The Clinton chronicle. (Clinton, S.C.) 1901-current, November 30, 1961, Image 4
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THE CLINTON CHRONICLE
Thursday November 30, 1961
Crime
Taxpayers
Arguments over the pros and cons of gov
ernment-produced electric power vs. private-
ly-produced electric power are — literally —
endless. But a few facts of record may help
clear the air.
To meet America’s need for electricity, the
investor-owned utility companies which pro
duce about 80 per cent of all our power-
had invested $46 billion in facilities as of
last year. All of this money represents pri
vate savings or private earnings. None has
been dredged out of the taxpayers. And the
electric companies currently are paying more
than $2 billion a year in taxes or alnnit a
quarter of all their revenues from sale of
their service.
We have more electric power capacity than
the next five countries of the world com
bined—three times that of the Soviet Union.
This is only the beginning. It is expected
that the industry's investment by 1970 will
be $88 billion—nearly double the I960 fig
ure. And it will about double again—to the
unbelievable total of $168 billion by 1980.
It is also expected that about half of this
investment will come from funds generated
within the companies, and the other half
from the sale of securities in the free mar
ket. In the latter case, individuals and in
stitutions will be voluntarily putting their
savings and resources into the industry sim
ply because they have faith in its future.
Incidentally, at present there are some 4
million direct stockholders with utility
shares.
The point should certainly be clear to all
—there is no need for tax-exempt socialized
power. And socialized power — which con
sumes taxes instead of producing taxes—is
an economic crime against every taxpayer.
Pulling Our Punch
Nothing Jo Give-Until!
Soaking the rich, via the taxation route,
has long been a political technique that has
paid off handsomely as a vote getter.
But the fly in the ointment now is, that
as the tax boosters run up the total tax take,
to the confiscation point, there aren’t enough
“rich" to meet their demands, so they have
to lower their sights and increase taxes on
the middle and low income citizens to raise
the money to cover their spending projects.
The biggest political spenders, who advo
cate having the “government”, do this or
that “free” or “at cost” fofr the people, are
very careful to refrain from saying that the
government can provide nothing “at cost”
or for “free” until it firs, takes the money
away from them. You don’t get something
for nothing from government, because it has
nothing to give until it first acquires it
through taxes.
David Lawrence writes, in U. S. News &
World Report: “. . . it’s more important to
find ways to broadcast across the Iron Cur
tain and to prevent the jamming of our
broadcasts—so that there may be a fallout
of facts and truth—than it is to wrap our
selves in the false security of a fallout-shel
ter system."
Reedy River Baptist
Association Slates
Marta Becket
(Continued from page 1)
Casella. The fourth sketch, en-^
titled “Her Lover,” was in the Mobilization (Night
style of modern dance, and was G n Tuesday. December 5, at
accompanied by string music of 7 30 p m a t The First Baptist
strange dissonance, quite appro- Church. Newberry, local church-
oriate to the scene, by Casella. es w iu gather to set goals and
It was based on a story by the a i ms j n Training Union for 1962.
Russian, Maxim Gorky, and it The Uleme of the meeting wil ,
was quite effective in its expres- ^ .-Lengthen and strengthen '
sion of pathos. n j n- »
The final offering of the eve- The R ^ r River Association is
ning was not only the most un- composed of 11 churches; ten
usual, but it displayed the versa-
churches have a Sunday evening
REV. OTIS BROWN
Services At Joanna
Presbyterian Church
Revival services are being held
this week at the Joanna Presby
terian Church, with services
nightly at 7 :30, and will continue
through Sunday.
Rev. Otis Brown, pastor of the
Smyrna Presbyterian Church in
Newberry County, is the visiting
minister.
Rev. D. P. Pollard is pastor of
the Joanna church
Babfton Discusses
Advertising
Hurricane News
Of The Week
While poor, deluded foola here and there
over the country and on the sidewalk in
front of the White House continue their
ban-the-bomb demonstrations that can only
serve the forces of appeasement and Com
munism, seasoned military men chew their
fingernails over the indecision of our lead
ership and the zig-zag course of defense
planning.
The voice of Brigadier General Bonner
Fellers (USA Ret.), the brilliant strategist
who was General MacArthur’s chief of plan
ning in the crucial years of ’43 to '46, is
among those crying in this wilderness of
confusion. He writes:
“Russia is the base from which the Com
munist-announced dream of world domina
tion must of necessity emanate. The Kremlin
will not knowingly risk destruction of this
base. Therefore, our air and space striking
power, if maintained superior to that of Rus
sia, is reasonably certain to preclude a ma
jor nuclear war.
'Today, however, some are failing to ap
preciate the fact that the only effective free
world military shield is US nuclear striking
power. ... It is the only military force
which the Kremlin fears. On it our defense
has been based.
“Despite these obvious facts our 1%3 de
fense budget fails to insure continuance of
US supremacy in nuclear capability. Instead
of continuing superior nuclear striking pow
er—which we unquestionably have today—
a wholely inadequate conventional warfare
capability is gradually to be substituted . . .’’
General Fellers proceeds to outline the
drastic cuts planned for missiles and the vir
tual scrapping of our supersonic bomber
and fighter program, the domination of
“peaceful” space projects over military de
velopment and the $2 billion cut in Air
Force research and development for fiscal
1963!
“One is compelled to wonder,” General
Fellers concludes, “what the reason is for
our failure to plan future superior striking
power over the Red forces. Could it be that
we are deliberately permitting our striking
power to fall into second place? Will we next
be told that since the Soviets have become
stronger and have the power to destroy us,
our only hope for survival is to join a world
order ? Whatever may be the reason, if we
drift into second place militarily—this much
is certain: it will be the end of free men
everywhere.”
The Congress that convenes next January
may still save us. But it will have to place
patriotism (which seems to be in ill repute)
before politics.
Babson Park, Mass., Nov 30—Throughout
the course of th- business recovery thus far, I
have heard complaints from many areas that re
tail trade has not lived up to expectations. This
is not to say that the dollar volume of retail sales
has fallrti off, os my studies show a slight upward
trend in the seasonally adjusted sales curve
However, considering the rapid rise in incomes,
merchants are disappointed that retail trade has
not registered a larger increase
IMPORTANCE OF ADVERTISING
My studies indicate that periods of prosperity
are generally powered by increases in business
experiences for new plant and
equipment In like manner, this
is true also of advertising Well
thought out and forceful adver
tising campaigns can channel
consumer interest to specific
products as well as increase the
desire and impatience to buy gen
erally
Advertising can accomplish
| most of the selling job before the
consumer even goes to the store
Agencies hammer away at creat
ing the des're for the products or services they ad-
vertsle, utilizing the appeal of basic need, social
prestige, physical attraction, etc Here, then, is
the basic power of general business.
P )
TRENDS IN ADVERTISING
Advertising represents a communication of
ideas- from the seller to the buyer. Therefore,
it- is natural that advertising has followed the
evolution of mass communication—from news
papers, to radio, to television. Even the increas
ed dependence of our population upon automo
biles has had an effect upon advertising Ads
printed on cards and posted inside street cars and
buses were once an important form of promotion
Today, considerably fewer people use public
transportation; hence, with (ewer readers inside
the street cars and buses, the ads are now being
placed or painted on the outside of the vehicles,
where they are on display to pedestrians and
riders in private cars Moreover, outdoor bill
boards are receiving increased emphasis to at
tract the attention of automobile drivers and rid
ers.
Change in consumer shopping habits also
should create certain changes in advertising The
development of chain stores, super-markets, and
shopping centers radically affects consumer
spending and shopping patterns The trend to
ward self-service in retailing makes it highly im
portant to have consumers pre-sold at home, since
the smaller sales forces in such stores cannot sell
effectively
NEW EMPHASIS NEEDED
In total, business advertising expenditures
continue to trend upward My studies reveal,
however, that for more than a year there has
been a slowing down in certain phases of adver
tising Except for television, most media in re
cent months have recorded declines from a year
ago
In prosperous periods, rising sales and prof
its jiermit businessmen to allocate larger sums
to their advertising budgets When business
drops off they tend to reduce advertising outlays
as a part of their economy programs. This is a
great mistake There should be, more advertis
ing when business is depressed and when compe
tition is keenest This is necessary to stimulate
buying interest and demand at a time when busi
ness most needs a helping hand On the other
hand, during periods of brisk business and buying
impatience, there could be a slacking off in ad
vertising pressure in order to build up funds for
the next lag in buying interest. In this way, ad
vertising can be a great stabilizer of business and
economic conditions, and it can go far toward
helping to eliminate periods of reckless booms
and racking depressions
OPPORTUNITIES IN ADVERTISING
1*1 me say one more thing. I believe adver
tising offers good opportunities to young people
Rapidly growing suburban and “community'’
newspapers may be good employment sources for
young folk interested in advertising, and having
patience and genuine interest.
The Edward Cravens and Da
vid visited the Francis Crowders
and Gloria last Thursday after
noon in Ninety-Six
Mr and Mrs. J. L. Hartzog,
Jr., and little daughter, Mary,
visited Mrs J L. Hartzog, Sr., in
Denmark over the week-end
In Statesville, N. C , last Sun
day were Mr and Mrs. Charles
Young and Charlene, Benny and
Tami; also Kay Caldwell visiting
Mr. and Mrs. Hoyle Dickson and
family.
Mr. and Mrs. Carroll Young
and daughters, Carol Ann and
Lynn were Sunday dinner guests
of Mr. and Mrs. Ben Summers
and Alice
The James W Caldwells and
the Odin Youngs attended the
North Augusta-CI nton football
game last Thursday.
(bins Young atte ided the Clem-
sonCarolina game last Saturday
at Clemson
Guests of Mr. and Mrs J. O.
Haupfear over the week-end were
Mr and Mrs. Gene Haupfear and
family from Florida. Mr. and
Mrs Jovce B. Lawrence and
Stew o. Greenville.
Visitors of the J. R. BarUeys
were the Joe McNeils from
Greenville, on Sunday.
The T. E. Watts family and
Mrs Era Young visited the Char
lie Nantz family in Morganton,
N. C., over th weeek-end Mrs!
Young remained with the Nantzs
Mr. and Mrs. Houston Mayer
and sons of Newberry, were visi
tors of Mr. and Mrs. Clyde
Young, Mr. and Mrs Allen
Young and A1 Sunday
Mr and Mrs. Russell Black
and i ommy Black and daughter
of Greenwood, visited Mr. and
Mrs. J. A Black and Mrs. Alma
Lackey Sunday.
The Cecil Scogins visited Mrs
G. D. Gunter on Thanksgiving
day in Calhoun Falls.
Mrs. Russell Gilliam of Joan
na, Mr. and Mrs. Edward Craven
and David were Thanksgiving
day dinner guests of Mr. and
Mrs William Philip Gastley.
Mr. and Mrs. Rafe Boyce and
1 hildren were Sunday dinner
guests of Mr and Mrs. R L
Franklin in Joanna.
The Harold Simmons and Steve
of Aiken, were guests of the Ma
son Simpsons over the week-end.
Mr. and Mrs. Milton Parker
and sons, Jimmie and Jackie,
tility of the artist to the fullest Training Union program.
It was an old Turkish fairy tale, “Mobilization Night" for as-
•The Mirror, the Carpet, and the sociations will be held throughout
Lemon,” which Miss Beckett the Southern Baptist Convention,
staged in the oriental manner. Goals for the year will be given
using authentic Turkish, Hindu, by Mrs Walt Pinson. Newberry
and Chinese music, and typical First—Nursery, Beginner, Pri-
oriental costumes and masks mary Leader; Mrs Jack Senn.
Although she originally created West End—Juniors; l-ouis Mur-
the piece for a cast of nine danc- Pby, Joanna — Intermediates;
ers, Miss Beckett played all nine
roles herself, and with slight
change of costume and mask,
she became quite literally nine
distinct characters. It was quite
a fascinating spectacle, and one
which left the audience fairly
gasping for breath, although the
dancer seemed to glide effortless
through it all.
Marta Beckett—stage and cos-
t u m e designer, choreographer,
artist, musician, and dancer—
gave Clinton a memorable eve
ning
Miss Barbara Johnson. Joanna
—Young People; Rev. Kenneth
Wilson, Newberry, First—Adults.
The invocation will be given by
Rev. James Bruce, Calvary Bap
tist Church, Newberry. Congre
gation singing will be led by Mar
vin Powell, Calvary. Special mu
sic will be directed by Miss Lor
raine Paris, Band Director, New
berry High School. Roll call of
churches will be given by Mrs
C. B. Counts. Bethel; and at
tendance report will be given by
Bland Berry, Glenn Street.
The benediction will be given
by Rev. Marion Ringer, Fairview
church
The inspirational message will
be brought by Rev. L a m o n
Moates. formerly of Newberry
and Macon, Ga. Mr. Moates at
tended grammar school in New
berry and is a graduate of Lanier
High School, Macon, Ga. He
played four years of football in
high school. He is a graduate of
Furman University, and played
four years of football while a
student at Furman.
Mr Moates is a graduate of
the Southern Baptist Theological
Seminary. Louisville, Ky. He
served two years as a navy chap
lain.
At present, he is a coach at
Hillcrest High School. FounUin
Inn and pastor of Durbin church
Pastors, directors, association-
al officers are planning transpor
tation for the 350 people expected
to attend
Cfim
Appeal Is Made
For Family Here
Mrs. Irby S. Hipp, Home Ser
vice Worker for the Red Cross,
is asking for clothing and all
types of houeshold goods for a
family consisting of two sisters
(both widows) and their chil
dren: three boys, ages 3, 5 and
14; and three girls, ages 2, 8, 13
The women wear size 10 and 13-14
dresses
Those desiring to help are ask
ed to call Mrs. Hipp at 833-2979
of Winnsboro, visited Mrs. Jessie
Broome and family recently.
Mrs. Jessie Broome, Pat, Jim
my and Mike were recent guests
of Mr and Mrs. Billy Bostic
and family in Whitmire.
The Fred Longs and the George
I^owie family motored to Augus
ta, Ga , Sunday.
Ixiuise Corley has been ill at
her home for the past week
Ann Corley of Columbia, was
the week-end guest in the home
of her mother, Mrs Margaret
Corley
l*onard Scott is out of the
Veterans hospital in Columbia
and at home
BIRTH ANNOUNCEMENT
MADDEN
Mr and Mrs. Joe Madden an- ,
nounce the birth of a son, Glenn
Keith, on Nov 23 at Hays hos
ptial Mrs Madden is the for
mer Miss Mildred Tripp.
The W M U. is reserving this
week for the Lottie Moon Christ-1
mas Offering Week of Prayer
Baptismal services were held I
at Hurricane Baptist Church on
Nov 25 at 7:30 The following
were baptised at that time: Mrs
Gloria S Young, Mrs Cecil
Scogin, Miss Ann Corley, Mr.
CeoiLSetsgin
The Young Adult Class met
with Mr. and Mrs Odus Young
on Tuesday night, the 21st, at
7:30 with 13 members present.
A regular business meeting was
held and Odus Yound led the de-
votionals. Afterwards a salad
plate with punch was served.
The Junior G. A. met with
Mrs. Gastley on Tuesday, Nov.
21 at 7 30 Plans were made for
the next meeting to go caroling
and visit the shut-ins of our com
munity and carry fruit and
juices.
3
Point
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