The Clinton chronicle. (Clinton, S.C.) 1901-current, November 28, 1963, Image 2
THE CLINTON CHRONICLE
/'
Cttntoa, 'J. C^ Thursday, November 28, IMS
Now Thank We
All Our God
k
Now thank we all our God,
With heart and hands and voices,
Who wondrous things hath done,
In whom His world rejoices;
Who, from our mother’s arms.
Hath blessed us on our way
With countless gifts of love,
And still is ours today.
O may this bounteous God,
Through all our life be.near us,
With ever joyful hearts
And blessed peace to cheer us;
And keep us in His grace, ^ -
And guide us when perplexed.
And free us from all ills,
In this world and the next.
All praise and thanks to God
The Father, now be given,
The Son, and Him who reigns
With them in highest heaven;
The one eternal God,
Whom earth and heaven adore;
For thus it was, is now,
An shall be evermore.
sive research, since the best scientific minds
now agree that the symptoms of t$te com
mon cold are caused by any number of dif
ferent viruses, possibly 100 or more. “The
idea of a single common cold virus must
be discarded,” says Dr. Perlman. ‘To real
ly influence the upper respiratory disease
incidence would probably take an effort ten
times the magnitude of the polio vaccine
effort.”
In similar vein, Dr. Robert Huebner,
chief of the Laboratory of Infections Dis
eases of the National Institutes of Health,
states: “We’re at the same stage we were
with the polio virus ten years ago.” But
he notes that there is not the same urgency
for the cold vaccine as there was for the
polio vaccine and warns that “the timetable
will depend on the magnitude of the ef
fort.”
But, while we wait for that elusive
cure, we are somewhat better off than
Adam and Eve. We can dress for the
weather, avoid chilling and unnecessary
exposure and guard against becoming over
heated. In the meantime, there are no bet
ter precautions. •'
A Nation Mourns
The President is dead.
That was the news flashed across the
United States Friday about an hour after
the first report that he had been shot in
Dallas, Texas.
Irrespective of party, race, or creed,
citizens in every part of the nation—north,
east, south and west—deplore the dastardly
deed that struck down, in the prime of life,
the chief executive of the United States of
America.
And the world joins us in mourning the
death of our President.
Exactly what motivated this heinous
crime is not known as this is written. But
we can be sure of one thing: Hate was the
generating force that perpetrated the deed.
And what this country needs now more
than anything else is a joint prayer to Al
mighty God to drive searing, blinding hate
from the hearts of the American people.
John F. Kennedy is the fourth President
of the United States to die at the hands of
an assassin. First was Abraham Lincoln,
followed by James A. Garfield and Wil
liam McKinley.
Attempts were made on the lives of
three others. Theodore Roosevelt was shot
in Milwaukee, but recovered, during the
1912 campaign for president, after serving
earlier in Hie office. Shots fired at Frank
lin D. Roosevelt in Miami killed Mayor Cer-
mak of Chicago, and efforts wore made to
shoot President Truman while he was liv
ing at the Blair House in Washington.
We echo the heartfelt plea of Lyndon
Johnson in his first public utterance after
taking the oath of office as the thirty-sixth
President of the United States when he
asked for the help of God and the Ameri
can people.
THE AMERICAN WAT
Babson Give* Advice
To Retailors
Can't Fool die People
Cold Comfort
We can just see Eve, attired in her mod
ish fall figleaf (and goosepimples), wiping
her nose with another, and handing the
apple to Adam.
‘Eat it, dear,” she is saying. “It will
keep the doctor away.”
Since there weren’t any doctors at Uhe
time, this was, of course, a figure of speech
which implied that the Forbidden Fruit
might fix his cold. As we know, this isn’t
what happened, since their descendants in
the U. S. alone are afflicted with from 400
million to one billion colds a year. Chil
dren, on the average, suffer five to ten
colds a year, their elders from four to five.
The cost, in lost production, lost wages and
medical bills (including the $500 million
spent annually for cold and cough reme
dies) is estimated at $6 billion.
This, in a word, is what our own domes
tic “cold war” is about—and we do not
appear to be winning. In spite of the mil
lions spent each year by the Government
and the nation’s pharmaceutical companies
on research, Dr. Leon J. Taubenhaus, di
rector of the Brookline, Mass., Health De
partment, states that the mortality rate
from respiratory disease tripled in the U.
S. between 1949 and 1969!
What is called for, in the judgment of
Dr. Preston Perlman, director of biological
research for Sobering Corporation, is inten-
Babson Park, Mass., Nov. 28—Last week, I
set forth a series of tips for housewives who do
the family buying, trying to show them how to
hold their budgets within reasonable bounds. At
that time it occurred to me that retailers them
selves need tips just as much as houswives if
they are to balance (heir budgets. Seldom be
fore hat there been such bitter competition on the
retail scene as there is today. So here are some
suggestions for tradesmen, based upon my many
years of observation.
GREAT OPPORTUNITIES AHEAD
First of all, I wart to say that Christmas
business over the coming weeks should exceed
previous records. Earning pow
er is good, and employment has
risen. Even more important,
however, is the fact that I fore
see a continuation of a good re
tail turnover well into 1964. So
it is not a matter of retailers’
preparing for just a few weeks
of peak business.. But during
these bright times, competition
will be the bugaboo. Only those
retailers who are really on their
toes will come out with healthy profits.
Take a good look at your establishment, your
employees, your inventory, and your advertising.
Be sure your store is neat, attractive, well lighted,
and near ample parking space. See to it that your
merchandise is clearly visible at all levels, never
cluttered so that even you are not sure where
things are. Keep your stock under constant con
trol by regular inventory checkups. Know exact
ly what you are selling so that you never reor
der haphazardly. Clear out slow-selling items
by placing them where they will get immediate
attention.
EMPLOYEES CAN MAKE
OR BREAK PROFITS
An astute store manager will screen employee
aspirants himself. I can assure you it is worth
the time. If you ask a man whether he can use
a cash register and be says “yes," that is not
enough. Use his references to find out whether
or not (be or she) will use the register honestly,
or you may find some of your profits going down
the drain before you have a chance even to count
them. Be sure, too, that employees, after you
hire them, show a real interest in the work. If
they appear to be using the job as a fill-in or if
they stand around wasting time between pay
days, replace them at once.
Whether you operate a regular store or a dis
count house, honest and efficient help will make
it possible for you to pay such workers more
money because you will need, fewer clerks. Never
forget that a well-paid employee is a long-term
asset. Nothing irrirates a customer more than to
be handled abruptly or discourteously Even an
unintelligent reply to a question can bring bad
publicity. Because bad publicity travels much
faster than good publicity, just one dissatisfied
customer can do your store an awful lot of harm.
NEVER IGNORE ADVERTISING
I have long been a hearty booster of advertis
ing in all its phases. Start your advertising
with a tidy, well-arranged store and eye-catching
window displays. Concentrate on things likely to
cause people to mention your store favorably,
such as friendly help, extra attention, and un
usual shopping conveniences. Take full advan
tage of promotion material provided by many
national brands, placing them where they will
attract the customer and bring him inside rather
than in some out-of-the-way comer where their
advertising value is wasted.
You will notice that the most successful
merchants use a lot of newspaper space to stay
in the public eye. Never underestimate the value
of this type of advrtising; it can often mean the
difference between spectacular success and
near-failure. In selecting a location, what seems
to be the highest rent may the the least eexpensive
in the long run. Get close to a parking lot. Also
don’t worry if you are close to a large store with
a vast number of customers. A small outlet near
a supermarket can count upon getting a lot of
the passing traffic; but check on the supermar
ket’s lease. In conclusion, I urge you to draw up
a long lease if you have a good spot, a year-by
year lease if your location seems doubtful to
you. In short, “play ball with your supermar
ket.”
Stories
Behind
Words
by
William S. Penfield
Blue Blood
In the 8th century dark-skinned Moors from North
Africa conquered most of Spain. There was a great
deal of inter-marriage during the several hundred
years of Moorish rule.
Some areas in the north remained free of Moor
ish domination. Among them was Castile which took
a leading part in finally driving the Moors from Spain.
The members of the Castilian nobility claimed
descent from the old Spanish stock and pointed to
their light complexion as proof. Because their veins
showed up blue in their fair skin, these arstocrats re
ferred to themselves as “blue bloods”—without any
Moorish admixture.
“Blue blood” came to denote a member of any no
ble or aristocratic line of people.
says, rarely fail to plant their
full allotment. However, too
many small uneconomical allot
ments and adverse wegther at
planting time often make it diffi
cult to get the entire allotment
planted In the southeast.
The formula for computing a
state’s acreage, however, favors
states which plant their entire
allotment. I do not know the de
tails of this formula, but noted
that 1964 allotments generally
favor the western states.
4 Arizona, Missouri, and New
Mexico had slight acreage In
creases. All southeastern states
lost acreage.
Dr. Rochester says about half
of the South Carolina individual
farm allotments are below; five
acres. While this represents only
12 per cent of the state’s acreage,
these small allotments represent
a potential loss—unless the farm
er who owns them turns them
in so that others In the same
state can plant them.
ALFALFA IN NEWBERRY
A. F. Busby saysr the “Queen
of Forages”—alfalfa—is making
a comeback in Newberry Coun
ty.
“The new variety, Cherokee,
has stimulated Interest here
again. Dairy farmers In par
ticular realize that alfalfa is
necessary if they are to reach
their poduction goals."
UNDERGROUND IRRIGATION
Want to Insure the success of
your dogwood planting?
Dr. C. H. Arndt, Clemson, call
ed to suggest buryinga piece of
drainage tile vertically into the
ground 12-18 Inches from the
trunk when planting. It comes in
handy when watering and ferti
lizing, he said.
“This permits a kind of sub-ir
rigation which puts the water
down where it’s needed.”
NOW, LIGHTS FOR CATTLE '
Night lights in cattle feedlots
had a quieting effect on heifers in
a two-year experiment in Kan
sas.
R. I. Lipper and K. E. Robert
son, who conducted the research,
say the increased gains amount
ed to one-tenth pound per day.
Dogs, wild animals, and storms
didn’t seen! to bother the cattle
as much when lights were on.
FARMING BY LAB REPORTS
L. D. Hodmes, Edgefield Coun
ty^ peach grower, has taken soil
samples from his large peach or
chard for the second consecutive
year.
J. W. Gilliam, county agent,
says trees which have been fer
tilized according to soil test re
sults are in excellent condition.
STANDING ROOM
The chance of the country run
ning out of farm land within the
next 50 years is remote, accord
ing to Auburn University Econo
mist Foy Helms.
Agricultural technology will
continue to outpace population
growth in the foreseeable future,
he says. Besides, the country has
28 million acres in federal gov
ernment conservation reserve
programs. v
Helms thinks land now in pro
duction will be sufficient for the
next 25 years. Even this has not
reached its full production poten
tial.
OFFICE SUPPLIES
CHRONICLE PUB. CO.
PHONE tSS-8841
FARMS AND FOLKS
By L. C. HAMILTON
Clemaon College Extension Information Specialist
I can’t help but feel that a lit
tle bit of the South Carolina
economy takes a step westward
every time we lose an acre of
cotton to that region.
This year’s allotment for South
Carolina is down 4,594 acres
from last year. Of course this
represents only about a half mil
lion dollars of one bale per acre
cottno. But at two bales per—
where we hope to be in a very
short time—it’s close to a mil
lion.
Failure to plant our entire
state state acreage of 685,805
acres in 1964 may cause us to
lose additional acres in 1965. Dr.
M. C. Rochester, Clemson agri
cultural economist, works his
heart out each year trying Co get
toe entire state allotment plant
ed.
Western states, Dr. Rochester
^cobbisrs 1 ^: 1
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...and let us also give thanks
for die human dignity which we enfoy ae free individuals...for
the preservation of the peace...for the prosperity of our greet Nation,
for its thrifty and self-reliant citizens...for our homes and the
family happiness they bring...for the challenge of the
unlimited opportunities which He ahead.
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