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.» ♦ /' Thursday, January 26, 1950 THE CUNTON CHRONICLE \ Y r Page Seven STOCK MARKET ADVERTISING REVOLUTIONARY, BABSON SAYS ■* e Babson Park, Fla., Jan. 20.—A ve- well as made by getting discouraged ry revolutionary event is taking and curtailing just before reaching place on Well Street. It is one reason the jack pot.” for the better stock | Two ImporUnt Warnings market which we! Mr. Curtis’ rule (3) meant that recently have en- the product must have a “stalbe joyed. I refer to the market and, if possible, a fixed new advertising price”. Stock Exchange firms can- campaigns Of con-1 not promise a fixed price for their servative banks wares. But they can talk only of and stock exchange security, income and marketability, firms. - i making no reference to “profit pos- From the early,sibilities”. I go further and say (and years of the New this is very important) to make this York Stock Ex-i new advertising campaing a perm- change up to 1929, lanent success, the Stock Exchange most financial advertising was of,must stabilize prices and eliminate one of two classes: (a) Large splash- the big gyration for which the Ex- ing ads of new issues; or (b) very change has always been blamed, dignified small “cards” of Stock This, moreover, can be done. ,' ne, " b r "™ s -, bi « The other must is that these firmi *! r u C ^ n ^ ke ? T by the cannot succeed by advertising only % i <%2f • * W. lUbMK ities and Exchange Commission after in the big city newspapers. The idle HOUSEHOLD HINTS A colorful beverage for the season combines equal parts of cranberry and qrange juice, then enough chil led ginger ale to taste. Serve with cookies as an evening snack. Peanut butter thinned with a small amount of honey makes a nice tasty coating for ham that’s to T>e baked. Have you ever tried breaking apart hot muffins and using them in place of toast for creamed chick en, tuna, ham a la king or eggs? They’re delicious! Give your custards a lift by plac ing a teaspoonful of butter-scotch syrup at the bottom of the individual cups before pouring egg-milk mix ture. Chill custards before serving, then invert on dessert plates. nN/SrSETTLEMENT Take notice that bn the 24th of Ferfuary, 1950, I will render a final account of my acts and doings as Administratrix of the estate of Frank H. Williams in the office of the Judge of Probate of Laurens County, at 10 \ o’clock, a.m., and on the same day ‘k® d®k ac le• The dignified mone y awaiting safe investment card advertising has tended to die with y 00d incom ‘ e can be , ound cut because of lack of returns. , n sma |[ cities and towns. Even mag- Money's Integrity Is Last Freedom Safeguard Charleston, Jan. 20.—Senator Har ry Byrd (D-Va.) said tonight “‘we must keep constantly before us the fact that the last hope of freedom loving people in the world hangs upon maintaining the integrity of American money.” Critical of the nation’s spending and tax burden, the chairman of the joint committee on reduction of non- essential federal expenditures* said: “When debt destroys confidence insolvency sets in.” Byrd, also a member of the senate [ finance and armed services commit tee, prefaced his address with this statement: “We are chasing-a mirage of easy money in the form of deficit dollars j flowing through expanding federal] programs which are undermining the will of individuals, regimenting the production of agriculture and labor, controlling the practices of business, curtailing the sovereignty of state and reducing the self-determination privileges traditional in our local government.” ' Byrd asserted that “the foundation ] for Socialism in this country has j been well laid by legislation enacted over the-past 20 years, usually tn the name of temporary expedients | to meet - emergencies. Bqt almost in- j variably it has been this type of leg islation which opened the gate lead ing to The socialistic destination now , looming ahead. A few of these gov ernment programs—not many—have been repealed but their objectives almost without exception have been picked up and reincarnated in the legislation for the next emergency - ’ “Federal payments,” he said, “have now; grown so great that the President in his budget message to congress did not even suggest that | they could be met by taxes.” Byrd spoke of the President’s civ il rights program and charged that Mr. Truman “baits his political traps for the votes of Northern minorities with the Southern social problems which had better be left for our own solution that Twill come in due time.” posed to • establish another costly, powerful and inquisitional federal bureau to extend the strong arnrv of the national government from Wash ington into the daily transactions of virtually every man’s private busi ness; to tell employers who to hire, who to fire, and who to promote . . . “The purpose of the legislation is, by federal coercion, to force em ployers in the South to give employ ment in privately owned business to members of minority races, whether the worth of the person to be em ployed justifies employment or not.” SUBSCRIBE TO THE CHRONICLE “The Paper Evevrybody Reads” will apply for a final discharge from my trust as Administratrix. Any person indebted to said estate _ is notified and required to make pay- Another thing: Up to recently 90 azines cannot reach these “grass 1 ment on or before that date;, and all per cent of the financial advertising roots” prospective investors. Worn- persons having claims against said was to get people to buy new stock en can be reached by magazines, but estate will present them on or before issues. Very little attention was giv- the men who control the family in- said date, duly proven or be forever en to continue investors interest in vestment policy can best be reached barred. these issues after they were once through small daily and weekly ISABELLE FULLER, sold. Hence, the market declined and newspapers. — * ’ • Administratrix, investors often were compelled tol^ ♦ take a loss if-they later needed to f i O J i I * i f A ■ f 11 Almost no money was spent 5693101 1^(1, 3t 11131165109, iBYS A9161IC39 to interest investors in the standard * * issues which, for many years, halve paid dividends and had a ready mar- ket. New Era Has Come Now- all this has changed, at the earnest solicitation of Emli Schram the able new New York Stock Ex change President. Many of these dignified Stock Exchange Members are putting out attractive ads calling attention to the “Great Opportuni ties”, “Large- -Incomes”, and “Re- ir.arkable Security”, that “a family w:th only > few hundred- dollars" can find among the established stocks already listed on the Exchange. Let me add that most of these ad vertisements are written in simple language which every reader can understand. Some have been pre pared by expert ad writers and are pulling good results. All this is very revolutionary. It has never happen ed before since the Stock Exchange was started in 1792. This new policy has great possibi ities. What Cyrus Curtis Taught When I was a young man I worked for the Saturday Evening Post which then had a small circulation and ve ry little advertising. At that time “national advertising” was almost unknown. As Henry Ford was the father of mass production, so my Iriend Cyrus Curtis was the father of national advertising. Mr. Curtis had three rules for successful na tional advertising. These were: (1) The ads must tell what the product can do for the readers. (Most of the advertising of that day merely glorified the concern doing the advertising.) (2) The ads must be of short sentences and words of one or two syllables. (This rule developed experts in advertising. There then were very few advertis ing agencies.) (3) The products ad vertised must be worthy, obtainable everywhere and sell at a stable price. Continuous Advertising Necessary As I read these new financial ad vertisements, I think they conform to Mr. Curtis’ rules (1) and (2). They surely have a “new look” and if continually improved, should bring good results. “But”—as Mr. Curtis would say, “advertising to be successful must be continuous. Mil- Automobile News You can learn all about the new 1950 models in THE CHRONICLE. You will find each week in this newspaper interesting, helptui “automobile news." To The General Public ^ ■- *'f- _ J. W. Jeffers, Owner and Driyer of the City Buses has announced the following: schedule for regular bus service covering the entire city, sur rounding area and both mills: W> CITY BUS SCHEDULE Covers entire city every hour until midnight. Leave Square, beginning 9 a.m., for Clinton Mill. Return to Square at 9:20. I Leave 9:20 for Roddy’s Drive-In, College View, VetviUe. Return to Square at 9:35. Leave 9:35 for trip down E. Carolina Avenue, cross N. Adair by Da vidson Street and Hallmark Shirt Plant into Musgrove Street. Back to Square at 9:45. Leave 9:45 down N. Broad to Elizabeth Street by ball park. Back to. Square at 9:55. LYDIA MILL SCHEDULE Covers entire village every 30 minutes until midnight. ' Beginning 8:45 A. M.-, leave Square for Lydia Mills. Leave Lydia at 9:00—return to Square. This Schedule Subject To Change By Request of People SPECIAL SERVICE FOR WORKERS Buses available either night or day for any w:ork schedules outside our regular runs. TO THE PEOPLE OF JOANNA WE WILL BEGIN REGULAR BUS SERVICE TO THE JOANNA COMMUNITY IN A FEW DAYS. Riders are welcome to carry without-extra charge any packages or groceries you can handle yourself. Catch the Bus as It Rolls By - It Will Be On Time TO THE MERCHANTS AND BUSINESS PEOPLE OF CLINTON: WE XRE QUAfcfFIED TO DO ADVERTISING OF ANY KIND Your Patronage and Cooperation Will Be Appreciated ' /. - . .... • ~ ... THANK YOU J. W. JEFFERS i _ «>« « »# »• •« »«>« »• %0 *# % 0 +0 %0 %0 %0 00 %0 00 00 00 00 00 00 00 00 04 0404 04 44004404 44 44 44 4 4 04^04 4• • ♦ • • • 44 44 4.4^04^4 44^00^00 40 04,0044 440404 4444,0000000404 40 44 40 44 40404044040000 0400 44 00 00 004004000440 4000 4 4*444 04 04 04 4404 04 04 04 044444*44 , 04*04‘04 t 44‘04‘04'44'04'0404 , 04'04‘04'04'44 t 4444 44'04 44 04 44 04 04 44 04 04 4%04 4 0 04 4 4 04 40 44040404044404040444440 0004040004040000040404440000040404444444000004004444440004040000004400000000000004004404‘0040'4 “Under the Fair Empoyment Prac- lions can be lost in advertising as .tices bill,” Byrd went on, “it is pro- •« _ Advantages of the Laurens County PROFESSIONAL COMMUNITY HEALTH PLAN y K I » Li WEEK-END SPECIALS! |{ PORK CHOPS, lb 49c -H MORRELL ... '■ PORK SAUSAGE, lb 35c 11 FRESH PICNICS, ib 35c ;| 1 PORK LIVER, lb , „. 25c' | | .u t ; MORRELL PRIDE BACON, lb. 55c SLICED — BACON SQUARE, lb 25c PICNIC HAMS, lb. 37c HALF OR WHOLE CURED HAMS,lb. 50c FR^SH DRESSED LOCAL FRYERS, lb 1. The PROFESSIONAL COMMUNITY HEALTH PLAN is a SPECIAL INSURANCE PLAN designed to^furnish the maximum protection for the lowest cost. Although the PRO FESSIONAL INSURANCE CORP. issues at all times the regular commercial Hospital-Sur gical policies, we positively will not issue the PROFESSIONAL COMMUNITY HEALTH PLAN except during the brief enrollment period each year. 2. The PROFESSIONAL COMMUNITY HEALTH PLAN covers disabilities and physi cal impairments originating BEFORE as well as AFTER the date you enroll in our plan. 3. The Death Benefit under the PROFESSIONAL COMMUNITY HEALTH PLAN is payable for NATURAL DEATH as well as ACCIDENTAL DEATH. Since the vast majority of deaths occur from natural causes this is a distinct advantage. 4. The PROFESSIONAL COMMUNITY HEALTH PLAN has been endorsed by ALL PHYSICIANS now practicing in Laurens County. The plan has been carefully explained to them and has met with their enthusiastic approval. WHERE TO ENROLL I • ♦ :: w s s « B 8 I 1 #♦ FATBACK, lb. .. ....... ,.. 15c «IAIT * RIB MEAT, Ib ... 23c * (1) IN CLINTON—at Hotel Clinton E.- P. Norwood in charge Telephone 723 (2) IN LAURENS—^212 W. Laurens Ave. Jack Beddingfteld in charge Telephone 489 RAYS MARKET AT A. & P. STORE -r.* • • (3) With any COMMUNITY HEALTH PLAN representative working in your neighborhood WHEN TO ENROLL • * . ’ \ Anytime between January 23’and February 4 # 1950. After Enrollment Period closes you will have to wait d full year before the Plan is again available. j: s ii 8 I a « 8 1 8 • • K 4 4 :: g i: a :: A* . • • K 'I • » •••++*4*44444% 44444 *444 *4 + »+4*» + *+ 444 %• 40 4 4 44L.44%4*4 404444 44l»4 44.44_4, • • • 4 n asaamMsxU