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' / / r % .■> The Chronide Strives To Be A Clean News paper, Complete, Newsy and Reliable i % If You Don’t Read The Chronicle You Don’t Get the News Volume LIM Clinton, S. C, Thursday, August 28, 1952 Number 35 A Regular Chronicle Feature BABSON SAYS SUCCESSFUL SELLING KEYNOTE OF FREE ENTERPRISE By ROGER W. BABSON Babson Park, Mass., August 22. —I am’bothered by the very unfor tunate attitude we have develop ed recently toward sales and’sales men. Successful selling is the key stone of free enterprise and the selling professio* must be 4 revital ized for the good of our economy as a whole. Negative Attitude Toward Selling A recent Fortune magazine poll of mothers’ attitudes toward sell ing as a career indicated that most mothers want their sons to be come anything but salesmen! These mothers have the on its own merits; that there is something de grading about sell ing. In short, the uogtr W. idea of selling is revolting to many of them. I be lieve FORTUNE is wrong. I wonder how many persons weer unfavorably influenced by the movie, “Death of a Salesman.” It is tragic that Willy Loman, the leading character of the play, was ever tagged a salesman. One critic, in discussing the film has had this to say: “The salesman, not as a commercial group, but as a social type engaged in many different ca- ing, hac creative contact with no object, and is m truth the epitome reers, is a man who produces noth- of the taker . . This charge that salesmen are parasites is a pretty serious accusation. Why |Have Salesmen Lott Ground? -.-■Immediately following the war years, many over-age sales' per sonnel retired. The young men taken on were given a bad start. They didn’t have to sell because they didn’t have anything to sell. The Competition was among the buyers, not the sellers; so they nev er really learned to sell. It wasn’t their fault; they were simply prod ucts of the times. Unfortunately, the few opportun ists among them gave the profes sion a black eye. Too many fam ilies, desperate for a roof over their heads, were fleeced by over-zeal ous real estate salesmen. Too many are fed up with the attention they ne^er got from certain salesmen of automobiles, electrical appliances, televisions, furniture, and the like duringthe post-war era of short ages. Too many people have had. to do the saleman’s job for them- rps fnr sn long thaf they have becom ewrongly prejudiced against selling as a career. Selling'Important To Free Enterprise People haven’t been buying. Pie- ports of more than 500 companies for the first quarter of 1952, com pared with 1951, showed profits off anywhere from 61 per cent in- tex tile, to 30 per cent in paper, to 17 per cent in electrical equipment. Obviously, some of this loss is due to increased taxation. But the real reason is that people aren’t buy ing. And they’re not buying be cause they are not being properly told. ' Seasoned management should bavr learned out of these two hec tic years since June, 1950, that our country has the phenomenal ability to produce both war material and consumer goods simultaneously, and in abundance. Obviously, this is good for people because once again this means sharp compteti- TTdn: 'CO'nipeliliuu- means mere--ef ficiency and lower prices. Lower prices mean a higher standard of Treatment Of The Alcoholic i BRING US COUPON FROM BREEZE } ADVERTISEMENT ON PAGE TWO Of IMS NEWSPAPER SAVE 15< NEW ^ BREEZE LAROI S1ZV ECONOMY SIZE eaOi CLOTH 2 ,or 45c : SS* 44c WITH tCWSPAPB COUPON WITH NEWSPAPER COUPON JOANNA STORES, Joanna o i FOR THAT HOLIDAY WEEK-END a* * - GET PLENTY OF PEPSI NOW ADD SPARKLE TO YOUR PARTY . . . SERVE More Bounce To 7 the Ounce No Finer at Any Price! In Big 12-ounce Bottle PEPSI-COLA BOTTLING CO. GREENVILLE, S. C. (Prepared by the staff of Fair- view Alcoholic Rehabilitation Cen ter, Ridgeway, S. C.) Alcoholism is incurable, but can be arrested- No* case is hopeless, provided the patient sincerely wants to stop drinking, and is will ing to pay the price. The road to sobriety is rough, but not nearly so rough as alcoholism. Acute cases should be hospital ized. Patients, after drinking a fifth or a quart for two or more weeks need hospital care before any o^her steps are taken. They may go into convulsions, delirium tremens, acute hallucinations, and at times extreme and irrational violence. Home treatment in general has proved unsatisfactory. One of the chief drawbacks to home treat- ment is the ease with which The patient can get alcohol. Often the family, very foolishly, rather than hear the patient beg for alcohol, j will give him a drink. Following hospitalization for the; acute condition the patient must be 1 built up physically. Usually he suffers from malnutrition, is un derweight, de-hydrated, and is de pleted of salt and has a vitamin im- j balance. Weeks of good food, light exercise, regular sleep without drugs, are netessary to rebuild the patient. The second stage of rehabilita tion is mental. At Fairview, in Cooperation with the Department j of Mental Hygiene, films on Re-i jlection, Hostility, *Uver-Depend-7 ence, Depression, and other related subMVfs; are shown, followed by franMjdiscussions. Often the pa- ( tients react as did one who, after seeing the film on Over-depend ency said during discussion period: “All I want to say is, that’s me. TH^—wWUmlir rid Pf bis “stinkin thinkin,” as some of the AA boys call it. He must learn to be absolutely honest with himself, not only about drinking, but about everything. The third stage of rehabilitation, without which few if any alcohol ics ever recover, is spiritual. Re ligious faith alone can give the al coholic personality, internal unity and security. .Religious faith can eliminate fear and worry. Through religious experience he learns that perfect love casts out fear; perfect trust in God .and full surrender «of his will and life to God, combined with the determination to live one day at a time, bring to the alco holic freedom and peace of mind. Alcoholic patients can find fel lowship in Alcoholics Anonymous groups, where all have had the same experiences, more or less, and all know the rough road he is trav elling to sobriety. In treatment of the alcoholic an essential ingredient is sympathy. If he falls, pick him up. If he be trays your trust, forgive him—' and not seven times, but seventy j times seven. If he promises to stop drinking, believe him. He mayj rripan it. Antagonism towards the patient, is a sure prevention of his recov-! ery, so love him. Listen to his | story, or to whatever he wants to talk about. Let him get it off his J chest. Above all, beware of quack rem edies advertised as sure cures. There are no sure cures. There is no drug that will destroy the crav ing tfor alcohol. Above all—'be ware of drugs and use them only on prescription 6f a physician. Warn-! ing—never leave more than one dose of drugs with an alcoholic. He will usually take everything at hand, during the recovery period, regardless of danger. Finally — we would caution against the indiscriminate use of shock therapy for alcoholism. The remedy may be worse than the disease. living for more people. Good Salosmon Have A Great Future In order for free entrprise to re main healthy, it must have not on ly the ability to produce, but also the ability to sell what it produces. Business remains, good only when there is a demand for goods and services. It is up to the newspa pers and salesmen to create the de mand and provide the stimulus for sales. Good advertising and good salesmanship are basic to our pro? perity and to our way of life. The advertising and selling pro- fesion hold a great future for use fulness, satisfaction, and unlimit ed opportunity for the youth of our land. Those entering the adver tising profession should, however, remember that they will never get far by merely writing “good copy”; —thy must sell it and get some propective advertiser to use it. Ad vertising needs good salesmen as well as do real estate, automobiles and refrigerators. t At MORRISON FURNITURE CO. ONLY! KITCHtN-SiZI FREEZER HOLDS OF MEALS SAVES OF SHOPPING 7 CU. FT. MODEL 70 INTERNATIOHAL HARVESTER Over-All Freoiiog Frecun foods any where oo all 5 in side rurfaces! Add new foods easily — anywhere, anytime. Dri-Wall Cabinet Means dry floors, too! Does away with excessi v e moisture on cabi net exterior. Na-Naisa Operation No fans-no belts— no open moving parts. Hermetically era led unit: quiet as an IH refrigerator. 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