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THE CLINTON CHRONICLE /' Cttntoa, 'J. C^ Thursday, November 28, IMS Now Thank We All Our God k Now thank we all our God, With heart and hands and voices, Who wondrous things hath done, In whom His world rejoices; Who, from our mother’s arms. Hath blessed us on our way With countless gifts of love, And still is ours today. O may this bounteous God, Through all our life be.near us, With ever joyful hearts And blessed peace to cheer us; And keep us in His grace, ^ - And guide us when perplexed. And free us from all ills, In this world and the next. All praise and thanks to God The Father, now be given, The Son, and Him who reigns With them in highest heaven; The one eternal God, Whom earth and heaven adore; For thus it was, is now, An shall be evermore. sive research, since the best scientific minds now agree that the symptoms of t$te com mon cold are caused by any number of dif ferent viruses, possibly 100 or more. “The idea of a single common cold virus must be discarded,” says Dr. Perlman. ‘To real ly influence the upper respiratory disease incidence would probably take an effort ten times the magnitude of the polio vaccine effort.” In similar vein, Dr. Robert Huebner, chief of the Laboratory of Infections Dis eases of the National Institutes of Health, states: “We’re at the same stage we were with the polio virus ten years ago.” But he notes that there is not the same urgency for the cold vaccine as there was for the polio vaccine and warns that “the timetable will depend on the magnitude of the ef fort.” But, while we wait for that elusive cure, we are somewhat better off than Adam and Eve. We can dress for the weather, avoid chilling and unnecessary exposure and guard against becoming over heated. In the meantime, there are no bet ter precautions. •' A Nation Mourns The President is dead. That was the news flashed across the United States Friday about an hour after the first report that he had been shot in Dallas, Texas. Irrespective of party, race, or creed, citizens in every part of the nation—north, east, south and west—deplore the dastardly deed that struck down, in the prime of life, the chief executive of the United States of America. And the world joins us in mourning the death of our President. Exactly what motivated this heinous crime is not known as this is written. But we can be sure of one thing: Hate was the generating force that perpetrated the deed. And what this country needs now more than anything else is a joint prayer to Al mighty God to drive searing, blinding hate from the hearts of the American people. John F. Kennedy is the fourth President of the United States to die at the hands of an assassin. First was Abraham Lincoln, followed by James A. Garfield and Wil liam McKinley. Attempts were made on the lives of three others. Theodore Roosevelt was shot in Milwaukee, but recovered, during the 1912 campaign for president, after serving earlier in Hie office. Shots fired at Frank lin D. Roosevelt in Miami killed Mayor Cer- mak of Chicago, and efforts wore made to shoot President Truman while he was liv ing at the Blair House in Washington. We echo the heartfelt plea of Lyndon Johnson in his first public utterance after taking the oath of office as the thirty-sixth President of the United States when he asked for the help of God and the Ameri can people. THE AMERICAN WAT Babson Give* Advice To Retailors Can't Fool die People Cold Comfort We can just see Eve, attired in her mod ish fall figleaf (and goosepimples), wiping her nose with another, and handing the apple to Adam. ‘Eat it, dear,” she is saying. “It will keep the doctor away.” Since there weren’t any doctors at Uhe time, this was, of course, a figure of speech which implied that the Forbidden Fruit might fix his cold. As we know, this isn’t what happened, since their descendants in the U. S. alone are afflicted with from 400 million to one billion colds a year. Chil dren, on the average, suffer five to ten colds a year, their elders from four to five. The cost, in lost production, lost wages and medical bills (including the $500 million spent annually for cold and cough reme dies) is estimated at $6 billion. This, in a word, is what our own domes tic “cold war” is about—and we do not appear to be winning. In spite of the mil lions spent each year by the Government and the nation’s pharmaceutical companies on research, Dr. Leon J. Taubenhaus, di rector of the Brookline, Mass., Health De partment, states that the mortality rate from respiratory disease tripled in the U. S. between 1949 and 1969! What is called for, in the judgment of Dr. Preston Perlman, director of biological research for Sobering Corporation, is inten- Babson Park, Mass., Nov. 28—Last week, I set forth a series of tips for housewives who do the family buying, trying to show them how to hold their budgets within reasonable bounds. At that time it occurred to me that retailers them selves need tips just as much as houswives if they are to balance (heir budgets. Seldom be fore hat there been such bitter competition on the retail scene as there is today. So here are some suggestions for tradesmen, based upon my many years of observation. GREAT OPPORTUNITIES AHEAD First of all, I wart to say that Christmas business over the coming weeks should exceed previous records. Earning pow er is good, and employment has risen. Even more important, however, is the fact that I fore see a continuation of a good re tail turnover well into 1964. So it is not a matter of retailers’ preparing for just a few weeks of peak business.. But during these bright times, competition will be the bugaboo. Only those retailers who are really on their toes will come out with healthy profits. Take a good look at your establishment, your employees, your inventory, and your advertising. Be sure your store is neat, attractive, well lighted, and near ample parking space. See to it that your merchandise is clearly visible at all levels, never cluttered so that even you are not sure where things are. Keep your stock under constant con trol by regular inventory checkups. Know exact ly what you are selling so that you never reor der haphazardly. Clear out slow-selling items by placing them where they will get immediate attention. EMPLOYEES CAN MAKE OR BREAK PROFITS An astute store manager will screen employee aspirants himself. I can assure you it is worth the time. If you ask a man whether he can use a cash register and be says “yes," that is not enough. Use his references to find out whether or not (be or she) will use the register honestly, or you may find some of your profits going down the drain before you have a chance even to count them. Be sure, too, that employees, after you hire them, show a real interest in the work. If they appear to be using the job as a fill-in or if they stand around wasting time between pay days, replace them at once. Whether you operate a regular store or a dis count house, honest and efficient help will make it possible for you to pay such workers more money because you will need, fewer clerks. Never forget that a well-paid employee is a long-term asset. Nothing irrirates a customer more than to be handled abruptly or discourteously Even an unintelligent reply to a question can bring bad publicity. Because bad publicity travels much faster than good publicity, just one dissatisfied customer can do your store an awful lot of harm. NEVER IGNORE ADVERTISING I have long been a hearty booster of advertis ing in all its phases. Start your advertising with a tidy, well-arranged store and eye-catching window displays. Concentrate on things likely to cause people to mention your store favorably, such as friendly help, extra attention, and un usual shopping conveniences. Take full advan tage of promotion material provided by many national brands, placing them where they will attract the customer and bring him inside rather than in some out-of-the-way comer where their advertising value is wasted. You will notice that the most successful merchants use a lot of newspaper space to stay in the public eye. Never underestimate the value of this type of advrtising; it can often mean the difference between spectacular success and near-failure. In selecting a location, what seems to be the highest rent may the the least eexpensive in the long run. Get close to a parking lot. Also don’t worry if you are close to a large store with a vast number of customers. A small outlet near a supermarket can count upon getting a lot of the passing traffic; but check on the supermar ket’s lease. In conclusion, I urge you to draw up a long lease if you have a good spot, a year-by year lease if your location seems doubtful to you. In short, “play ball with your supermar ket.” Stories Behind Words by William S. Penfield Blue Blood In the 8th century dark-skinned Moors from North Africa conquered most of Spain. There was a great deal of inter-marriage during the several hundred years of Moorish rule. Some areas in the north remained free of Moor ish domination. Among them was Castile which took a leading part in finally driving the Moors from Spain. The members of the Castilian nobility claimed descent from the old Spanish stock and pointed to their light complexion as proof. Because their veins showed up blue in their fair skin, these arstocrats re ferred to themselves as “blue bloods”—without any Moorish admixture. “Blue blood” came to denote a member of any no ble or aristocratic line of people. says, rarely fail to plant their full allotment. However, too many small uneconomical allot ments and adverse wegther at planting time often make it diffi cult to get the entire allotment planted In the southeast. The formula for computing a state’s acreage, however, favors states which plant their entire allotment. I do not know the de tails of this formula, but noted that 1964 allotments generally favor the western states. 4 Arizona, Missouri, and New Mexico had slight acreage In creases. All southeastern states lost acreage. Dr. Rochester says about half of the South Carolina individual farm allotments are below; five acres. While this represents only 12 per cent of the state’s acreage, these small allotments represent a potential loss—unless the farm er who owns them turns them in so that others In the same state can plant them. ALFALFA IN NEWBERRY A. F. Busby saysr the “Queen of Forages”—alfalfa—is making a comeback in Newberry Coun ty. “The new variety, Cherokee, has stimulated Interest here again. Dairy farmers In par ticular realize that alfalfa is necessary if they are to reach their poduction goals." UNDERGROUND IRRIGATION Want to Insure the success of your dogwood planting? Dr. C. H. Arndt, Clemson, call ed to suggest buryinga piece of drainage tile vertically into the ground 12-18 Inches from the trunk when planting. It comes in handy when watering and ferti lizing, he said. “This permits a kind of sub-ir rigation which puts the water down where it’s needed.” NOW, LIGHTS FOR CATTLE ' Night lights in cattle feedlots had a quieting effect on heifers in a two-year experiment in Kan sas. R. I. Lipper and K. E. Robert son, who conducted the research, say the increased gains amount ed to one-tenth pound per day. Dogs, wild animals, and storms didn’t seen! to bother the cattle as much when lights were on. FARMING BY LAB REPORTS L. D. Hodmes, Edgefield Coun ty^ peach grower, has taken soil samples from his large peach or chard for the second consecutive year. J. W. Gilliam, county agent, says trees which have been fer tilized according to soil test re sults are in excellent condition. STANDING ROOM The chance of the country run ning out of farm land within the next 50 years is remote, accord ing to Auburn University Econo mist Foy Helms. Agricultural technology will continue to outpace population growth in the foreseeable future, he says. Besides, the country has 28 million acres in federal gov ernment conservation reserve programs. v Helms thinks land now in pro duction will be sufficient for the next 25 years. Even this has not reached its full production poten tial. OFFICE SUPPLIES CHRONICLE PUB. CO. PHONE tSS-8841 FARMS AND FOLKS By L. C. HAMILTON Clemaon College Extension Information Specialist I can’t help but feel that a lit tle bit of the South Carolina economy takes a step westward every time we lose an acre of cotton to that region. This year’s allotment for South Carolina is down 4,594 acres from last year. Of course this represents only about a half mil lion dollars of one bale per acre cottno. But at two bales per— where we hope to be in a very short time—it’s close to a mil lion. Failure to plant our entire state state acreage of 685,805 acres in 1964 may cause us to lose additional acres in 1965. Dr. M. C. Rochester, Clemson agri cultural economist, works his heart out each year trying Co get toe entire state allotment plant ed. Western states, Dr. Rochester ^cobbisrs 1 ^: 1 SCOUT 11.99 mi. ORDON'S MOAMKi NOW THRU SATURDAY NOV. 27-30 H's A Vacation 5s* Ride! For details see.!. ^UMmER \ov!D a X it y.; •0# eeaeeeei TEOHNKXXDft CUS RICHARD UUM PETERS AM AMERICAN INTERNATIONAL PICTURE It’s A Boisterous Teenage Musical Comedy! Suitable For Everyone! Program 3, 5, 7 and 9 Saturday: Start 1:00 MON.-TUES^ NOV. 25-20 Rome Adventure Color Troy Donahue, Suzanne Pleshotte 3:10, 5:30, 8:00 STARTS WED, NOV. 27 Rio Bravo Color John Wayne, Dean Mar tin, Ricky Nelson, Angie Dickinson. 3:10, 5:30, 8:00 CLINTON, 8. C., THURSDAY, NOVEMBER 20, IMS (St;? (Ulintan (Eijrantrlr July 4, ISM — WILLIAM WILSON HAEEIS — IS, 1M5 PUBLISHED EVERY THURSDAY BY THE CHRONICE PUBLISHING COMPANY Subscription Rate (Payable in Advance) Outrof-County One Year $4.00. Six Months *00 One Year *40 Second daze Postage Paid at Clinton, 8. C. The Chronicle seekz the cooperation of ttz ntbscriberz and readerz. — the all tiinez appreciate wise suggestions and kindly advice. The Chronicle will general interest when they are not of a defanmtory nature. Anonymous hot be noticed. TMe paper Is not responsible Cor the views or opinions of its " South Carolina Press A—edation, Katlonaj Editorial Associatien^ AMERICAN PRESS ASSOCIATION Detroit, PMladdphla Presbyterian College \ Coach Cally Gault Reports f 1' - *• Interviewed by Bill Hogan % — Over — WLBC-AM-FM Saturdays 12:15 By M. S. IAUIY & SON. BANKERS ...and let us also give thanks for die human dignity which we enfoy ae free individuals...for the preservation of the peace...for the prosperity of our greet Nation, for its thrifty and self-reliant citizens...for our homes and the family happiness they bring...for the challenge of the unlimited opportunities which He ahead. 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