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I Hill I 'ii I I W|l ? 1' Its the Grai _ ~ THE STCRY OF THE PIERCING ARROW ; In the days of old the how and arrow as J well as the lance and shield played a proini- ? nent part in the mighty battles waged in every land. Christopher Columbus, the undaunted navigator, found the bow and arrow in the hands of the wary Red Man upon his landing in this the land of tin? free, the linme nf tin* 1 ?? !v-? great, grand and glorious America. In later years Piercing Arrows in the hands of these same Rod Men, who at first joyfully greeted the ("treat Discoverer,' left death and desolation in the wake of these hold and hardy pioneers who had braved the dangers of the great unknown; and in every mighty battle of those early times these piercing shafts play eci a prominent part in the history that destiny had preordained. These piping times of peaee find the red warrior calmly dreaming his life away upon the fertile plains of the West and contentment reigns supreme, except that civilization has wrought queer changes, and, today the Modern Merchant is fighting trade battles that for intensity of purpose are as mighty a.s any ever waged by the warriors of old, and learning thru the school of HP, ^ * tl 1 Pn A mercant means a su 9 A nde^t Opportui THE FIRST 50 PEOPLE io t.*i11er ine uoor.s on Saturday morning at !) J o'eloek will lie handed a sealed envelope which j will entitle you to an opportunity to secure a beauti 1'ul present. Free. No strings to this? just he one of the first 50 to get in the store when the doors open. 10 YARDS OF CALICO OR 10 SPOOLS OF t THREAD FOR 10 CENTS. 1 With a purehase of $7.00 or over we w;!l sell you 10 yards of best calico for 10 cents or r it* \r/m 1A ... 1~ - P " < *" ^ l ,, v... j.n n-1 xw diujuis ol uireau ior iu cents. t You inust got the thread or calico at the time _ you make the purchase of 7.00 or over. I I A RE^ 4:1 years ago this storoOopened for business. G make up of this store was the .sincere desire to he r principles rightly applied to right merchandise. R and that price always the lowest consistent with g all the time has been the mnin ; ? nn? -?~ ...???? AUVWI 1U UIII OUtUCSS this store is the best managed, the best stocked and to "make good" in every instance?to keep faith v p j he Yell G ttCCING A AS THRILLING A ile event without a parall re saving of many dollars 51 BIG DA ? Ssitiii nity Th^t Ever < i i OUR CREED I I We believe in the goods that we are selling and in the )eople to whom we are selling the goods. We believe that lonest goods can be sold to honest people by honest meth>ds. We believe in working, not waiting; in laughing, lot crying; in boosting, not knocking, and in the pleasure hey come here for? and that'one bargain today is worth ,wo bargains tomorrow. We believe in courtesy, in landless, in generosity, in good cheer, in friendship and hon;st competition. We believe in increasing our business md that the way to do-it is to reach out for it. We are eaching out for yours with the best bargains that it has iver been your opportunity to buy in this town. ,868 - 191, flEW OF OUR BUSI \ reat things were expected by us and by you. Neither have ight both in merchandise and methndo and if - ?..?uuv? It ?? (U9 iUC V liaiilC ( r ight from the start this store iia.s had the confidence of the t ood merchandise. Honest valines?courteous treatment?lo and growth. Successes like this do not just happen, they the best located that such an unstinted measure of patrona rith our friends and customers, that'this confidence is stronger J ow Stc RAND= Irrow IS THE INDIAN WAR el in the history of ; to the many friends ; YS BEGINNING^ rday, N< :ame to any C PRESENTS FROM THE CLOUDS Promptly at 12 o'clock, noon, on the opening day we will drop from the top of our build.* ing a number of tiny balloons and to each one will be attached a tag and if you get the lucky rug you get a present iree. The balloons fall to the street below. Come and .see the fun?its free at noon Saturday. A GREAT BOX SALE This will be a great feature of the opening day. A great lot of boxes neatly wrapped and to he sold at 25 and 50 cents. Each one of these boxes contains merchandise worth a great deal more than the price asked and anyone getting a box that is not entirely satisfied may have their money back. NESS 1 "1 been disappointed. Into the very fibre of the that a great business should result from right rading public thru its policy of "one price to all" oking after our customers interests fir.st last and are the result of definite causes?and it i.s because ige has been accorded it. It is only as we continue today than ever before. >RFAS Sale S this great store. It ind customers of this >v. 18tK ommunity! STATEMENT BY THE EVANS CO. The announcement of a sale of this kind right in the heighth of the season is something very much out of the ordinary, but there are al ways conditions in a mercantile business that make things like these necessary. We anticipated along with the rest of you a very successful season, we had every reason to believe that the price of cotton would he around 14c and with this in mind we took advantage of many big deals in merchandise at exceptionally low prices, we might say at prices lower than we ever bought the same merchandise before. The price of cotton did not meet with our expectation?we have the largest stock of merchandise that the store ever had?people are backward about buying?what was to be done? This was the question that confronted the board of directors of this great .store. Something had f A rl AH n o'll. 4.1* .*4- -? 1 3 MV UUUC au ???,! vcu llic iiicrciiniuuse must not be carried over, it was the general census of the meeting to sell ^lie merchandise and try in as far as it was in our power to bring the price of cotton as near 14c as we could thru the exceptionally low prices that we could make on this stock of merchandise from now until Xmas. The time was oppor- r tune for a move of this kind?the people are ready to buy and will buy if the price is made """right to them and we feel sure that #iany