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THE CAMDEN CHRONICLE Pub>Mh?0 tvtry Friday W L M<DOWtlX H. l>. H M*LK>WIJX PvkU>.<. ? 'I'liuiu' < H. Auk- MM DID %<>t K\ KH / . Dlil you? you, vttf mean, who fU A^ou as l\i*) iIm'k Jo about 80 degree*, pack up and hie away to the mountain* for u muiii tuvr'n board bill, ?iup to think what you are leaving right here at home? Dl?l yoh ever go out beyond (he brick yard and drive* uloug the, hedged road on th6 Town t'reek dam? Did you ever get a p??ep In* to the Hull place, with |t? little pla cid lake and raxtlc hou*e?, and did t you ever stroll along the willow lift ed bank* of thin little lake' Did you ever g.o to t.he HUininlt of that little bin at the end of Union street and glume luwardn the eaKt aero*# the old Factory pond? Did you ev er vlnlt th?: terrace*? Did you over go out to the shore# of the big pond on a moonlight nigh' and hear the Htrlklng of the trout upon l>? placid waters; see a flash In the moonlight and then the glimmering concentric ring* as they ripple to ward the shore until they waver with a gentle ru?tfe the foliage to be echoed back Mid blendert w?ib Cu? roar ut ^ ru*h of t^w wat?vr ove. gate into Nature* kv^>-<-r harmony 7 And tl^o did you ever ?<o to tht* mountains, stop at .? crowded >?<?"rd ing house or hotel. pa> t i<c for everything you got, am! sj>?*'ml #*v?'r> cent yulj have atrtv.-d fof- aii the winter, and now. did y? >u i?.ver* and did it pay? IX?n't forget the good roads ?p> cial. It ??<?>rij??? to ? *umd<-n on S?*|> tember 18th. at p in Koine people who wouldn't visit your Btqre, perhaps, for three or more moiitlht may be among your next hundred customers if your ad vertising is really convincing. If a competitive store has, for a long period, better and more con vincing advertising than your store has, a majority Of people- will con clude that it must be a better store. This Is the open season for dove shoot hi g. According to law, doves must be shot between the loth of August and the 1st of March. It Id said that the birds are plentiful this year. A merchant who tries to make hi* advertising the best in town may no Quite succeed in that -he'll succeed in making his store twice as popula and profitable as before thai aspira tion ruled him! "Have some wheat 1 want to car ry over. How shall I keep weevils out of it?" Scatter some moth ball all through the wheat. These are what the seedsmen use in their bins Then if weevils do appear, put a pa with some carbon bisulphide on top the wheat In a close bin or box and close up and the fumes will sink all through it Keep it away from file as the fumes are explosive, i'rogresslve Farmer. It is a strange thing, but n-verthe less true, if a newspaper man sends a subscriber a statement for a paper that tie has been taking for a num ber of years and had never paid a cent on it. he will get mad as blazes and order you to stop his paper forthwith >und immediate!} think ing t hfli b> -bim discontinuing bis paper that the publication will im mediately go Into bankruptcy. (?en tle reader, it' you belong to this kind, don't believe that way. for where we have one of your kind we have three or four of the kind that yconves up like a man and pays his subscription and the paper goes on from year to year, even if you do abruptly order your name cut from our list. A writer tells of a friend who cannot afford to travel, and yet has a delightful way of spending his va cations. He learns about the cost of traveling and the proper clothing to be worn, get a time-table, and ar ranges excursions for himself to various places, and then roads about thom in books of travel, and Imagines he had had a delightful trip. And why should ho not? With no packing of trunks,'no rush ing for trains, 110 tipping of waiters, no fuming and fretting over the fact that not a lower berth is to be had, and no prying customs offi cials hosing through his effects, he escapes all the wear and tear on his nervous system, loses no sleep, en joys his meals and comes out of his dream to find that he'Un't broke.? Qresnville Vy'/, J .' > ?'*v' '' Business Buildin By DUNDAS HrND?cON Advertising Manager of the C. E. Zimmerman Co., Clucago ing "| he Evolution of Retail Advertising. Kereiitiy, before the llocheater, N Y . Ai|v?rtinluK Club, Julius Hchnei d< r, for home tinw advertising loan* , ;ii,er of "The Fair,' of Ch^ago, aiul OMh of | lit* Iwat known retail adver- . rnmi; men in the country. gave a, !#-? Iure on "The Wit K volution ill ! Advertising" He Mated that. in, |'*u , opinion, this wa? th? awakening ; >i lot .?! a<!vert iserij to the absolute | ii(ueH?lly for high fcrade advertising i M'.'virt' such an han made fortune* ! for rli.- lar^*- siort-s in the big cities. I He advised the merchant* fn each I locality to jei* forces and engage ? the advertising talent on u to-?pcr;? j 11 v?? basin, and pointed out that thin j r^ 'My must happen in a very short I p?-riod a* a natural advanc?* of the ! Mr S?tiii?'id?T tiiu, A'.hef.s. evident | i> do not know thai this evolution '''* ard* hi^b grade special service Tins been taking place for some time It began with what are called "Cut ' Services." That i*. an engraving house in one of the bigger cities would get out a number of more or ley* comic it 1 .ert'sing cuts, wietch edly drawn by a tenth-rate artist, which it sold to a retailer, some times with a little advertising mat ifr. in a series of J?i or one cut for .-ail) w?*ek in the year While this was n!! ediw^Hve, and a.- such deserves some credit, it lias probably don.* mofe harm amongst r tailers, to th" value of real publici ty than anything else, 'I'hero are a gru?u many of my re wlers who now have boxes of such cuts lying around their stores with Un clear idi-a of wluit to do with th -in. .in.) even >??' those small cut "services" are being sold to deluded merchants by glib travelingg sales meu Aunt lii-r herald of the new special r?-;ail advertising was the iocal wri ter He is also evolutlng. He has been getting better every year till' now. in some ways, he is quite ac complished in the majority of cas es. however, the local ail writer has be?Mi somewhat like "Our Johnnie," who has won a prize for drawing, b'gosh' and who forthwith blossoms i out into a famous artist locally. This class of publicity has like wise done its share in giving the re tail merchant cold feet. The local advertisement writer has been most ly a shilling example of the trite saving ".'i little knowledge is a dan gerous thing." The next phase in the evolution was one that bid fair to solve all difficulties. About a year or two ago a famous artist, who had made a reputation for a comic series of newspapers picture*. was induced to draw liis comics into advertisements These were s\ndicated in electro type ferm .ill through the I'nited ?St ttes and Canada to all classes of retailers, the large quantity soid of en h ? ? |e rotype making it possible to quote extr?Mnel> low prices to the lo il merchants That was the next ri-e in made from 'he obi comic cuts, of the local engravers, because these drawings were well done by a first class artist ??f ac knowledged standing. We haw now advanced one step further The idea that it is neces sary to have a comic drawing to at tract attention is exploded As n matter of fact, a comic cut does more harm to the advertisement than good, for It makes the whole advertisement laughable and when people laugh at a thing they sel dom buy It. It is unfortunate that many merchants do not realize this even now. A good Joke in picture form still appears to many of them to b^ the acme of successful public ity. Hut they are learning. There are now one or two con cerns who. with srrong financial backing. supply retail merchants with advertisements, Illustrated by the best artists a id written by ad vertisement experts who've special ly dedicated themselves to the work and who are paid large salaries for their services. The adevrtlsements supplied by those firms are of the same grade as those URod by the large department stores and national advertisers; they are scientifically correct and &r? guaranteed to bring ?h? retailer the maximum of returns They are supplied to the local mer chant with the sole right of use lit t>ih own locality. . Owing to the enormous number sold of each advertIsement, they can be purchased at a nominal cost, *ven a* low an one dollar per week. If the merchant wanted to have the same ads written for his own indi vidual use. they would cost him 1300 each. The sale of thin new style of up-to-date adverting I* growing enormously. It is being us ed In thousands of towns through out the country and there are about 150 hlKh grade salesmen selling it daily. The nature of this new uptodate advertising service will bfr seen by the reduced fac similes of advertise ments shown at the top of this col umn^ This new style vertising Is ?? ;iIIo<i Syndicated AdvertlBiu??~n1?er" vice, and its development is the itfiVu ?'st evolution of retail publicity. The local retailer has seldom the ability to write salesmanship for his newspaper space. it requires spe Hal training to write advertisements that sell goods, just as it necessi tates training to practice law pr medicine. When your body is sick you do not try to cure yourself, you take medical advice and apply the treat ' inent that is g^iven you by the train j'fd physician. yt you are wise, you | apply the same principle to your ' sick business, you use the medicine successful salesmanship in your local paper prescribed for you by the advertising expert. The highest grade of expert pub licity service in this country today is embodied in this new syndicated I | advertising service. High priced men with national reputation in the j retail advertising field are construct | ing these advertisements, anil the merchants who uses them persist ently and constantly In his local newspaper, is a long wajf on the : .! to financial independence. Full particulars of this new syn dicated advertising will be supplied by j be editor of this paper. (Jet them today. Their application will materially increase your ^unities*, and give your newspaper space 100 per cent value as a business puller. We are publishing this week a strong article on "The Evolution of Retail Advertising" by Dundns Hen derson, the greatest ad writer of the age. Recently we have had parties to tell us that their reason for not advertising is on account of their inability to write an advertisement. Mr. Henderson solves this problem, lie furnishes the copy and we will : ;rni.Mi the space? both at a re in irkabiy low rate. r> or 0 doses "t>6t)" will rare any > ;\m> <"l\l!ls and Fever. T'liro 25c Printing of the Better Kind at The Chronicle Job Shop, Mr. Merchant mjust a few days, the cot ton crop will begin to be marketed (money will then be be plentiful) and if you ex pect to get your share of bus iness this fall you've got to "get in the ring" NOW?show the people what you have and what you ask for it. If your advertisement appears in The CHRONICLE, the people who trade at Camden, will consider what you have to say. Let Us Talk The Matter Over With You MAKING KKIKNIM. Kvery one would like to have a# ' many friends a* be can and yet ao many peoplw never try ' to make , friend* The irlae titan aaya. be that would have friend* inu?t #how him ?elf friendly. No man tihould go around frowning on people with a view of making friend* A? a uaual thing, the manly .atralKhtfor ward, courteoua, honorable mau ylll mal(? frlendK. Tho world appreciate# the ^?li? of Nttrh a man far more than ni'Mtt people Kuppou*. In thin "?connection ye reproduce the following from the Weatern Method 1st: "We know a few people who move about the world in a doleful way and with an ever-present feel- j I it K that nobody like* them. They are unhappy and they would be gl*d to be liked, but they are waltiiiK for p?*ople to take hold of them. "It 1? our duty to make friends. \v? must have a will to do this. They are to be made by an active and thoughtful effort on our part ?o be friendly. We. must do thlugs for people, be considerate and ??;'iuerhtful of their wants and their comforts and convenience: It is w.-H to remember that we all have in the lonK run all the friends we ar?? entitled to have. The good ?Hook ha? something to say to the effect that he who would have friends must show himself friendly. "The second rule to observe, after wo have of our own part shown abundance of kindneas to* those a bout us, that we must not be look ing out to see whether people re spond to our overture* for friend ship At least we must not look ?oo narrowly and too closely to this. I*ef It take care of Itself. I)o not open an account of credit and loss with people and watok them to see whether ihey keep the account up '?n their sides Deal generously with the world We shall get all th.->r i? coming to us. "Whoever observes these two rule will have no want of friends. They will come as surely as the great laws of God work out." v. Notwithstanding 'ho lateness of yesterday afternoon for th.> - wr nradford- Knapf the speeches of lhe i of Washington. I). ^jr | f trmera demonstration worlf^w > 1 r:t W, Williams. State Agent. M? Mr K. J. Watson, Commissioner of Agriculture, c^plte a lnrgo and rep resentative audience was present. It) addition to the gentlemen named above. Prof. A. G. Smith, of the U. S. Department of Plant Industry w:? present and made a speech, laying special stress upon the cultivation of vetch. The speeches were all good and well worth hearing. f> or 6 doses "066" will cure any cnse of Chills and Fever. Price 2 5c WbM lk>? owe-* of Old Shoe*. What become# of Mil the old *boci? lit a queatlon uulte ajp puzzling h? where all the plu? go. Old ahoe#, however, really, have an Important place In the trado world and verve uumerou? uaeful purpoaew. < They are cut In ?mall piece* and put to ?oak for a couple of day? In chloride of aulphur, which makoa the leather bard and brittle. It U then wuabed off wltb tepid water, dried and ground to u fine oowdj-r, which it* mixed, with an ad I e#ive bulitilancn, vuch ait glue una shellac, or u thick t?olutiou of gum. The material Ik then put into mouldts to form coiulxi, bullous anda variety of u?;/ul thing** thai itre t.uppo*><'d to be made'Of rubber. Jerry Moore, the champion corn grower of the world, hub declined to accept u position with Mr. Arbuckle, the wulti-inilliouare farmer und corn grower. Jerry knowu a good thing when he sees it when he de cided to remaiu in the old Palmetto State, says the Union Progress. Old leather is uu-d to make prus slu potash, It Is put Into u large iron pot and headed with pearl asli and <pld Iron hooka. The soluble portions are dissolved out, tho hji'i that results is added to one of iron and Prussian blue used either for dyeing purposes or an a pigment, Ih made. By another process of reducing the leather to powder It Is conven ed again' into an artificial leather which Ih used in making the cheapo grade of shoes.?Chicago Tribune. Furniture and House Furnishings Special Reduced Prices ^ until Sept. 15 ?? 9 v "GOOD GOODS ?I tH? ^ RIGHT PRICES" I? H. W. Northcutt Succeuor to Northcutt & West BETHUNE, - - S. C. Let's Talk It Over, Anyhow. A friend from a western town writes: "We can traeo at least ji thousand increase of popula tion the past vear from the fact that the fifty-four mem bers of our Commercial Club about a vear ago all agreed to have printed on tho back of their business letterheads a description of tho town, its location, climate, natural ad vantages, possibilities for business, etc. Thus every letter they wrote was an advertisement for the town. The town booming matter was artistically printed, aud tho catch lino being visible as the folded sheet was tak en from the envelope, few persona failed to read it. Inquiries for more information camo pouring in, and thon tho people came pouring in. Why don't you try to have your pooplo do like wise V* Now that looks like a sensible propo sition. Suppose fifty of our citizens should have their stationery printed with such mut ter on tho back I Say they will average a thousand lottors a year. That would bo fifty thousand little booms for the town, going out to all quartors of the oompass. Ono of theso letters might atriko the eye of just ihe right party and bring us a now faotory, an educational institution, or even a good substantial faiflily looking for a desirable home place. "It is worth trying. Wo can get up the descriptive matter for you and do the printing. Why don't you start the ball? LET'S TALK IT OV?R, ANYHOW. HUMMONH FOli RKUKV. HUte of Bouth Carolina, County of Keruhaw. In the Court of (iournon Plea*. The ICnterprlae IJullding and Loan Ahuocitit ion, l'lalutiff, * Against Adam B. l>ee, Defendant. Kuuiiuouu for Relief, (Complaint uot Served.) <> To the Defendant: You Hre hereby summoned and re <iulred to auwwer the complaluit iu OiIh action which will he filed In ihe office of the Clerk of Court of Common 1'loaa, for the wald county, and to nerve h eopy of your auawer to the wild Complaint on the ?uh ucrlherH at their office In Camden, 8. C., within twenty day# after the service hereof, exclusive of the day of huc)i Hurvice; and if you fall to antswer the complaint within the time aforenaid, the plaintiff In thin action will apply to the Court for the relief demanded lu the Com plaint. SHANNON & MILIjB, Plaintiff'* AttorneyH. AuKUHt 1 nl, A. J)., 1911. To ttiu defendant, Adam b, Lee: Take notice that tlio Complaint In thla action wuh filed in the of fice of the Clerk of Court of Com mon I'leas for Kershaw County, South Carolina, at Camden, 8. C., thin 1 At day of August, A. D., 1911. SHANNON & MILLS, Plaintiff's Attorneys. Our Job Printing I'leaaea. NOTICE. Membership to the Saddle and Pad (Mul> can only bo gotten through invitation and only the mem bora, their guests, and pornons invit'd by tli<j Club Committee are air wed the privileges of the club. SltOK HVitUAIN:*. Inie to the fact that the firm of Mat hi a & Lewis liax dissolved co partnership, l will offer during tho next thirty days a liberal discount on tho entire stock of M? ns, La dies, Children* Oxford and Shoes -f?r?t-he Cash only. Improvements will he made in the near future, an<l I promise a more satisfactory and rompleto s:oeU than has hereto fore been carried. F. K. MATHI8, "The Shoe Man." , jjpMOORE Contractor Camden, I * KstiiiinUvs furnished olusst*s of work, M llrirk. Satisfaction t?MNl. Don't wait to.. n limit, hut 'IMioiu* 11 Crosby's? Ice Crea|?Sl Parlor Ib tho palatable drinks. ?? ^ I take "pleasure In a' tug that 1 hnwo bocu services of Mr.\ A. ID. Salley, who 1h tin expert iu preparing and mixing drlnttta. Bvery customer la aeaur ed of polite ana*) courteous treatmont, and thd best:got drinks to be found jmywKere, CANDIES for miL '(Mile* ami CIGAHSi? tJV gentlemen. ryitl And If ?? to Indul? c0?ti of poo\.;?n?K fou?" l^?" sood ii s?;;,:r4i>c? teo -ered fronA^ r* '.. "'?y Hacker Mfi. .y. Suooetaors To GEO. 8. HAOKlflJR, / We MuufMtnra? Door?, Sa*h indr and Unluatem, Gl Oraameata, Window*. I r600J We Deal la? u. ? 1 - Glass, Saah Ck*''1"08 J