The Camden chronicle. (Camden, S.C.) 1888-1981, August 25, 1911, Image 2
THE CAMDEN CHRONICLE
Pub>Mh?0 tvtry Friday
W L M<DOWtlX
H. l>. H M*LK>WIJX PvkU>.<.
? 'I'liuiu'
< H. Auk- MM
DID %<>t K\ KH / .
Dlil you? you, vttf mean, who fU
A^ou as l\i*) iIm'k Jo
about 80 degree*, pack up and hie
away to the mountain* for u muiii
tuvr'n board bill, ?iup to think what
you are leaving right here at home?
Dl?l yoh ever go out beyond (he
brick yard and drive* uloug the,
hedged road on th6 Town t'reek
dam? Did you ever get a p??ep In*
to the Hull place, with |t? little pla
cid lake and raxtlc hou*e?, and did t
you ever stroll along the willow lift
ed bank* of thin little lake' Did
you ever g.o to t.he HUininlt of that
little bin at the end of Union street
and glume luwardn the eaKt aero*#
the old Factory pond? Did you ev
er vlnlt th?: terrace*? Did you over
go out to the shore# of the big
pond on a moonlight nigh' and hear
the Htrlklng of the trout upon l>?
placid waters; see a flash In the
moonlight and then the glimmering
concentric ring* as they ripple to
ward the shore until they waver
with a gentle ru?tfe the foliage
to be echoed back
Mid blendert w?ib Cu? roar ut ^
ru*h of t^w wat?vr ove.
gate into Nature* kv^>-<-r harmony 7
And tl^o did you ever ?<o to tht*
mountains, stop at .? crowded >?<?"rd
ing house or hotel. pa> t i<c for
everything you got, am! sj>?*'ml #*v?'r>
cent yulj have atrtv.-d fof- aii the
winter, and now. did y? >u i?.ver* and
did it pay?
IX?n't forget the good roads ?p>
cial. It ??<?>rij??? to ? *umd<-n on S?*|>
tember 18th. at p in
Koine people who wouldn't visit
your Btqre, perhaps, for three or
more moiitlht may be among your
next hundred customers if your ad
vertising is really convincing.
If a competitive store has, for a
long period, better and more con
vincing advertising than your store
has, a majority Of people- will con
clude that it must be a better store.
This Is the open season for dove
shoot hi g. According to law, doves
must be shot between the loth of
August and the 1st of March. It Id
said that the birds are plentiful this
year.
A merchant who tries to make hi*
advertising the best in town may no
Quite succeed in that -he'll succeed
in making his store twice as popula
and profitable as before thai aspira
tion ruled him!
"Have some wheat 1 want to car
ry over. How shall I keep weevils
out of it?" Scatter some moth ball
all through the wheat. These are
what the seedsmen use in their bins
Then if weevils do appear, put a pa
with some carbon bisulphide on top
the wheat In a close bin or box and
close up and the fumes will sink
all through it Keep it away from
file as the fumes are explosive,
i'rogresslve Farmer.
It is a strange thing, but n-verthe
less true, if a newspaper man sends
a subscriber a statement for a paper
that tie has been taking for a num
ber of years and had never paid a
cent on it. he will get mad as blazes
and order you to stop his paper
forthwith >und immediate!} think
ing t hfli b> -bim discontinuing bis
paper that the publication will im
mediately go Into bankruptcy. (?en
tle reader, it' you belong to this
kind, don't believe that way. for
where we have one of your kind we
have three or four of the kind that
yconves up like a man and pays his
subscription and the paper goes on
from year to year, even if you do
abruptly order your name cut from
our list.
A writer tells of a friend who
cannot afford to travel, and yet has
a delightful way of spending his va
cations. He learns about the cost
of traveling and the proper clothing
to be worn, get a time-table, and ar
ranges excursions for himself to
various places, and then roads
about thom in books of travel, and
Imagines he had had a delightful
trip. And why should ho not?
With no packing of trunks,'no rush
ing for trains, 110 tipping of waiters,
no fuming and fretting over the
fact that not a lower berth is to
be had, and no prying customs offi
cials hosing through his effects, he
escapes all the wear and tear on his
nervous system, loses no sleep, en
joys his meals and comes out of his
dream to find that he'Un't broke.?
Qresnville Vy'/, J
.' > ?'*v' ''
Business Buildin
By DUNDAS HrND?cON
Advertising Manager of the C. E. Zimmerman Co., Clucago
ing
"| he Evolution of Retail Advertising.
Kereiitiy, before the llocheater, N
Y . Ai|v?rtinluK Club, Julius Hchnei
d< r, for home tinw advertising loan* ,
;ii,er of "The Fair,' of Ch^ago, aiul
OMh of | lit* Iwat known retail adver- .
rnmi; men in the country. gave a,
!#-? Iure on "The Wit K volution ill !
Advertising" He Mated that. in,
|'*u , opinion, this wa? th? awakening
; >i lot .?! a<!vert iserij to the absolute
| ii(ueH?lly for high fcrade advertising
i M'.'virt' such an han made fortune*
! for rli.- lar^*- siort-s in the big cities.
I He advised the merchant* fn each
I locality to jei* forces and engage
? the advertising talent on u to-?pcr;?
j 11 v?? basin, and pointed out that thin
j r^ 'My must happen in a very short
I p?-riod a* a natural advanc?* of the
! Mr S?tiii?'id?T tiiu, A'.hef.s. evident
| i> do not know thai this evolution
'''* ard* hi^b grade special service
Tins been taking place for some time
It began with what are called "Cut
' Services." That i*. an engraving
house in one of the bigger cities
would get out a number of more or
ley* comic it 1 .ert'sing cuts, wietch
edly drawn by a tenth-rate artist,
which it sold to a retailer, some
times with a little advertising mat
ifr. in a series of J?i or one cut
for .-ail) w?*ek in the year
While this was n!! ediw^Hve, and
a.- such deserves some credit, it lias
probably don.* mofe harm amongst r
tailers, to th" value of real publici
ty than anything else,
'I'hero are a gru?u many of my
re wlers who now have boxes of such
cuts lying around their stores with
Un clear idi-a of wluit to do with
th -in. .in.) even >??' those small cut
"services" are being sold to deluded
merchants by glib travelingg sales
meu
Aunt lii-r herald of the new special
r?-;ail advertising was the iocal wri
ter He is also evolutlng. He has
been getting better every year till'
now. in some ways, he is quite ac
complished in the majority of cas
es. however, the local ail writer has
be?Mi somewhat like "Our Johnnie,"
who has won a prize for drawing,
b'gosh' and who forthwith blossoms i
out into a famous artist locally.
This class of publicity has like
wise done its share in giving the re
tail merchant cold feet. The local
advertisement writer has been most
ly a shilling example of the trite
saving ".'i little knowledge is a dan
gerous thing."
The next phase in the evolution
was one that bid fair to solve all
difficulties. About a year or two
ago a famous artist, who had made
a reputation for a comic series of
newspapers picture*. was induced to
draw liis comics into advertisements
These were s\ndicated in electro
type ferm .ill through the I'nited
?St ttes and Canada to all classes of
retailers, the large quantity soid of
en h ? ? |e rotype making it possible
to quote extr?Mnel> low prices to
the lo il merchants That was the
next ri-e in made from 'he obi
comic cuts, of the local engravers,
because these drawings were well
done by a first class artist ??f ac
knowledged standing.
We haw now advanced one step
further The idea that it is neces
sary to have a comic drawing to at
tract attention is exploded As n
matter of fact, a comic cut does
more harm to the advertisement
than good, for It makes the whole
advertisement laughable and when
people laugh at a thing they sel
dom buy It. It is unfortunate that
many merchants do not realize this
even now. A good Joke in picture
form still appears to many of them
to b^ the acme of successful public
ity. Hut they are learning.
There are now one or two con
cerns who. with srrong financial
backing. supply retail merchants
with advertisements, Illustrated by
the best artists a id written by ad
vertisement experts who've special
ly dedicated themselves to the work
and who are paid large salaries for
their services. The adevrtlsements
supplied by those firms are of the
same grade as those URod by the
large department stores and national
advertisers; they are scientifically
correct and &r? guaranteed to bring
?h? retailer the maximum of returns
They are supplied to the local mer
chant with the sole right of use lit
t>ih own locality. .
Owing to the enormous number
sold of each advertIsement, they
can be purchased at a nominal cost,
*ven a* low an one dollar per week.
If the merchant wanted to have the
same ads written for his own indi
vidual use. they would cost him
1300 each. The sale of thin new
style of up-to-date adverting I*
growing enormously. It is being us
ed In thousands of towns through
out the country and there are about
150 hlKh grade salesmen selling it
daily.
The nature of this new uptodate
advertising service will bfr seen by
the reduced fac similes of advertise
ments shown at the top of this col
umn^
This new style vertising Is
?? ;iIIo<i Syndicated AdvertlBiu??~n1?er"
vice, and its development is the itfiVu
?'st evolution of retail publicity.
The local retailer has seldom the
ability to write salesmanship for his
newspaper space. it requires spe
Hal training to write advertisements
that sell goods, just as it necessi
tates training to practice law pr
medicine.
When your body is sick you do
not try to cure yourself, you take
medical advice and apply the treat
' inent that is g^iven you by the train
j'fd physician. yt you are wise, you
| apply the same principle to your
' sick business, you use the medicine
successful salesmanship in your
local paper prescribed for you by
the advertising expert.
The highest grade of expert pub
licity service in this country today
is embodied in this new syndicated I
| advertising service. High priced
men with national reputation in the
j retail advertising field are construct
| ing these advertisements, anil the
merchants who uses them persist
ently and constantly In his local
newspaper, is a long wajf on the
: .! to financial independence.
Full particulars of this new syn
dicated advertising will be supplied
by j be editor of this paper. (Jet
them today. Their application will
materially increase your ^unities*,
and give your newspaper space 100
per cent value as a business puller.
We are publishing this week a
strong article on "The Evolution of
Retail Advertising" by Dundns Hen
derson, the greatest ad writer of the
age. Recently we have had parties
to tell us that their reason for not
advertising is on account of their
inability to write an advertisement.
Mr. Henderson solves this problem,
lie furnishes the copy and we will
: ;rni.Mi the space? both at a re
in irkabiy low rate.
r> or 0 doses "t>6t)" will rare any
> ;\m> <"l\l!ls and Fever. T'liro 25c
Printing of the Better Kind at
The Chronicle Job Shop,
Mr. Merchant
mjust a few days, the cot
ton crop will begin to be
marketed (money will then be
be plentiful) and if you ex
pect to get your share of bus
iness this fall you've got to
"get in the ring" NOW?show
the people what you have and
what you ask for it. If your
advertisement appears in The
CHRONICLE, the people who
trade at Camden, will consider
what you have to say.
Let Us Talk The
Matter Over
With You
MAKING KKIKNIM.
Kvery one would like to have a# '
many friends a* be can and yet ao
many peoplw never try ' to make ,
friend* The irlae titan aaya. be that
would have friend* inu?t #how him
?elf friendly. No man tihould go
around frowning on people with a
view of making friend* A? a uaual
thing, the manly .atralKhtfor ward,
courteoua, honorable mau ylll mal(?
frlendK. Tho world appreciate# the
^?li? of Nttrh a man far more than
ni'Mtt people Kuppou*.
In thin "?connection ye reproduce
the following from the Weatern
Method 1st:
"We know a few people who
move about the world in a doleful
way and with an ever-present feel- j
I it K that nobody like* them. They
are unhappy and they would be gl*d
to be liked, but they are waltiiiK for
p?*ople to take hold of them.
"It 1? our duty to make friends.
\v? must have a will to do this.
They are to be made by an active
and thoughtful effort on our part
?o be friendly. We. must do thlugs
for people, be considerate and
??;'iuerhtful of their wants and their
comforts and convenience: It is
w.-H to remember that we all have
in the lonK run all the friends we
ar?? entitled to have. The good
?Hook ha? something to say to the
effect that he who would have
friends must show himself friendly.
"The second rule to observe, after
wo have of our own part shown
abundance of kindneas to* those a
bout us, that we must not be look
ing out to see whether people re
spond to our overture* for friend
ship At least we must not look
?oo narrowly and too closely to this.
I*ef It take care of Itself. I)o not
open an account of credit and loss
with people and watok them to see
whether ihey keep the account up
'?n their sides Deal generously
with the world We shall get all
th.->r i? coming to us.
"Whoever observes these two rule
will have no want of friends. They
will come as surely as the great
laws of God work out."
v. Notwithstanding 'ho lateness of
yesterday afternoon for
th.> - wr nradford- Knapf
the speeches of lhe i
of Washington. I). ^jr |
f trmera demonstration worlf^w >
1 r:t W, Williams. State Agent. M?
Mr K. J. Watson, Commissioner of
Agriculture, c^plte a lnrgo and rep
resentative audience was present.
It) addition to the gentlemen named
above. Prof. A. G. Smith, of the U.
S. Department of Plant Industry w:?
present and made a speech, laying
special stress upon the cultivation
of vetch. The speeches were all
good and well worth hearing.
f> or 6 doses "066" will cure any
cnse of Chills and Fever. Price 2 5c
WbM lk>? owe-* of Old Shoe*.
What become# of Mil the old *boci?
lit a queatlon uulte ajp puzzling h?
where all the plu? go. Old ahoe#,
however, really, have an Important
place In the trado world and verve
uumerou? uaeful purpoaew. <
They are cut In ?mall piece* and
put to ?oak for a couple of day? In
chloride of aulphur, which makoa
the leather bard and brittle.
It U then wuabed off wltb tepid
water, dried and ground to u fine
oowdj-r, which it* mixed, with an ad
I e#ive bulitilancn, vuch ait glue una
shellac, or u thick t?olutiou of gum.
The material Ik then put into mouldts
to form coiulxi, bullous anda variety
of u?;/ul thing** thai itre t.uppo*><'d
to be made'Of rubber.
Jerry Moore, the champion corn
grower of the world, hub declined to
accept u position with Mr. Arbuckle,
the wulti-inilliouare farmer und
corn grower. Jerry knowu a good
thing when he sees it when he de
cided to remaiu in the old Palmetto
State, says the Union Progress.
Old leather is uu-d to make prus
slu potash, It Is put Into u large
iron pot and headed with pearl asli
and <pld Iron hooka. The soluble
portions are dissolved out, tho hji'i
that results is added to one of iron
and Prussian blue used either for
dyeing purposes or an a pigment, Ih
made.
By another process of reducing
the leather to powder It Is conven
ed again' into an artificial leather
which Ih used in making the cheapo
grade of shoes.?Chicago Tribune.
Furniture and House
Furnishings
Special Reduced Prices
^ until Sept. 15
?? 9 v
"GOOD GOODS
?I tH? ^
RIGHT PRICES"
I?
H. W. Northcutt
Succeuor to Northcutt & West
BETHUNE, - - S. C.
Let's Talk It
Over, Anyhow.
A friend from a western town writes:
"We can traeo at least ji thousand increase of popula
tion the past vear from the fact that the fifty-four mem
bers of our Commercial Club about a vear ago all agreed
to have printed on tho back of their business letterheads
a description of tho town, its location, climate, natural ad
vantages, possibilities for business, etc. Thus every letter
they wrote was an advertisement for the town. The town
booming matter was artistically printed, aud tho catch lino
being visible as the
folded sheet was tak
en from the envelope,
few persona failed to
read it. Inquiries for
more information
camo pouring in, and
thon tho people came
pouring in. Why
don't you try to have
your pooplo do like
wise V*
Now that looks
like a sensible propo
sition. Suppose fifty
of our citizens should
have their stationery
printed with such mut
ter on tho back I Say
they will average a
thousand lottors a
year. That would bo
fifty thousand little
booms for the town,
going out to all quartors of the oompass.
Ono of theso letters might atriko the eye of just ihe
right party and bring us a now faotory, an educational
institution, or even a good substantial faiflily looking for
a desirable home place.
"It is worth trying.
Wo can get up the descriptive matter for you and do
the printing.
Why don't you start the ball?
LET'S TALK IT OV?R, ANYHOW.
HUMMONH FOli RKUKV.
HUte of Bouth Carolina,
County of Keruhaw.
In the Court of (iournon Plea*.
The ICnterprlae IJullding and Loan
Ahuocitit ion, l'lalutiff, *
Against Adam B. l>ee, Defendant.
Kuuiiuouu for Relief, (Complaint
uot Served.) <>
To the Defendant:
You Hre hereby summoned and re
<iulred to auwwer the complaluit iu
OiIh action which will he filed In
ihe office of the Clerk of Court of
Common 1'loaa, for the wald county,
and to nerve h eopy of your auawer
to the wild Complaint on the ?uh
ucrlherH at their office In Camden,
8. C., within twenty day# after the
service hereof, exclusive of the day
of huc)i Hurvice; and if you fall to
antswer the complaint within the
time aforenaid, the plaintiff In thin
action will apply to the Court for
the relief demanded lu the Com
plaint.
SHANNON & MILIjB,
Plaintiff'* AttorneyH.
AuKUHt 1 nl, A. J)., 1911.
To ttiu defendant, Adam b, Lee:
Take notice that tlio Complaint
In thla action wuh filed in the of
fice of the Clerk of Court of Com
mon I'leas for Kershaw County,
South Carolina, at Camden, 8. C.,
thin 1 At day of August, A. D., 1911.
SHANNON & MILLS,
Plaintiff's Attorneys.
Our Job Printing I'leaaea.
NOTICE.
Membership to the Saddle and Pad
(Mul> can only bo gotten through
invitation and only the mem bora,
their guests, and pornons invit'd by
tli<j Club Committee are air wed the
privileges of the club.
SltOK HVitUAIN:*.
Inie to the fact that the firm of
Mat hi a & Lewis liax dissolved co
partnership, l will offer during tho
next thirty days a liberal discount
on tho entire stock of M? ns, La
dies, Children* Oxford and Shoes
-f?r?t-he Cash only. Improvements
will he made in the near future,
an<l I promise a more satisfactory
and rompleto s:oeU than has hereto
fore been carried.
F. K. MATHI8,
"The Shoe Man."
, jjpMOORE
Contractor
Camden, I
*
KstiiiinUvs furnished
olusst*s of work, M
llrirk. Satisfaction
t?MNl. Don't wait to..
n limit, hut 'IMioiu* 11
Crosby's?
Ice Crea|?Sl
Parlor
Ib tho
palatable
drinks. ?? ^
I take "pleasure In a'
tug that 1 hnwo bocu
services of Mr.\ A. ID. Salley,
who 1h tin expert iu preparing
and mixing drlnttta.
Bvery customer la aeaur
ed of polite ana*) courteous
treatmont, and thd best:got
drinks to be found jmywKere,
CANDIES for miL '(Mile*
ami CIGAHSi? tJV
gentlemen. ryitl
And If ??
to Indul? c0?ti
of poo\.;?n?K
fou?" l^?" sood ii
s?;;,:r4i>c?
teo -ered fronA^
r* '..
"'?y
Hacker Mfi. .y.
Suooetaors To
GEO. 8. HAOKlflJR, /
We MuufMtnra?
Door?, Sa*h indr
and Unluatem, Gl
Oraameata,
Window*. I r600J
We Deal la? u. ? 1
- Glass, Saah Ck*''1"08 J