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W&t Pamtierg ^eralii ESTABLISHED APRIL, 1891. Published Weekly at Bamberg, S. C. Entered as second-class matter April 1891, under Act of March 3, 1879. $2.00 PER YEAR. Volume 28. No. 26. Thursday, June 26,1919 WHO PAYS FOR ADVERTISING? One of the old, old arguments against advertising is that the consumer has to pay for it because the merchant adds on the cost. And yet there has never been any explanation of the fact that the really successful merchants are the heaviest advertisers and that advertised products are the ones most in demand. On the same theory a lot of dealers are shy about stocking up on articles that are heavily advertised for the reason that they think these articles cost them more because the manufacturer has. added on the cost of advertising. Advertising pays for itself. Any it does not take any elaborate " argument to prove it. Take the case of some product which is nationally advertised. In the language of an advertising expert, this big national advertising campaign creates for the product consumer acceptance and ^ also consumer demand. As an expert goes on to make clear in a recent address, then, in order to supply this demand the manufacturer is1 forced under- the same overhead expense virtually, with a system well organized tojturn out upon the market a greater number of products. Therefore, he gets the economy of quantity production. That manufacturer then buys in greater quantity lots, which is a small saving only, but on the same overhead expense produces a greater number of products, which lessen the . cost of production per product. And nine times out of ten the manufacturer is putting a better quality into K ii that product. What is the effect on the dealer? Viewing this from the standpoint of the dealer, the dealer is able to pur chase the product at less cost and at 5 - the same time is getting a better quality of product, due to the fact that the manufacturer produces proV -v ducts cheaper and is putting better quality into this. The dealer with the same overhead expense, that is, hire of clerks, rent, insurance, .etc.,, can sell more of the products due to consumer" acceptance and demands. Working on down to the ultimate consumer, it is proven that the consumer purchasing these products gets them cheaper and gets a better quality because the manufacturer produced them cheaper and put better quality into them. v What has became of the cost of the . advertising? Now, the consumer dbes not pay for' the advertising. The dealer does not pay for the advertising, as he purchases the product cheaper, gets a better quality and his clerks can sell more with the same overhead expense. The manufacturer does not pay for the advertising, because he manufacturers in greater quantity vj lots and is putting a better quality into the product. This goes to show \ that advertising pays for itself.? i Greenwood Index Journal. AMERICA'S PART IS GAS PRODUCTION > / r|V (Continued from page 1, column 5) elude a test where six men worked, played and slept in the masks for an entire week, only taking them off for 80 minutes at each meal time, and each day entering high concentration of the most deadly gases without injury to the wearers." The chief ingredient of the protec, tion against gases is carbon, which absorbs the gas instantaneously. Cocoanut shells formed the best supply of carbon that could be found and the known world was raked by American representatives to secure what was needed. In addition enormous Quantities of fruit pits and other nut \ shells were secured and the national campaign to increase the supply of these ingredients met with g^eat success. The slogan "Eat more cocoanut," the report states, increased the consumption in the country more than 100 per cent, in a very brief period and in October, 1918 the government was obtaining from all < sources about 150 tons per day of cocoanut shells. The fruit canneries of the Pacific coast supplied 100 tons a day in apricot, peach and cherry pits and walnut shells and the cam-' paign led by the American Red Cross to induce the public to contribute fruit pits and nut shells was in full swing when the armistice was signed. It is estimated that 4,000 tons of material was collected by this means. Among the masks designed and produced were 377,881 horse masks nose and is not as liable to gas poiswhich were easier of manufacture, as oning as man. Other defensive equipa horse breathes always through his i ment produced in large amounts inSwept by the Raging Torrent Toward Seeming Doom! ^?omansand a Man? Just one of the many thrilling moments while you read Perils of , Thunder Mountain Our New Serial ?A Story ol a Thousand Sensations \ Watch for It! Read It! In This Newspaper! v *> . ^ A^A A A^.J^kJ^A^LAj^Lj^LAj^LALAki^k t t , _ _ . ? Y . X Worthy of Special Mention X % ....NEW.... ' X ? <> X' l^trtAmor Jfa/st X ")\ elivorth blouses at *$2.50% f fAS ADVERTISED IN THE MAY ISSUE ! OF THE LADIES HOME JOURNAL A , T X have just been taken from their boxes and will be placed on sale ^ J tomorrow. They are the prettiest and daintiest Blouses at these ^ modest prices that have ever come our way?they establish a J new and iiieher standard of values for these two nationally fa 4^ vored lines. ^ V WIRTHMOR WAISTS and WELWORTH BLOUSES always J have much to commend them, and we believe that if every wo- y man was acquainted with their exceptional worth, their attract- y iveness of style, their superb workmanship, as well as with the A happy and wholesome conditions under which they are made, A . 1 they would purchase them repeatedly, just as the great army of ^ admirers are now doing the nation over. Jt v ANOTHER VERY IMPORTANT THING TO REy MEMBER IN REGARD TO THESE BLOUSES IS V 4? THAT THE SAME NEW STYLES ARE PLACED V A ON SALE IN OUR STORE ON THE VERY SAME ?* DAY THAT THEY FIRST MAKE THEIR .APPEAR- A t ANCE IN THE RECOGNIZED STYLE CEN TP1RS OF THE COUNTRY. AND THAT THEY t. ARE ALWAYS SOLD AT THE SAME MODERATE ^ PRICE. ^ v V SOLD IN JUST ONE GOOD STORE IN EVERY ?? CITY, AND IN THIS CITY SOLD HERE ONLY. I LaVERNE THOMAS & CO. 1 X BAMBERG, S. C. 4 < 4 44444444444444444444444444 eluded dugout blankets to seal the doors of underground shelters from gas and oiled clothing, under clothing and gloves to protect from mustard oil. There were shipped also 4,90 6 special signal horns to give warning of gas and more than 50,000 fans to blow the vapor out of trenches and dugouts. ^ mm Waterman Fountain Pens always in stock at Herald Book Store. Orders taken for repairs to Waterman pens. NOTICE. The copartnership heretofore existing between B. W. Shaw and I. H. Mitchum, under the firm name of j Shaw & Mitchum at Ehrhardt, S. C., has this day been dissolved by mutual consent. I. H. Mitchum will continue the business on his own account and^pay all debts owing by the firm and all parties indebted to the firm will make payment to I. H. Mitchum. B. W. SHAW (L. S.) I. H. MITCHUM (L. S.) Ehrhardt, S. C., June 21, 1919.?3t NOTICE OF OPENING OF BOOKS OF SUBSCRIPTION. Pursuant to a commission issued to the undersigned by Hon. W. Banks Dove, secretary of State of South Carolina, on the 5th day of June, 1919, notice is hereby given that the. books of subscription to the capital stock 'of the Denbow Tobacco Warehouse Company, of Bamberg, S. C., will be opened at the office of A. M. Denbow, Peoples Bank, Bamberg, S. C., on Friday, June 27, 1919, at 12 o'clock, m. A. M. DENBOW, ALLIE A. DENBOW, Corporators. Bamberg, S. C., June 25, 1919. It LOST CERTIFICATE OF STOCK. The undersigned will on the 8th day of August, 1919, apply to Bamberg Cotton Mills Company for one new certificate of preferred stock and one new certificate of common stock of said corporation in lieu of preferred stock certificate Ncr. 174 and common stock certificate No. 161 of one share each, which certificates have been lost or destroyed. (Signed) MRS. W. J. FAULKNER. 7-31 I EXPERT TAILOR I" W. D. RHOAD'S I I JUNE 30th I I JULY 1st I E WITH A WINTER AND B B SUMMER MADE TO ME AS-, B B URE LINE OF CLOTHING, fl B COME IN AND SEE THEM. B I Anni HAVING JUST B v PURCHASED THE ! ETC., FROM THE ] PROPRIETOR. I AM CONTINUE f WILL APPRECIAT] BERG AND SURR< WILL BE MY EAR TIMES. I HAVE A LARC VTIME I CAN SERV WILL GIVE ME PL Imiiioh 4 * ^^^^^ pv??B|H|r^7I!LAs9 ^BBv vSsS^v ^BBBBBBBWMmBBBBBBB^ H W^"1 , . "i> ?k& J Your Banking Connection Is the Most Important Business Relation Yon Hare $m XkJa A^ay trnii a /*Ann orfinn fliof 1 a I TV ^ U1 J, VI JVU U VVlUtVVil V# Jl A VlAMt IO B prospering, that is accommodating, that is adequate to your every banking need. Your account is solicited and will be handled here TO YOUR CERTAIN ADVANTAGE . Jg and highest satisfaction. 4 Capital and Surplus $100,000.00 : ~7ZvlNTTREST~BBE35EEEEE?SBEiB0EBE2S^E9e nrrO raid oh swims accounts Announcement! I This is to announce that the undersigned have bought the Ideal Pressing Club, and are now operating the same. We will appreciate the continued patronage of the people of Bamberg, assuring you that we shall do all in our power to give prompt, courteous and satisfactory service. . 30-day ticket good for cleaning and pressing four suits on sale for' $1.50. Single suits, without ticket, 50 cents. i j ?: 1 d? : ri.,u Iiuticu i rc5?mg uuu L. S. DUKES and H. F. STEEDLY, Props. . 1 ytr*> I EEX DISCHARGED FROM THE ARMY, I HAVE B STOCK OF DRY GOODS, SHOES, HATS, CLOTHING, *1*6* fl BAMBERG DRY GOODS STORE, L. G. POLL1KOFF 7*7 U B *G THE BUSINESS AT THE SAME STAND, AND I E THE PATRONAGE OF THE PEOPLE OF BAM- / ^ B )UNDING TERRITORY, ASSURING YOU THAT IT B NEST ENDEAVOR TO PLEASE YOU AT ALL # B.'iS B rE AND VARIED STOCK ON HAND, BUT AT ANY B ^b E YOU BY ORDERING GOODS NOT IN STOCK, IT B EASURE TO DO SO. B i Shapiro, Prop. I amberg, South Carolina I | ^ fli ,Mim ? -^' p^PI 1 * # ' ' 'i'ji \ '- ""V** * . -