The Clinton chronicle. (Clinton, S.C.) 1901-current, January 26, 1950, Image 7
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Thursday, January 26, 1950
THE CUNTON CHRONICLE
\ Y r
Page Seven
STOCK MARKET ADVERTISING
REVOLUTIONARY, BABSON SAYS
■* e
Babson Park, Fla., Jan. 20.—A ve- well as made by getting discouraged
ry revolutionary event is taking and curtailing just before reaching
place on Well Street. It is one reason the jack pot.”
for the better stock | Two ImporUnt Warnings
market which we! Mr. Curtis’ rule (3) meant that
recently have en- the product must have a “stalbe
joyed. I refer to the market and, if possible, a fixed
new advertising price”. Stock Exchange firms can-
campaigns Of con-1 not promise a fixed price for their
servative banks wares. But they can talk only of
and stock exchange security, income and marketability,
firms. - i making no reference to “profit pos-
From the early,sibilities”. I go further and say (and
years of the New this is very important) to make this
York Stock Ex-i new advertising campaing a perm-
change up to 1929, lanent success, the Stock Exchange
most financial advertising was of,must stabilize prices and eliminate
one of two classes: (a) Large splash- the big gyration for which the Ex-
ing ads of new issues; or (b) very change has always been blamed,
dignified small “cards” of Stock This, moreover, can be done.
,' ne, " b r "™ s -, bi « The other must is that these firmi
*! r u C ^ n ^ ke ? T by the cannot succeed by advertising only
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W. lUbMK
ities and Exchange Commission after
in the big city newspapers. The idle
HOUSEHOLD HINTS
A colorful beverage for the season
combines equal parts of cranberry
and qrange juice, then enough chil
led ginger ale to taste. Serve with
cookies as an evening snack.
Peanut butter thinned with a small
amount of honey makes a nice tasty
coating for ham that’s to T>e baked.
Have you ever tried breaking
apart hot muffins and using them
in place of toast for creamed chick
en, tuna, ham a la king or eggs?
They’re delicious!
Give your custards a lift by plac
ing a teaspoonful of butter-scotch
syrup at the bottom of the individual
cups before pouring egg-milk mix
ture. Chill custards before serving,
then invert on dessert plates.
nN/SrSETTLEMENT
Take notice that bn the 24th of
Ferfuary, 1950, I will render a final
account of my acts and doings as
Administratrix of the estate of Frank
H. Williams in the office of the Judge
of Probate of Laurens County, at 10
\ o’clock, a.m., and on the same day
‘k® d®k ac le• The dignified mone y awaiting safe investment
card advertising has tended to die with y 00d incom ‘ e can be , ound
cut because of lack of returns. , n sma |[ cities and towns. Even mag-
Money's Integrity Is Last Freedom Safeguard
Charleston, Jan. 20.—Senator Har
ry Byrd (D-Va.) said tonight “‘we
must keep constantly before us the
fact that the last hope of freedom
loving people in the world hangs
upon maintaining the integrity of
American money.”
Critical of the nation’s spending
and tax burden, the chairman of the
joint committee on reduction of non-
essential federal expenditures* said:
“When debt destroys confidence
insolvency sets in.”
Byrd, also a member of the senate [
finance and armed services commit
tee, prefaced his address with this
statement:
“We are chasing-a mirage of easy
money in the form of deficit dollars j
flowing through expanding federal]
programs which are undermining the
will of individuals, regimenting the
production of agriculture and labor,
controlling the practices of business,
curtailing the sovereignty of state
and reducing the self-determination
privileges traditional in our local
government.” '
Byrd asserted that “the foundation
] for Socialism in this country has
j been well laid by legislation enacted
over the-past 20 years, usually tn
the name of temporary expedients
| to meet - emergencies. Bqt almost in-
j variably it has been this type of leg
islation which opened the gate lead
ing to The socialistic destination now
, looming ahead. A few of these gov
ernment programs—not many—have
been repealed but their objectives
almost without exception have been
picked up and reincarnated in the
legislation for the next emergency - ’
“Federal payments,” he said,
“have now; grown so great that the
President in his budget message to
congress did not even suggest that
| they could be met by taxes.”
Byrd spoke of the President’s civ
il rights program and charged that
Mr. Truman “baits his political traps
for the votes of Northern minorities
with the Southern social problems
which had better be left for our own
solution that Twill come in due time.”
posed to • establish another costly,
powerful and inquisitional federal
bureau to extend the strong arnrv of
the national government from Wash
ington into the daily transactions of
virtually every man’s private busi
ness; to tell employers who to hire,
who to fire, and who to promote . . .
“The purpose of the legislation is,
by federal coercion, to force em
ployers in the South to give employ
ment in privately owned business to
members of minority races, whether
the worth of the person to be em
ployed justifies employment or not.”
SUBSCRIBE TO THE CHRONICLE
“The Paper Evevrybody Reads”
will apply for a final discharge from
my trust as Administratrix.
Any person indebted to said estate
_ is notified and required to make pay-
Another thing: Up to recently 90 azines cannot reach these “grass 1 ment on or before that date;, and all
per cent of the financial advertising roots” prospective investors. Worn- persons having claims against said
was to get people to buy new stock en can be reached by magazines, but estate will present them on or before
issues. Very little attention was giv- the men who control the family in- said date, duly proven or be forever
en to continue investors interest in vestment policy can best be reached barred.
these issues after they were once through small daily and weekly ISABELLE FULLER,
sold. Hence, the market declined and newspapers. — * ’ • Administratrix,
investors often were compelled tol^ ♦
take a loss if-they later needed to f i O J i I * i f A ■
f 11 Almost no money was spent 5693101 1^(1, 3t 11131165109, iBYS A9161IC39
to interest investors in the standard * *
issues which, for many years, halve
paid dividends and had a ready mar-
ket.
New Era Has Come
Now- all this has changed, at the
earnest solicitation of Emli Schram
the able new New York Stock Ex
change President. Many of these
dignified Stock Exchange Members
are putting out attractive ads calling
attention to the “Great Opportuni
ties”, “Large- -Incomes”, and “Re-
ir.arkable Security”, that “a family
w:th only > few hundred- dollars"
can find among the established stocks
already listed on the Exchange.
Let me add that most of these ad
vertisements are written in simple
language which every reader can
understand. Some have been pre
pared by expert ad writers and are
pulling good results. All this is very
revolutionary. It has never happen
ed before since the Stock Exchange
was started in 1792. This new policy
has great possibi ities.
What Cyrus Curtis Taught
When I was a young man I worked
for the Saturday Evening Post which
then had a small circulation and ve
ry little advertising. At that time
“national advertising” was almost
unknown. As Henry Ford was the
father of mass production, so my
Iriend Cyrus Curtis was the father
of national advertising. Mr. Curtis
had three rules for successful na
tional advertising. These were:
(1) The ads must tell what the
product can do for the readers.
(Most of the advertising of that day
merely glorified the concern doing
the advertising.) (2) The ads must
be of short sentences and words of
one or two syllables. (This rule
developed experts in advertising.
There then were very few advertis
ing agencies.) (3) The products ad
vertised must be worthy, obtainable
everywhere and sell at a stable price.
Continuous Advertising Necessary
As I read these new financial ad
vertisements, I think they conform
to Mr. Curtis’ rules (1) and (2).
They surely have a “new look” and
if continually improved, should
bring good results. “But”—as Mr.
Curtis would say, “advertising to be
successful must be continuous. Mil-
Automobile
News
You can learn all about the
new 1950 models in THE
CHRONICLE.
You will find each week in
this newspaper interesting,
helptui “automobile news."
To The
General Public
^ ■- *'f- _
J. W. Jeffers, Owner and Driyer of the City Buses has announced the
following: schedule for regular bus service covering the entire city, sur
rounding area and both mills: W>
CITY BUS SCHEDULE
Covers entire city every hour until midnight.
Leave Square, beginning 9 a.m., for Clinton Mill. Return to Square
at 9:20.
I Leave 9:20 for Roddy’s Drive-In, College View, VetviUe. Return to
Square at 9:35.
Leave 9:35 for trip down E. Carolina Avenue, cross N. Adair by Da
vidson Street and Hallmark Shirt Plant into Musgrove Street. Back to
Square at 9:45.
Leave 9:45 down N. Broad to Elizabeth Street by ball park. Back to.
Square at 9:55.
LYDIA MILL SCHEDULE
Covers entire village every 30 minutes until midnight.
' Beginning 8:45 A. M.-, leave Square for Lydia Mills. Leave Lydia at
9:00—return to Square.
This Schedule Subject To Change By Request of People
SPECIAL SERVICE FOR WORKERS
Buses available either night or day for any w:ork schedules outside our
regular runs.
TO THE PEOPLE OF JOANNA
WE WILL BEGIN REGULAR BUS SERVICE TO THE JOANNA
COMMUNITY IN A FEW DAYS.
Riders are welcome to carry without-extra charge any packages or
groceries you can handle yourself.
Catch the Bus as It Rolls By - It Will Be On Time
TO THE MERCHANTS AND BUSINESS PEOPLE OF CLINTON:
WE XRE QUAfcfFIED TO DO ADVERTISING OF ANY KIND
Your Patronage and Cooperation Will Be Appreciated
' /. - . .... • ~ ...
THANK YOU
J. W. JEFFERS
i _
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“Under the Fair Empoyment Prac-
lions can be lost in advertising as .tices bill,” Byrd went on, “it is pro-
•« _
Advantages of the Laurens County
PROFESSIONAL
COMMUNITY HEALTH PLAN
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WEEK-END SPECIALS! |{
PORK CHOPS, lb
49c -H
MORRELL ... '■
PORK SAUSAGE, lb
35c 11
FRESH
PICNICS, ib
35c ;| 1
PORK LIVER, lb , „.
25c' | |
.u t ;
MORRELL PRIDE
BACON, lb. 55c
SLICED —
BACON SQUARE, lb 25c
PICNIC HAMS, lb. 37c
HALF OR WHOLE
CURED HAMS,lb. 50c
FR^SH DRESSED LOCAL
FRYERS, lb
1. The PROFESSIONAL COMMUNITY HEALTH PLAN is a SPECIAL INSURANCE
PLAN designed to^furnish the maximum protection for the lowest cost. Although the PRO
FESSIONAL INSURANCE CORP. issues at all times the regular commercial Hospital-Sur
gical policies, we positively will not issue the PROFESSIONAL COMMUNITY HEALTH
PLAN except during the brief enrollment period each year.
2. The PROFESSIONAL COMMUNITY HEALTH PLAN covers disabilities and physi
cal impairments originating BEFORE as well as AFTER the date you enroll in our plan.
3. The Death Benefit under the PROFESSIONAL COMMUNITY HEALTH PLAN is
payable for NATURAL DEATH as well as ACCIDENTAL DEATH. Since the vast majority
of deaths occur from natural causes this is a distinct advantage.
4. The PROFESSIONAL COMMUNITY HEALTH PLAN has been endorsed by ALL
PHYSICIANS now practicing in Laurens County. The plan has been carefully explained
to them and has met with their enthusiastic approval.
WHERE TO ENROLL
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FATBACK, lb. .. .......
,.. 15c
«IAIT *
RIB MEAT, Ib
... 23c
*
(1) IN CLINTON—at Hotel Clinton
E.- P. Norwood in charge
Telephone 723
(2) IN LAURENS—^212 W. Laurens Ave.
Jack Beddingfteld in charge
Telephone 489
RAYS MARKET
AT A. & P. STORE
-r.* • •
(3) With any COMMUNITY HEALTH PLAN representative working in your neighborhood
WHEN TO ENROLL
• * . ’ \
Anytime between January 23’and February 4 # 1950. After Enrollment Period closes you
will have to wait d full year before the Plan is again available.
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