The Clinton chronicle. (Clinton, S.C.) 1901-current, August 28, 1952, Image 9
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The Chronide
Strives To Be A Clean News
paper, Complete, Newsy
and Reliable
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If You Don’t Read
The Chronicle
You Don’t Get the News
Volume LIM
Clinton, S. C, Thursday, August 28, 1952
Number 35
A Regular Chronicle Feature
BABSON SAYS SUCCESSFUL SELLING
KEYNOTE OF FREE ENTERPRISE
By ROGER W. BABSON
Babson Park, Mass., August 22.
—I am’bothered by the very unfor
tunate attitude we have develop
ed recently toward sales and’sales
men. Successful selling is the key
stone of free enterprise and the
selling professio* must be 4 revital
ized for the good of our economy
as a whole.
Negative Attitude Toward Selling
A recent Fortune magazine poll
of mothers’ attitudes toward sell
ing as a career indicated that most
mothers want
their sons to be
come anything but
salesmen! These
mothers have the
on its own
merits; that there
is something de
grading about sell
ing. In short, the
uogtr W. idea of selling is
revolting to many of them. I be
lieve FORTUNE is wrong.
I wonder how many persons
weer unfavorably influenced by
the movie, “Death of a Salesman.”
It is tragic that Willy Loman, the
leading character of the play, was
ever tagged a salesman. One critic,
in discussing the film has had this
to say: “The salesman, not as a
commercial group, but as a social
type engaged in many different ca-
ing, hac creative contact with no
object, and is m truth the epitome
reers, is a man who produces noth-
of the taker . . This charge that
salesmen are parasites is a pretty
serious accusation.
Why |Have Salesmen Lott Ground?
-.-■Immediately following the war
years, many over-age sales' per
sonnel retired. The young men
taken on were given a bad start.
They didn’t have to sell because
they didn’t have anything to sell.
The Competition was among the
buyers, not the sellers; so they nev
er really learned to sell. It wasn’t
their fault; they were simply prod
ucts of the times.
Unfortunately, the few opportun
ists among them gave the profes
sion a black eye. Too many fam
ilies, desperate for a roof over their
heads, were fleeced by over-zeal
ous real estate salesmen. Too many
are fed up with the attention they
ne^er got from certain salesmen of
automobiles, electrical appliances,
televisions, furniture, and the like
duringthe post-war era of short
ages. Too many people have had.
to do the saleman’s job for them-
rps fnr sn long thaf they have
becom ewrongly prejudiced against
selling as a career.
Selling'Important To Free
Enterprise
People haven’t been buying. Pie-
ports of more than 500 companies
for the first quarter of 1952, com
pared with 1951, showed profits off
anywhere from 61 per cent in- tex
tile, to 30 per cent in paper, to 17
per cent in electrical equipment.
Obviously, some of this loss is due
to increased taxation. But the real
reason is that people aren’t buy
ing. And they’re not buying be
cause they are not being properly
told. '
Seasoned management should
bavr learned out of these two hec
tic years since June, 1950, that our
country has the phenomenal ability
to produce both war material and
consumer goods simultaneously,
and in abundance. Obviously, this
is good for people because once
again this means sharp compteti-
TTdn: 'CO'nipeliliuu- means mere--ef
ficiency and lower prices. Lower
prices mean a higher standard of
Treatment Of
The Alcoholic
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(Prepared by the staff of Fair-
view Alcoholic Rehabilitation Cen
ter, Ridgeway, S. C.)
Alcoholism is incurable, but can
be arrested- No* case is hopeless,
provided the patient sincerely
wants to stop drinking, and is will
ing to pay the price. The road to
sobriety is rough, but not nearly
so rough as alcoholism.
Acute cases should be hospital
ized. Patients, after drinking a
fifth or a quart for two or more
weeks need hospital care before
any o^her steps are taken. They
may go into convulsions, delirium
tremens, acute hallucinations, and
at times extreme and irrational
violence.
Home treatment in general has
proved unsatisfactory. One of the
chief drawbacks to home treat-
ment is the ease with which The
patient can get alcohol. Often the
family, very foolishly, rather than
hear the patient beg for alcohol, j
will give him a drink.
Following hospitalization for the;
acute condition the patient must be 1
built up physically. Usually he
suffers from malnutrition, is un
derweight, de-hydrated, and is de
pleted of salt and has a vitamin im- j
balance. Weeks of good food, light
exercise, regular sleep without
drugs, are netessary to rebuild the
patient.
The second stage of rehabilita
tion is mental. At Fairview, in
Cooperation with the Department j
of Mental Hygiene, films on Re-i
jlection, Hostility, *Uver-Depend-7
ence, Depression, and other related
subMVfs; are shown, followed by
franMjdiscussions. Often the pa- (
tients react as did one who, after
seeing the film on Over-depend
ency said during discussion period:
“All I want to say is, that’s me.
TH^—wWUmlir rid Pf bis
“stinkin thinkin,” as some of the
AA boys call it. He must learn to
be absolutely honest with himself,
not only about drinking, but about
everything.
The third stage of rehabilitation,
without which few if any alcohol
ics ever recover, is spiritual. Re
ligious faith alone can give the al
coholic personality, internal unity
and security. .Religious faith can
eliminate fear and worry. Through
religious experience he learns that
perfect love casts out fear; perfect
trust in God .and full surrender «of
his will and life to God, combined
with the determination to live one
day at a time, bring to the alco
holic freedom and peace of mind.
Alcoholic patients can find fel
lowship in Alcoholics Anonymous
groups, where all have had the
same experiences, more or less, and
all know the rough road he is trav
elling to sobriety.
In treatment of the alcoholic an
essential ingredient is sympathy.
If he falls, pick him up. If he be
trays your trust, forgive him—'
and not seven times, but seventy j
times seven. If he promises to stop
drinking, believe him. He mayj
rripan it.
Antagonism towards the patient,
is a sure prevention of his recov-!
ery, so love him. Listen to his |
story, or to whatever he wants to
talk about. Let him get it off his J
chest.
Above all, beware of quack rem
edies advertised as sure cures.
There are no sure cures. There is
no drug that will destroy the crav
ing tfor alcohol. Above all—'be
ware of drugs and use them only on
prescription 6f a physician. Warn-!
ing—never leave more than one
dose of drugs with an alcoholic.
He will usually take everything at
hand, during the recovery period,
regardless of danger.
Finally — we would caution
against the indiscriminate use of
shock therapy for alcoholism. The
remedy may be worse than the
disease.
living for more people.
Good Salosmon Have A Great
Future
In order for free entrprise to re
main healthy, it must have not on
ly the ability to produce, but also
the ability to sell what it produces.
Business remains, good only when
there is a demand for goods and
services. It is up to the newspa
pers and salesmen to create the de
mand and provide the stimulus for
sales. Good advertising and good
salesmanship are basic to our pro?
perity and to our way of life.
The advertising and selling pro-
fesion hold a great future for use
fulness, satisfaction, and unlimit
ed opportunity for the youth of our
land. Those entering the adver
tising profession should, however,
remember that they will never get
far by merely writing “good copy”;
—thy must sell it and get some
propective advertiser to use it. Ad
vertising needs good salesmen as
well as do real estate, automobiles
and refrigerators.
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