The Bamberg herald. (Bamberg, S.C.) 1891-1972, June 26, 1919, Page 4, Image 4
W&t Pamtierg ^eralii
ESTABLISHED APRIL, 1891.
Published Weekly at Bamberg, S. C.
Entered as second-class matter April
1891, under Act of March 3, 1879.
$2.00 PER YEAR.
Volume 28. No. 26.
Thursday, June 26,1919
WHO PAYS FOR ADVERTISING?
One of the old, old arguments
against advertising is that the consumer
has to pay for it because the
merchant adds on the cost.
And yet there has never been any
explanation of the fact that the
really successful merchants are the
heaviest advertisers and that advertised
products are the ones most in
demand.
On the same theory a lot of dealers
are shy about stocking up on articles
that are heavily advertised for
the reason that they think these articles
cost them more because the
manufacturer has. added on the cost
of advertising.
Advertising pays for itself.
Any it does not take any elaborate
" argument to prove it. Take the case
of some product which is nationally
advertised. In the language of an advertising
expert, this big national advertising
campaign creates for the
product consumer acceptance and
^ also consumer demand. As an expert
goes on to make clear in a recent
address, then, in order to supply this
demand the manufacturer is1 forced
under- the same overhead expense
virtually, with a system well organized
tojturn out upon the market a
greater number of products. Therefore,
he gets the economy of quantity
production. That manufacturer then
buys in greater quantity lots, which is
a small saving only, but on the same
overhead expense produces a greater
number of products, which lessen the
.
cost of production per product. And
nine times out of ten the manufacturer
is putting a better quality into
K ii that product.
What is the effect on the dealer?
Viewing this from the standpoint of
the dealer, the dealer is able to pur
chase the product at less cost and at
5 - the same time is getting a better
quality of product, due to the fact
that the manufacturer produces proV
-v
ducts cheaper and is putting better
quality into this. The dealer with
the same overhead expense, that is,
hire of clerks, rent, insurance, .etc.,,
can sell more of the products due to
consumer" acceptance and demands.
Working on down to the ultimate
consumer, it is proven that the consumer
purchasing these products gets
them cheaper and gets a better quality
because the manufacturer produced
them cheaper and put better
quality into them. v
What has became of the cost of the
. advertising?
Now, the consumer dbes not pay for'
the advertising. The dealer does not
pay for the advertising, as he purchases
the product cheaper, gets a
better quality and his clerks can sell
more with the same overhead expense.
The manufacturer does not
pay for the advertising, because he
manufacturers in greater quantity
vj lots and is putting a better quality into
the product. This goes to show
\ that advertising pays for itself.?
i Greenwood Index Journal.
AMERICA'S PART IS
GAS PRODUCTION
> / r|V
(Continued from page 1, column 5)
elude a test where six men worked,
played and slept in the masks for an
entire week, only taking them off for
80 minutes at each meal time, and
each day entering high concentration
of the most deadly gases without injury
to the wearers."
The chief ingredient of the protec,
tion against gases is carbon, which
absorbs the gas instantaneously. Cocoanut
shells formed the best supply
of carbon that could be found and
the known world was raked by American
representatives to secure what
was needed. In addition enormous
Quantities of fruit pits and other nut
\ shells were secured and the national
campaign to increase the supply of
these ingredients met with g^eat success.
The slogan "Eat more cocoanut,"
the report states, increased the
consumption in the country more
than 100 per cent, in a very brief
period and in October, 1918 the government
was obtaining from all
< sources about 150 tons per day of
cocoanut shells. The fruit canneries
of the Pacific coast supplied 100 tons
a day in apricot, peach and cherry
pits and walnut shells and the cam-'
paign led by the American Red Cross
to induce the public to contribute
fruit pits and nut shells was in full
swing when the armistice was
signed. It is estimated that 4,000
tons of material was collected by this
means.
Among the masks designed and
produced were 377,881 horse masks nose and is not as liable to gas poiswhich
were easier of manufacture, as oning as man. Other defensive equipa
horse breathes always through his i ment produced in large amounts inSwept
by the Raging Torrent
Toward Seeming Doom!
^?omansand a Man?
Just one of the many thrilling
moments while you read
Perils of
, Thunder Mountain
Our New Serial ?A Story ol
a Thousand Sensations
\
Watch for It! Read It!
In This Newspaper!
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^ A^A A A^.J^kJ^A^LAj^Lj^LAj^LALAki^k
t t
, _ _ . ?
Y .
X Worthy of Special Mention X
% ....NEW.... ' X
? <>
X' l^trtAmor Jfa/st
X ")\ elivorth blouses at *$2.50%
f
fAS ADVERTISED IN THE MAY ISSUE !
OF THE LADIES HOME JOURNAL A
, T
X have just been taken from their boxes and will be placed on sale ^
J tomorrow. They are the prettiest and daintiest Blouses at these
^ modest prices that have ever come our way?they establish a J
new and iiieher standard of values for these two nationally fa
4^ vored lines. ^
V WIRTHMOR WAISTS and WELWORTH BLOUSES always J
have much to commend them, and we believe that if every wo- y
man was acquainted with their exceptional worth, their attract- y
iveness of style, their superb workmanship, as well as with the
A happy and wholesome conditions under which they are made, A .
1 they would purchase them repeatedly, just as the great army of ^
admirers are now doing the nation over. Jt
v
ANOTHER VERY IMPORTANT THING TO REy
MEMBER IN REGARD TO THESE BLOUSES IS V
4? THAT THE SAME NEW STYLES ARE PLACED V
A ON SALE IN OUR STORE ON THE VERY SAME ?*
DAY THAT THEY FIRST MAKE THEIR .APPEAR- A
t ANCE IN THE RECOGNIZED STYLE CEN
TP1RS OF THE COUNTRY. AND THAT THEY t.
ARE ALWAYS SOLD AT THE SAME MODERATE ^
PRICE. ^
v V
SOLD IN JUST ONE GOOD STORE IN EVERY ??
CITY, AND IN THIS CITY SOLD HERE ONLY.
I LaVERNE THOMAS & CO. 1
X BAMBERG, S. C. 4
< 4
44444444444444444444444444
eluded dugout blankets to seal the
doors of underground shelters from
gas and oiled clothing, under clothing
and gloves to protect from mustard
oil. There were shipped also 4,90 6
special signal horns to give warning
of gas and more than 50,000 fans to
blow the vapor out of trenches and
dugouts.
^ mm
Waterman Fountain Pens always
in stock at Herald Book Store. Orders
taken for repairs to Waterman pens.
NOTICE.
The copartnership heretofore existing
between B. W. Shaw and I. H.
Mitchum, under the firm name of j
Shaw & Mitchum at Ehrhardt, S. C.,
has this day been dissolved by mutual
consent. I. H. Mitchum will continue
the business on his own account
and^pay all debts owing by the
firm and all parties indebted to the
firm will make payment to I. H.
Mitchum.
B. W. SHAW (L. S.)
I. H. MITCHUM (L. S.)
Ehrhardt, S. C., June 21, 1919.?3t
NOTICE OF OPENING OF BOOKS
OF SUBSCRIPTION.
Pursuant to a commission issued to
the undersigned by Hon. W. Banks
Dove, secretary of State of South Carolina,
on the 5th day of June, 1919,
notice is hereby given that the. books
of subscription to the capital stock
'of the Denbow Tobacco Warehouse
Company, of Bamberg, S. C., will be
opened at the office of A. M. Denbow,
Peoples Bank, Bamberg, S. C., on Friday,
June 27, 1919, at 12 o'clock, m.
A. M. DENBOW,
ALLIE A. DENBOW,
Corporators.
Bamberg, S. C., June 25, 1919. It
LOST CERTIFICATE OF STOCK.
The undersigned will on the 8th
day of August, 1919, apply to Bamberg
Cotton Mills Company for one
new certificate of preferred stock
and one new certificate of common
stock of said corporation in lieu of
preferred stock certificate Ncr. 174
and common stock certificate No. 161
of one share each, which certificates
have been lost or destroyed.
(Signed) MRS. W. J. FAULKNER.
7-31
I EXPERT TAILOR I"
W. D. RHOAD'S I
I JUNE 30th I
I JULY 1st I
E WITH A WINTER AND B
B SUMMER MADE TO ME AS-, B
B URE LINE OF CLOTHING, fl
B COME IN AND SEE THEM. B
I Anni
HAVING JUST B
v PURCHASED THE !
ETC., FROM THE ]
PROPRIETOR.
I AM CONTINUE
f
WILL APPRECIAT]
BERG AND SURR<
WILL BE MY EAR
TIMES.
I HAVE A LARC
VTIME I CAN SERV
WILL GIVE ME PL
Imiiioh
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Your Banking Connection
Is the Most Important Business Relation Yon Hare
$m
XkJa A^ay trnii a /*Ann orfinn fliof 1 a I
TV ^ U1 J, VI JVU U VVlUtVVil V# Jl A VlAMt IO B
prospering, that is accommodating,
that is adequate to your every
banking need.
Your account is solicited and will be handled here
TO YOUR CERTAIN ADVANTAGE . Jg
and highest satisfaction. 4
Capital and Surplus $100,000.00 :
~7ZvlNTTREST~BBE35EEEEE?SBEiB0EBE2S^E9e
nrrO raid oh
swims accounts
Announcement! I
This is to announce that the undersigned have bought the
Ideal Pressing Club, and are now operating the same. We will
appreciate the continued patronage of the people of Bamberg,
assuring you that we shall do all in our power to give prompt,
courteous and satisfactory service. .
30-day ticket good for cleaning and pressing four suits on sale
for' $1.50. Single suits, without ticket, 50 cents.
i j ?: 1 d? : ri.,u
Iiuticu i rc5?mg uuu
L. S. DUKES and H. F. STEEDLY, Props. . 1
ytr*> I
EEX DISCHARGED FROM THE ARMY, I HAVE B
STOCK OF DRY GOODS, SHOES, HATS, CLOTHING, *1*6* fl
BAMBERG DRY GOODS STORE, L. G. POLL1KOFF 7*7 U B
*G THE BUSINESS AT THE SAME STAND, AND I
E THE PATRONAGE OF THE PEOPLE OF BAM- / ^ B
)UNDING TERRITORY, ASSURING YOU THAT IT B
NEST ENDEAVOR TO PLEASE YOU AT ALL # B.'iS
B
rE AND VARIED STOCK ON HAND, BUT AT ANY B
^b
E YOU BY ORDERING GOODS NOT IN STOCK, IT B
EASURE TO DO SO. B
i Shapiro, Prop. I
amberg, South Carolina I |
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