University of South Carolina Libraries
» I I I' : i 1181 ^ Now you can buy one of America's best encyclopedias for school children direct from Wi , s > '8 * ' • ,: ‘ " 2 V. ^ ^ ' • • :•. ' '••* • /'f-' ‘ ""'8 '' '• ' ” '•'•■Js-Sss 'mm What every enlightened parent should know about spending money fora fine encyclopedia - s V* 4# ^ r ^ *? rf 'wr-. '*f Of the hundreds of encyclopedias published in the United States, only 22 meet the high standards of professional librarians and educators, and are on the nationwide Recom mended List*. Only 3 are judged best for children 7 to 14. Of the 22 Rated and Recommended encyclopedias, only 3 are singled out for the special needs of school children from 7 to 14 years of age. The 3 are: Illustrated World Encyclopedia • Britannica Junior Encyclopaedia • The New Book of Knowledge. Illustrated World Encyclopedia priced lowest. Of these 3 fine encyclopedias, only the Illustrated World Encyclopedia is not sold door-to-door, and can be pur chased directly from us for a total cost of only $40.29 — on a volume-a-week basis. (See the comparative price chart above.) 'Source: Kiplinger's Changing Times, Dec 1968 General Encyclopedias in Print. 1968. Collect all 21 volumes of latest edition Come in, buy volume 1 for only 49g, and decide for yourself whether or not Illustrated World Encyclopedia is indeed the wisest investment you can make for your school child. You’ll see that it’s the newest and most up-to-date, covers 15,000 school subjects, contains over 15,000 illustrations, over 400 maps and 400 full color plates, over 4y 2 million words and 7000 pages, digests of over 850 works of literature—plus a complete index and study-guide volume. The wisest encyclopedia you can buy? You bet it is. TITLE PRICE The New Book of Knowledge $199.50 Britannica Junior Encyclopaedia 149.50 Illustrated World Encyclopedia 40.29 It’s true, only 3 encyclopedias school-oriented for stu dents age 7 to 14 are professionally recommended. You can buy two of them from door-to-door salesmen for $199.50 and 149.50, respectively. Or you can buy the Illustrated World Encyclopedia, directly from us on a volume-a-week plan, for a total cost of only $40.29. For this low price you get the full and complete 21 volume set, the newest 1969 edition, plus a free ($50 value) 10-year membership in the Student’s Grade Improvement Pro gram (SGIP) — the publisher's famous library research service. FREE with your encyclopedia set: s 50 LIBRARY RESEARCH MEMBERSHIP take vol. 1 for only get FREE 1 year Library Research Service ( $ 5 value) 1-year membership in SGIP library re search program free (value $5.00) when you buy volume 1 for only 49<. 10-year free membership (value $50.00) when you buy the complete 21 volume set. collect all 21 voiumes-Buy a volume each week If you’re convinced with volume 1—come in and buy a volume-a-week for only $1.99 each. Soon you’ll own the full 21 volume set at a total cost of only $40.29. Membership is in the Student’s Grade Improvement Pro gram (SGIP)—founded by the School and Library Division of the Illustrated World Encyclopedia. It places at your child's disposal (for ten consecutive years) a free answer ing service in terms of school-subject research, designed to help your child achieve better grades in school. The general public pays $5.00 a year for membership—it’s yours free with your encyclopedia set. bfnmunity h0 Cash your first volume this week-for just 49*. You’ll never find an easier way to acquire the renowned Illustrated World Encyclopedia!