcely any attempt
is entirely a failure; scarcely any the
ory. the result of steady thought, is
altogether false No tempting form of
error Is wlfiijut some latent charm
derived ffom truth.
Failure Is. In a sense, the highway
to .‘iccomhlisbiuent. inasmuch as every
discovery of.w-turl is false leads us to
seek earnestly after what is true, ami
every fresh experience |K)ints out some
“form of error w bich we shall afterward
b it a question of
,’ ■* * » *
How Little Can 1 Pay—
f
Or
• 1 o «
How Much Value Can I Get
For Every Dollar I Pay?
V j
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' i r i"-" ,~T . : there are two others, lack of bui
They would rather buy of their loca und tmslues* ex,wrleme.
merchants If their pri«** are not on^ t | i( . s ,. tlirM . !irw frwllw . llf | v
them
of n*nson. Merchants generally
their g<ssl* where the>\ ean get
the eheaflest. whethrv in Chk ago. New
Yo r k' or Asia, no matter how much of
the K.'tiaq, goudk'the farmer has to sell.
The priee js the'firkp^lid last eonsider-
.itl**n The.’, fix the%*riee of what he
sells as well a* v.init he buy*. <*an
the farmer la* blamed for\ buying
when- In- ei.»i get the Is^t bargains?
II«- wants twenjoy the same privilege
as the merchants do. Fair play 1* all
he w ants." A / -
A Gigantic Monopoly.
That tbe managers of tl>ese gigantic
gatetprtaas und erst and what they are
<ioing la nytply demonstrated by a ro-
tmirfc recently made by one of tbeir
number in Chicago. He said. "Give ns
a few more years and we will make
every city outside of Chicago a town,
♦’very town a vtflage. every village a
hamlet, and every hamlet we will
7*pe off tbe fact of the earth ~ ,
What will the customers of tbe mail
order houses do then, poor things?
They will have given aid and comfort
*o the enemy that has destroyed their
r
b.lktln* up . dcmlc raopopolj. S. >““ r |,ri ' r hur
dneed by pretty picture books, they
*111 have in tbeir rt»noce»:-e starved
0 °t tbeir own best customers. De-
•^rtwl^viliages will then mark tbe
Places where prosperous communities
formerly thrived, and tbe population
®f tbe country will be divided between
the faring and tbe large cities. The
Proapect is not a pleasant one to con
template.
A Business Injustice.
Knt did tin- runner who mudo the ;
iibove remark* take everything into ;
eoii-iilerajiou: !*id he remember that
while the local business men are main
taining ,markets for the farmers, assist- |
ing I:; making io:jd* to these imirkets
aiidF doing all they Van to help the farm
er. tbe* mail on let house* that have not
a < cut iii'cste.d in his vicinity do not
bu> ;i dtiHur’s worth of the farmer's
crops n >r contribute a cent to the wel
fare of the vom in unity? Yet they are
getting a-goodly portion of the local
trade, and business men naturally feel
I hid it 1* iin injustice. It 1*. hud the
only way to overcome it is by ADVER
TISING /j -
V«S<t ts Country Town.
Merchant* should publish a com-
parison cf their prices with those of
the retail catalogue houses—fight (hem.
with their own wen|hois. While visit
ing a country town recently the writer
made some inrestlgatious and discov
eries For example, a Chicago mall
order house was selling 100 pound
grindstones mounted for $3.10. Tbe
hical merchant sold tbe same article
for $3.'JT»; freight from Chicago. 55
ents. making tbe mall order article
65: seam roofing. $2.85 in CM-
cagtx and $2^0 from tbe local meF
chant. freight 15 cents per square to
be added fo ttlo.J2.8R. making it $8 de
livered: washing x mac-bines. $8.85
against $r,.75. ^reighy ?5 cents to be
added to the $3.«T* These are facts
which every merchant can prove andl
keep right on proviugNtll tbf.
Cash at Heme Tap.
Eocal merchants will quote prices on
goods so low that oatalouge and mail
onler houses cannot duplicate them.
But you must pay cash. Mall order
houses demand the cash in advance.
\Vby not pay the local meK-bant In ad
vance? Ih,*!ddes. when you buy from
a catalogue you send your money
away from your home town. Yon buy
from a picture and wait a week or
then
what you really have drawn in the
lottery and what you have to show
for your money. If you have oraw^
one of their "baits" you tell-'TBur
neightjpr* and friend* alsmt it—In fact,
you will tell every one about It. If
you find. - i* usually the case, that
yon were "stung’**" you say nothing
, about it: jour Hi* are sealed as tight
j as death, f - /
V % ^ - -■
In this article we have not the spnee
to treat of individual cases or thete
many causes, but will deal altogether
with the commercial side of the ques
tion—the business failures.
1‘erliaim tbe most general and copr-
mod cause is lack of capital. Many-
men venture into'business with just
enough iuoriky to •’-swing” the enter
prise f<»r u month, at the end of which
time they ex|>ect the new business to
be self supiMtrtlng. It seldom is. and
as the concern becomes it fi nunc ip I
cripple tlie inevitable is sura to bappen
-failure. 0
Business Instinct Rsquirsd.
-.It may be said la passing that com
bined with tbe first form of failure
busineea
And
these three are frequently augment^
cd by another equally dangerous In
business and that I* engaging iu. a
business of which you have no know! :
ege or experience in. No man can hofte
to succeed in any Hue of business
where his |H ! inci|Ml qualifications are
assets ami ignorance.
a Itut without question tbe most pro-
( uounced cause of business failure in
i any line or i t any community is that
| of lack of patrouagCL No hpsiucss < 011-
1 cern. r professional man. church or
school can.long endure without |>utron-
age Heaven's eternal wisdom has de-
: creetl that man should ever stand m-
| ihshI of man.
The la-autiful must ever r**st in the
j arms of the sublime Tlie gentle need
the strong to sustaid tbem/a* mm h^a*
ris k tlowera iieeif rocks fo grow on or
the Ivy the rugged wall which it em
braces Patronage I* the austennijce of
business, and without it failure follows
just as surely as death follows the rock
Mower and the ivy when their support
is withdrawn.
Farmers Frequently Fail.
i.isti-il among tlie imsim-s* men w ho
frequently fail is the farmer, the
greatest producer of Us all. lie tails
for the- same reason as do some of
our other business men—because of
ignorance. Many of these men have
been horn und reared as farmers and
Imagine that Is all the qualification
necessary to follow that vocation:- It
is hot. Technical -education, constant
study of conditions elsewhere and a
full reolizatiao of tbe necessity of
fertilization of bia . farm constitute
tbe first principles of tbe successful
farmer.
", Few farmers have not been obliged
to avail themselves of tbe local mer-
chant's willingness to extend credit,
and now that tbe local merchant la
faring a graver calamity and a greater
peat tbaa ever a fanner waa obliged
tu meet la Ilia retail catalog*# bouaea'
methods of doing boainaas would It
not he right and fair for the farmer
and every resident of tbe community
to rally to tbe aid of tbe man who
rallied to tbeir aid In days gone by
with a willingness only equaled by
coitfitience In his customer and his
loykitv.to bia community? >
IThehsM fa finer foils the whole com
munity suffer*, and the man who must
!»e.ir the hrmlKof the burden i* the
local merchant. capital Is Invest
ed and his ho|>e of return rest* with
the farmer's ability to produce. If a
blight, a drought, a cyclonKor pest
bugs destroy the er»q*s the mer jmnt,
must make the tiest of it and “car'
tlie farmer for another season or until
he ba* a good crofi
Loyally is the greatest virtue that
man is endowed with, and the prac
tice of It now by resklents of'"*itfijll
cities and towns in favor of the local
merchant whose husiiie** 1* endanger
ed hy the retail catalogue trust* would
lie a display-^»f generosity manifested*
only by men and eominunitie* where
4 the practice of tbe Golden Rule obtains.
, . e
Every pair of Shoes in this store
is built on the Quality Standard—
Every possible thing that means more
Quality, more Service, more Value, is ,
crowded into it.
SO—If you buy your Shoes here—Even
though they do cost you a little more—
the Increased cost means ajbig measure
of increased value and you will Remem
ber the Better Quality Long After the
Increased Cost is Forgotten.
/
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THE H. W. COHEN STORE
A. S. KARESH, Manager.
CLASSIFIED ADS.
WANTS..
Wanteil—To sell 6.0«a pounds of,
go. d fodder. Priee Jr.jJo per hun-j,
dredll. Fall for I. A F-eigler.
Round. S. F.
WANTKIK—the public to know that
I am specialist in the treatmest of
weak eyed horse*. In treatment
of thirtv-aeve* -**#3 1 reator€-d to
sight thirty-four. If my services'
are needed, writs 11. T. Herndon.
Waltefboro. Route 9 4. 8tf.
Make the performance of your
household duties in hot weather
/ . C -fig
a pleasure instead of disagreeable
drudgery, by installing
WANTED -Fhicfcena. hbipe cured
bams find swro» pot 1 toes.\ Highest
market prices paid. Ho‘e7 Albert.
V.'alterboro. S. F. 2. lS\tf.
WANTED ('hi< kens and home-
cured hams:"' H'ghe*t marked
prices p‘ id. Yiotel Albert.’ Wul-
terho!0, S. t \ 2.1 S ,f /
F<>r Sal« A lew in;, heis of \<::id 1 -
ver’s Heavy Fruiter cotton^ seed.
Will sell cheap H. G. Froshy.
IiOst—-Notice is, hej-ebfi. given that
Deposit Hook Xo^ 414 of the Col
leton Ranking Fompany, Waiter-
boro. S. F.. Savings Department,
-In my name, has been loaf or de
stroyed. I will apply for dupli
cate book, little, T Richardson
May 6. «t
Terry and Shaffer have a few tons
Of high grade Kanit Salt and Top
Dressing left In their warehouse
which th*y off*., cheap ’tr cash while
it lasts. Write or phone Terry A
Shaffer.
OUR REVONOC OIL STOVE
v
Par Hale—One 8-room oaiuga. with
largo lot, term* easy. Aggly to
I. II. Pishburne.
Par Hale—Fourteen hundred and
Mventy-nine acre* near Bmoakg,
8. C. This tract eontaias three
million 43.000.0A0i feet of pine
vtimber, some of it long leaf. Tbe
tYact i* in one body and can .be
bought cheap by a quick buyer.
Address O. 't\ Klatte. 57 Broad
! 8t . Charleston. S. F. 4-2S»-2t
XOTICK.
Those wishing to place order* for
monuments may we my son. Leroy
Halford, at home. He will take*
them and forward them at once at
beat prices. See him tsfor** yoiff
buy.
Rev B. F Halford.
No. Six-Sixty-Six
This i* a pretcriptioa prepared eapeciaHy
ior MALANIA or CHILIS'a FEVER.
Hive or six dorct will break any <a*e. and
if taken then as a tonic the Fevrr will ant
refufte. \lt art* cn tbe liver better th*o
Calcine! and does not gripe cr tirken. /25c
It cook* your meals in 1-2 the
lime, with lew fuel and without
the atiflingly hot kitchen required
by a wood burner.
* Ladies’ if you value your health,
beauty and "peace of mind cook
on a Revonoc Kerosene Oil Stove
this summer.
• /*’ ' ' S - f
. « ( _ ,• '. X-i. *. ' r> -v —
Benton-Koger Hardware Co.
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n . ; v ., . N
HvorydiiiijY in Hurtlwaro.
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