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\ 4 THE CLINTON CHRONICLE Thursday November 30, 1961 Crime Taxpayers Arguments over the pros and cons of gov ernment-produced electric power vs. private- ly-produced electric power are — literally — endless. But a few facts of record may help clear the air. To meet America’s need for electricity, the investor-owned utility companies which pro duce about 80 per cent of all our power- had invested $46 billion in facilities as of last year. All of this money represents pri vate savings or private earnings. None has been dredged out of the taxpayers. And the electric companies currently are paying more than $2 billion a year in taxes or alnnit a quarter of all their revenues from sale of their service. We have more electric power capacity than the next five countries of the world com bined—three times that of the Soviet Union. This is only the beginning. It is expected that the industry's investment by 1970 will be $88 billion—nearly double the I960 fig ure. And it will about double again—to the unbelievable total of $168 billion by 1980. It is also expected that about half of this investment will come from funds generated within the companies, and the other half from the sale of securities in the free mar ket. In the latter case, individuals and in stitutions will be voluntarily putting their savings and resources into the industry sim ply because they have faith in its future. Incidentally, at present there are some 4 million direct stockholders with utility shares. The point should certainly be clear to all —there is no need for tax-exempt socialized power. And socialized power — which con sumes taxes instead of producing taxes—is an economic crime against every taxpayer. Pulling Our Punch Nothing Jo Give-Until! Soaking the rich, via the taxation route, has long been a political technique that has paid off handsomely as a vote getter. But the fly in the ointment now is, that as the tax boosters run up the total tax take, to the confiscation point, there aren’t enough “rich" to meet their demands, so they have to lower their sights and increase taxes on the middle and low income citizens to raise the money to cover their spending projects. The biggest political spenders, who advo cate having the “government”, do this or that “free” or “at cost” fofr the people, are very careful to refrain from saying that the government can provide nothing “at cost” or for “free” until it firs, takes the money away from them. You don’t get something for nothing from government, because it has nothing to give until it first acquires it through taxes. David Lawrence writes, in U. S. News & World Report: “. . . it’s more important to find ways to broadcast across the Iron Cur tain and to prevent the jamming of our broadcasts—so that there may be a fallout of facts and truth—than it is to wrap our selves in the false security of a fallout-shel ter system." Reedy River Baptist Association Slates Marta Becket (Continued from page 1) Casella. The fourth sketch, en-^ titled “Her Lover,” was in the Mobilization (Night style of modern dance, and was G n Tuesday. December 5, at accompanied by string music of 7 30 p m a t The First Baptist strange dissonance, quite appro- Church. Newberry, local church- oriate to the scene, by Casella. es w iu gather to set goals and It was based on a story by the a i ms j n Training Union for 1962. Russian, Maxim Gorky, and it The Uleme of the meeting wil , was quite effective in its expres- ^ .-Lengthen and strengthen ' sion of pathos. n j n- » The final offering of the eve- The R ^ r River Association is ning was not only the most un- composed of 11 churches; ten usual, but it displayed the versa- churches have a Sunday evening REV. OTIS BROWN Services At Joanna Presbyterian Church Revival services are being held this week at the Joanna Presby terian Church, with services nightly at 7 :30, and will continue through Sunday. Rev. Otis Brown, pastor of the Smyrna Presbyterian Church in Newberry County, is the visiting minister. Rev. D. P. Pollard is pastor of the Joanna church Babfton Discusses Advertising Hurricane News Of The Week While poor, deluded foola here and there over the country and on the sidewalk in front of the White House continue their ban-the-bomb demonstrations that can only serve the forces of appeasement and Com munism, seasoned military men chew their fingernails over the indecision of our lead ership and the zig-zag course of defense planning. The voice of Brigadier General Bonner Fellers (USA Ret.), the brilliant strategist who was General MacArthur’s chief of plan ning in the crucial years of ’43 to '46, is among those crying in this wilderness of confusion. He writes: “Russia is the base from which the Com munist-announced dream of world domina tion must of necessity emanate. The Kremlin will not knowingly risk destruction of this base. Therefore, our air and space striking power, if maintained superior to that of Rus sia, is reasonably certain to preclude a ma jor nuclear war. 'Today, however, some are failing to ap preciate the fact that the only effective free world military shield is US nuclear striking power. ... It is the only military force which the Kremlin fears. On it our defense has been based. “Despite these obvious facts our 1%3 de fense budget fails to insure continuance of US supremacy in nuclear capability. Instead of continuing superior nuclear striking pow er—which we unquestionably have today— a wholely inadequate conventional warfare capability is gradually to be substituted . . .’’ General Fellers proceeds to outline the drastic cuts planned for missiles and the vir tual scrapping of our supersonic bomber and fighter program, the domination of “peaceful” space projects over military de velopment and the $2 billion cut in Air Force research and development for fiscal 1963! “One is compelled to wonder,” General Fellers concludes, “what the reason is for our failure to plan future superior striking power over the Red forces. Could it be that we are deliberately permitting our striking power to fall into second place? Will we next be told that since the Soviets have become stronger and have the power to destroy us, our only hope for survival is to join a world order ? Whatever may be the reason, if we drift into second place militarily—this much is certain: it will be the end of free men everywhere.” The Congress that convenes next January may still save us. But it will have to place patriotism (which seems to be in ill repute) before politics. Babson Park, Mass., Nov 30—Throughout the course of th- business recovery thus far, I have heard complaints from many areas that re tail trade has not lived up to expectations. This is not to say that the dollar volume of retail sales has fallrti off, os my studies show a slight upward trend in the seasonally adjusted sales curve However, considering the rapid rise in incomes, merchants are disappointed that retail trade has not registered a larger increase IMPORTANCE OF ADVERTISING My studies indicate that periods of prosperity are generally powered by increases in business experiences for new plant and equipment In like manner, this is true also of advertising Well thought out and forceful adver tising campaigns can channel consumer interest to specific products as well as increase the desire and impatience to buy gen erally Advertising can accomplish | most of the selling job before the consumer even goes to the store Agencies hammer away at creat ing the des're for the products or services they ad- vertsle, utilizing the appeal of basic need, social prestige, physical attraction, etc Here, then, is the basic power of general business. P ) TRENDS IN ADVERTISING Advertising represents a communication of ideas- from the seller to the buyer. Therefore, it- is natural that advertising has followed the evolution of mass communication—from news papers, to radio, to television. Even the increas ed dependence of our population upon automo biles has had an effect upon advertising Ads printed on cards and posted inside street cars and buses were once an important form of promotion Today, considerably fewer people use public transportation; hence, with (ewer readers inside the street cars and buses, the ads are now being placed or painted on the outside of the vehicles, where they are on display to pedestrians and riders in private cars Moreover, outdoor bill boards are receiving increased emphasis to at tract the attention of automobile drivers and rid ers. Change in consumer shopping habits also should create certain changes in advertising The development of chain stores, super-markets, and shopping centers radically affects consumer spending and shopping patterns The trend to ward self-service in retailing makes it highly im portant to have consumers pre-sold at home, since the smaller sales forces in such stores cannot sell effectively NEW EMPHASIS NEEDED In total, business advertising expenditures continue to trend upward My studies reveal, however, that for more than a year there has been a slowing down in certain phases of adver tising Except for television, most media in re cent months have recorded declines from a year ago In prosperous periods, rising sales and prof its jiermit businessmen to allocate larger sums to their advertising budgets When business drops off they tend to reduce advertising outlays as a part of their economy programs. This is a great mistake There should be, more advertis ing when business is depressed and when compe tition is keenest This is necessary to stimulate buying interest and demand at a time when busi ness most needs a helping hand On the other hand, during periods of brisk business and buying impatience, there could be a slacking off in ad vertising pressure in order to build up funds for the next lag in buying interest. In this way, ad vertising can be a great stabilizer of business and economic conditions, and it can go far toward helping to eliminate periods of reckless booms and racking depressions OPPORTUNITIES IN ADVERTISING 1*1 me say one more thing. I believe adver tising offers good opportunities to young people Rapidly growing suburban and “community'’ newspapers may be good employment sources for young folk interested in advertising, and having patience and genuine interest. The Edward Cravens and Da vid visited the Francis Crowders and Gloria last Thursday after noon in Ninety-Six Mr and Mrs. J. L. Hartzog, Jr., and little daughter, Mary, visited Mrs J L. Hartzog, Sr., in Denmark over the week-end In Statesville, N. C , last Sun day were Mr and Mrs. Charles Young and Charlene, Benny and Tami; also Kay Caldwell visiting Mr. and Mrs. Hoyle Dickson and family. Mr. and Mrs. Carroll Young and daughters, Carol Ann and Lynn were Sunday dinner guests of Mr. and Mrs. Ben Summers and Alice The James W Caldwells and the Odin Youngs attended the North Augusta-CI nton football game last Thursday. (bins Young atte ided the Clem- sonCarolina game last Saturday at Clemson Guests of Mr. and Mrs J. O. Haupfear over the week-end were Mr and Mrs. Gene Haupfear and family from Florida. Mr. and Mrs Jovce B. Lawrence and Stew o. Greenville. Visitors of the J. R. BarUeys were the Joe McNeils from Greenville, on Sunday. The T. E. Watts family and Mrs Era Young visited the Char lie Nantz family in Morganton, N. C., over th weeek-end Mrs! Young remained with the Nantzs Mr. and Mrs. Houston Mayer and sons of Newberry, were visi tors of Mr. and Mrs. Clyde Young, Mr. and Mrs Allen Young and A1 Sunday Mr and Mrs. Russell Black and i ommy Black and daughter of Greenwood, visited Mr. and Mrs. J. A Black and Mrs. Alma Lackey Sunday. The Cecil Scogins visited Mrs G. D. Gunter on Thanksgiving day in Calhoun Falls. Mrs. Russell Gilliam of Joan na, Mr. and Mrs. Edward Craven and David were Thanksgiving day dinner guests of Mr. and Mrs William Philip Gastley. Mr. and Mrs. Rafe Boyce and 1 hildren were Sunday dinner guests of Mr and Mrs. R L Franklin in Joanna. The Harold Simmons and Steve of Aiken, were guests of the Ma son Simpsons over the week-end. Mr. and Mrs. Milton Parker and sons, Jimmie and Jackie, tility of the artist to the fullest Training Union program. It was an old Turkish fairy tale, “Mobilization Night" for as- •The Mirror, the Carpet, and the sociations will be held throughout Lemon,” which Miss Beckett the Southern Baptist Convention, staged in the oriental manner. Goals for the year will be given using authentic Turkish, Hindu, by Mrs Walt Pinson. Newberry and Chinese music, and typical First—Nursery, Beginner, Pri- oriental costumes and masks mary Leader; Mrs Jack Senn. Although she originally created West End—Juniors; l-ouis Mur- the piece for a cast of nine danc- Pby, Joanna — Intermediates; ers, Miss Beckett played all nine roles herself, and with slight change of costume and mask, she became quite literally nine distinct characters. It was quite a fascinating spectacle, and one which left the audience fairly gasping for breath, although the dancer seemed to glide effortless through it all. Marta Beckett—stage and cos- t u m e designer, choreographer, artist, musician, and dancer— gave Clinton a memorable eve ning Miss Barbara Johnson. Joanna —Young People; Rev. Kenneth Wilson, Newberry, First—Adults. The invocation will be given by Rev. James Bruce, Calvary Bap tist Church, Newberry. Congre gation singing will be led by Mar vin Powell, Calvary. Special mu sic will be directed by Miss Lor raine Paris, Band Director, New berry High School. Roll call of churches will be given by Mrs C. B. Counts. Bethel; and at tendance report will be given by Bland Berry, Glenn Street. The benediction will be given by Rev. Marion Ringer, Fairview church The inspirational message will be brought by Rev. L a m o n Moates. formerly of Newberry and Macon, Ga. Mr. Moates at tended grammar school in New berry and is a graduate of Lanier High School, Macon, Ga. He played four years of football in high school. He is a graduate of Furman University, and played four years of football while a student at Furman. Mr Moates is a graduate of the Southern Baptist Theological Seminary. Louisville, Ky. He served two years as a navy chap lain. At present, he is a coach at Hillcrest High School. FounUin Inn and pastor of Durbin church Pastors, directors, association- al officers are planning transpor tation for the 350 people expected to attend Cfim Appeal Is Made For Family Here Mrs. Irby S. Hipp, Home Ser vice Worker for the Red Cross, is asking for clothing and all types of houeshold goods for a family consisting of two sisters (both widows) and their chil dren: three boys, ages 3, 5 and 14; and three girls, ages 2, 8, 13 The women wear size 10 and 13-14 dresses Those desiring to help are ask ed to call Mrs. Hipp at 833-2979 of Winnsboro, visited Mrs. Jessie Broome and family recently. Mrs. Jessie Broome, Pat, Jim my and Mike were recent guests of Mr and Mrs. Billy Bostic and family in Whitmire. The Fred Longs and the George I^owie family motored to Augus ta, Ga , Sunday. Ixiuise Corley has been ill at her home for the past week Ann Corley of Columbia, was the week-end guest in the home of her mother, Mrs Margaret Corley l*onard Scott is out of the Veterans hospital in Columbia and at home BIRTH ANNOUNCEMENT MADDEN Mr and Mrs. Joe Madden an- , nounce the birth of a son, Glenn Keith, on Nov 23 at Hays hos ptial Mrs Madden is the for mer Miss Mildred Tripp. The W M U. is reserving this week for the Lottie Moon Christ-1 mas Offering Week of Prayer Baptismal services were held I at Hurricane Baptist Church on Nov 25 at 7:30 The following were baptised at that time: Mrs Gloria S Young, Mrs Cecil Scogin, Miss Ann Corley, Mr. CeoiLSetsgin The Young Adult Class met with Mr. and Mrs Odus Young on Tuesday night, the 21st, at 7:30 with 13 members present. A regular business meeting was held and Odus Yound led the de- votionals. Afterwards a salad plate with punch was served. The Junior G. A. met with Mrs. Gastley on Tuesday, Nov. 21 at 7 30 Plans were made for the next meeting to go caroling and visit the shut-ins of our com munity and carry fruit and juices. 3 Point OFFICE SUPPLIES CHRONICLE PUB. CO, PHONE S33-4ft41 ( LINTON, S. C„ THURSDAY, NOVEMBER », 1%1 Qlljr (Elintnu Ctironirlr EstabUAed 19M Jaly 4, UM - WILLIAM WILSON HARRIS - Jaae U, IMI PUBLISHED EVERY THURSDAY BY THE CHRONICLE PUBLISHING COMPANY Sabacriptiao Rate (Payable in Advance) Out-of-County One Year $3 00. Six Months $2.00 One Year $4 00 Second Class Postage Paid at Clinton, S. C. The Chronicle seeks the cooperation of ita subscribers and readers - the publisher will at all Urnes appreciate wise suggestions and kindly advice. Ths Chronicle wiR publish letters of general interest when they are not of a defamatory nature. Aaooyuwas eammunicatioas win net be noticed This paper is not responsible for the views tr "r**»*"t al its AMERICAN PRESS ASSOCIATION York, Chicago, Detroit, Philadelphia TH* KEY TO YOUR OUR HOME LOAN PLAN We’ve opened the door to free-and-dear home ownership for many of your friends and neigh bors—with our low-coot, monthly-payment finan cing plan. If you have the necessary down pay ment, let us show you how we can fit loan terms to your income and to the borne you want to build or buy. Citizens Federal Savings & Loan Association 220 W, MAIN ST. CLINTON, 8. C. Budget Finance Service 1. Dial 833 - 2161 2. Ask For "Budget Manager n 3. Pick Up Your Cash In 1 Hour Result: YOU HAVE THE CASH YOU NEED WE HAVE A CUSTOMER ^wane.c 110 IMTTS ST. CLINTON. S, C. 'Subject to our usual liberal credit policy r • J v» '% / ' 7 x#* For a perfect Christmas ... 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